Nonprofit Marketing Guide
OCTOBER 5, 2021
I was going to wait a bit longer before sharing this news, but after yesterday’s Facebook worldwide blowout, I figured I might as well share now. Over the next several weeks, we are transitioning out of our Facebook Groups and into a private-label solution called Circle. We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available.
NonProfit PRO
OCTOBER 25, 2021
Over the years, I’ve worked with nonprofits of all sizes — small, midsize, large — when it comes to monthly donors. A few of those smaller organizations started out earlier this year with 15 monthly donors. Now, a few months later, they are at 65 by introducing just a few additional ways to generate new monthly donors.
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Ann Green
OCTOBER 20, 2021
Year-end fundraising season is starting to gear up. I just returned from a short vacation and came home to a mailbox that included a bunch of appeal letters, and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment.
Nonprofit Tech for Good
OCTOBER 2, 2021
Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD). Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. In addition to discussing the highest-performing trends of 2021 that will likely continue into 2022, the webinar will also highlight trends that are likely to emerg
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Bloomerang
OCTOBER 4, 2021
I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. I stick by them as a place to begin. They offer an outline of all the elements an effective appeal should include. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. .
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Redesign A Website Without Damaging SEO Results. Are you looking to redesign your website? Be mindful of steps to take to not damage your SEO results. Check out our tips. Keeping a website up and running requires close attention. There are no ifs in this, and you will have to redesign your website often. But, in revamping your website, you have to keep your SEO rankings in mind.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit PRO
OCTOBER 21, 2021
Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.
Ann Green
OCTOBER 28, 2021
Every nonprofit has a story, but not every nonprofit knows how to tell their story on their fundraising page to drive online donations. Check out these tip s ! By Murad Bushnaq. Humans have been telling stories for at least 30,000 years. Why? Good stories create connection and understanding between people, helping us cultivate empathy and positive change within our communities.
Nonprofit Tech for Good
OCTOBER 13, 2021
Date: Tuesday, December 7, 2021. Time: 1pm EDT / 10am PDT. Presented by: Kelly Ramage , Training Specialist at DonorPerfect. Cost: Free. Effective donor retention strategies require you to determine your baseline, define success, and measure your progress toward your goals through reporting. So at their most basic, how do your donor retention strategies work?
Bloomerang
OCTOBER 25, 2021
Are you ready for GivingTuesday this year? The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. In 2020, Bloomerang customers raised over $23.9 million on GivingTuesday. Below, we cover three keys to any successful GivingTuesday email campaign. 1.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Get Fully Funded
OCTOBER 19, 2021
The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. After all, the season of giving is also almost here and before you start asking and asking, do some thanking first. Here’s why: go back to basics for a minute. Fundraising is all about relationships. . If all you do is ask, ask, and ask some more, that’s not much of a relationship.
Nonprofit Marketing Guide
OCTOBER 13, 2021
It’s spooky season. Does your calendar have you spooked? Do you find yourself adding more tasks to your already unrealistic list? When was the last time you said “No” or “Yes, but not that way or by that time” when asked to meet a deadline? Do you avoid your email at times because you know you will see another “ask” requiring your time and energy? If these questions resonate with you, then it is possible that there is tension between your boundaries and work capacity.
NonProfit PRO
OCTOBER 26, 2021
Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.
Ann Green
OCTOBER 6, 2021
Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? There may be a correlation here. If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are. Your donors are not the same.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
OCTOBER 17, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. There is a fundraising software that will help your staff manage fundraising campaigns and donor data efficiently and engage and grow your donor base.
Bloomerang
OCTOBER 25, 2021
Are you ready for GivingTuesday this year? The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. In 2020, Bloomerang customers raised over $23.9 million on GivingTuesday. Below, we cover three keys to any successful GivingTuesday email campaign. 1.
Selfish Giving
OCTOBER 20, 2021
The Cause Docs are back! ???? Joining us on Thursday, October 28th at 2pm EDT are Philips McCarty and Charisse Brown Marcus from the social impact consultancy Good Scout. Whether you are a one-person department or a team of ten, Phil and Charisse will be answering your questions on how to effectively grow your partnership team. As your corporate partnership program grows so does the demand on internal resources.
