Nonprofit Marketing Guide

APRIL 20, 2016

Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. ~Kristina. Guest Post by Abby Jarvis of Qgiv. We all slip up from time to time. Whether it’s dropping a bowl of chips on the floor or accidentally wearing two different shoes to work, mistakes and blunders happen to even the best of us.

Communication 217

Communication Activism Marketing Marketing 217

Selfish Giving

APRIL 19, 2016

Today on CauseTalk Radio , Megan and I talk to McCall Gosselin , Vice President of Public Relations at Planet Fitness , about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America.

Culture 189

Culture Marketing Marketing Communication 189

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people.

Marketing 165

Marketing Marketing Technology Foundations 165

Ann Green

APRIL 20, 2016

If the idea of doing any type of cleaning makes you want to scream, just think of how much better you feel when it’s done. Your house sparkles and it can be cathartic to get rid of old clothes and shred paperwork you’ve had since the Clinton Administration. Often getting started is the hardest part. The same is true for your nonprofit organization.Yes, you have a bunch of so-called cumbersome tasks you should do.

Nonprofit Administration and Development 100

Nonprofit Administration and Development Fundraising Fundraising Marketing 100

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that many small nonprofits simply do not have.

Public and Nonprofit Management 75

Public and Nonprofit Management Nonprofits Advertising Technology 75

Fundraising Coach

APRIL 18, 2016

Grant seeking is a distinct form of fundraising - one that can seem like a complete mystery. That's why I asked Diane H. Leonard to share some tips. She's not only written grants, she's successfully helped others write them. More importantly, she's even worked in a foundation that gave out grants. She has seen it all. And she knows what works. Diane is on Twitter @dianehleonard.

Foundations 73

Foundations Nonprofit Capacity Activism Communication 73

Selfish Giving

APRIL 25, 2016

From smartphones to social media, technology has altered how we live, dramatically reshaping how we communicate and connect with one another in nearly every way. Technology is also changing how we give back. It’s being used by nonprofits to help those in need and by for-profits that are offering technical support to nonprofits to help them use technology more effectively.

Technology 172

Technology Disaster Relief Production Nonprofits 172

Pam Moore

APRIL 8, 2016

Do you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor? We all have the same 24 hours in a day. It’s how we use the hours that matters most. If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time?

Energy 113

Energy Values Activism Marketing 113

Ann Green

APRIL 13, 2016

Thanking donors shouldn’t be a process – it should be an experience. An experience that will last as long as someone donates to your organization, which hopefully will be for a long time. If you treat thanking your donors as something you have to do instead of something you want to do, it will show. Make a good first impression with your thank you landing page.

Non-Profits 100

Non-Profits Retention Recruitment Fundraising 100

Mission Minded

APRIL 6, 2016

In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

Communication 73

Communication Nonprofits 73

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

APRIL 27, 2016

Recently, I've been getting a lot of questions about capital campaigns. Some nonprofits are going into them wisely, knowing that they have one-time additional costs to be able to better fulfill their mission. Others are looking at a campaign like a "Hail Mary" pass - a last ditch effort to raise needed funds to operate day-to-day. The first way of thinking is good; the latter isn't.

Nonprofits 72

Nonprofits 72

Nonprofit Marketing Guide

APRIL 12, 2016

Abby Jarvis. Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here. Be sure to tell us which one is your favorite in the comments below. ~Kristina. Guest Post by Abby Jarvis of Qgiv. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Segment Your Donors. 2.

Marketing 131

Marketing Marketing Communication Education 131

Selfish Giving

APRIL 26, 2016

Today on CauseTalk Radio , Megan and I talk to Steve Spangler - America's Science Teacher - about Fueling Education, a CITGO program in partnership with National School Supply , We Are Teachers and Steve Spangler that offers educators a chance to win up to $5,000 in school supplies as well as STEM-teaching workshops. On the show, Megan, Steve and I discuss: Steve Spangler, America's Science Teacher.

Education 113

Education Education Communication 113

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers, and other Snapchat tips, tricks, and hacks.

Nonprofits 70

Nonprofits Activism Communication Marketing 70

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

Ann Green

APRIL 6, 2016

A few weeks ago Kivi Leroux Miller gave a webinar for Bloomerang – 5 Steps To A Great Nonprofit Email Newsletter I encourage you to watch the video. It’s filled with pearls of wisdom and well worth an hour of your time. One piece of advice that stood out for me was to think of your newsletter as a gift for your donors. They should look forward to receiving it.

Communication 100

Communication Marketing Marketing Fundraising 100

The Agitator

APRIL 11, 2016

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz. Millenials (youngest would be 19 years old; oldest 36) — 25.9% of population, 11% of giving. Gen X — 20.4% of population, 20% of giving.

