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My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef. Battle Nonprofit.&#. Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development
Chicago Cause Marketing Forum Tweetup. If you're planning to attend the Cause Marketing Forum Conference this coming Wednesday & Thursday, there's a Tweetup planned for Wednesday night. Some great cause marketers will be there, including @scottyhendo and @michael_hoffman who are leading a session on social media and cause marketing on Wednesday.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
I just got back from a week of R&R. I’ve been going full steam for quite some time and had gotten into such a rut, I forgot to take time out for myself. I realize now what a mistake that is!! . We work so hard for our nonprofits and our causes. It’s important work, no question. But we’ve got to make sure to recharge our batteries or we won’t be quite as effective when we work.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Last week, I had someone pay me a huge, though unintended, compliment when unsubcribing from my email newsletter. She said the content was “far too basic&# for her. I was thrilled! I strive to make fundraising simple, basic, and easy to understand. Many of you have heard me say that the most extreme thing about fundraising is doing the basics: doing research , engaging prospects , asking for money , thanking donors and reporting back on how donations are used.
Writing in Engage: Hispanics , interactive marketing consultant Lee Vance provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain of 7.5 million!
Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as. Most media outlets don’t want to include event sponsors in the stories.
Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as. Most media outlets don’t want to include event sponsors in the stories.
“ That’s easy. Start off as a billionaire and buy an airline.&# - Sir Richard Branson’s reply when asked how to become a millionaire. I felt like I had a similar answer when someone asked how we were going to even come close to raising the $2.1 million we raised last year at our Gala, the hospital’s biggest fundraiser. Easy. Do exactly what we did last year but in a lousy economy and we should raise close to $2 million in one night!
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
If you’re a nonprofit, here’s my list: 1. Something that tugs the heartstrings - an arresting image, a bold statement, the start of an incredible story. 2. A 2-second statement that sums up who you are and what you do so that anyone glancing at the page gets it right away. 3. Clear, intuitive navigation that is organized according to the brain of the people who come to your website and NOT your org chart. 4.
I’ve been through a flurry of bad powerpoint presentations recently. At the last one, the speakers turned their backs to the audience and read the slides word-for-word. I kid you not. Perhaps it was because the words were so tiny none of us could see them. If you’re using Powerpoint or a similar slide-style program to communicate your fundraising story, this has got to stop!
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
All I can say is WOW! Today, the Women’s Funding Network and Women Moving Millions announced that more than 90 women have committed individual gifts of $1 million or more, with a total of $174 million raised, to improve the lives of women and girls. These funders have responded to a three-year campaign initiated by philanthropists Swanee Hunt and Helen LaKelly Hunt.
If you want to raise more money with your fundraising letters, set aside Noon-1:00 p.m. Eastern (9:00 - 10:00 a.m. Pacific) on Thursday to learn how to do it right. That’s when Mal Warwick will be presenting in our Nonprofit Marketing Guide webinar series. Mal is the author of the best-selling How to Write Successful Fundraising Letters and also published Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future earlier this year.
I’m not much of a foodie, but I love to listen to the three Andelman brothers of Phantom Gourmet banter on their weekly radio show here in Boston. My friend and colleague Joanna MacDonald is an even bigger fan and shares my wife’s love for their weekly food and dining show on TV38. The show is really a riot and, of course, they review some great places to eat in Greater Boston.
Social media is a hot topic these days. No matter where you look, you just can’t escape the buzz. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
"The IRC (International Rescue Committee). Dedicated to helping refugee mothers rebuild their families and their lives." That's the ad I heard on public radio this morning, finely tuned to last-minute mothers day shoppers and cooks. It's a strong example of hooking your org's message to what's top of mind. What's impressive here is that IRC doesn't hit listeners over the head with a request to "celebrate your mother," but relied on the power of the message to generate that connection.
Apparently 2009 is going to be the year of learning to delay Alzheimer’s. In today’s news, work is apparently officially proven to delay Alzheimer’s. The equation? 1 year or work = 6 weeks of delay. Earlier this year, I read that drinking strong coffee may reduce the risk of dementia or Alzheimer’s by 65%! What does this have to do with fundraising?
On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) - the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to have 10 million users today, growing - if current rates continue - to as many as 100 million by the end of the year according to some estimates.
I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers. Here are stories from three people who are relatively new to the nonprofit sector. “A group of fellow cancer patients and myself recently formed PMP Research Foundation to promote awareness and fund research for our rare form of cancer.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Twitter Marketing: Why You Don't Need to Mass Follow Twitter Users. Great post for nonprofits to read as they approach how they should use Twitter. Of course, nonprofits think they need to follow everyone, but that's that may not be the strategy that will help them use Twitter effectively. Tags: Cause Marketing Links.
Reader Sonia emailed me today to note her local paper is doing a series of exposes on charity. (Fortunately, Sonia’s organization is not in this story - nor shoud it be!) But Sonia worried this type of coverage , by raising doubt about charity in general, could hurt giving to her organization. Here’s what I told her: You want to regularly assure all of your donors and prospects that you’d never be caught up in the shenanigans exhibited by the sorry crew in the paper.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
You know it from your personal life, and on the professional side too -- when you share something personal (but appropriate, can't be too much), it can deepen understanding, interest and the connection. The same goes when your organization -- or you, speaking for your organization -- does so. Here are a couple of recent examples that wowed me: Holly Ross, NTEN 's executive director, used a double fun strategy to raise $10,000 for scholarships to the recent NTC conference.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity "portability" a reality soon. From that point, says Keenan/Forrester, we’re headed toward the "era of social commerce." "Beginning in about two years, social networks will become more power
I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four categories: 1. Tedious Bio Syndrome. It’s the narrative equivalent of a resume.
Here’s some recent blog postings I found interesting and thought you might enjoy them, too. Oneicity had a good post about ways to get people to your website. [link]. Step By Step Fundraising has a post about live auctions. [link]. The Accidental Marketer has a great story about getting a Thank You phone call from a Habitat affiliate. [link].
This just went out in the Network for Good newsletter - authored by my colleague Rebecca Ruby Higman. I’m sharing because I liked it. A lot! Hope it’s useful in your nonprofit marketing and fundraising. Picture one of your supporters sitting at her computer. She’s browsing your website. She just finished reading a heart-warming story of success about someone whose life has been transformed by your nonprofit’s program, and there’s a tear in her eye.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
“If you don't brand yourself, Google will brand you,&# says branding expert Sherry Beck Paprocki. Yes, it’s true and that’s why it’s important for all nonprofits that are advocating for causes to start becoming a part of the conversation publicly and not just behind closed doors or on “the hill.&# Think about it. When the NYT writes about climate change is your environmental group quoted?
I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing -- getting the support of decision makers and colleagues for doing it right. Q: Help -- We're losing ground past and we need professional marketing help.
Earlier this month, the same folks who sponsor the International Fundraising Congress in Holland conducted the first global viirtual fundraising congress, IFC Online. Focused on online fundraising, the internet event attracted 1800 "delegates" from 399 organizations in 42 countries. WOW! And three times more women than men participated, obliterating any remaining "internet is for guys" myths.
Penelope Burk of Donor-Centered Fundraising fame spoke at the Planned Giving Days conference in DC that I also spoke at yesterday, and one of her main themes was that donors really, really want to hear about what you did with their money in specific, measurable, and meaningful ways before they will give you another gift. ( I tweeted highlights from her talk - she’s full of great info , if you aren’t familiar with her research.).
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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