Nonprofit Marketing Guide

MARCH 30, 2016

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular subject area or geographic location, or on natural or man-made disasters that may or may not occur?

Values 161

Values Marketing Marketing Nonprofits 161

Ann Green

MARCH 8, 2016

If you’ve ever spent time with little kids you know one of their favorite words is why. You’ll answer a question, and she’ll respond with “but why?” again and again…… It may start to get annoying, but it’s good for people of all ages to be inquisitive and ask questions. This applies to nonprofits, too. A lot of our communication isn’t focused on why something is important.

Communication 150

Communication Fundraising Fundraising Nonprofits 150

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience.

Marketing 110

Marketing Marketing Production Technology 110

Fundraising Coach

MARCH 22, 2016

I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to fundraise in a nonprofit that lacked vision?

Fundraising 73

Fundraising Fundraising Leadership Recruitment 73

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

The Agitator

MARCH 1, 2016

I’m sure most Agitator readers have seen or made some bad fundraising decisions. Think about it … what’s the worst fundraising decision you’ve observed? If you’re lucky, perhaps the one that comes to your mind was an anomaly … a one-off’er. And even better, maybe an important lesson was learned. On the other hand, maybe what comes to mind is a pattern … some organization or person making recurring bad decisions, never learning.

Fundraising 72

Fundraising Fundraising Nonprofit Management Management 72

Mission Minded

MARCH 10, 2016

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove the rational point that the money is needed and will go to good use. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, […].

Nonprofits 70

Nonprofits Fundraising Fundraising 70

Ann Green

MARCH 22, 2016

Guest post by Adam Weinger. If you’ve ever watched the hit show, Mythbusters , you know how misconceptions generally get shattered. If you haven’t seen the show, here’s a rundown of how it typically goes: The Mythbusters decide on a particular misconception or myth. They spend part of the show concocting brilliant and crazy experiments to prove or disprove the myth.

Fundraising 145

Fundraising Fundraising Philanthropy Production 145

NonProfit Hub

MARCH 22, 2016

Marc Pitman is a guest contributor for Nonprofit Hub. helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “ Ask Without Fear! ®,” he is the founder of The Concord Leadership Group and FundraisingCoach.com. He’s also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare , a prestigious international fundraising think tank. _.

Medical 69

Medical Nonprofits Associations Leadership 69

Fundraising Coach

MARCH 1, 2016

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.

Governance 68

Governance Philanthropy Nonprofit Leadership Leadership 68

The Agitator

MARCH 10, 2016

Here’s a healthy, helpful and constructive way to spend part of your weekend. M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.

Construction 68

Construction Fundraising Fundraising Production 68

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

MARCH 14, 2016

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. Most nonprofits have likely removed the Notes app in the years since, but you may be surprised to find it – and many other apps that you quit using years ago – still “Added” to your page.

Nonprofits 68

Nonprofits Management Fundraising Fundraising 68

Nonprofit Marketing Guide

MARCH 31, 2016

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.

Public and Social Policy 151

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Governance 151

Ann Green

MARCH 29, 2016

I’m a big fan of the Haggler,The New York Times columnist who steps in to help “aggrieved consumers” with his own mix of humor and snark. In a recent column Running the Car Rental Agreement Gantlet , he tried to help a man resolve a dispute with a rental car company. When the Haggler contacted the company, a representative responded with a robotic response reciting a bunch of rules that weren’t relevant in this case.

Charitable Contribution 140

Charitable Contribution Children Food Philanthropy 140

NonProfit Hub

MARCH 14, 2016

Data can be a daunting thing. IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. Here are some things that can help you understand how your organization can use data for good. Why You Should Collect Data.

Nonprofits 59

Nonprofits Management Marketing Marketing 59

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

MARCH 1, 2016

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.

Governance 66

Governance Philanthropy Nonprofit Leadership Leadership 66

The Agitator

MARCH 6, 2016

This Agitator is now back on station following an expedition Down Under to present at the 2016 Conference of the Fundraising Institute of Australia (FIA) and to meet with Tom at The Agitator’s Southern Hemisphere HQ for some conspiratorial back and forth on Agitator goals for the future. I’ll be sharing some of the insights gained from this journey with you; and will begin today with a fascinating presentation by Daryl Upsall that served as the wrap-up session for the splendid FIA Conference.

