Nonprofit Marketing Guide
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects.
Ann Green
OCTOBER 22, 2019
Year-end fundraising time is here. I’ve already started receiving appeal letters and I know this is just the beginning. . I get appeals from nonprofit organizations I don’t already support and many of these are generic and impersonal. This is annoying. But what’s even more annoying is receiving generic appeals from organizations I do support. Maybe I’ve donated for at least five years.
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Selfish Giving
OCTOBER 8, 2019
Is your program or partnership in need of a refresh, or a new, innovative idea to take your impact to the next level? Whether you are a company or a nonprofit, we can all use an infusion of new strategic ideas to drive greater awareness and engagement for social impact efforts. With the launch of Cause Booster , Selfish Giving’s and Rocket Social Impact’s new offering to create fresh, action or revenue-driving concepts for clients on a tight budget or timeline, we’re sharing five ways to give yo
Nonprofit Tech for Good
OCTOBER 4, 2019
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
OCTOBER 4, 2019
Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.
Mission Minded
OCTOBER 23, 2019
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
OCTOBER 9, 2019
Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift. Even though your thank you landing page and thank you email are automatically generated, it doesn’t mean they need to sound like they were written by a robot.
Selfish Giving
OCTOBER 30, 2019
Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?! With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday. You probably have a few partnerships of your own waiting in the wings!
Nonprofit Tech for Good
OCTOBER 20, 2019
The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. By shopping at any of the 48 online stores listed below, socially conscious and ethical consumers can channel some of their consumer spending power into the nonprofit sector and the Greater Good. For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org.
Pam Moore
OCTOBER 28, 2019
As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don't want to wait in line or even wait for a mobile web page to load on our device. It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
OCTOBER 30, 2019
This week, as Book Lovers Day approaches, our Mission Minded team members are thinking about one of our core values: The post Can a Book Make You Better? appeared first on Mission Minded.
Nonprofit Marketing Guide
OCTOBER 23, 2019
Doormats get walked on all day long. You don’t want to be a doormat. And yet, all too often, we see nonprofit communications staff behaving in ways that reinforce these “let me wipe my dirty feet all over you” bad behaviors in others. You might be a doormat — or at a minimum, sending doormat signals — in your nonprofit communications job if you.
Ann Green
OCTOBER 1, 2019
You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors. Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last-minute to-do item and it shows.
Selfish Giving
OCTOBER 23, 2019
Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies. For example, two weeks ago I covered Carson King's Venmo fundraiser for Iowa's Children's Hospital. After Carson raised $250,000, Venmo stepped in and offered to match donations.
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Nonprofit Tech for Good
OCTOBER 10, 2019
By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. To date, more than 50 million donors have given over $5 billion through the GoFundMe fundraisers. The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals.
Pam Moore
OCTOBER 21, 2019
Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.
Elevation
OCTOBER 8, 2019
Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your organization share the same perspective.
Nonprofit Marketing Guide
OCTOBER 3, 2019
You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. yet. You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
OCTOBER 29, 2019
Year-end fundraising season is starting to gear up. Perhaps you’ve already mailed an appeal letter or are planning to in the next couple of weeks. Planning is the key word here. If you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your donors are busy and may put your letter aside to handle later, and never get to it.
Selfish Giving
OCTOBER 16, 2019
This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email. Nearly 42% said they prefer to hear from a nonprofit via email from the organization, and 20.5% said an email from the organization would inspire them to give again.
Nonprofit Tech for Good
OCTOBER 25, 2019
By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of tran
Pam Moore
OCTOBER 16, 2019
Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Coach
OCTOBER 22, 2019
Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher's experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies' findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.
Nonprofit Marketing Guide
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts. We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications.
Nonprofit Fixer
OCTOBER 29, 2019
Continuing our series on “worst practices,” below is a partial list of mistakes to avoid when using nonprofit insurance. Forgetting to get Director and Officer (D & O) Insurance for your board. Board members should have an expectation that in exchange for non-compensated board service, a basic level of risk mitigation will be provided for their voting.
Selfish Giving
OCTOBER 2, 2019
Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
OCTOBER 17, 2019
By Chuck Spidell , a Nonprofit WordPress Security Expert with ILLUSIO. He helps women-led communications teams free up their time and lock down WordPress from getting hacked. Please join Chuck on October 29 for a webinar on how to prevent your WordPress website from getting hacked. WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world.
Pam Moore
OCTOBER 11, 2019
Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any markete
TakeTwo Services
OCTOBER 26, 2019
If you are doing your job well as an Executive Director or Director of Development, you are getting pulled in a million different directions at the same time, all the time. That’s because you are, rightly, involving many different stakeholders in your work and giving them unique ways to stay invested. However, priorities can become skewed when everyone believes their project is most important.
Nonprofit Marketing Guide
OCTOBER 29, 2019
The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. There are many, many ways to ask for money.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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