Fundraising 66

Fundraising Fundraising Communication 66

Fundraising Coach

APRIL 5, 2016

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz's Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? I’d post a picture here but I don’t want to violate copyright laws.

Fundraising 68

Fundraising Fundraising Law Nonprofits 68

Nonprofit Marketing Guide

APRIL 5, 2016

Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina . Guest Post by Abby Jarvis of Qgiv. So you’ve got a beautiful online donation page up and running. Congratulations! Are you properly promoting it so that it receives the attention it deserves?

Marketing 126

Marketing Marketing Education Education 126

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

APRIL 25, 2016

Nonprofits and businesses that run charity checkout programs are always asking me how they can run a more successful program and raise more money. Are there proven strategies that work? You bet there are. Here are three strategies that are guaranteed to raise you more money. 1. Ask the Customer to Make a Donation. If we know anything about raising money at checkout it's this: If you ask the customer to donate you have a good chance of getting one.

Fundraising 100

Fundraising Fundraising Activism Marketing 100

Mission Minded

APRIL 26, 2016

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve ever felt like you haven’t communicated clearly about the organization you love when you had the chance, this post is for you. Being prepared to make a strong connection with would-be supporters means having powerful […].

Communication 60

Communication Nonprofits 60

BDO

APRIL 26, 2016

Is your nonprofit hospital prepared for an IRS review? The IRS has increased focus on the activities and policies of tax-exempt hospitals and are scrutinizing if these organizations can “justify” their tax-exempt status.

Activism 52

Activism Nonprofits 52

The Agitator

APRIL 17, 2016

It’s hard to come up with an example of a greater waste of nonprofit funds and time than the annual report. Well, most annual reports at least. I’ve seen dozens of CEOs, communications and development directors waste countless hours fuming, fussing and meeting over these egocentric tomes in hopes of impressing donors. And, I’ve learned from thousands of donors that when it comes to most annual reports they’re absolutely unimpressed.

Communication 65

Communication Nonprofits Nonprofit Management Retention 65

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Lets Talk Nonprofit

APRIL 6, 2016

Google. Can you imagine life without it? We use it every single day – and in so many ways. There's Gmail, Calendar, Drive, Hangouts, Maps and more. And we can't forget where it all started: good old-fashioned Search. And as much as you use Google, I'd bet there are tools and programs that you're not using…and that could benefit your nonprofit.

Nonprofits 52

Nonprofits Advertising 52

Nonprofit Marketing Guide

APRIL 7, 2016

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. 1.

Nonprofits 124

Nonprofits Technology Communication 124

Selfish Giving

APRIL 18, 2016

Paul R. Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. What are paper icons? They’re slips of paper emblematic of a cause typically placed next to a cash register and sold as impulse items. They’re relatively cheap to produce, even in small print runs. In large runs they might be less than a penny apiece.In North America the typical sales price is $1, although larger dollar amounts have been tried.

Children 100

Children Associations Fundraising Fundraising 100

iMarketSmart

APRIL 1, 2016

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money. Some folks just want a free meal or free information. Others feel that the seminar offer is incongruent with the charity’s mission (leaving donors to wonder why you’re doing it in the first place).

Taxation 53

Taxation Law Values Nonprofits 53

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Fundraising Coach

APRIL 6, 2016

Too many nonprofits think that choosing a fundraising software provider is the end of a journey. It's really just the beginning. Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. And the tools keep changing, so it's likely that you are trying to work with lots of different types of software!

Fundraising 49

Fundraising Fundraising Technology Management 49

The Agitator

APRIL 12, 2016

Congratulations to Reinier Spruit, who a few days ago celebrated his 15th Anniversary as a fundraiser. He celebrated by publishing his list of 18 Ingredients for Successful Fundraising , lessons learned so far in his illustrious career at organisations from Medecins Sans Frontiers Holland to Greenpeace International. It’s a list we would all do well to embrace.

Fundraising 61

Fundraising Fundraising 61

NonProfit Hub

APRIL 4, 2016

Grant writing is a time-consuming process. It can also be nerve-wracking if you’re inexperienced or working on a particularly important grant. Jeff Kutash, the executive director of the Peter Kiewit Foundation in Omaha, Neb, deals with grants on a daily basis. What does the head of a foundation that gave $18 million in grant money last year have to say about grant writing and the relationship between foundations and nonprofit professionals?

Foundations 54

Foundations Philanthropy Values Management 54

Nonprofit Marketing Guide

APRIL 27, 2016

Abby Jarvis. Abby Jarvis is back with more tips on avoiding donation form mistakes. ~Kristina. Guest Post by Abby Jarvis of Qgiv. Last week, I covered four common mistakes I see on donation forms. Making a good first impression. Keeping donor data safe. Not requiring too much info. Keeping donors on a single page. Today, we’ll look at 3 more: Including recurring donations.

Retention 118

Retention Communication Nonprofits Marketing 118

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance