Nonprofit Marketing Guide

MAY 4, 2009

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef. Battle Nonprofit.&#. Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development

Marketing 171

Marketing Marketing Non-Profits Public and Nonprofit Management 171

Selfish Giving

MAY 23, 2009

Chicago Cause Marketing Forum Tweetup. If you're planning to attend the Cause Marketing Forum Conference this coming Wednesday & Thursday, there's a Tweetup planned for Wednesday night. Some great cause marketers will be there, including @scottyhendo and @michael_hoffman who are leading a session on social media and cause marketing on Wednesday.

Marketing 100

Marketing Marketing 100

Get Fully Funded

MAY 2, 2009

I just got back from a week of R&R. I’ve been going full steam for quite some time and had gotten into such a rut, I forgot to take time out for myself. I realize now what a mistake that is!! . We work so hard for our nonprofits and our causes. It’s important work, no question. But we’ve got to make sure to recharge our batteries or we won’t be quite as effective when we work.

Nonprofits 75

Nonprofits 75

The Agitator

MAY 31, 2009

Here’s another prediction of the death of direct mail, as reported on frogloop. Says research firm Borrell, spending on direct mail will decline by 40% over the next five years. Get a move on direct mail fundraisers! In five years your medium will be dead. Just like radio. Forget this prediction. In fact, ignore all the "death" and "next big thing" predictions.

Nonprofit Management 69

Nonprofit Management Management Marketing Marketing 69

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

MAY 5, 2009

Last week, I had someone pay me a huge, though unintended, compliment when unsubcribing from my email newsletter. She said the content was “far too basic&# for her. I was thrilled! I strive to make fundraising simple, basic, and easy to understand. Many of you have heard me say that the most extreme thing about fundraising is doing the basics: doing research , engaging prospects , asking for money , thanking donors and reporting back on how donations are used.

Fundraising 66

Fundraising Fundraising 66

Nonprofit Marketing Blog

MAY 19, 2009

If you’re a nonprofit, here’s my list: 1. Something that tugs the heartstrings - an arresting image, a bold statement, the start of an incredible story. 2. A 2-second statement that sums up who you are and what you do so that anyone glancing at the page gets it right away. 3. Clear, intuitive navigation that is organized according to the brain of the people who come to your website and NOT your org chart. 4.

Nonprofits 55

Nonprofits 55

Selfish Giving

MAY 19, 2009

“ That’s easy. Start off as a billionaire and buy an airline.&# - Sir Richard Branson’s reply when asked how to become a millionaire. I felt like I had a similar answer when someone asked how we were going to even come close to raising the $2.1 million we raised last year at our Gala, the hospital’s biggest fundraiser. Easy. Do exactly what we did last year but in a lousy economy and we should raise close to $2 million in one night!

Participation and motivation 100

Participation and motivation Energy Values Fundraising 100

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Fundraising 59

Fundraising Fundraising Advertising Technology 59

The Agitator

MAY 7, 2009

Writing in Engage: Hispanics , interactive marketing consultant Lee Vance provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain of 7.5 million!

Manufacturing 56

Manufacturing Recruitment Culture Activism 56

Fundraising Coach

MAY 19, 2009

I’ve been through a flurry of bad powerpoint presentations recently. At the last one, the speakers turned their backs to the audience and read the slides word-for-word. I kid you not. Perhaps it was because the words were so tiny none of us could see them. If you’re using Powerpoint or a similar slide-style program to communicate your fundraising story, this has got to stop!

Fundraising 58

Fundraising Fundraising Energy Retention 58

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Getting Attention

MAY 8, 2009

"The IRC (International Rescue Committee). Dedicated to helping refugee mothers rebuild their families and their lives." That's the ad I heard on public radio this morning, finely tuned to last-minute mothers day shoppers and cooks. It's a strong example of hooking your org's message to what's top of mind. What's impressive here is that IRC doesn't hit listeners over the head with a request to "celebrate your mother," but relied on the power of the message to generate that connection.

Communication 45

Communication Nonprofits 45

Nonprofit Marketing Guide

MAY 19, 2009

If you want to raise more money with your fundraising letters, set aside Noon-1:00 p.m. Eastern (9:00 - 10:00 a.m. Pacific) on Thursday to learn how to do it right. That’s when Mal Warwick will be presenting in our Nonprofit Marketing Guide webinar series. Mal is the author of the best-selling How to Write Successful Fundraising Letters and also published Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future earlier this year.

Fundraising 136

Fundraising Fundraising Marketing Marketing 136

Selfish Giving

MAY 4, 2009

I’m not much of a foodie, but I love to listen to the three Andelman brothers of Phantom Gourmet banter on their weekly radio show here in Boston. My friend and colleague Joanna MacDonald is an even bigger fan and shares my wife’s love for their weekly food and dining show on TV38. The show is really a riot and, of course, they review some great places to eat in Greater Boston.

Retail 100

Retail Marketing Marketing Food 100

Care2

MAY 27, 2009

Social media is a hot topic these days. No matter where you look, you just can’t escape the buzz. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

Technology 59

Technology Nonprofits 59

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Management

The Agitator

MAY 13, 2009

All I can say is WOW! Today, the Women’s Funding Network and Women Moving Millions announced that more than 90 women have committed individual gifts of $1 million or more, with a total of $174 million raised, to improve the lives of women and girls. These funders have responded to a three-year campaign initiated by philanthropists Swanee Hunt and Helen LaKelly Hunt.

