January, 2022

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3 Keys for Nonprofit Strategic Planning Now

NonProfit PRO

It feels challenging to plan at a time of so much uncertainty. We may all feel like burying our heads in the sand and waiting for someone to yell, “The pandemic is over!” But because of the shifts of the pandemic, many nonprofit organizations are creating strategic plans.

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How Often Nonprofits Communicate

Nonprofit Marketing Guide

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. If you don’t get your messages in front of the right people often enough, it’s hard to accomplish your communications, marketing, and fundraising goals.

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Fundraising Should be About Building Relationships, Not Making a Transaction

Ann Green

Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part, that they forget about building relationships with their donors. Yes, relationships! This is just as important as raising money. It’s hard to keep raising money if you don’t build a good relationship with your donors. The two go together.

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Newsletter: Top Social Impact & Partnership Trends of 2022 ; Company to Staff: Get a booster, We'll Give Food Bank $100 ; How Your Nonprofit Can Use QR Codes

Selfish Giving

Let's kick off the New Year right with a review of the top three social impact and partnership trends you and your organization need to know for 2022. ???? On Thursday, January 20th at 2pm ET , join me and Brittany Hill of Accelerist as we. Explore the power of purpose and how it is shaping intrinsic and extrinsic motivations. Highlight best practices and new forms of constituent and mission engagement.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to get more followers for your LinkedIn company page [13 simple tips]

Nonprofit Marketing Insights by GlobalOwls

How to get more followers for your LinkedIn company page [13 simple tips]. LinkedIn is evolving into a content platform with lots of opportunities. But how can you get more followers for your LinkedIn company page? Here are 13 simple tips and an explanation of LinkedIn’s algorithm to start growing your LinkedIn following step-by-step. Do you want to get serious about promoting your business or nonprofit on LinkedIn?

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2022 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January. 17: Martin Luther King, Jr. Day of Service — #MLKDay. 28: Data Privacy Day — #DataPrivacyDay.

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Nonprofit Communications or Marketing Teams: Everything You Need to Know

Nonprofit Marketing Guide

Whether you are a team of one or several, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function. We’ve done quite a bit of research on this topic. We’ve also learned a great deal by coaching and mentoring hundreds of nonprofit communicators over the last decade. Conversations about how comms teams are set up and how they function are extremely important.

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How Your Nonprofit Can Ensure Success in the New Year

Ann Green

The New Year is here. Do you wonder what’s ahead for us? The last two years have brought about so much change and uncertainty. Sometimes it’s hard to predict what’s going to happen next. . I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications.

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Newsletter: The Importance of DEI in Corporate Partnership Alignment ; 5 Features of an Ideal Corporate Prospect ; ‘Beers for Betty’ Raises Money for Animal Causes

Selfish Giving

Two great programs for you. Tomorrow, January 20th at 2pm ET , join me and Brittany Hill of Accelerist as we review the top three social impact and partnership trends you and your organization need to know for 2022. ?? Explore the power of purpose and how it is shaping intrinsic and extrinsic motivations. Highlight best practices and new forms of constituent and mission engagement.

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How to Write a Successful Annual Fundraising Plan in 6 Steps

Get Fully Funded

If you are trying to fundraise without an annual fundraising plan, you are trying to bake a pie with a lot of ingredients but no recipe. Can you do it? Maybe. The contestants on The Great British Baking Show manage to get it right with impressive frequency. But… that either requires a good memory or a lot of guesswork. Do you really want to make fundraising so hard?

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as long as a nonprofit continues to meet these eligibility requirements, there is no end to the period which they will receive these

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Express Gratitude to Your Donors Daily

NonProfit PRO

Stop for a moment, and have a heart and behavior check. Are you really focused enough on the donor and what they need? Do you express gratitude at the level and frequency you need to?

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Blogs I Read Often for Mixed Links

Nonprofit Marketing Guide

If you are new here, just about every Friday I poke around the internet and try to find articles, blog posts, videos or downloads that I think can help you either do your job better or take care of yourself. We call this round-up Mixed Links. While I often have people email links, below are the blogs or websites I could share with you pretty much every week.

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Why Monthly Giving is Important for Your Nonprofit Organization

Ann Green

Monthly giving is gaining momentum and that’s a good thing. We want that to continue. If your organization doesn’t have a monthly/recurring giving program or it’s fairly small, now is a great time to start or grow your monthly giving. In this post, I’ll tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Newsletter: Company Donates Super Bowl Ad Money to Covid Support ; Should Audio be a Part of Your Nonprofit’s Marketing Plan?; 5 Best Nonprofit Marketing Campaigns of 2021

Selfish Giving

Despite my best attempts to snatch it away from him, Charlie isn't quite ready to give up his Christmas pillow! Smahht ??. And I'm not quite ready to jump into 2022. See you next week! ?? Partnership Notes 1. This brand will skip Super Bowl LVI this year and donate the money to Covid support. 2. Did you get a free ride home via public transit on New Year's Eve ?

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Five fundraising trends to capitalize on in 2022

Candid

Reposted from the Candid Learning blog. In 2021, the social sector mastered the art of resilience. We saw countless organizations craft donation experiences that not only sustained a year-plus pandemic but set new standards for fundraising excellence. So what’s still ahead? Discover 5 fundraising trends the social sector should capitalize on in 2022.

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Why Fundraisers Should Offer People An Opportunity To Give

Bloomerang

Don’t think of yourself as a “fundraiser.” That sounds like it’s all about money. And money is one of the top taboo topics in our society. Think of yourself, instead, as a “ philanthropy facilitator.” That makes it about love. “Philanthropy” translated from the Greek literally means “ love (philos) of humanity (Anthropos).” . When you ask for a philanthropic gift you’re coming from a place of love , inviting donors to join you. .

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Attend the ANA Winter Nonprofit Conference

NonProfit PRO

As marketing's evolution accelerates, you need to keep up. At the 2022 ANA Nonprofit Federation Winter Conference, presented by Data Axle, you'll hear case studies and success stories from experts and industry leaders that offer you actionable solutions to the issues and challenges you face in 2022's challenging and dynamic environment.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Mixed Links for Nonprofit Communicators – January 7, 2022

Nonprofit Marketing Guide

Taste. Montgomery, AL. Welcome to 2022! Let’s end the first week of what will surely be a better year with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. For the first Mixed Links of 2022 we have hashtag and website guides, video tips, content ideas, Google Search algorithm updates, and more.

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Useful Tips & Resources for Your Nonprofit’s Annual Report

Nonprofit Tech for Good

Even though nonprofit organizations aren’t required by law to publish annual reports, most nonprofit leaders recognize the value annual reports can provide. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. Nonprofit managers working on annual reports most frequently ask these five questions.

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. In other words, you have no format, no template, and no idea where to start. I get it. I’ve been there. But if you want to fully fund your nonprofit, you simply must have a plan. You can’t wing your way to success. I guarantee you that every nonprofit you see raising big bucks has a plan.

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Words to Avoid—2022 Edition

Candid

Reprinted from Big Duck. A new year brings a commitment to change and improvement for many people. With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. Some of the items on this list may not seem inherently negative, but it’s important to recognize and understand where they could cause unintended damage or disservice.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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[ASK AN EXPERT] What’s The Best Way To Share Tax Information With Donors?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on best practices around sharing tax information with donors. Dear Charity Clairity, . First, I’m not really comfortable with the way we inform donors of the tax-deductibility of their gifts.

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Is the Nonprofit Sector for You?

NonProfit PRO

For several decades, I worked in the charitable sector. In fact, at one point, just out of undergraduate school, I received offers to go into either government, business or the nonprofit sector. I chose the nonprofit sector as I wanted to give back to help others. .

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Marketing Predictions and Trends for 2022 from Around the Internet

Nonprofit Marketing Guide

Not to be confused with our 2022 Nonprofit Communications Trends Report coming out later this month, I have compiled a list of what others are saying around the world of marketing about the new year. General Marketing. 10 Content Marketing Trends to Watch Out For In 2022 at Jeff Bullas. 10 Content Marketing Predictions and Trends for 2022 at Rubicly.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash. The concept was a win-win: By donating stock, Latham could realize a tax advantage , enabling him to make a larger donation and increase the benefit to the school. The only problem? The process to complete the transaction took several phone calls, paperwork, and more than a week to complete.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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How to Seek Inspiration for Decorating Your Home

Nonprofit Marketing Insights by GlobalOwls

How to Seek Inspiration for Decorating Your Home. Decorating your home means adding furnishings and accents that bring the interior design together. They also make your home cozy and add a layer of convenience. For example, a home can’t have too many side tables. They stand at two feet by two feet on average. Thus, you can conveniently situate them next to your sofa, hallway entrance, and bed.

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A powerful new tool to combat hunger and homelessness

Candid

Last year, as the pandemic stretched on, the team at Vanguard Charitable contacted our approximately 25,000 donors to ask them about their giving priorities. The response was clear: In that moment, our donors were focused most on hunger and homelessness in the United States, two interwoven problems that have been greatly exacerbated by the ripple effects of COVID-19. .

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4 Ways To Expand Your Nonprofit Marketing Reach in 2022

Bloomerang

Successful marketing means updating approaches. In today’s media environment where and how you communicate to your audiences is always changing. New online platforms start to dominate how to engage with groups. Social media companies create new tools to achieve objectives. New opportunities come to the forefront to tell your story. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways.

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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a