Nonprofit Marketing Guide
OCTOBER 4, 2021
Giving Tuesday is less than 60 days away! I hope you have already started planning, but just in case you haven’t or need some more help, here are some resources you can use to make Giving Tuesday 2021 a success. If you are new to this day of giving start with What is Giving Tuesday? from Kindful. Then go directly to the source with the GivingTuesday.org site’s Resources Page. which includes logos, graphics, Canva templates, key messages and more.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit PRO
OCTOBER 26, 2021
Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads.
Blue Avocado
OCTOBER 18, 2021
We have found that qualitatively, compassion is often perceived as weak, soft, and forgiveness-focused. But compassion is as much about discussion, truth telling, and the hard work of moving forward together. We discovered that many people have a cultural interpretation of what compassionate action looks and feels like. Compassionate action is not universally accepted as a […].
Nonprofit Tech for Good
OCTOBER 22, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 1,148 digital marketers and fundraisers that work in the nonprofit sector.
Bloomerang
OCTOBER 20, 2021
The third Wednesday of October is International Pronouns Day. The day seeks to make respecting, sharing, and educating about personal pronouns commonplace. In today’s blog post we will examine how we can participate in our fundraising work! What are pronouns? . They are words used instead of a noun in a sentence. For example, in the previous sentence “they” is the pronoun used in place of the word pronoun.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Selfish Giving
OCTOBER 13, 2021
There's an old saying that you can't hook a fish that won't open its mouth. That's certainly true in corporate partnerships when a potential prospect won't return your calls or emails. The question is, what should you do? Should you keep calling, or should you move on? That's the subject of an article Dan Cohen (aka the pleasantly persistent corporate partnership consultant) sent over to me: 5 Ways to Handle the Prospect Who Won’t Respond.
Nonprofit Marketing Guide
OCTOBER 18, 2021
Let’s see your thank you notes, emails, videos or any other ways you thank your supporters. We’re presenting our very popular budget-friendly webinar How to Say Thank You and Share Your Successes with Your Supporters on November 4th and are looking for more examples to share. Registration for that is only $20 if you want to join us to learn how to talk to your supporters so they feel appreciated, included and inspired to give again.
NonProfit PRO
OCTOBER 8, 2021
The spirit of giving time, talent and treasure is important to the long-term success of nonprofits. Happy volunteers and donors will encourage others to follow suit.
Candid
OCTOBER 20, 2021
What’s the story of the social sector? And perhaps more fundamentally, what is the social sector? In the United States, the social sector employs over 12 million people (roughly the combined populations of New York City and Los Angeles) and generates more than $3.7 trillion in aggregate annual revenue (a sum greater than President Biden’s $3.5 trillion infrastructure package).
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Nonprofit Tech for Good
OCTOBER 30, 2021
By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact, sustainability and for-profit-for-good organizations and causes. Ok, first of all, you may be asking, what is a Tech Discovery? A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made.
Bloomerang
OCTOBER 11, 2021
And they plan to keep giving. Recently I had the opportunity to present a Bloomerang Academy class on 2020 Giving Trends and what they mean for the rest of the year. Despite a global pandemic and tough economy, 2020 was buoyed by extreme generosity on the part of donors—which is a great sign for how we’ll wrap up 2021. Throughout the early days of the pandemic, one of the most frequent questions I received was “should we fundraise right now?
Boardsource
OCTOBER 12, 2021
“The recognition that organizational power and voice must be authorized by those impacted by the organization’s work.”. These words come from BoardSource’s new way of framing the role of nonprofit governing boards. And they resonate profoundly with me and my colleagues at Fund for Shared Insight , a national funder collaborative aiming to improve philanthropy by promoting and supporting ways for foundations and nonprofits to listen and respond to the people and communities who are most impacted
Nonprofit Marketing Guide
OCTOBER 26, 2021
The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 11/6: Book Lovers Day. Share your favorite books relating to the work your nonprofit does. 11/11: Veteran’s Day.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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