June, 2013

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Before You Call Me About a Cause Business, Read This First

Selfish Giving

'I get calls every week from people that want to start a cause business. Good, intelligent, well-intentioned people who really want to change the world. They call. We talk. I never hear from them again. They never call me again because their business goes nowhere or fails. Here’s why: they put the cause before the business, and violate the number one rule of running one: the best way to help a cause is to be a great business, first.

Marketing 267
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21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Nonprofit Marketing Guide

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Content calendar templates for social media

Fundraising Coach

'Earlier this week, I wrote on how to jumpstart your year end giving. In it, I mentioned scheduling your social media updates to complement your fundraising letters. Keeping up with your own blog as well as Twitter, Facebook, Google+, and LinkedIn can be daunting. Never mind trying to add Pinterest, Instagram, Tumblr, and others that keep popping up!

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When Sharks Become Vegans

The Agitator

'“Bizarre” … “Startling” … “Surreal” Those were just a few of the adjectives in reaction to this week’s news that Guidestar, Charity Navigator and the Better Business Bureau’s Wise Giving Alliance have done an about face and launched a campaign to now convince donors they really shouldn’t focus too much on overhead costs when evaluating a nonprofit.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Four Facebook Status Functions Your Nonprofit May Not Know About

Nonprofit Tech for Good

'Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since the functionality was just launched last week), there are usually quite a few oohs, ahhs, and “I didn’t know that” in the room.

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Online giving continues to grow—how to grow along with it

Nonprofit Marketing Blog

'The Chronicle of Philanthropy reports that online donations rose 14 percent from 2011, reaching $2.1-billion in 2012. The study was based on data provided by Blackbaud, Network for Good, and PayPal, and examined online giving totals from 115,000 nonprofits. This latest analysis underscores just how online giving is growing at a more rapid pace than overall giving, which had a growth rate of only 1.5% in 2012, according to Giving USA.

More Trending

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Add These to Your Board Meeting Agenda

Nonprofit Marketing Guide

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[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

'I’m a huge fan of Tom Ahern. The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. He even convinced me donor newsletters could be actual fundraising tools! So when I saw this blog post in his email a while back, I asked him to let me post it for you too. You can see him talk about effective donor newsletters by watching this Movie Monday.

Retention 108
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Retention Is The New Acquisition

The Agitator

'Lots of folks pay lip service to the importance of donor ‘retention’. Far fewer know much about it, let alone do much of anything about it. As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. In our view, retention is the new acquisition. And it’s welcome news to see the hard work of The Donor Retention Project — a cooperative effort by dedicated folks in our space who have thought and done a lot about retention — result in release

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Four Facebook Status Functions Your Nonprofit May Not Know About

Nonprofit Tech for Good

'Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since the functionality was just launched last week), there are usually quite a few oohs, ahhs, and “I didn’t know that” in the room.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Summer reading picks for changemakers and fundraisers

Nonprofit Marketing Blog

'Recently we asked some of our favorite fundraisers and social do-gooders to share their summer reading lists. If you’re looking for inspiration, here’s a good starting point. The top pick for the summer appears to be Give and Take by Adam Grant. Sasha Dichter , Chief Innovation Officer of Acumen, along with Network for Good’s Kate Olsen and Dan Cohen , put this hot read at the top of the list.

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The Godfather of Cause Asks: Where Do I Get The Latest Cause News & Information?

Selfish Giving

'I got a tweet the other day that made me think of a scene from The Godfather when Vito Corleone calls in a favor from the undertaker. With his dead son, Sonny, on a stretcher beside him, The Godfather makes his request: “I want you to use all your powers — and all your skills. I don’t want his mother to see him this way…” Last week, I too was asked to help “The Godfather.” You see, Phil McCarty is The Godfather of Cause Marketing.

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Is Your Nonprofit Ready to be Super Relevant?

Nonprofit Marketing Guide

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3 ways to jumpstart year end giving by planning your fall fundraising now

Fundraising Coach

'Nonprofits are making a big mistake when reading studies that show that over 50% of charitable giving happens in December. They are putting off their year end appeals until December! Did you notice that last December? My inbox was flooded with nonprofit emails begging me to give. This is foolish because it’s confusing when donors give with when donors are approached to give.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Are You One Of A Kind?

