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I’m really excited to have Jocelyne Daw guest post on my blog today. In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers. In her post today, Jocelyne makes an important distinction between cause marketing and sponsorship.
A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results , program participation , management reports to boards , and much more. One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues.
It took 2 years, 10 months, and 50,000 clicks of a mouse, but yesterday @ NonprofitOrgs followed its 50,000th nonprofit on Twitter! I start each morning browsing those that followed @ NonprofitOrgs the day and night before, and follow those that are nonprofits and nonprofit staff in return. There a handful of nonprofit service providers in there too.
I woke up this morning to my Twitter stream being filled with tweets about the royal wedding–both people watching it and people tweeting about people watching it! Those tweets got me thinking about fundraising…because that’s just how I am. 3 Ways the Royal Wedding is like fundraising. The royal wedding involved mutual vetting. Just like in fundraising, both parties needed to do their research and engaging to vet each other.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
I spend a lot of time on this blog talking about how much words matter. We need to choose words that stir the imagination, spark emotion and transport with story. Here’s a video, sent to me by Rachel of the Parent Infant Center , that shows this well. The words the woman puts on the sign at the end of the video are impossible to ignore. Why? They forge an emotional connection between the experience of one person with that of another.
New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. After giving college students the choice between donating through a cause marketing promotion or donating directly, the students that chose the former felt more selfish, less generous and even less happy. Maybe I should change my blog to SelfishStingyUnhappyGiving.com.
New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. After giving college students the choice between donating through a cause marketing promotion or donating directly, the students that chose the former felt more selfish, less generous and even less happy. Maybe I should change my blog to SelfishStingyUnhappyGiving.com.
This Thursday (April 7, 2011), I’m presenting a webinar called “ Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today. &# I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly available?
Integrating your nonprofit’s Web 1.0 and Web 2.0 campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage.
I’m really pleased to introduce you to Tina Cincotti of Funding Change. When I saw this in her email newsletter, I asked her if I could share it with you. I’m glad she said yes! Be sure to sign up for her monthly Keep the Change newsletter. by Tina Cincotti. I’ve spent my entire fundraising career in small shops. So let’s just say I know a bit about the stress that comes with being responsible for EVERYTHING.
This week, I’m going to wear you down on the subject of retaining donors! It’s THAT important. Here’s more advice on how to hang on to them … this time from Bill Peck of Organizational Solutions, writing in Philanthropy Journal. Bill’s recommendations ( amplified here ): Send a timely thank you letter within five to seven business days of gift receipt.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
A friend shared this very powerful video with me and I wanted to share it with you. . It’s a great example of the power of words. “Vision Is Seeing the Invisible.&# — Jonathan Swift. Thanks! Sandy.
All great advice books have a certain agelessness. While their subject is defined by their time, they share common themes and ancient wisdom. Placed in a different time and place, they could have been written by Aristotle, Plato, Montaigne, Thoreau or by modern authors Dale Carnegie, Stephen Covey or Jim Collins. A new addition to the library of timeless advice is Randal Moss and David Neff’s The Future of Nonprofits.
Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide. A graphic design style guide puts in writing all the various decisions you’ve made about how things should look both in print and online. While many of the same decisions will be reflected in a Cascading Style Sheet (CSS), they are not the same document.
Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Quora is great for professionals and those that want to spend time building their personal brand online, but I think Facebook’s decision to allow brands to use Questions was smart.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
When you ask people about making a donation through their phone, they usually think of texting donations like they do for the Red Cross. That is about to change. A growing number of services are allowing people to give donations from their phone. And services allowing you, as a nonprofit, to receive donations right at the visit or event. In this post I’ll highlight one of each: Givatron and Square.
Harvard’s Institute of Politics has collected some interesting data on college-age and young adults and their online advocacy. As reported in ClickZ Marketing News … “Among 18- to 29-year-old Facebook users, 21 percent said they’ve used Facebook to advocate for a political position, 29 percent have liked an issue, and 24 percent have liked a candidate.
It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. While both networks have changed the way organizations do outreach and marketing, which social network is more valuable in generating click-throughs and increasing your website traffic? For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology webs
Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. This year footwear and apparel maker Puma is promoting a cause marketing promotion that benefits Soles4Souls , a nonprofit that provides shoes to poor people around the globe.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we are, we started talking about the struggles that nonprofits face with design. We seemed to take a similar approach, so I asked Julia to guest blog for us. Her first post follows up on the discussion I started about style guides earlier this month by providing you with some real-life examples.
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image. (Not sure what that is.) But it was the “You’re already a fan of NTEN…&# line. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. But this NTEN ad worked because it made the direct connection to it and something I was already interested in.
Nothing fancy about last week’s Agitator survey. We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?&# [Folks at agencies and consultants were asked to indicate an average over the clients they've typically served.]. Here are the results … 31% — Less than 30%. 31% — 30% to 39%. 24% — 40% to 49%. 15% — 50% or more.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Here’s the theme, and how you can submit your post. I’m also interested in hearing responses from the Getting Attention community; just share your recommendation here. WHAT’S YOUR ONE BOOK? A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few market
Mobile. Moms. Cause Marketing. These three things are made for each other. Not unlike: “The Father, the Son and the Holy Ghost&#. “Life, liberty and the pursuit of happiness&#. “…of the people, by the people, for the people&#. “Mo, Larry and Curly&#. We all know that moms are the shoppers of the household. Heck, except for Starbucks and gadgets, I don’t even buy my own underwear.
On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. (Katya Andresen did the same thing, but really did blog every day, including weekends. Here’s what she learned about her 100 posts.). Out of the 64 business days between Monday, January 3 and Thursday, March 31, I actually posted 58 times, missing one day in January, none in February, and five dates in March.
In March 2011 Facebook disabled the popular Static FMBL App that many nonprofits had used to create custom tabs on their Facebook Pages. Rather than having their apps be based on FBML, Facebook has now switched over to iframes. Those nonprofits that have already created custom tabs using the Static FBML app will continue to be supported (not indefinitely, however), but those that want create custom tabs for the first time or switch over to iframes have a few new apps to experiment with, namely S
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
It’s no secret that I love Twitter. Here are five tips to help you make better use of Twitter. Be human and interesting. One of the worst things you can do as a fundraiser on Twitter is broadcast about your cause all day long. This will bore people. Social media is social. So be a human. And be interesting. Tasteful. But interesting. Feel free to tweet about things you’re reading.
During conference season, the tech and social media community gets really excited about “break out&# products and apps. In 2010 it was location based apps like Foursquare and Gowalla. This year the buzz is about group texting , which allows users to text up to about 25 people at a time via a mobile phone. TextPlus , a group texting vendor says they ha ve 7.7 million monthly users.
Yesterday, in our ongoing discussion of the acquisition-retention linkage, we presented acquisition Plan B , from one of our readers. In brief, that model says use online and mobile media to capture as many impulse givers as possible … do this over and over … and don’t aspire to renew these folks. It is in the nature of the ‘new generation’ of donors to spread their money around and experiment … they’re not looking to build relationships.
One of the greatest feelings in the world is when someone comes up to you out of the blue and says they’ve been reading your blog for some time and learned something they’ve been able to put into practice. That happen to me yesterday when I spoke to the Women in Philanthropy in Holyoke, Massachusetts. After Joanna and I spoke, Gwen Majercak from Cooley Dickinson Hospital in nearby Northhampton, MA shared the above pinup with me that sold in local stores for $1 and raised $10,000 last
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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