Fundraising 66

Fundraising Fundraising Nonprofit Management Retention 66

Lets Talk Nonprofit

MARCH 2, 2016

Board meeting: An event where minutes are kept and hours are lost. –Unknown. Do your board meetings feel like a necessary evil? Well, there's hope. You can have better board meetings. Whether you're a board member, an officer or the board chair, there are things you can do to improve your board meetings. IF YOU'RE THE BOARD CHAIR , here are some tips for more efficient and more engaging board meetings.

Finance 52

Finance Health Nonprofits 52

Nonprofit Marketing Guide

MARCH 9, 2016

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you.

Marketing 151

Marketing Marketing Nonprofits 151

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

Care2

MARCH 27, 2016

The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world can sometimes feel draining. There are just not enough hours in the day to get everything done. As the cofounder of a web agency that teams up with nonprofits to fight for social change, I think about how we can do a better job of integrating self-care and good health habits into our day-to-day work.

Nonprofits 51

Nonprofits Health 51

NonProfit Hub

MARCH 3, 2016

Marius Moscovici is a guest contributor for Nonprofit Hub. He is the founder and CEO of Metric Insights. He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. Marius has more than 20 years of experience in analytics and data warehousing and was previously the co-founder and CEO of Integral Results, a leading business intelligence consulting company that was acquired by Idea Integration

Informational Technology 51

Informational Technology Nonprofits Technology Management 51

Fundraising Coach

MARCH 25, 2016

It's Follow Up Friday! In most of my #followupfriday email reminders , I encourage subscribers to reach out to people or following up on uncompleted tasks. Often they're following up with donors and prospects and staff. But today, I invited them to do a follow up of another kind: follow up on their career goals. Yesterday, I worked on slides for a seminar I'm co-presenting with Meghan Godorov and Mazarine Treyz next month as part of the Fundraising Career Conference.

Fundraising 49

Fundraising Fundraising 49

The Agitator

MARCH 31, 2016

In a pre-dawn move that caught both your Editors totally unaware, the Global Investment Committee of The Agitator announced the acquisition of three of the largest fundraising associations in the world. With the promise that news of additional acquisitions will follow shortly, Lord McKeever R. Hamilton, IV, Chair of the Investment Committee promised immediate and major changes at the Association of Fundraising Professionals, Direct Marketing Association’s Nonprofit Federation and the U.K’s Insti

Associations 64

Associations Fundraising Fundraising Marketing 64

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

EveryAction

MARCH 18, 2016

To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. This week, we released the survey results + invited Randy Hawthorne , Executive Director and wearer of many hats at Nonprofit Hub , for a conversation about the data and findings we gathered.

Culture 47

Culture Nonprofits Management Values 47

Nonprofit Marketing Guide

MARCH 17, 2016

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success.

Public and Nonprofit Management 141

Public and Nonprofit Management Universities Foundations Nonprofits 141

Care2

MARCH 28, 2016

A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011.

Nonprofits 49

Nonprofits Nonprofit Organizations Nonprofit Organizations Fundraising 49

NonProfit Hub

MARCH 29, 2016

Rachel Muir, CFRE, is a guest contributor for Nonprofit Hub and speaker at Cause Camp 2016. She is Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers through classroom, custom and online training. When she was 26 years old, Rachel Muir launched Girlstart, a nonprofit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card.

Fundraising 46

Fundraising Fundraising Retention Associations 46

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Coach

MARCH 29, 2016

Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." You've seen it mentioned in the emails you get from The Fundraising Coach. And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group. Hey Fundraising Coach, what's is The Concord Leadership Group LLC I'm increasingly being asked "The Concord Leadership Group?

Leadership 45

Leadership Universities Values Associations 45

The Agitator

MARCH 14, 2016

The greatest fallacy in nonprofit thinking is that maintaining the ‘status quo’ is the least risky of all strategic options. In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. Most fundraisers — even the most sophisticated among us — intellectually recognize the danger of standing still and avoiding change.

Fundraising 64

Fundraising Fundraising Nonprofits Nonprofit Management 64

iMarketSmart

MARCH 25, 2016

Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing. For instance, fairly recently he pointed out Fidelity Charitable’s unforgivable lack of transparency. I very much appreciate his post on that here. He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts.

Nonprofits 45

Nonprofits Fundraising Fundraising 45

Nonprofit Marketing Guide

MARCH 1, 2016

John Killoran. John Killoran, CEO of @Pay , got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. ~Kristina. Guest Post by John Killoran. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously.

Marketing 121

Marketing Marketing Technology Food 121

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism