Selfish Giving
JANUARY 4, 2010
It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**. Keep in mind that this is my definition of cause marketing. (There are other definitions out there.). Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. A few things about my definition. First, my definition is focused on cause marketing, not the marketing of causes.
Nonprofit Marketing Guide
JANUARY 26, 2010
Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. I have to admit, it’s a rather ambitious topic for one hour. I’m in the middle of the PowerPoint deck now trying to find the sweet spot between giving you enough information to really make a difference in your online marketing strategy and
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Sea Change Strategies
JANUARY 8, 2010
This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty. Let’s start by admitting that the fundraising pyramid is a lie. Most major donors at most organizations do not rise up through the ranks of $15 donors, who become $100 donors, and then ultimately become $100,000 donors. Most major donors come to organizations via other major donors.
Fundraising Coach
JANUARY 19, 2010
Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. A: Great question! I’m not an SEO expert, and I’ve never played one on TV.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
JANUARY 17, 2010
FourSquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies) can also use FourSquare to promote the nonprofits and causes your care about: 1) Add Nonprofit Venues.
Get Fully Funded
JANUARY 13, 2010
Today’s post is provided by Lynda Lysakowski, ACFRE, President of Capital Venture. As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?” This question indicates that these leaders really do not understand development or the role of a development officer in their organization.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JANUARY 19, 2010
A good nonprofit annual report answers the questions that donors are most likely to have about last year’s work: What did you do? Whom did you help? On what did you spend money? Where did that money come from? But the single most important question that your annual report must answer is “So what?&#. You did a bunch of stuff. So what? What changed in the world as a result?
The Agitator
JANUARY 21, 2010
Last week we reported some data from online firms Blackbaud and Convio regarding 2009 online fundraising. To refresh you on the highlights: Online fundraising revenue was up 46% over 2008 for all groups in Blackbaud’s universe (over 1,700 nonprofits), with 35% of groups reporting no increase in online revenue. According to Blackbaud, fully 46% of all online revenue was raised in the last three months of 2009 (not a dissimilar pattern from previous years), 30% in December alone, while only
Care2
JANUARY 15, 2010
83% of adults have cell phones or smartphones. 35% of users have accessed the Internet via their phone, according to a December 2009 report by Pew. So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two million people, can a mobile strategy help raise money in times of crisis? Shortly after news spread about the devastating earthquake in Haiti the American Red Cross launched a “text to donate&# campaign where individuals in the US can te
Nonprofit Tech for Good
JANUARY 12, 2010
I like Facebook. Mostly to stay in touch with close friends. It’s great for that. I don’t play Farmville or Mafia Wars. I don’t invite people to Causes. But I am a fan of my favorite nonprofits on Facebook. I do see their status updates. I do occasionally give thumbs up, and sometimes I’ll even comment. I have donated to nonprofits that I have seen on Facebook (on their website).
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
JANUARY 20, 2010
I’ve just returned from a short trip to New York and I wanted to share an amazing adventure with you. Part of my travel required a flight from Philadelphia to Newburgh, NY. Everything up to Philly was uneventful. But when I arrived in Philly, I found out they had cancelled my flight to Newburgh and it was going to probably be 9 am the next morning before I could get on another flight.
Selfish Giving
JANUARY 12, 2010
New Balance and Komen already have a great partnership. But Chris Mann ( @chrisrmann ), Associate Manager, Brand Marketing for New Balance, wanted to make it even better by involving New Balance’s 134 stores. But how? That’s how our conversation began a year ago when Chris asked my advice on creating a pinup program for New Balance’s stores.
Nonprofit Marketing Guide
JANUARY 11, 2010
I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer. You all have a lot of great questions, so it feels like not a week goes by where I don’t send someone off to Beth’s Blog for answers.
The Agitator
JANUARY 14, 2010
We’re departing from our pre-announced “schedule&# today to express our own concern for the people of Haiti … and our gratitude to the millions of people — including, we suspect, our readers — who have responded to this disaster with financial aid. The initial reports we’ve seen indicate that humanitarian organizations are receiving record amounts of contributions, amounts exceeding Katrina, with the earliest gifts being made online at an astounding rate.
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Care2
JANUARY 14, 2010
Going to the U.N. climate change conference in Copenhagen (COP15) was the closest I've come to a good strong punch in the gut -- the type that makes you question much of what you once believed to be true. But it was also one of the best wake-up calls I could have asked for. My time in Copenhagen reminded me that for all the money and good intentions in the world, we can't make a bit of difference if we don't fully appreciate, understand, and react to the political landscape we're playing in as o
Nonprofit Tech for Good
JANUARY 6, 2010
The use of iPhone Apps that benefit the nonprofit sector is going to explode in 2010. Hundreds of iPhone Apps created by nonprofits and nonprofit service providers are quietly preparing for an early 2010 launch. That said, there are three iPhone Apps currently live and available for download that give us a good picture of how iPhone Apps can be utilized by nonprofits, activists, and donors: 1) Geolocation Activism :: CauseWorld.
