Selfish Giving
MAY 24, 2010
Two news stories caught my attention last week. The first was the report that Panera had opened a “Community Cafe&# that encourages customers to “take what they need and give all they can.”. The cafe is like any other Panera except there are no prices. Customers pay what they want and what’s raised –minus expenses– goes to charity.
Nonprofit Marketing Guide
MAY 3, 2010
During last week’s webinar on Creating a Social Media Policy for Your Nonprofit , we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted is a crowd-sourced rough draft of a nonprofit social media policy (link to a Word doc for you to download).
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The Agitator
MAY 3, 2010
Seth Godin did one of his trademark "short but sweet" — and provocative — posts the other day, titled, No New Customers. Here it is in its entirety … What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers? How would that change what you do all day and how you spend your money and what you measure?
Fundraising Coach
MAY 13, 2010
Today marks the 2nd anniversary of Ask Without Fear! being on Amazon! Years ago, I crowd-sourced a fun “ Soundtrack for the Alumni Director’s First Year. So to celebrate this milestone, I’d like to make an “Ask Without Fear!&# soundtrack based on each of the four steps: Research. Engage. Ask. Love. Today, we’ll start with fundraising Step #1: Research.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
MAY 10, 2010
For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1.
Care2
MAY 17, 2010
All the nonprofits I work with have one thing in common: they're working overtime just to keep up with the sheer volume of work on their plates. Adding new tools or tasks to their workload wouldn't make me popular, so I've searched high and low to find things that will increase a nonprofit's productivity at little or no cost. Along the way, I've found three platforms or programs nonprofits should seriously consider.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MAY 10, 2010
On Tuesday, May 11, Gail Perry and Claire Meyerhoff are presenting a webinar at Nonprofit Marketing Guide called Turn Your Fundraising Event into the Best Party in Town. Last week Gail discussed why it’s so important for nonprofits to think of their events as parties. Today, she gives you some practical tips on how to get those VIPs to come to your event.
The Agitator
MAY 25, 2010
Roger made an off-hand comment in his recent keynote presentation to the Fundraising Success Virtual Conference & Expo. He noted what he thinks are the two most important questions donors ask of a nonprofit: 1. Will my contribution make a difference? 2. Did my contribution make a difference? With respect to #1, what result(s) are you promising your donor or donor prospect?
Fundraising Coach
MAY 25, 2010
Not long ago, I received this great question: Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule. A: Interesting question. I’m tempted to say 100%. But there are so many variables: If fundraising is your only income stream – you must be constantly fundraising.
Nonprofit Tech for Good
MAY 24, 2010
Nonprofits and their adoption of social media has created an interesting, albeit interdependent relationship with large companies like Google, Facebook, MySpace, Twitter, YouTube, and Flickr. Nonprofits use the sites to build their online brand and supporter base, and the companies in turn then benefit from having tens of thousands respectable, well-known nonprofits promoting their sites and tools to millions of supporters (a.k.a. potential consumers).
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
MAY 18, 2010
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising? To answer this question, get a sense of how much money nonprofits are actually raising via social media and garner some advice on best practices in using these tools, I went straight to the expert.
Selfish Giving
MAY 17, 2010
Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Scott’s prompt was Nestle SA Chairman Peter Brabeck-Letmathe’s recent remarks that he’s against corporate philanthropy because it could lead to a misuse of funds.
Nonprofit Marketing Guide
MAY 7, 2010
Happy Friday! And Happy Mother’s Day to all of you Moms out there. I’m personally looking forward to French Toast in bed Sunday morning. but until then, let’s share some Mixed Links! Two Studies on Generations and Giving. The Next Generation of American Giving: A Study on the Contrasting Charitable Habits of Generation Y, Generation X, Baby Boomers, and Matures.
The Agitator
MAY 13, 2010
At Engage: Hispanics , Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites. 36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market. 68% of Hispanics are wireless Internet users vs. 54% of Whites. 81% of Hispanics text vs. 62% of Whites.
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Getting Attention
MAY 4, 2010
Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. And there are many great examples where such sponsorship has proven to be a genuine win-win. But it can be a slippery slope once you step out. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.
Nonprofit Tech for Good
MAY 5, 2010
I just followed my 20,000th nonprofit organization on Twitter at @ NonprofitOrgs ! I started the profile 18 months ago with the primary mission to only “Follow&# nonprofits in order to serve as a portal to nonprofit organizations on Twitter. To celebrate the milestone, I just donated $20 to 20 of my favorite nonprofits. Related Links: 20,000th Nonprofit Organization :: Marine Conservation Society || @ MCSUK.
Nonprofit Marketing Blog
MAY 11, 2010
UnJourUneBlaque, Flickr. Remember how younger folks used to trust no one over thirty? And they rebelled? And they rolled their eyes at authority? Well, I picked the right time to be a parent, because apparently my near-millennials are going to be different. I was recently on a panel with the director of research at MTV, Nick Shore , who pointed out that today’s millennials aka Gen Y aka Echo Boomers are NOT rebels and NOT without a cause.
