Selfish Giving
JULY 18, 2017
Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. On the show, Megan, Clark and I discuss: Clark Sweat, Children's Miracle Network. CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!
Ann Green
JULY 10, 2017
When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
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Nonprofit Marketing Guide
JULY 31, 2017
Emma Morris. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Emma Morris is the Online Media and Communications Associate at Nobel Women’s Initiative.
Pam Moore
JULY 17, 2017
Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
JULY 19, 2017
Sooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks. So, we’ve gone back through the archives and will share some of them with you between now and summer’s end under the label, ‘Summer Doldrum Threats’ One of t
Fundraising Coach
JULY 6, 2017
Passion may be a key player in determining a nonprofit’s success, but without the necessary funds to make it happen, your nonprofit will only get so far in making a difference. That’s why in order to gain real traction with donors , your nonprofit must first set up a reliable source to accept online donations. In other words, they need a payment processing system, which simply refers to the digital behind-the-scenes steps that transfer a donor’s funds to a nonprofit’s account.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
JULY 25, 2017
Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?
Nonprofit Marketing Guide
JULY 18, 2017
You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story. . When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to hear the story too. .
Pam Moore
JULY 5, 2017
What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line?
The Agitator
JULY 25, 2017
Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Examples of our trade’s reliance on received wisdom abound.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
JULY 11, 2017
With the release the 2017 Global NGO Technology Survey on August 1, the release of the first edition of the 2017 Global Trends in Giving Report on September 4, and a packed schedule of webinars and in-person trainings this fall that need to be prepared for, for the first time in six years of blogging – I need to take a blog break to catch up on work. 2017 is the final year of webinars, so in 2018 I’ll have more time to blog and maybe even accept guest bloggers for the first time.
Selfish Giving
JULY 25, 2017
Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape.
Ann Green
JULY 18, 2017
We’re bombarded with information by the bucket loads these days. It’s easy for your messages to get lost in the endless sea of stuff. One great way to connect is by sharing visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.
Nonprofit Marketing Guide
JULY 25, 2017
Damien Johnson. Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina. Guest Post by Damien Johnson. Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old.
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Pam Moore
JULY 25, 2017
Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences.
The Agitator
JULY 11, 2017
Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.
iMarketSmart
JULY 27, 2017
Today is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The show features myself and our new podcast producer, Tim Chaten. The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys.
Selfish Giving
JULY 25, 2017
Years ago when I would meet with businesses to discuss cause marketing it was all about explaining what cause marketing was and how they could benefit from it. Business owners were hesitant because they were unsure if they should "profit" from a nonprofit partnership. They had a traditional view of working with a nonprofit as "charity" or "philanthropy.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Fundraising Coach
JULY 20, 2017
I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion, new normal. One of her lessons for us was that as storytellers, we need to spend more time on the "normal.
Nonprofit Marketing Guide
JULY 20, 2017
“You don’t take a photograph. You ask quietly to borrow it.” — Unknown. Photo by Priscilla Du Preez on Unsplash. The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice as big as Twitter!
Pam Moore
JULY 10, 2017
Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.
The Agitator
JULY 9, 2017
Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. Without knowing which beliefs are true and which are false your organization could be shooting itself in the foot — online and off. Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
iMarketSmart
JULY 31, 2017
Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. Generate leads- Generate highly-qualified leads among people who have a lot of money using a survey. Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads.
Selfish Giving
JULY 11, 2017
Today on CauseTalk Radio , Megan and I talk to Jon Olinto , co-founder of b.good , a Boston-based all-natural burger and food chainchain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community. Jon Olinto, b.good. On the show, Megan, Jon and I discuss: How b.good got started and how social good was mixed in right from the beginning.
NonProfit Hub
JULY 31, 2017
We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and, consequently, it’s becoming harder and harder to stand out from the crowd. Most of these brands are offering tangible products and services like sneakers or home security systems or internet service.
Nonprofit Marketing Guide
JULY 13, 2017
Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina. Guest Post by Monica Turner. One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Pam Moore
JULY 7, 2017
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.
The Agitator
JULY 20, 2017
The other day Tom posed the question, Are You a Fundraising Professional? , and answered it by concluding that “If you see your role as facilitating a positive donor experience, then yes, you are.” The morning Tom’s post ran I received news that Jay Love , the co-founder and CEO of Bloomerang , the donor management software firm, is changing jobs. He’s been elevated to Chief Relationship Officer and Board Chair of Bloomerang.
Concord Leadership
JULY 27, 2017
As an executive coach, I daily remind leaders to “lead your life.” That they do not have to stay victims to schedules and demands and priorities. That rather than serving their schedule, their schedule can actually serve them. This morning, I needed to take my own advice. (I’m glad my wife pointed that out to […]. The post Do you lead your life or is life leading you?
Fundraising Coach
JULY 5, 2017
Have you ever been asked by a board member, "Isn't there some other way of funding our work rather than asking for money ?" Or have you thought that yourself? Well, NonprofitHub's CEO Randy Hawthorne says, "Yes!" He is experienced at generating revenue for his nonprofit and for others that complement both the nonprofit's mission and the nonprofit's fundraising efforts.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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