Fundraising Coach
JANUARY 5, 2010
With the first blog post of 2010, I’m starting a series of posting questions I receive and my answers to them. Sort of a “Dear Abby&# for fundraising. I’m calling it “ Question Marc &# — pun fully intended! It’d be great to have you take part. If you have a question about nonprofits or fundraising that you’d like considered for Question Marc ?
Selfish Giving
JANUARY 6, 2010
Beth Kanter recently wrote on CauseWorld , which is essentially a “cause version&# of Foursquare. Like foursquare and gowalla, you open the application on your phone and see local businesses (instead of showing everything around you, CauseWorld only shows businesses that you can check into for karmas). Enter the store, check in, and get the karma points offered to you.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JANUARY 4, 2010
The first week of a new year is always one of my favorites. there is something so hopeful and fresh about it. In addition to the typical resolutions about doing more of this and less of that, I also like to pick a theme for the new year. Sometimes it’s a few words, or a personal tagline, or even a song. This year, I’ve picked three words that popped out at me when I read What Matters Now , a series of short essays each on a different word.
The Agitator
JANUARY 13, 2010
Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). The report also provides year-over-year comparisons based upon returns for 1,703 organizations. It’s a "must view" presentation. Some highlights: 65% of nonprofits enjoyed year-over-year (YOY) growth in online revenue comparing 2009 to 2008; 35% did not grow their online revenue in 2009.
Care2
JANUARY 6, 2010
Think your friends spend too much time on Facebook? They're not alone. According to comScore , 5.5% of all time spent online in the US during the month of November was on Facebook. That's a lot of time. As Facebook expands past 300 global million users , the online giant is also adding new services to keep people on its site. Facebook's Gift Shop has recently been expanded to offer music, e-cards, real gifts, as well as a charity gift section.
Nonprofit Tech for Good
JANUARY 10, 2010
FourSquare has received quite a bit of buzz over the last few months. Some have even declared it to be the “ Twitter of 2010 “ I am not so sure about that, but it is fun. It is Different. Addictive. And as of last week, FourSquare has gone global. Thus, now all nonprofits worldwide have a good reason to get FourSquare on their radar screen.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
JANUARY 31, 2010
Here are several resources I thought you might be interested in. The January edition of the Nonprofit Blog Carnival is up at IssueLab’s Footnotes. You’ll find several posts on the topic of ‘online outreach on a budget.’ Check it out here: [link]. There’s a great post on the “A Small Change&# blog about making your fundraising efforts go viral.
Selfish Giving
JANUARY 20, 2010
I think they can, but it needs to be done appropriately and with sensitivity. As we learned in my post What is Cause Marketing? cause marketing isn’t philanthropy first, it’s marketing. And the situation in Haiti requires philanthropy first. And any company that tries to swap that with marketing will be duly punished by consumers. But just because the recipe calls for a pound of philanthropy doesn’t mean there isn’t room for a teaspoon of cause-related marketing.
Nonprofit Marketing Guide
JANUARY 22, 2010
This blog is all about helping small nonprofits and one-person marketing departments communicate as effectively as possible with their supporters. Sometimes the best way to do that is to outsource your content creation to a professional freelance writer. The problem is that there really aren’t all that many writers who specialize in producing the kind of content that nonprofits need.
The Agitator
JANUARY 24, 2010
Mark Rovner at Sea Change Strategies recently wrote that the "fundraising pyramid is a lie." He argues that most major donors are recruited into a nonprofit on a peer-to-peer basis, rather than being cultivated up the donor pyramid from initial small gifts. From my experience, I think Mark is dead wrong on this. Lawrence Hence, managing director of Target Analytics, does a terrific job of rebuttal in this "must read" article.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Care2
JANUARY 22, 2010
Guess what one of the biggest challenges nonprofits face today when adding a blog to their website or diving into social media? Giving up control. Does this sound familiar? Should blog comments be moderated? Should we even allow public comments on our blog? How do we handle negative comments? Just delete them? How do we deal with trolls? What if the opposition takes our tweets and twists our words?
Nonprofit Tech for Good
JANUARY 25, 2010
As more and more nonprofits launch group texting and text-to-give campaigns in the coming months, we’re also going to see more and more nonprofits launch mobile websites – or at the very least breaking news, donate now and subscribe web pages that can be easily read on mobile devices. I’ll be covering that in more detail next week, but in the meantime take a quick browse through the sites below.
Fundraising Coach
JANUARY 11, 2010
Today’s the birthday of the amazing Beth Kanter. I love her passion for nonprofits and social media. I’m particularly grateful for her helping us in the nonprofit world articulate metrics and ROI. Not only is she a really smart teacher, she’s also doing the actual fundraising herself. A great combination indeed! When I’m doing a fundraising training and get a question on social media ROI that I’m not able to answer, it’s a great relief to be able to encourage
Selfish Giving
JANUARY 25, 2010
For some time Hannaford Supermarkets has been a friend of local providers of eggs, fruits, vegetables and other goods to its customers. Hannaford’s program, Close to Home , spans five states, aids local businesses and reduces its carbon footprint. The grocer saw the opportunity to extend their work with local growers with Keep Local Farms , a broad effort to stabilize and enhance milk income for dairy farmers in the Northeast.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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