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Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. Nancy created a wonderful guide to the session (Word doc) that contains even more great stories and tips than came out in the live event, so download that.
Now that you have a some strategies for finding qualified prospects, let’s look at making some progress at getting some extended face time with new prospects that are neither current sponsors nor aware of your organization. Yep, I’m talking about prospects in that outer ring and making cold calls. Regardless of the channel of communication (e.g. phone, email, in person at say a networking event), the following rules apply: Your #1 goal is to stay prospect-centric.
I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”. It appeared I was the only one. Many wanted to be but their IT departments wouldn’t let them. Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.
Last week I spoke on a couple of great panels at the Politics Online Conference about technology, social media and how Congress is trying to adapt to the ever-changing world wide web aka the “series of tubes&# as former Senator Ted Stevens so hilariously described it. From grassroots advocacy staffers to Hill staffers and PR folks, the same questions arose during each panel session – what are the top social media tools we should be using to spread our message and how do we effectivel
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Here’s the April edition of the Nonprofit Blog Carnival. This month’s theme was Raising Money Online. . So many nonprofits are looking to the internet as an inexpensive tool for raising money. While it can be a great technique, there are definitely things that work and things that don’t. Here are some nuggets of wisdom about raising money online.
Katya’s commentary: A while back I met Mark Horvath virtually (via this blog and my book, as I recall). Mark, it turns out, was once the person directly responsible for the worldwide distribution of Wheel of Fortune, Jeopardy, Married with Children, 21 Jump Street, plus many other syndicated shows. He also had some rough times and was once homeless.
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends - people who gave to the cause because a friend of theirs and an existing supporter of ours (let’s call her the “Original Fan&# ) asked them to.
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends - people who gave to the cause because a friend of theirs and an existing supporter of ours (let’s call her the “Original Fan&# ) asked them to.
I’ve written five other posts to get you to this point: you’re sitting across from a decision maker and finally have your shot of actually selling a sponsorship. Of course, you may not be talking to just one person. You may be pitching to a whole group. If so, you should check out an earlier post I wrote: Analyze, Organize, Energize: Keys to a Powerful Presentation.
In the last edition, I mentioned some points taught by Betsy Rigby, Director of Development with Partners HealthCare at the New England Association for Healthcare Philanthropy annual conference in Rhode Island last month. One was the two managment theories, ingloriously named, Theory X and Theory Y. Along with of these, she mentioned the role assumptions play in management.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
I saw this late last night on Twitter: Hugh Jackman is offering $100,000 to a nonprofit that can passionately explain their cause in 140 characters or less. . [link]. I think this is a great exercise in being laser-focused, concise and compelling. It sounds easy at first, but once you start working on it, you’ll see how difficult it is to work with only 140 characters (for those who don’t know, a character is a letter or a number or a space or a punctuation mark).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
In a recent blog post, marketing maven Seth Godin predicted that 90% of sales will come from word of mouth or digital promotion by 2011. He asked: "How do you change what you’re doing today to be ready for that?" Think about it … can you imagine that 90% of your "sales" — i.e. donations, or maybe just new acquisitions — might come via referrals and online promotion?
Not raising money online yet? Or not raising enough? (How’s that for a stupid question?). Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for your cause.
Part two of Prospecting Circles will focus on three areas: where to look for prospects, using social media for prospecting and better results with prospect management software. Top ways Joanna, Holt and Ashley find prospects. Back to the circle strategy I discussed in part one. Just as some prospects are better than others, some prospecting strategies are better than others and should be used first.
Since this month marks the 1 year anniversary of the publication of “ Ask Without Fear! “, I’m deciding to have a party! On April 28 at 12 noon Eastern Time, I’ll be offering a free teleclass on fundraising in today’s economy. To join the call, you just need to go to the registration page. The call costs $37 but you can get in free if you know the “password&# : the fourth word of the second paragraph on page 50 of “Ask Without Fear!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. After the workshop, I wondered how @wellstoneaction planned their Twitter usage-- were they really some sort of non-profit advocacy Twitter mastermind, as I'd suspected?
I had the pleasure of co-hosting a meet-up for nonprofit marketers & fundraisers here at NTC (NTEN's mind-blowing annual conference) yesterday afternoon, along with nonprofit marketing guide Kivi Leroux Miller. Running in the room 5 minutes before blastoff I was thrilled to see over 100 folks raring to go. We were a bit astonished but quickly got folks talking cocktail party style before we started the peer-to-peer Q&A.
Mercy me! Even while media researcher Niesen is reporting that social nets and online video have transformed the web, the Washington Post is telling us that online fundraising via social nets is over-rated. What’s a poor blogger to do? Say they’re both right! The usage trend data measured by Nielsen are as solid — and impressive — as it gets.
Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the site work) to organize the best content from blogs, news sources and other web sites all around nonprofit marketing and fundraising.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Church's Pays to Play on Twitter - Adages - Advertising Age. How one for-profit is using social media to help others–and itself. Tags: Cause Marketing Links.
This is the time of year when all the nonprofit geeks gather at NTEN’s Nonprofit Technology Conference and when the rest of us who feel techincally savvy realize we’re probably just geek-wannabes. Even if you not in San Francisco, it’s very easy to keep up on what’s happening. To see the conference’s Twitter stream, simply search Twitter for the hashtag #09NTC.
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.
I wanted to share this great set of tips from my colleague Rebecca Ruby Higman here at Network for Good (pictured). Enjoy! Your nonprofit’s website can be a powerful, strategic tool. Unlike the days of brochure-like static pages, home pages now have the potential to win over potential supporters and reaffirm the folks who already know you. When you boil it down, websites do not just sit on a server-they are action-oriented.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. Dave is a social media maven and well-practiced at breaking down what often seems like a mass of confusion into clear, logical steps.
I planned to live blog from the Nonprofit Technology Conference today, but the Hilton was obviously not prepared to host a tech conference, because the wireless was down most of the day. No wireless, no live blogging. So, instead, I’m going to post a few summaries here. This morning, Clay Shirky, author of “Here Comes Everybody&# presented a great session that he summed up in five words: “Group action just got easier.&# Of course, he’s talking about social media.
The latest edition of FundRaising Success Magazine has a terrific article by Bryan Schoell called Get Your Head Out of the Sand. Here’s the begining: People are talking about you online. Ignoring that fact won’t make it go away, so you’d best join in the conversation. Yesterday, the mother of a sick child Googled the name of a devastating disease.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know Phyllis, here’s the official bio: "Phyllis Freedman’s career spans more than 25 years in fundraising.
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work.
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. So frame its use for your staff, volunteers and base. The clearer you are, the more likely it is that your org will make an impact with these tools -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged approach with Facebook fan and cause pages or are experimenting on several fronts.
It’s official. I’m writing a nonprofit marketing how-to book to be published by Jossey-Bass in Spring 2010. It will be the book version of what I’ve been doing for the last several years for clients, on this blog, and through the webinar series : giving you real-world advice on how to get more support for your good cause, without a huge marketing budget or staff behind you.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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