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Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.
The nonprofit annual report is a mixed bag. Organizations do need to share accomplishments and show gratitude to their donors, but many annual reports are done poorly. They’re often too long, boring, and basically a demonstration of the organization patting itself on the back. There’s often very little appreciation for donors. It’s also time consuming to put together, even when we’re not in a pandemic.
How to start a corporate philanthropy program. A guest post by Kara Whittaker about how you can start a corporate giving program. Many workplaces combine a unique approach to giving back to communities—perhaps encouraging volunteer days at work, for example, or even matching giving to certain charities or within certain limits. It’s a great way for companies to promote both corporate culture and values, as well as support the community.
Date: Tuesday, April 6, 2021. Time: 1pm EST / 10am PST. Presented by: Doug Scott , Founder & CEO of Tectonic Video. Cost: Free. Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Two things this week. 1. Join us TODAY at 2pm EST , for a Cause Docs Zoom clinic with Brittany Hill , Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships. BONUS: Everyone who attends today's clinic will receive Prospect Like a Boss , volume one of Accelerist's new Corporate Partnership Playbook Series.
Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we have to keep looking for new people to ask. Our work is transformed when we engage in the deeper, far more rewarding, process of getting to know our donors and finding out what they value.
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent. 2020 Email Deliverability Benchmark Study.
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent. 2020 Email Deliverability Benchmark Study.
Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is harder now, but you need to ramp up your gratitude practice.
Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier. There are SO MANY nonprofit tools out there, all promising to make your work easier as you grow your new nonprofit. The key is to find the right tool for the right task. . Yet, sorting through options can be overwhelming. Some tools are free, at least to start.
By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Elevation has been a nonprofit partner since 2007 and currently supports more than 200 different organizations in Europe and the Americas. Nonprofits need to be visible on the internet, but getting to a place where your organization shows up in search results or becomes featured content takes time, money, and expertise.
The docs are back! No, we can't heal the broken hearts ??of Kansas City Chiefs fans (or Patriots fans for that matter) ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining us this month is Brittany Hill , Founder of Accelerist. Many of you know Brittany well. She's a supahstah!
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. But sometimes, it’s also good to frame the conversation around mistakes to avoid. Here are five that quickly come to mind. Not choosing and prioritizing. Trying to reach everyone about everything all the time is a disaster.
By Korrin Bishop. As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit. With the upfront investment you put into cultivating donor relationships , you might be wondering how you can turn those first-time donors into supporters who give to your mission each year. Engaging one-time donors to become recurring donors has a lot of value.
Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. You don’t have much time to do so. Studies have found that most website visitors leave within 10 seconds, and the vast majority are gone within 20 seconds. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals.
Dear Rita: We operate a nonprofit housing clinic for homeless persons. The pandemic, along with the holidays, has inspired some of our employees to inquire about doing extra work for us as volunteers. We don’t normally use volunteers. However, we appreciate the offers of help from our staff and could certainly use the extra help […]. The post Ask Rita: Can Our Paid Employees Also Do Volunteer Work for Us?
Effective Tips to Help Make Your Payroll Processing Easier. Are you looking to make your Payroll processing easier? Check out our tips below and work smarter. In Germany, the relations between employees and their German employers are stringently regulated under the employment and labor laws of the country. The employees working in a company need to have employment contracts in place that reflect key areas of the employment relationship.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.
A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. Afterall, nonprofit is your tax status, it shouldn’t be your business model. Let’s focus on “saving” money by exploring 8 ways to cut costs that are easy to start today.
By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing.
In The Antidote, a new documentary created in response to growing divisions of our times, award-winning filmmakers John Hoffman and Kahane Cooperman tell the stories of nine ordinary people using “kindness, decency, and the power of community” to find solutions. If that’s a little too vague to be helpful, let me zero in on a […]. The post How to Use Asset-Framing to Strengthen Nonprofit Work appeared first on Blue Avocado.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.
Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year. The advice was so great, I asked Anna to share it more broadly. So, she recorded this 20-minute video for you. You can also see her slides here , as well as a blog post that the staff wrote together: Our Top Tips fro 12+ Years of Remote Working.
How to Step Up Your Nonprofit Social Media Strategy & Increase Donations. Social Media has been the great equalizer, granting many opportunities for anyone with an internet connection to stand out. Get the most out of it for your nonprofit by following the tips below. The impact of your non-profit is something worth sharing in and off the web. You should be aware of the exponential growth that occurs when you ramp up your social media strategy , and you’ll discover that you can increase dona
Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.
One strategy that charitable organizations can adopt in the face of rising competition for donations is placing a greater emphasis on innovation through partnerships. Partnerships are an opportunity to step up, tune out the noise, rethink funding priorities, and advance the common good. This article provides steps and a workbook to help you form effective […].
Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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