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Your nonprofit likely has many goals it wants to accomplish, ranging in priority and timeline. Some of these goals may be broad and worldly, while others are not. However, for you to lay a path to accomplish your goals, your nonprofit should follow a similar structure for writing each of your goals. .
Before becoming the director of communications and marketing at Virginia-Maryland College of Veterinary Medicine , Andrew Mann owned a photo and video studio for more than 20 years in the Caribbean. His staff shot hundreds of thousands of images each year including doing 400 weddings a year (!), portrait sessions, commercial sessions, aerial and underwater, resort and hotel photo shoots, tourism marketing, and more.
The gang at Remarkable Partnerships (RP) in the UK has shared a helpful article for new corporate fundraisers. It's called 5 Top Tips for New Corporate Fundraisers. I agree with every point! Those Brits are so wicked smahht!?????? However, let me take a moment today to expand on their points and offer a few key insights of my own. ?? Be a sponge. You need to learn the job, and the best way to do that is to shadow someone else who is already doing it.
Year-end fundraising season is underway. You may have started working on your appeal, which is great. But don’t stop there. It’s just as important, if not more important, to plan how you’ll thank your donors. I highly recommend creating a thank you plan , which will help you show gratitude before, during, and after a campaign. . Many organizations treat thanking their donors as an afterthought and it shows.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Social Media Marketing Tips to Boost Your Nonprofit’s Online Presence. Social Media Marketing has proven to be one of the most effective forms of marketing. How are you using it to boost your Nonprofit’s online presence? Check out the tips below. You wanna know how many people are using social media today? 4.70 billion! You know what this means for your nonprofit?
By Stuart Buck & Anna Harvey. We don’t mean the former Facebook. Rather, philanthropies should prefer to fund meta-issues—i.e., research and evaluation, along with efforts to improve research quality. In many cases, it would be far more impactful than what they are doing now. This is true at two levels. First, suppose you want to support a certain cause–economic development in Africa, or criminal justice reform in the US, etc.
Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
In my nonprofit communications and marketing coaching work with nonprofits large and small, I’m often asked this question: What should be in our nonprofit’s marketing strategy ? . My response is always, “Do you have a meaningful and current strategic plan for the entire organization?” You can guess the most frequent answer: No, not really, it’s old, we plan to update it soon, etc. .
This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In Part 2, we will show you how to create systems at your organization. One Seriously Stressed Out Nonprofit. Let me tell you a story. It’s about a nonprofit I once worked with.
Your website is the main factor in increasing your nonprofit’s online visibility. Here’s how to attract more mobile viewers by optimizing your website. By John Killoran. Social network user login, website mock up on computer screen, tablet and smartphone. Developing your website and ensuring your donors have the ability to notice you , learn about your story, and donate to your organization online was a great undertaking for you.
How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. You only have a couple of seconds to win site visitors over. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? Check out the tips and examples below. The average visitor to your website will spend a maximum of 20 seconds trying to discover if you offer a solution to their problem.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Nick Tedesco & Michael Moody. We are living in a new gilded age. As close observers of the world of family giving, we are convinced this is an historic moment for families and the future of philanthropy as well. Momentous forces are sweeping across the philanthropic landscape. Astonishing wealth creation and rapidly worsening inequality. Re-energized movements to fight persistent systemic injustice.
Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy. Here are three ways you can ensure a successful year-end campaign.
Earlier this summer I shared Why It’s So Hard to Work During the Summer , but since everyone knows that Labor Day means summertime is over (at least here in the US), it’s time to buckle down again. You’ve got annual reports to create, year-end fundraising campaigns to perfect, and the 101 other things nonprofit communicators are asked to do.
Do you ever find yourself, your team, or your board of directors saying things like: “If we could just get this one big grant, we’d be set for the year!”. Or, “I think we should hold a huge gala event. If we raise everything we need now, we can focus on programs later.”. Or, “I keep trying to set up a meeting with that big donor. Why won’t he meet with me?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Amy, your helpfulness just keeps on coming – thank you! Our development team is working on this right now – we are all either fairly new or brand new to the organization, and yet we have a relatively strong donor history of regular giving but it has not been well stewarded in the last couple of years – so we are encouraged that we will be able to create a fruitful plan!
The 2022 Nonprofit Leadership Conference that was planned for Wednesday, September 28, will be rescheduled due to Hurricane Ian to ensure the safety of all guests and their families. The Nonprofit Leadership Center is actively working with the Tampa Marriott Water Street to determine a new date to hold the event this year. . All registered participants will receive more information in the coming days about the conference once a new date has been set.
By KC Hardin. In 2020 I shut down Esperanza San Felipe, a nonprofit I had founded seven years earlier that some, including myself, once thought held the secret to tackling one of the world’s most intractable problems: gang violence. Esperanza demobilized four street gangs in one neighborhood in Panama City with positive social outcomes for many of their members.
As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Like a lot of people out there when I first heard about “quiet quitting” I assumed people were just packing up their crap and sneaking out the back or maybe never coming back from their lunch break. But it’s really just avoiding burnout and exploitation by only doing what you were hired to do during normal working hours. It’s a lot of what we’ve been talking about in our #NPCOMMLIFE posts for years.
Crisis to Resilience: A CNP Story. Article reposted with permission from Reginald Davis, CNP, Strong City Baltimore CEO. Reflecting on the last two years as CEO, I find it difficult to believe how much has happened with Strong City Baltimore and the world around us. I entered with excitement, hope, and trepidation. Following the retirement of a long-standing CEO, I assumed the top job for a sprawling organization with a rich history, commitment to enabling social change agents, and an opportunit
I am still sending hand-written note cards to donors. These seem to be appreciated more than an email by many. I had more responses to thank you cards in the mail rather than emails. For long-term donors, I like to send an org pin so they feel attached to the work they support. I have not tried video thank you’s yet.
Florida recently passed the Individual Freedom Act, also known as the “Stop WOKE Act,” which makes it unlawful for an employer to require employees as a condition of employment to attend training on a variety of concepts, including some common elements of diversity training. Litigation to strike the Act’s application to employers as unconstitutional was dismissed.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
???? Important Notice: I'm off to Italy?? on Sunday and WILL PROBABLY NOT be publishing a newsletter for the next two Wednesdays (September 21st & 28th). Sad, right? But my wife says I have to finally leave the house! ?? I strongly disagree, but she tells me she knows best! I say PROBABLY NOT because I ?? publishing my newsletter. After all, consistency is really my ONLY true talent and virtue!
Employees are an especially important ingredient to a successful organization. Unfortunately, employers overlook valuable applicants because of age. Reasons employers should employ older workers are their experience, both professionally and personally, reliability with a strong work ethic, and cost-effectiveness.
Thinking about your nonprofit’s next annual report? Annual reports were the first topic we developed training on here at Nonprofit Marketing Guide way back in 2008. So we have lots of great best practices, examples, and templates to share with you as your plan, write, design, and publish yours. We even have an online course on short annual reports.
Written by: Tabby Robinson, CNP. Reading Time: 4 minutes. An estimated 500,000 to 1 million Americans work as unpaid interns every year. Though paid internships are becoming more popular, unpaid internships are still a reality for many. Without any wages to shoulder the cost of living, an unpaid internship ends up deepening the existing social divide.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
These are great, Amy! Thanks. I take a little issue with the in-person bullet. I am a MGO and most of my prospects are older. Zoom is anathema to about 90% of my donors. You can make some progress over the phone, but now that in-person is back–I feel like fundraising is back. But that may be just me. ??. Thanks for all you do!
An engaged board is a high-functioning board. Keep reading to learn how to empower your board to engage in strategic decision making for your nonprofit. The post A Step-by-Step Recipe For Meaningful Board Engagement appeared first on Joan Garry Consulting.
On September 28, 2022, more than 700 nonprofit and business leaders will come together at the 12th Annual Nonprofit Leadership Conference , hosted by the Nonprofit Leadership Center and presented by Bank of America, for a day of inspiration, education and connection. We invite you to submit a photo that shows your nonprofit in action for a chance to be featured in the opening video at the conference.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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