Nonprofit Marketing Guide
APRIL 15, 2021
I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.
NonProfit PRO
APRIL 28, 2021
By the looks of it on social, more and more nonprofits and social causes are getting on TikTok. There's a reason for it: It's where all the cool people hang out. Because of it, savvy nonprofit marketing pros know that's where they want to be as well.
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Ann Green
APRIL 1, 2021
In theory, a newsletter can be a great way to engage with your donors. In reality, that often doesn’t happen because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. You can create an engaging newsletter your donors will want to read. Here’s how.
Nonprofit Tech for Good
APRIL 5, 2021
This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Bloomerang
APRIL 14, 2021
The growth of any nonprofit requires the constant evaluation of where their untapped potential resources lie. . A famous demonstration of this in action concerns McDonald’s. Their original business plan relied solely on taking a cut of each franchise’s profits, until a sharp-eyed accountant highlighted that their greatest resource was, in fact, real estate.
The Fundraising Authority
APRIL 11, 2021
For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit PRO
APRIL 27, 2021
For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.
Ann Green
APRIL 15, 2021
Nonprofit training is the key to running a successful organization. Learn how to incorporate these tips into your training to make the most of your resources. By Matt Hugg. Training your nonprofit team is more important than ever. Methods and operations are changing daily, whether that’s for accounting and tax-filing , fundraising, program delivery, or any of the dozens of other functions in your organization. .
Nonprofit Tech for Good
APRIL 26, 2021
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of our communications.
Bloomerang
APRIL 20, 2021
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Selfish Giving
APRIL 28, 2021
We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here. What should we tackle next on Cause Docs??? Take my 2-question survey. 2-Question Survey. ?? Partnership Notes 1. A sleek new aluminum bottle from Stella Artois will benefit The James Beard Foundation. The bottle includes a QR code so customers can nominate a restaurant to receive assistance.??
Nonprofit Marketing Guide
APRIL 22, 2021
It’s so exciting. you’ve been a comms team of one forever and now you get to hire someone! You go through the process and find the perfect person. Then a month in, you start second-guessing yourself because it feels like you have even more work to do because now you have to supervise someone too. It’s time to learn the fine art of delegation!
NonProfit PRO
APRIL 29, 2021
There’s an important question in the nonprofit world: Who takes care of the caregivers? Or maybe a more valuable thought: How can nonprofits ensure their employees’ well-being? .
Ann Green
APRIL 22, 2021
Many nonprofit organizations send all their donors and other supporters exactly the same communication, such as appeal letters, thank you letters, and annual reports. One size doesn’t fit all and in the case of a 55 page (yes, that’s right) annual report I received a few weeks ago, the size was XXL. I’m not a fan of these massive annual reports for any donor.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
APRIL 14, 2021
The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Thank you! For Nonprofits Worldwide: 1. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey.
Bloomerang
APRIL 27, 2021
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content.
Selfish Giving
APRIL 21, 2021
????The Cause Docs ?? are back TOMORROW at 2pm EDT. Joining us are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They'll be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Nonprofit Marketing Guide
APRIL 13, 2021
I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit PRO
APRIL 13, 2021
If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess? Fifty percent? Seventy percent? Think higher.
Ann Green
APRIL 8, 2021
The average attention span for humans is a mere eight seconds. Goldfish have longer attention spans, but they lead much simpler lives and aren’t inundated with information the way we are. Goldfish pay more attention than humans (but goldfish can’t make gifts). I feel as if our information overload gets worse every year. And, I don’t need to remind you how much is going on right now.
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.
Bloomerang
APRIL 13, 2021
The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Selfish Giving
APRIL 14, 2021
The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Nonprofit Marketing Guide
APRIL 9, 2021
Last week I accidentally published Mixed Links with a 2022 date and just now I typed 2020 for the date. Needless to say, TGIF! Let’s finish up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we look at Clubhouse, visuals for email and social, and how to improve emotional well-being of your employees.
NonProfit PRO
APRIL 22, 2021
As we enter a new, more hopeful era, there’s one question that we’ve begun to hear from clients and organizations in the nonprofit space: What now?
Candid
APRIL 27, 2021
Let's imagine a tree, a spider, or an octopus. Or anything else with a center (read: core idea or problem) and shoots (related points to consider for that idea realization or problem solving). Each branch, tarsus, or arm has its own, smaller offshoots, also crucial for the whole organism to work. The same principle lies at the heart of a mind map. It's a visual representation of keynote thoughts centered around the main idea.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Fundraising Coach
APRIL 20, 2021
Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: "Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small. But if you let it stay in the ground a little longer, it might grow much larger.". If you've ever had that analogy inflicted on you, you've seen this response from your board or team: everyone in the meeting relaxes into their chairs.
Bloomerang
APRIL 23, 2021
Dominique Calixte will equip you with the knowledge and resources to include Millennials and Gen Z in your fundraising strategy successfully. Full Transcript: Steven: Okay, Dom. I got 3:00 Eastern. Is it okay if I go ahead and get this party started officially? Dominique: Let’s get this party started. Steven: All right. Awesome. Well, good afternoon, everybody.
Selfish Giving
APRIL 7, 2021
??Reminder: Tomorrow, Thursday, April 8th at 1pm EDT , TikTok Best Practices for Nonprofits with Partnership Programs. REGISTER. ????Last month, Brittany Hill from Accelerist delivered an outstanding Cause Docs "clinic" on how to prospect for corporate partnerships. You can watch the replay here. It will be well worth your time! As part of the clinic, attendees received Prospect - Like a Boss , part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it!
Nonprofit Marketing Guide
APRIL 21, 2021
Have you been asked to raise awareness for your cause, but aren’t quite sure what that means? You aren’t alone. We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). In this free online, self-paced video course , you’ll learn: The five steps to creating an awareness plan that actually works.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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