The Agitator

'Is your nonprofit one of a kind? By that I mean, do you do something truly unique … either in terms of mission or strategy for accomplishing your core objective? If you do, you get to begin meeting your fundraising challenge with an enormous advantage. Your market (prospects) presumably readily recognizes you and your distinctiveness. Congratulations, you lucky dog.

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Remember Your Own—Make Internal Communications Matter

Getting Attention

'Our guest blogger Amanda Aldrich is Regional Communications Specialist with the American Red Cross of Northwest Ohio. Her experience as a volunteer, board member, executive director and regular-old-employee shape the opinions she shares here, which do not represent those of the American Red Cross. I’m always moving a million miles an hour, and I know it’s likely the same for you.

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3 ways to stand out to your donors

Nonprofit Marketing Blog

'This week, HubSpot (the popular marketing software company) announced a partnership with charity:water. This team effort will be one to watch for innovative ideas on applying inbound marketing tactics to the world of fundraising. Of course, charity:water has long been a source of inspiration for fundraisers seeking to transform the way they raise money.

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CauseTalk Radio Ep57: Former McDonald’s Director Raises $28 Million with Donation Boxes

Selfish Giving

'In this episode of Cause Talk Radio , Megan and I talk about coin collection cause marketing with Tim Siffermann , Founder and President of The Siffermann Group. Think nickels, dimes and quarters are no big deal? Think again! Ronald McDonald House Charities raised $27.9 million in 2012 collecting spare change from diners. Tim explains how he took donation boxes from a franchisee afterthought to a strategic charitable powerhouse thanks in large part to third-party administration from The Sifferm

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Making Your Communications Feel More Current

Nonprofit Marketing Guide

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What an effective email fundraising subject line!

Fundraising Coach

'As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email subject line: “You made this happen.” Isn’t that a great email subject line?! I couldn’t wait to figure out what “this” was!

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Giving USA 2013: GoodNews … And Bad

The Agitator

'Giving USA 2013 , the annual report on philanthropy, published by the Giving USA foundation and researched and written by the Indiana University Lilly Family School of Philanthropy, was released yesterday. It should please both the ‘glass-half-full’ and ‘glass-half-empty’ folks among us. You can download a summary here. First the ‘good’ news.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

'There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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Change Is Hard—How To Get Through It

Getting Attention

'This week has been a tough one for me. After more than five years of heavy reliance on one email distribution platform/service, change was overdue. And even though I knew it would be hard work—our list of 30,000 precisely-segmented, long-time loyal subscribers to the blog and e-update is a huge asset for us—I had no idea how hard. I bet you know what I mean.

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Crowd Branding: How to Gather The Crowd to Build Your Brand

Mission Minded

'So you’ve settled on what you want the brand of your organization to be. Now how do you get everyone in your organization excited about bringing that brand to life? Maybe you have a new logo. Maybe you have a new tagline. Maybe you have both, but neither of these is your brand. Your brand [.].

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When Doing a Crappy Job Is a Good Thing

Nonprofit Marketing Guide

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Flipboard features the new magazine “The Fundraising Life”

Fundraising Coach

'I love using Flipboard. It’s a handy app got me back into regular blog reading. This spring, they created a way for users to build their own magazines. It is a simple way for users to curate content. Content curation is a huge life skill, at least for online work. So last month when my wife saw an announcement about a Flipboard magazine making class to teach magazine creation, she encouraged my son and me to take it.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Read This! Then Shower!

The Agitator

'The Center for Investigative Reporting has just released a series of reports including The 50 Worst Charities and The Failure of Regulation that should both sicken your soul and make your blood boil. A year-long study by a team of investigative reporters from the Center, The Tampa Bay Times and CNN not only names names, it details the 10-year failure of state and federal regulation and enforcement that pretty much assures that the scumbags will continue to operate with impunity.

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[RESEARCH] How Has Social and Mobile Media Changed the Way You Donate to Nonprofits?

Nonprofit Tech for Good

'This blog post officially launches the research stage of writing my second book which will be published and shipped in Spring 2014. A follow-up to Social Media for Social Good: A How-To Guide for Nonprofits , this book will place much more emphasis on using social media and mobile technology for fundraising. That said, I am very curious how social and mobile media is changing the way donors give to nonprofits and if you are a donor, I’d love your feedback in a blog comment below – and I&#

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How Should Funders Evaluate Charities?

Care2

'The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. They stated that donors should not measure a charity’s performance based on overhead expenses.

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Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

'Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families. The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.