Nonprofit Marketing Guide
MARCH 7, 2016
Amber Genet. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d need to hear from more of you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina. Amber Genet is the Director of Marketing and Communications at the Barberton Community Foundation.
Ann Green
MARCH 8, 2016
If you’ve ever spent time with little kids you know one of their favorite words is why. You’ll answer a question, and she’ll respond with “but why?” again and again…… It may start to get annoying, but it’s good for people of all ages to be inquisitive and ask questions. This applies to nonprofits, too. A lot of our communication isn’t focused on why something is important.
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Pam Moore
MARCH 23, 2016
I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience.
Fundraising Coach
MARCH 22, 2016
I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to fundraise in a nonprofit that lacked vision?
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
MARCH 14, 2016
Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. Most nonprofits have likely removed the Notes app in the years since, but you may be surprised to find it – and many other apps that you quit using years ago – still “Added” to your page.
The Agitator
MARCH 1, 2016
I’m sure most Agitator readers have seen or made some bad fundraising decisions. Think about it … what’s the worst fundraising decision you’ve observed? If you’re lucky, perhaps the one that comes to your mind was an anomaly … a one-off’er. And even better, maybe an important lesson was learned. On the other hand, maybe what comes to mind is a pattern … some organization or person making recurring bad decisions, never learning.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
MARCH 22, 2016
Guest post by Adam Weinger. If you’ve ever watched the hit show, Mythbusters , you know how misconceptions generally get shattered. If you haven’t seen the show, here’s a rundown of how it typically goes: The Mythbusters decide on a particular misconception or myth. They spend part of the show concocting brilliant and crazy experiments to prove or disprove the myth.
Mission Minded
MARCH 10, 2016
Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove the rational point that the money is needed and will go to good use. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, […].
Fundraising Coach
MARCH 1, 2016
If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.
NonProfit Hub
MARCH 22, 2016
Marc Pitman is a guest contributor for Nonprofit Hub. helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “ Ask Without Fear! ®,” he is the founder of The Concord Leadership Group and FundraisingCoach.com. He’s also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare , a prestigious international fundraising think tank. _.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
MARCH 10, 2016
Here’s a healthy, helpful and constructive way to spend part of your weekend. M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.
Nonprofit Marketing Guide
MARCH 31, 2016
Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.
Ann Green
MARCH 29, 2016
I’m a big fan of the Haggler,The New York Times columnist who steps in to help “aggrieved consumers” with his own mix of humor and snark. In a recent column Running the Car Rental Agreement Gantlet , he tried to help a man resolve a dispute with a rental car company. When the Haggler contacted the company, a representative responded with a robotic response reciting a bunch of rules that weren’t relevant in this case.
Lets Talk Nonprofit
MARCH 2, 2016
Board meeting: An event where minutes are kept and hours are lost. –Unknown. Do your board meetings feel like a necessary evil? Well, there's hope. You can have better board meetings. Whether you're a board member, an officer or the board chair, there are things you can do to improve your board meetings. IF YOU'RE THE BOARD CHAIR , here are some tips for more efficient and more engaging board meetings.
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Fundraising Coach
MARCH 1, 2016
If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.
NonProfit Hub
MARCH 14, 2016
Data can be a daunting thing. IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. Here are some things that can help you understand how your organization can use data for good. Why You Should Collect Data.
The Agitator
MARCH 6, 2016
This Agitator is now back on station following an expedition Down Under to present at the 2016 Conference of the Fundraising Institute of Australia (FIA) and to meet with Tom at The Agitator’s Southern Hemisphere HQ for some conspiratorial back and forth on Agitator goals for the future. I’ll be sharing some of the insights gained from this journey with you; and will begin today with a fascinating presentation by Daryl Upsall that served as the wrap-up session for the splendid FIA Conference.
Nonprofit Marketing Guide
MARCH 9, 2016
Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
EveryAction
MARCH 18, 2016
To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. This week, we released the survey results + invited Randy Hawthorne , Executive Director and wearer of many hats at Nonprofit Hub , for a conversation about the data and findings we gathered.
iMarketSmart
MARCH 25, 2016
Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing. For instance, fairly recently he pointed out Fidelity Charitable’s unforgivable lack of transparency. I very much appreciate his post on that here. He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts.
Fundraising Coach
MARCH 25, 2016
It's Follow Up Friday! In most of my #followupfriday email reminders , I encourage subscribers to reach out to people or following up on uncompleted tasks. Often they're following up with donors and prospects and staff. But today, I invited them to do a follow up of another kind: follow up on their career goals. Yesterday, I worked on slides for a seminar I'm co-presenting with Meghan Godorov and Mazarine Treyz next month as part of the Fundraising Career Conference.
NonProfit Hub
MARCH 3, 2016
Marius Moscovici is a guest contributor for Nonprofit Hub. He is the founder and CEO of Metric Insights. He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. Marius has more than 20 years of experience in analytics and data warehousing and was previously the co-founder and CEO of Integral Results, a leading business intelligence consulting company that was acquired by Idea Integration
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
MARCH 31, 2016
In a pre-dawn move that caught both your Editors totally unaware, the Global Investment Committee of The Agitator announced the acquisition of three of the largest fundraising associations in the world. With the promise that news of additional acquisitions will follow shortly, Lord McKeever R. Hamilton, IV, Chair of the Investment Committee promised immediate and major changes at the Association of Fundraising Professionals, Direct Marketing Association’s Nonprofit Federation and the U.K’s Insti
Nonprofit Marketing Guide
MARCH 17, 2016
It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success.
Care2
MARCH 27, 2016
The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world can sometimes feel draining. There are just not enough hours in the day to get everything done. As the cofounder of a web agency that teams up with nonprofits to fight for social change, I think about how we can do a better job of integrating self-care and good health habits into our day-to-day work.
iMarketSmart
MARCH 4, 2016
That’s right. Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will never, ever make a legacy gift to your organization. But then, guess what? They do! Why? Because most are not rich. Tweet This! Their major gift will occur after their lifetime. They want to give more now but they can’t.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Coach
MARCH 29, 2016
Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." You've seen it mentioned in the emails you get from The Fundraising Coach. And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group. Hey Fundraising Coach, what's is The Concord Leadership Group LLC I'm increasingly being asked "The Concord Leadership Group?
Nonprofit Tech for Good
MARCH 16, 2016
Attended by over 4,000 fundraising professionals, the 2016 AFP International Fundraising Conference will be held March 20-22 in Boston, MA. If you can’t attend in person, thanks to social media and live streaming technology you can still participate in the conference online. The general sessions are definitely worth tuning into (Kofi Annan and Kumi Naidoo) and the education sessions will no doubt provide some valuable new insight into fundraising trends.
The Agitator
MARCH 14, 2016
The greatest fallacy in nonprofit thinking is that maintaining the ‘status quo’ is the least risky of all strategic options. In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. Most fundraisers — even the most sophisticated among us — intellectually recognize the danger of standing still and avoiding change.
Nonprofit Marketing Guide
MARCH 1, 2016
John Killoran. John Killoran, CEO of @Pay , got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. ~Kristina. Guest Post by John Killoran. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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