Nonprofit Marketing Guide
APRIL 14, 2009
I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. The newsletter goes out a few times per month. Subscribe by visiting the Nonprofit Marketing Guide home page , in the left sidebar, under the blue bar. I see three trends that mean your nonprofit’s email newsletters should be shorter than they probably are now. 1.
Selfish Giving
APRIL 13, 2009
Now that you have a some strategies for finding qualified prospects, let’s look at making some progress at getting some extended face time with new prospects that are neither current sponsors nor aware of your organization. Yep, I’m talking about prospects in that outer ring and making cold calls. Regardless of the channel of communication (e.g. phone, email, in person at say a networking event), the following rules apply: Your #1 goal is to stay prospect-centric.
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Fundraising Coach
APRIL 15, 2009
I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”. It appeared I was the only one. Many wanted to be but their IT departments wouldn’t let them. Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.
Get Fully Funded
APRIL 30, 2009
Here’s the April edition of the Nonprofit Blog Carnival. This month’s theme was Raising Money Online. . So many nonprofits are looking to the internet as an inexpensive tool for raising money. While it can be a great technique, there are definitely things that work and things that don’t. Here are some nuggets of wisdom about raising money online.
Speaker: Amanda Adams, Fractional CFO, CPA
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Care2
APRIL 22, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
APRIL 5, 2009
Katya’s commentary: A while back I met Mark Horvath virtually (via this blog and my book, as I recall). Mark, it turns out, was once the person directly responsible for the worldwide distribution of Wheel of Fortune, Jeopardy, Married with Children, 21 Jump Street, plus many other syndicated shows. He also had some rough times and was once homeless.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
APRIL 23, 2009
I’ve written five other posts to get you to this point: you’re sitting across from a decision maker and finally have your shot of actually selling a sponsorship. Of course, you may not be talking to just one person. You may be pitching to a whole group. If so, you should check out an earlier post I wrote: Analyze, Organize, Energize: Keys to a Powerful Presentation.
Fundraising Coach
APRIL 7, 2009
In the last edition, I mentioned some points taught by Betsy Rigby, Director of Development with Partners HealthCare at the New England Association for Healthcare Philanthropy annual conference in Rhode Island last month. One was the two managment theories, ingloriously named, Theory X and Theory Y. Along with of these, she mentioned the role assumptions play in management.
Get Fully Funded
APRIL 15, 2009
I saw this late last night on Twitter: Hugh Jackman is offering $100,000 to a nonprofit that can passionately explain their cause in 140 characters or less. . [link]. I think this is a great exercise in being laser-focused, concise and compelling. It sounds easy at first, but once you start working on it, you’ll see how difficult it is to work with only 140 characters (for those who don’t know, a character is a letter or a number or a space or a punctuation mark).
Care2
APRIL 6, 2009
As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. After the workshop, I wondered how @wellstoneaction planned their Twitter usage-- were they really some sort of non-profit advocacy Twitter mastermind, as I'd suspected?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
APRIL 20, 2009
In a recent blog post, marketing maven Seth Godin predicted that 90% of sales will come from word of mouth or digital promotion by 2011. He asked: "How do you change what you’re doing today to be ready for that?" Think about it … can you imagine that 90% of your "sales" — i.e. donations, or maybe just new acquisitions — might come via referrals and online promotion?
Nonprofit Marketing Guide
APRIL 29, 2009
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends - people who gave to the cause because a friend of theirs and an existing supporter of ours (let’s call her the “Original Fan&# ) asked them to.
Selfish Giving
APRIL 7, 2009
Part two of Prospecting Circles will focus on three areas: where to look for prospects, using social media for prospecting and better results with prospect management software. Top ways Joanna, Holt and Ashley find prospects. Back to the circle strategy I discussed in part one. Just as some prospects are better than others, some prospecting strategies are better than others and should be used first.
Fundraising Coach
APRIL 21, 2009
Since this month marks the 1 year anniversary of the publication of “ Ask Without Fear! “, I’m deciding to have a party! On April 28 at 12 noon Eastern Time, I’ll be offering a free teleclass on fundraising in today’s economy. To join the call, you just need to go to the registration page. The call costs $37 but you can get in free if you know the “password&# : the fourth word of the second paragraph on page 50 of “Ask Without Fear!
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Getting Attention
APRIL 27, 2009
I had the pleasure of co-hosting a meet-up for nonprofit marketers & fundraisers here at NTC (NTEN's mind-blowing annual conference) yesterday afternoon, along with nonprofit marketing guide Kivi Leroux Miller. Running in the room 5 minutes before blastoff I was thrilled to see over 100 folks raring to go. We were a bit astonished but quickly got folks talking cocktail party style before we started the peer-to-peer Q&A.
Get Fully Funded
APRIL 22, 2009
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.
The Agitator
APRIL 30, 2009
A couple of days ago I posted Social Net Fundraising - All Hype? triggered by a Washington Post article. The Post more or less said that Facebook was failing as a fundraising tool or venue. While I think the Post has it essentially right, today I read a powerful countervailing piece on Engage: Moms by Kristi Faulkner, a marketer focused on marketing to women.
Nonprofit Marketing Guide
APRIL 16, 2009
Not raising money online yet? Or not raising enough? (How’s that for a stupid question?). Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for your cause.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
APRIL 30, 2009
Church's Pays to Play on Twitter - Adages - Advertising Age. How one for-profit is using social media to help others–and itself. Tags: Cause Marketing Links.
Fundraising Coach
APRIL 28, 2009
This is the time of year when all the nonprofit geeks gather at NTEN’s Nonprofit Technology Conference and when the rest of us who feel techincally savvy realize we’re probably just geek-wannabes. Even if you not in San Francisco, it’s very easy to keep up on what’s happening. To see the conference’s Twitter stream, simply search Twitter for the hashtag #09NTC.
Nonprofit Marketing Blog
APRIL 16, 2009
I wanted to share this great set of tips from my colleague Rebecca Ruby Higman here at Network for Good (pictured). Enjoy! Your nonprofit’s website can be a powerful, strategic tool. Unlike the days of brochure-like static pages, home pages now have the potential to win over potential supporters and reaffirm the folks who already know you. When you boil it down, websites do not just sit on a server-they are action-oriented.
Getting Attention
APRIL 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. Dave is a social media maven and well-practiced at breaking down what often seems like a mass of confusion into clear, logical steps.
Speaker: Tim Sarrantonio, Director of Corporate Brand
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The Agitator
APRIL 27, 2009
Mercy me! Even while media researcher Niesen is reporting that social nets and online video have transformed the web, the Washington Post is telling us that online fundraising via social nets is over-rated. What’s a poor blogger to do? Say they’re both right! The usage trend data measured by Nielsen are as solid — and impressive — as it gets.
Nonprofit Marketing Guide
APRIL 1, 2009
Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the site work) to organize the best content from blogs, news sources and other web sites all around nonprofit marketing and fundraising.
Selfish Giving
APRIL 26, 2009
How To Create A Powerful And Engaging Facebook Page. Great reference for nonprofits! Tags: Cause Marketing Links.
Fundraising Coach
APRIL 2, 2009
The latest edition of FundRaising Success Magazine has a terrific article by Bryan Schoell called Get Your Head Out of the Sand. Here’s the begining: People are talking about you online. Ignoring that fact won’t make it go away, so you’d best join in the conversation. Yesterday, the mother of a sick child Googled the name of a devastating disease.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Marketing Blog
APRIL 23, 2009
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work.
Getting Attention
APRIL 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. So frame its use for your staff, volunteers and base. The clearer you are, the more likely it is that your org will make an impact with these tools -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged approach with Facebook fan and cause pages or are experimenting on several fronts.
The Agitator
APRIL 26, 2009
Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Here are two helpful replies we’d like to share. First, from Lisa Sargent at Sargent Communications: Tom, I covered this to a lesser extent when I wrote about trigger emails in my April e-newsletter. Two of the ideas I mentioned are here, plus four others: 1.
Nonprofit Marketing Guide
APRIL 27, 2009
I planned to live blog from the Nonprofit Technology Conference today, but the Hilton was obviously not prepared to host a tech conference, because the wireless was down most of the day. No wireless, no live blogging. So, instead, I’m going to post a few summaries here. This morning, Clay Shirky, author of “Here Comes Everybody&# presented a great session that he summed up in five words: “Group action just got easier.&# Of course, he’s talking about social media.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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