Philanthropy 53

Philanthropy Foundations Fundraising Fundraising 53

Fundraising Coach

MAY 18, 2009

Apparently 2009 is going to be the year of learning to delay Alzheimer’s. In today’s news, work is apparently officially proven to delay Alzheimer’s. The equation? 1 year or work = 6 weeks of delay. Earlier this year, I read that drinking strong coffee may reduce the risk of dementia or Alzheimer’s by 65%! What does this have to do with fundraising?

Fundraising 55

Fundraising Fundraising Nonprofits 55

Nonprofit Marketing Blog

MAY 6, 2009

Reader Sonia emailed me today to note her local paper is doing a series of exposes on charity. (Fortunately, Sonia’s organization is not in this story - nor shoud it be!) But Sonia worried this type of coverage , by raising doubt about charity in general, could hurt giving to her organization. Here’s what I told her: You want to regularly assure all of your donors and prospects that you’d never be caught up in the shenanigans exhibited by the sorry crew in the paper.

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Nonprofit Marketing Guide

MAY 21, 2009

I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four categories: 1. Tedious Bio Syndrome. It’s the narrative equivalent of a resume.

Marketing 130

Marketing Marketing Communication Nonprofits 130

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

MAY 3, 2009

Twitter Marketing: Why You Don't Need to Mass Follow Twitter Users. Great post for nonprofits to read as they approach how they should use Twitter. Of course, nonprofits think they need to follow everyone, but that's that may not be the strategy that will help them use Twitter effectively. Tags: Cause Marketing Links.

Marketing 100

Marketing Marketing Nonprofits 100

Care2

MAY 31, 2009

My, my. Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online.

Associations 47

Associations Fundraising Fundraising Communication 47

The Agitator

MAY 3, 2009

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) - the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to have 10 million users today, growing - if current rates continue - to as many as 100 million by the end of the year according to some estimates.

Activism 49

Activism Communication Fundraising Fundraising 49

Getting Attention

MAY 26, 2009

You know it from your personal life, and on the professional side too -- when you share something personal (but appropriate, can't be too much), it can deepen understanding, interest and the connection. The same goes when your organization -- or you, speaking for your organization -- does so. Here are a couple of recent examples that wowed me: Holly Ross, NTEN 's executive director, used a double fun strategy to raise $10,000 for scholarships to the recent NTC conference.

Foundations 40

Foundations Communication Marketing Marketing 40

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Blog

MAY 14, 2009

This just went out in the Network for Good newsletter - authored by my colleague Rebecca Ruby Higman. I’m sharing because I liked it. A lot! Hope it’s useful in your nonprofit marketing and fundraising. Picture one of your supporters sitting at her computer. She’s browsing your website. She just finished reading a heart-warming story of success about someone whose life has been transformed by your nonprofit’s program, and there’s a tear in her eye.

Homelessness 42

Homelessness Food Marketing Marketing 42

Nonprofit Marketing Guide

MAY 15, 2009

Penelope Burk of Donor-Centered Fundraising fame spoke at the Planned Giving Days conference in DC that I also spoke at yesterday, and one of her main themes was that donors really, really want to hear about what you did with their money in specific, measurable, and meaningful ways before they will give you another gift. ( I tweeted highlights from her talk - she’s full of great info , if you aren’t familiar with her research.).

Activism 130

Activism Communication Fundraising Fundraising 130

Get Fully Funded

MAY 31, 2009

Here’s some recent blog postings I found interesting and thought you might enjoy them, too. Oneicity had a good post about ways to get people to your website. [link]. Step By Step Fundraising has a post about live auctions. [link]. The Accidental Marketer has a great story about getting a Thank You phone call from a Habitat affiliate. [link].

Marketing 40

Marketing Marketing Fundraising Fundraising 40

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Public and Social Policy 41

Public and Social Policy Advertising Fundraising Fundraising 41

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

MAY 18, 2009

Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity "portability" a reality soon. From that point, says Keenan/Forrester, we’re headed toward the "era of social commerce." "Beginning in about two years, social networks will become more power

Activism 45

Activism Nonprofit Management Management Marketing 45

Getting Attention

MAY 28, 2009

I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing -- getting the support of decision makers and colleagues for doing it right. Q: Help -- We're losing ground past and we need professional marketing help.

Marketing 40

Marketing Marketing Environmental Values 40

Nonprofit Marketing Blog

MAY 29, 2009

IssueLab recently told me this was possible. I said, “really? Prove it with a guest post.&# And here’s what they have to say: Does your organization have a stale list of publications on your web site or a shelf full of research you produced years ago? Are you looking for a way to hook into a hot news topic or online discussion but you don’t have the resources to produce new research?

Nonprofits 40

Nonprofits 40

Nonprofit Marketing Guide

MAY 20, 2009

From right now until they are gone, I’m offering a special Summer All-Access Pass to Nonprofit Marketing Guide. You’ll get all the same stuff that you’d get with the regular All-Access Pass for less money (23% less to be exact). You can attend live or watch the recording of every webinar we host between now and August 31, 2009 ( here’s the schedule ).

Advertising 124

Advertising Marketing Marketing Communication 124

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance