NonProfit PRO
SEPTEMBER 2, 2022
Your nonprofit likely has many goals it wants to accomplish, ranging in priority and timeline. Some of these goals may be broad and worldly, while others are not. However, for you to lay a path to accomplish your goals, your nonprofit should follow a similar structure for writing each of your goals. .
Nonprofit Marketing Guide
SEPTEMBER 30, 2022
Before becoming the director of communications and marketing at Virginia-Maryland College of Veterinary Medicine , Andrew Mann owned a photo and video studio for more than 20 years in the Caribbean. His staff shot hundreds of thousands of images each year including doing 400 weddings a year (!), portrait sessions, commercial sessions, aerial and underwater, resort and hotel photo shoots, tourism marketing, and more.
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Selfish Giving
SEPTEMBER 7, 2022
The gang at Remarkable Partnerships (RP) in the UK has shared a helpful article for new corporate fundraisers. It's called 5 Top Tips for New Corporate Fundraisers. I agree with every point! Those Brits are so wicked smahht!?????? However, let me take a moment today to expand on their points and offer a few key insights of my own. ?? Be a sponge. You need to learn the job, and the best way to do that is to shadow someone else who is already doing it.
Ann Green
SEPTEMBER 14, 2022
Year-end fundraising season is underway. You may have started working on your appeal, which is great. But don’t stop there. It’s just as important, if not more important, to plan how you’ll thank your donors. I highly recommend creating a thank you plan , which will help you show gratitude before, during, and after a campaign. . Many organizations treat thanking their donors as an afterthought and it shows.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 14, 2022
Social Media Marketing Tips to Boost Your Nonprofit’s Online Presence. Social Media Marketing has proven to be one of the most effective forms of marketing. How are you using it to boost your Nonprofit’s online presence? Check out the tips below. You wanna know how many people are using social media today? 4.70 billion! You know what this means for your nonprofit?
The Fundraising Authority
SEPTEMBER 22, 2022
This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In Part 2, we will show you how to create systems at your organization. One Seriously Stressed Out Nonprofit. Let me tell you a story. It’s about a nonprofit I once worked with.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
SEPTEMBER 1, 2022
In my nonprofit communications and marketing coaching work with nonprofits large and small, I’m often asked this question: What should be in our nonprofit’s marketing strategy ? . My response is always, “Do you have a meaningful and current strategic plan for the entire organization?” You can guess the most frequent answer: No, not really, it’s old, we plan to update it soon, etc. .
Nonprofit Tech for Good
SEPTEMBER 6, 2022
Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email. 1. Google Analytics :: analytics.google.com. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
Ann Green
SEPTEMBER 21, 2022
Your website is the main factor in increasing your nonprofit’s online visibility. Here’s how to attract more mobile viewers by optimizing your website. By John Killoran. Social network user login, website mock up on computer screen, tablet and smartphone. Developing your website and ensuring your donors have the ability to notice you , learn about your story, and donate to your organization online was a great undertaking for you.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 10, 2022
How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. You only have a couple of seconds to win site visitors over. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? Check out the tips and examples below. The average visitor to your website will spend a maximum of 20 seconds trying to discover if you offer a solution to their problem.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Fundraising Authority
SEPTEMBER 10, 2022
Do you ever find yourself, your team, or your board of directors saying things like: “If we could just get this one big grant, we’d be set for the year!”. Or, “I think we should hold a huge gala event. If we raise everything we need now, we can focus on programs later.”. Or, “I keep trying to set up a meeting with that big donor. Why won’t he meet with me?
NonProfit PRO
SEPTEMBER 19, 2022
Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy. Here are three ways you can ensure a successful year-end campaign.
Nonprofit Marketing Guide
SEPTEMBER 7, 2022
Earlier this summer I shared Why It’s So Hard to Work During the Summer , but since everyone knows that Labor Day means summertime is over (at least here in the US), it’s time to buckle down again. You’ve got annual reports to create, year-end fundraising campaigns to perfect, and the 101 other things nonprofit communicators are asked to do.
Nonprofit Tech for Good
SEPTEMBER 8, 2022
If your nonprofit is thinking about planning a golf fundraiser in 2023—whether it’s a brand new event or an established tournament—there are a few simple steps to take right now to make sure your outing is set up for success. 1. Start With Technology. The right technology tools are key to easy planning and successful execution of a golf fundraiser. Because golf events have unique components—like handicaps, flighting, hole assignments, scoring—having a platform that’s specifically designed for go
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Stanford Social Innovation Review
SEPTEMBER 12, 2022
By Nick Tedesco & Michael Moody. We are living in a new gilded age. As close observers of the world of family giving, we are convinced this is an historic moment for families and the future of philanthropy as well. Momentous forces are sweeping across the philanthropic landscape. Astonishing wealth creation and rapidly worsening inequality. Re-energized movements to fight persistent systemic injustice.
