Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.

Marketing 323

Marketing Marketing Communication Nonprofits 323

Ann Green

FEBRUARY 18, 2021

The nonprofit annual report is a mixed bag. Organizations do need to share accomplishments and show gratitude to their donors, but many annual reports are done poorly. They’re often too long, boring, and basically a demonstration of the organization patting itself on the back. There’s often very little appreciation for donors. It’s also time consuming to put together, even when we’re not in a pandemic.

Food 308

Food Homelessness Activism Nonprofits 308

Selfish Giving

FEBRUARY 24, 2021

Two things this week. 1. Join us TODAY at 2pm EST , for a Cause Docs Zoom clinic with Brittany Hill , Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships. BONUS: Everyone who attends today's clinic will receive Prospect Like a Boss , volume one of Accelerist's new Corporate Partnership Playbook Series.

Food 130

Food Education Education Management 130

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 18, 2021

How to start a corporate philanthropy program. A guest post by Kara Whittaker about how you can start a corporate giving program. Many workplaces combine a unique approach to giving back to communities—perhaps encouraging volunteer days at work, for example, or even matching giving to certain charities or within certain limits. It’s a great way for companies to promote both corporate culture and values, as well as support the community.

Philanthropy 145

Philanthropy Social Enterprise Social Enterprise Culture 145

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

FEBRUARY 23, 2021

Date: Tuesday, April 6, 2021. Time: 1pm EST / 10am PST. Presented by: Doug Scott , Founder & CEO of Tectonic Video. Cost: Free. Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging.

Nonprofits 138

Nonprofits Marketing Marketing 138

Fundraising Coach

FEBRUARY 15, 2021

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we have to keep looking for new people to ask. Our work is transformed when we engage in the deeper, far more rewarding, process of getting to know our donors and finding out what they value.

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Values Fundraising Fundraising Nonprofits 122

Ann Green

FEBRUARY 4, 2021

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is harder now, but you need to ramp up your gratitude practice.

Culture 304

Culture Retention Communication Nonprofit Organizations 304

Selfish Giving

FEBRUARY 17, 2021

The docs are back! No, we can't heal the broken hearts ??of Kansas City Chiefs fans (or Patriots fans for that matter) ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining us this month is Brittany Hill , Founder of Accelerist. Many of you know Brittany well. She's a supahstah!

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Production Food Associations Foundations 130

Get Fully Funded

FEBRUARY 23, 2021

Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier. There are SO MANY nonprofit tools out there, all promising to make your work easier as you grow your new nonprofit. The key is to find the right tool for the right task. . Yet, sorting through options can be overwhelming. Some tools are free, at least to start.

Nonprofits 105

Nonprofits Management Nonprofit Administration and Development Production 105

Nonprofit Tech for Good

FEBRUARY 5, 2021

Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first. She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. If 2020 taught us anything, it was how crucial it is for us to be able to think on our feet.

Foundations 132

Foundations Organizational Change Associations Education 132

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 9, 2021

Effective Tips to Help Make Your Payroll Processing Easier. Are you looking to make your Payroll processing easier? Check out our tips below and work smarter. In Germany, the relations between employees and their German employers are stringently regulated under the employment and labor laws of the country. The employees working in a company need to have employment contracts in place that reflect key areas of the employment relationship.

Insurance 98

Insurance Nonprofit governance and management Law Taxation 98

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?

Production 286

Production Communication Marketing Marketing 286

Ann Green

FEBRUARY 25, 2021

By Korrin Bishop. As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit. With the upfront investment you put into cultivating donor relationships , you might be wondering how you can turn those first-time donors into supporters who give to your mission each year. Engaging one-time donors to become recurring donors has a lot of value.

Nonprofit Administration and Development 209

Nonprofit Administration and Development Values Communication Universities 209

Selfish Giving

FEBRUARY 10, 2021

Two announcements this week. 1. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here! Looking for a global perspective on nonprofit and for-profit partnerships?