Selfish Giving
MAY 19, 2010
The 8th Cause Marketing Forum Conference is coming to the Westin Chicago River North on June 2 & 3. Folks, I barely leave Boston for anything (Hell, why would I! I even wrote a post about getting a conference experience from the seat of your couch). But each year I make a point to dig out my travel bag for the Cause Marketing Forum Conference. Here are 8 reasons why I’m going (and why you should to).
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MAY 23, 2010
Is your marketing plan for 2010. dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 201
The Agitator
MAY 6, 2010
The latest data suggests that Twitter has stalled out at 17 million users. Here’s a good analysis. Personally, I take this as a welcome sign that there is still some semblance of substance and sanity on the planet. If someone in your nonprofit is trumpeting the urgency of getting on board the Twitter phenom, fire them. Hire instead a really good copywriter.
Getting Attention
MAY 27, 2010
Last month I reached out for your input on what makes an e-newsletter effective and received some great feedback and models. Thank you. Then I integrated your take into my curriculum for a workshop I ran a for nonprofits in the NY metro area. Here’s the most important thing I learned from you — e-newsletters remain a winner among nonprofit marketing channels , far ahead of social media at this point.
Nonprofit Tech for Good
MAY 20, 2010
Seemingly every time I login to Facebook these days, something is different. And thus far, I am not a Fan, er, Like the changes. That’s no secret. Well, there’s two more changes that Facebook Admins need to know about and they are related to the Static FBML App: 1) You can no longer create a Custom Tab and make it your Default Landing Tab.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Care2
MAY 20, 2010
While social media isn't a magic solution for nonprofits to raise millions of dollars, you can't deny that this evolving medium is more and more integrated into many nonprofits outreach strategies. Can nonprofits also use it to raise a little money too? You bet. Check out these three cool tools that nonprofits can experiment with to generate a bit of extra revenue.
Selfish Giving
MAY 26, 2010
I visited my local Whole Foods last weekend and saw this cause marketing program at the register. I’ve seen these passive cause marketing programs before at Whole Foods, but this one was different. It benefited the West Suburban YMCA right down the street from the supermarket. It was the first time I had seen a program at Newtonville Whole Foods benefit a nonprofit in my town.
Nonprofit Marketing Guide
MAY 4, 2010
Next Tuesday, May 11, I’m bringing back Gail Perry and Claire Meyerhoff for an encore presentation of the single most popular webinar we’ve ever hosted at Nonprofit Marketing Guide: Turn Your Fundraising Event into the Best Party in Town. I asked Gail why it’s so critical that nonprofits think about their events not as, well, events, but as parties.
The Agitator
MAY 24, 2010
Last week, in a piece entitled Is Your Favorite Charity Spying on You? , the Wall Street Journal’s “Smart Money&# column set off a mini-firestorm in our trade over the use of data mining for prospect research and donor analytics. Among the tidbits of raw meat tossed into the WSJ piece: “When your favorite nonprofit isn’t busy saving the whales, chances are it’s making a serious behind-the-scenes effort to know you better — using increasingly sophisticated technology.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Getting Attention
MAY 3, 2010
This simple marketing strategy on the part of the SVDP thrift shop — building business and awareness (and a corps of messengers) by motivating customers to learn its tagline in exchange for a discount — is brilliant. SVDP (the Society of St. Vincent de Paul of St. Louis) reached out via Facebook and Twitter to make this no-risk special offer.
Nonprofit Tech for Good
MAY 26, 2010
Thousands of nonprofits haven’t logged into their MySpace profiles in months, or even a year or more. The majority have moved on to Facebook and Twitter. That said, MySpace is not dead. Traffic has definitely sloooowed, but the site still has 57 million monthly visitors in the United States ( as of December 2009 ). They just don’t tend to be the same folks that regularly visit Facebook and Twitter.
Fundraising Coach
MAY 24, 2010
As I mentioned in an earlier post , Ask Without Fear! was listed on Amazon.com two years ago. Last week I asked for suggestions about songs that dealt with Research. Some of the answers were: “The Gambler&# Kenny Rogers. “Private Eyes are Watching you&# Hall & Oates. “If I had a milliion dollars&# BNL. “She Blinded Me with Science&# Thomas Dolby. “I always feel like somebody’s watching me&# Rockwell.
Selfish Giving
MAY 5, 2010
Last week we enjoyed a sumptuous Foursquare promotion created by Boston’s own Boloco. The Foursquare Mayor Boloco Card is bursting with creativeness, spices and natural goodness, just like the food Boloco serves. The promotion is a feast for us who are looking for ways to use geo-location services. Boloco’s efforts offer direction on how causes can create their own 4sq promotion with local businesses.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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