Amy Eisenstein
SEPTEMBER 28, 2022
Amy, your helpfulness just keeps on coming – thank you! Our development team is working on this right now – we are all either fairly new or brand new to the organization, and yet we have a relatively strong donor history of regular giving but it has not been well stewarded in the last couple of years – so we are encouraged that we will be able to create a fruitful plan!
NonProfit Leadership Center
SEPTEMBER 26, 2022
The 2022 Nonprofit Leadership Conference that was planned for Wednesday, September 28, will be rescheduled due to Hurricane Ian to ensure the safety of all guests and their families. The Nonprofit Leadership Center is actively working with the Tampa Marriott Water Street to determine a new date to hold the event this year. . All registered participants will receive more information in the coming days about the conference once a new date has been set.
NonProfit PRO
SEPTEMBER 9, 2022
As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
SEPTEMBER 21, 2022
Like a lot of people out there when I first heard about “quiet quitting” I assumed people were just packing up their crap and sneaking out the back or maybe never coming back from their lunch break. But it’s really just avoiding burnout and exploitation by only doing what you were hired to do during normal working hours. It’s a lot of what we’ve been talking about in our #NPCOMMLIFE posts for years.
Nonprofit Tech for Good
SEPTEMBER 17, 2022
Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking.
NonProfit Leadership Alliance
SEPTEMBER 22, 2022
Crisis to Resilience: A CNP Story. Article reposted with permission from Reginald Davis, CNP, Strong City Baltimore CEO. Reflecting on the last two years as CEO, I find it difficult to believe how much has happened with Strong City Baltimore and the world around us. I entered with excitement, hope, and trepidation. Following the retirement of a long-standing CEO, I assumed the top job for a sprawling organization with a rich history, commitment to enabling social change agents, and an opportunit
Amy Eisenstein
SEPTEMBER 27, 2022
I am still sending hand-written note cards to donors. These seem to be appreciated more than an email by many. I had more responses to thank you cards in the mail rather than emails. For long-term donors, I like to send an org pin so they feel attached to the work they support. I have not tried video thank you’s yet.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Leadership Center
SEPTEMBER 15, 2022
Florida recently passed the Individual Freedom Act, also known as the “Stop WOKE Act,” which makes it unlawful for an employer to require employees as a condition of employment to attend training on a variety of concepts, including some common elements of diversity training. Litigation to strike the Act’s application to employers as unconstitutional was dismissed.
NonProfit PRO
SEPTEMBER 2, 2022
Employees are an especially important ingredient to a successful organization. Unfortunately, employers overlook valuable applicants because of age. Reasons employers should employ older workers are their experience, both professionally and personally, reliability with a strong work ethic, and cost-effectiveness.
Nonprofit Marketing Guide
SEPTEMBER 16, 2022
Thinking about your nonprofit’s next annual report? Annual reports were the first topic we developed training on here at Nonprofit Marketing Guide way back in 2008. So we have lots of great best practices, examples, and templates to share with you as your plan, write, design, and publish yours. We even have an online course on short annual reports.
Selfish Giving
SEPTEMBER 14, 2022
???? Important Notice: I'm off to Italy?? on Sunday and WILL PROBABLY NOT be publishing a newsletter for the next two Wednesdays (September 21st & 28th). Sad, right? But my wife says I have to finally leave the house! ?? I strongly disagree, but she tells me she knows best! I say PROBABLY NOT because I ?? publishing my newsletter. After all, consistency is really my ONLY true talent and virtue!
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NonProfit Leadership Alliance
SEPTEMBER 14, 2022
Written by: Tabby Robinson, CNP. Reading Time: 4 minutes. An estimated 500,000 to 1 million Americans work as unpaid interns every year. Though paid internships are becoming more popular, unpaid internships are still a reality for many. Without any wages to shoulder the cost of living, an unpaid internship ends up deepening the existing social divide.
Amy Eisenstein
SEPTEMBER 23, 2022
These are great, Amy! Thanks. I take a little issue with the in-person bullet. I am a MGO and most of my prospects are older. Zoom is anathema to about 90% of my donors. You can make some progress over the phone, but now that in-person is back–I feel like fundraising is back. But that may be just me. ??. Thanks for all you do!
Joan Garry
SEPTEMBER 7, 2022
An engaged board is a high-functioning board. Keep reading to learn how to empower your board to engage in strategic decision making for your nonprofit. The post A Step-by-Step Recipe For Meaningful Board Engagement appeared first on Joan Garry Consulting.
NonProfit PRO
SEPTEMBER 2, 2022
Turns out love has everything to do with fundraising. Relationship Fundraising 3.0 from the Institute for Sustainable Philanthropy proves it.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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