Nonprofit Marketing Guide
APRIL 15, 2021
I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.
NonProfit PRO
APRIL 28, 2021
By the looks of it on social, more and more nonprofits and social causes are getting on TikTok. There's a reason for it: It's where all the cool people hang out. Because of it, savvy nonprofit marketing pros know that's where they want to be as well.
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Ann Green
APRIL 1, 2021
In theory, a newsletter can be a great way to engage with your donors. In reality, that often doesn’t happen because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. You can create an engaging newsletter your donors will want to read. Here’s how.
Selfish Giving
APRIL 28, 2021
We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here. What should we tackle next on Cause Docs??? Take my 2-question survey. 2-Question Survey. ?? Partnership Notes 1. A sleek new aluminum bottle from Stella Artois will benefit The James Beard Foundation. The bottle includes a QR code so customers can nominate a restaurant to receive assistance.??
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Bloomerang
APRIL 14, 2021
The growth of any nonprofit requires the constant evaluation of where their untapped potential resources lie. . A famous demonstration of this in action concerns McDonald’s. Their original business plan relied solely on taking a cut of each franchise’s profits, until a sharp-eyed accountant highlighted that their greatest resource was, in fact, real estate.
Nonprofit Tech for Good
APRIL 26, 2021
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of our communications.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit PRO
APRIL 27, 2021
For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.
Ann Green
APRIL 15, 2021
Nonprofit training is the key to running a successful organization. Learn how to incorporate these tips into your training to make the most of your resources. By Matt Hugg. Training your nonprofit team is more important than ever. Methods and operations are changing daily, whether that’s for accounting and tax-filing , fundraising, program delivery, or any of the dozens of other functions in your organization. .
Selfish Giving
APRIL 21, 2021
????The Cause Docs ?? are back TOMORROW at 2pm EDT. Joining us are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They'll be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Bloomerang
APRIL 26, 2021
You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Wonder no more. The data is available, and we know dire predictions of the death of philanthropy early in the pandemic have been disproved. People continued to give more generously than before – often referred to as a “ bump ” – and the predicted “slump” never really arrived. .
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Fundraising Authority
APRIL 11, 2021
For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.
Nonprofit Marketing Guide
APRIL 22, 2021
It’s so exciting. you’ve been a comms team of one forever and now you get to hire someone! You go through the process and find the perfect person. Then a month in, you start second-guessing yourself because it feels like you have even more work to do because now you have to supervise someone too. It’s time to learn the fine art of delegation!
NonProfit PRO
APRIL 29, 2021
There’s an important question in the nonprofit world: Who takes care of the caregivers? Or maybe a more valuable thought: How can nonprofits ensure their employees’ well-being? .
Ann Green
APRIL 22, 2021
Many nonprofit organizations send all their donors and other supporters exactly the same communication, such as appeal letters, thank you letters, and annual reports. One size doesn’t fit all and in the case of a 55 page (yes, that’s right) annual report I received a few weeks ago, the size was XXL. I’m not a fan of these massive annual reports for any donor.
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Selfish Giving
APRIL 14, 2021
The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Bloomerang
APRIL 20, 2021
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight.
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.
Nonprofit Marketing Guide
APRIL 19, 2021
Tara Collins. Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins. I love her plea for patience and grace as we begin meeting up again in person. If you also have tips or thoughts about how we come out of the events of the past 13+ months, we would love to share them with our readers! Just send an email to kristina [at] nonprofitmarketingguide.com. .
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
NonProfit PRO
APRIL 30, 2021
Smartphones are how we communicate – in fact, a recent study shows that we look at them over a 100x each day. Now any nonprofit can communicate instantly by sending push notifications to the specific groups they work with and serve: volunteers, families, staff, and others. Geo-communication even enables messaging based on real-time location. For the next two weeks, curious non-profits can get a trial to see exactly how this works for their organization.
Ann Green
APRIL 8, 2021
The average attention span for humans is a mere eight seconds. Goldfish have longer attention spans, but they lead much simpler lives and aren’t inundated with information the way we are. Goldfish pay more attention than humans (but goldfish can’t make gifts). I feel as if our information overload gets worse every year. And, I don’t need to remind you how much is going on right now.
Selfish Giving
APRIL 7, 2021
??Reminder: Tomorrow, Thursday, April 8th at 1pm EDT , TikTok Best Practices for Nonprofits with Partnership Programs. REGISTER. ????Last month, Brittany Hill from Accelerist delivered an outstanding Cause Docs "clinic" on how to prospect for corporate partnerships. You can watch the replay here. It will be well worth your time! As part of the clinic, attendees received Prospect - Like a Boss , part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it!
Bloomerang
APRIL 13, 2021
The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Allison Fine
APRIL 29, 2021
Nearly a million nonprofit jobs were lost in 2020, and an estimated one-third of all U.S. nonprofit organizations may shutter within two years. During a time of extreme crisis, many of those that have survived and thrived were forced to make significant changes, most notably in their approach to raising money. (click title to read more).
Nonprofit Marketing Guide
APRIL 13, 2021
I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?
NonProfit PRO
APRIL 29, 2021
Perhaps there has never been a more difficult time to be a nonprofit than in today’s society. As the economy continues to change, nonprofits are experiencing a growing need at the same time their funding sources are declining. .
Ann Green
APRIL 29, 2021
Over the last year, we’ve seen many examples of real problems affecting real people. We’ve also seen more authenticity. So why are some nonprofit organizations still using jargon in their donor communication? They may be using the same, boring templates they’ve used for years or they’re so used to some of these terms that they don’t realize they fall flat with their donors.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Candid
APRIL 20, 2021
On March 16, 2021, eight people were murdered in Atlanta. Six were Asian women: Soon Chung Park, Hyun Jung Grant, Suncha Kim, Yong Ae Yue, Xiaojie Tan, and Daoyou Feng. In the wake of their deaths, individuals, communities, and organizations have shown solidarity with words, actions, and millions of dollars pledged to end anti-Asian discrimination, violence, and hate.
Bloomerang
APRIL 27, 2021
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content.
Get Fully Funded
APRIL 20, 2021
Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. What you need is a nonprofit virtual assistant or VA. A virtual assistant is an independent contractor who provides services for clients while working from their home office.
Nonprofit Marketing Guide
APRIL 9, 2021
Last week I accidentally published Mixed Links with a 2022 date and just now I typed 2020 for the date. Needless to say, TGIF! Let’s finish up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we look at Clubhouse, visuals for email and social, and how to improve emotional well-being of your employees.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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