Marketing 130

Marketing Marketing Education Education 130

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Management

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. You don’t have much time to do so. Studies have found that most website visitors leave within 10 seconds, and the vast majority are gone within 20 seconds. .

Food 98

Food Nonprofits Children Retail 98

Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Elevation has been a nonprofit partner since 2007 and currently supports more than 200 different organizations in Europe and the Americas. Nonprofits need to be visible on the internet, but getting to a place where your organization shows up in search results or becomes featured content takes time, money, and expertise.

Advertising 131

Advertising Recruitment Management Food 131

Blue Avocado

FEBRUARY 23, 2021

Dear Rita: We operate a nonprofit housing clinic for homeless persons. The pandemic, along with the holidays, has inspired some of our employees to inquire about doing extra work for us as volunteers. We don’t normally use volunteers. However, we appreciate the offers of help from our staff and could certainly use the extra help […]. The post Ask Rita: Can Our Paid Employees Also Do Volunteer Work for Us?

Homelessness 98

Homelessness Nonprofits 98

Nonprofit Marketing Guide

FEBRUARY 16, 2021

Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year. The advice was so great, I asked Anna to share it more broadly. So, she recorded this 20-minute video for you. You can also see her slides here , as well as a blog post that the staff wrote together: Our Top Tips fro 12+ Years of Remote Working.

Collaborations 278

Collaborations Communication Nonprofits Production 278

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.

Communication 146

Communication Homelessness Retention Food 146

Mission Minded

FEBRUARY 3, 2021

Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.

Culture 95

Culture 95

Get Fully Funded

FEBRUARY 9, 2021

A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. Afterall, nonprofit is your tax status, it shouldn’t be your business model. Let’s focus on “saving” money by exploring 8 ways to cut costs that are easy to start today.

Energy 98

Energy Nonprofits Insurance Associations 98

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing.

Food 125

Food Collaborations Nonprofits Communication 125

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 24, 2021

How to Step Up Your Nonprofit Social Media Strategy & Increase Donations. Social Media has been the great equalizer, granting many opportunities for anyone with an internet connection to stand out. Get the most out of it for your nonprofit by following the tips below. The impact of your non-profit is something worth sharing in and off the web. You should be aware of the exponential growth that occurs when you ramp up your social media strategy , and you’ll discover that you can increase dona

Non-Profits 94

Non-Profits Nonprofits Social Enterprise Social Enterprise 94

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.

Communication 278

Communication Children Collaborations Foundations 278

Blue Avocado

FEBRUARY 23, 2021

In The Antidote, a new documentary created in response to growing divisions of our times, award-winning filmmakers John Hoffman and Kahane Cooperman tell the stories of nine ordinary people using “kindness, decency, and the power of community” to find solutions. If that’s a little too vague to be helpful, let me zero in on a […]. The post How to Use Asset-Framing to Strengthen Nonprofit Work appeared first on Blue Avocado.

Nonprofits 92

Nonprofits Culture Leadership Management 92

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue.

Marketing 88

Marketing Marketing Nonprofits Nonprofit Organizations 88

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Elevation

FEBRUARY 11, 2021

2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising?

Nonprofits 101

Nonprofits Marketing Marketing 101

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Fundraising 116

Fundraising Fundraising Nonprofits Retention 116

Twenty Hats

FEBRUARY 8, 2021

For CVA Krista Gilmore, the point of volunteer management is to cultivate volunteer leaders. Give away the good stuff. That was the advice I received 25 years ago from an experienced volunteer director. I was new to a children’s ministry position and had little experience managing volunteers. But I was eager to learn and determined to do a good job.

Volunteerism 75

Volunteerism Volunteerism Leadership Construction 75

Nonprofit Marketing Guide

FEBRUARY 12, 2021

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.

Communication 277

Communication Nonprofits Philanthropy Marketing 277

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance