Selfish Giving

APRIL 27, 2011

I’m really excited to have Jocelyne Daw guest post on my blog today. In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers. In her post today, Jocelyne makes an important distinction between cause marketing and sponsorship.

Marketing 264

Marketing Marketing Non-Profits Advertising 264

Nonprofit Marketing Guide

APRIL 25, 2011

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results , program participation , management reports to boards , and much more. One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues.

Management 213

Management Communication Fundraising Fundraising 213

Fundraising Coach

APRIL 29, 2011

I woke up this morning to my Twitter stream being filled with tweets about the royal wedding–both people watching it and people tweeting about people watching it! Those tweets got me thinking about fundraising…because that’s just how I am. 3 Ways the Royal Wedding is like fundraising. The royal wedding involved mutual vetting. Just like in fundraising, both parties needed to do their research and engaging to vet each other.

Fundraising 103

Fundraising Fundraising Communication Nonprofits 103

Nonprofit Tech for Good

APRIL 21, 2011

It took 2 years, 10 months, and 50,000 clicks of a mouse, but yesterday @ NonprofitOrgs followed its 50,000th nonprofit on Twitter! I start each morning browsing those that followed @ NonprofitOrgs the day and night before, and follow those that are nonprofits and nonprofit staff in return. There a handful of nonprofit service providers in there too.

Nonprofits 100

Nonprofits 100

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

APRIL 14, 2011

Before acquiring new donors, learn how to cultivate the ones you have. In a nutshell, that’s the challenge posed by one of the respondents to The Agitator’s donor retention survey. [BTW, two more days for you to take the survey.]. I’m reproducing Stephen Best’s entire response below, not because I necessarily want you to stop acquiring donors, but because he absolutely nails it in terms of the attitude and approach nonprofits should bring to engaging with donors.

Non-Profits 97

Non-Profits Retention Ethics Management 97

Nonprofit Marketing Blog

APRIL 11, 2011

I spend a lot of time on this blog talking about how much words matter. We need to choose words that stir the imagination, spark emotion and transport with story. Here’s a video, sent to me by Rachel of the Parent Infant Center , that shows this well. The words the woman puts on the sign at the end of the video are impossible to ignore. Why? They forge an emotional connection between the experience of one person with that of another.

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Nonprofit Marketing Guide

APRIL 4, 2011

This Thursday (April 7, 2011), I’m presenting a webinar called “ Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today. &# I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly available?

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Nonprofits Values Associations Marketing 197

Fundraising Coach

APRIL 5, 2011

I’m really pleased to introduce you to Tina Cincotti of Funding Change. When I saw this in her email newsletter, I asked her if I could share it with you. I’m glad she said yes! Be sure to sign up for her monthly Keep the Change newsletter. by Tina Cincotti. I’ve spent my entire fundraising career in small shops. So let’s just say I know a bit about the stress that comes with being responsible for EVERYTHING.

Non-Profits 102

Non-Profits Retention Fundraising Fundraising 102

Nonprofit Tech for Good

APRIL 7, 2011

Integrating your nonprofit’s Web 1.0 and Web 2.0 campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage.

Ethics 94

Ethics Technology Associations Communication 94

The Agitator

APRIL 12, 2011

This week, I’m going to wear you down on the subject of retaining donors! It’s THAT important. Here’s more advice on how to hang on to them … this time from Bill Peck of Organizational Solutions, writing in Philanthropy Journal. Bill’s recommendations ( amplified here ): Send a timely thank you letter within five to seven business days of gift receipt.

Retention 86

Retention Philanthropy Communication Nonprofit Management 86

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Get Fully Funded

APRIL 11, 2011

A friend shared this very powerful video with me and I wanted to share it with you. . It’s a great example of the power of words. “Vision Is Seeing the Invisible.&# — Jonathan Swift. Thanks! Sandy.

Marketing 81

Marketing Marketing 81

Selfish Giving

APRIL 25, 2011

All great advice books have a certain agelessness. While their subject is defined by their time, they share common themes and ancient wisdom. Placed in a different time and place, they could have been written by Aristotle, Plato, Montaigne, Thoreau or by modern authors Dale Carnegie, Stephen Covey or Jim Collins. A new addition to the library of timeless advice is Randal Moss and David Neff’s The Future of Nonprofits.

Entrepreneurship 252

Entrepreneurship Nonprofits Collaborations Marketing 252

Nonprofit Marketing Guide

APRIL 12, 2011

Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide. A graphic design style guide puts in writing all the various decisions you’ve made about how things should look both in print and online. While many of the same decisions will be reflected in a Cascading Style Sheet (CSS), they are not the same document.

Values 194

Values Marketing Marketing Nonprofits 194

Fundraising Coach

APRIL 21, 2011

I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image. (Not sure what that is.) But it was the “You’re already a fan of NTEN…&# line. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. But this NTEN ad worked because it made the direct connection to it and something I was already interested in.

Nonprofits 97

Nonprofits Education Education Management 97

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Management

Nonprofit Tech for Good

APRIL 4, 2011

Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Quora is great for professionals and those that want to spend time building their personal brand online, but I think Facebook’s decision to allow brands to use Questions was smart.

Nonprofits 93

Nonprofits Technology Activism 93

The Agitator

APRIL 5, 2011

Harvard’s Institute of Politics has collected some interesting data on college-age and young adults and their online advocacy. As reported in ClickZ Marketing News … “Among 18- to 29-year-old Facebook users, 21 percent said they’ve used Facebook to advocate for a political position, 29 percent have liked an issue, and 24 percent have liked a candidate.

Marketing 79

Marketing Marketing Activism Communication 79

Getting Attention

APRIL 28, 2011

I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Here’s the theme, and how you can submit your post. I’m also interested in hearing responses from the Getting Attention community; just share your recommendation here. WHAT’S YOUR ONE BOOK? A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few market

Production 76

Production Management Marketing Marketing 76

Selfish Giving

APRIL 18, 2011

Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. This year footwear and apparel maker Puma is promoting a cause marketing promotion that benefits Soles4Souls , a nonprofit that provides shoes to poor people around the globe.

Marketing 200

Marketing Marketing Health Nonprofits 200

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

APRIL 27, 2011

I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we are, we started talking about the struggles that nonprofits face with design. We seemed to take a similar approach, so I asked Julia to guest blog for us. Her first post follows up on the discussion I started about style guides earlier this month by providing you with some real-life examples.

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Communication Production Nonprofit Organizations Nonprofit Organizations 192

Fundraising Coach

APRIL 14, 2011

It’s no secret that I love Twitter. Here are five tips to help you make better use of Twitter. Be human and interesting. One of the worst things you can do as a fundraiser on Twitter is broadcast about your cause all day long. This will bore people. Social media is social. So be a human. And be interesting. Tasteful. But interesting. Feel free to tweet about things you’re reading.

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Fundraising Fundraising Nonprofits 96

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.

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Nonprofits Technology Energy Management 93

The Agitator

APRIL 18, 2011

Nothing fancy about last week’s Agitator survey. We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?&# [Folks at agencies and consultants were asked to indicate an average over the clients they've typically served.]. Here are the results … 31% — Less than 30%. 31% — 30% to 39%. 24% — 40% to 49%. 15% — 50% or more.

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Retention Management Communication Fundraising 78

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Blog

APRIL 9, 2011

A new study from Achieve and JGA says millennials place trust at the top of the list in motivating giving. Nearly 85 percent of respondents said they would be very or somewhat interested in giving to organizations they can fully trust; on the other hand, nine out of 10 donors said they would stop giving to an organization if it somehow lost their trust.

Leadership 74

Leadership Nonprofit Organizations Nonprofit Organizations Nonprofits 74

Selfish Giving

APRIL 11, 2011

Mobile. Moms. Cause Marketing. These three things are made for each other. Not unlike: “The Father, the Son and the Holy Ghost&#. “Life, liberty and the pursuit of happiness&#. “…of the people, by the people, for the people&#. “Mo, Larry and Curly&#. We all know that moms are the shoppers of the household. Heck, except for Starbucks and gadgets, I don’t even buy my own underwear.

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Marketing Marketing Education Education 180

Nonprofit Marketing Guide

APRIL 13, 2011

On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. (Katya Andresen did the same thing, but really did blog every day, including weekends. Here’s what she learned about her 100 posts.). Out of the 64 business days between Monday, January 3 and Thursday, March 31, I actually posted 58 times, missing one day in January, none in February, and five dates in March.

Communication 189

Communication Marketing Marketing Nonprofits 189

Fundraising Coach

APRIL 26, 2011

April is “volunteer appreciation&# month. Last week, the ED of a nonprofit gave whoopie pies to each of us on the board. In presenting them, she said, “April is volunteer appreciation month. So each year we do something to say ‘thank you’ to each of you on the board. But rather than chocolates, this year I thought we’d give whoopie pies.&#.

Fundraising 95

Fundraising Fundraising Nonprofits 95

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Tech for Good

APRIL 25, 2011

In March 2011 Facebook disabled the popular Static FMBL App that many nonprofits had used to create custom tabs on their Facebook Pages. Rather than having their apps be based on FBML, Facebook has now switched over to iframes. Those nonprofits that have already created custom tabs using the Static FBML app will continue to be supported (not indefinitely, however), but those that want create custom tabs for the first time or switch over to iframes have a few new apps to experiment with, namely S

Nonprofits 91

Nonprofits 91

The Agitator

APRIL 20, 2011

Yesterday, in our ongoing discussion of the acquisition-retention linkage, we presented acquisition Plan B , from one of our readers. In brief, that model says use online and mobile media to capture as many impulse givers as possible … do this over and over … and don’t aspire to renew these folks. It is in the nature of the ‘new generation’ of donors to spread their money around and experiment … they’re not looking to build relationships.

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Non-Profits Participation and motivation Retention Advertising 74

Getting Attention

APRIL 12, 2011

We’re thrilled to welcome back guest blogger Colleen Farrell, Senior Director, Marketing and Communications at New York Cares. Did you know it’s National Volunteer Week ? What better time to look at the role of recognition in volunteer communications. New York Cares did a study last year to try to measure the impact of recognition. We personally thanked volunteers who did multiple projects to see if that would influence their likelihood to volunteer again. 15% of the sample became our cont

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Recruitment Leadership Communication Activism 74

Selfish Giving

APRIL 13, 2011

One of the greatest feelings in the world is when someone comes up to you out of the blue and says they’ve been reading your blog for some time and learned something they’ve been able to put into practice. That happen to me yesterday when I spoke to the Women in Philanthropy in Holyoke, Massachusetts. After Joanna and I spoke, Gwen Majercak from Cooley Dickinson Hospital in nearby Northhampton, MA shared the above pinup with me that sold in local stores for $1 and raised $10,000 last

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Marketing Marketing Retail Medical 173

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance