NonProfit PRO
FEBRUARY 23, 2022
With in-person events forced to move to virtual, the nonprofit industry has seen a complete change in operations over the last two years. Now, hybrid events are thriving as a way to provide the best of both worlds. During this transition, nonprofits are turning to new event software and tools to create the best experience for their audiences.
Ann Green
FEBRUARY 2, 2022
Many donors have gone above and beyond to help nonprofit organizations over the last two years. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is hard right now, but you need to prioritize donor appreciation. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while.
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Nonprofit Marketing Guide
FEBRUARY 8, 2022
When I am not sure what I want to blog about, I hit up my Feedly and look for inspiration from other writers and bloggers. And in the self-help sections I invariably find an article telling me that to be successful I need to maximize my mornings. The latest one is by Nancy Solari and is called Morning Routine for Entrepreneurs: How to Kick Off Your Day Feeling Driven.
Allison Fine
FEBRUARY 14, 2022
The Great Resignation was a long time in the making. The warning signs included the ongoing toxic combination of low pay and overwhelming workloads endemic in nonprofit work that leads to exhaustion, mistakes, and ultimately burnout. The pandemic exacerbated these rumblings not only because these stressors increased but because people experienced a different kind of work life, with more flexibility to work from home and less hovering by management.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Selfish Giving
FEBRUARY 23, 2022
Two things this week. ?? Tomorrow morning is the big day for the only international conference dedicated to corporate-charity partnerships. It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for tomorrow. Learn from the World's Best for Just $69 ?? The Cause Docs are back! Join us on Wednesday, March 2nd at Noon EST.
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 12, 2022
Digital Nonprofit Marketing Strategy Guide [Templates and Tools Included]. In this Ultimate Guide, we walk you through what it takes to be effective with Nonprofit Marketing in the Digital World. We give away all our knowledge, templates and tools for free. Nonprofit Marketing has changed a lot over the years. Especially when Covid-19 hit, many Nonprofits were forced to jump into the digital world since hosting events and such in the physical world was no longer an option.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
FEBRUARY 23, 2022
Are you ready to build your nonprofit’s online audience in the new year? Consider these three innovative strategies to connect with new supporters in 2022. By Cassie Losquadro, Solutions Executive at GoodUnited. There are many strategies for discovering new donors for your nonprofit. Perhaps you rely on word of mouth and encourage existing supporters to share their stories and bring their peers into the fold.
Nonprofit Marketing Guide
FEBRUARY 1, 2022
I have a love/hate relationship with social media. I love being able to connect with people I otherwise would not be able to. I hate all the noise. Then from a business point of view, there is the pressure to post something engaging every time and the constant algorithm changes that decided who sees what. Of course, deciding what to post to social media should follow the same process you use for any communications channel: Does it fit in your overall strategies and goals?
Allison Fine
FEBRUARY 11, 2022
Kanter and Fine’s research examined not only how automation is already being used by nonprofits — for traditional tasks such as fundraising and back-of-the-house work — but also the innovative ways that automated approaches are pushing the sector forward. Kanter cites food banks in particular, which saw an increased need for their services during the pandemic, creating opportunities for digital transformation.
Selfish Giving
FEBRUARY 9, 2022
Those numbers above? Those are my Open Rate, Click Rate and total Clicks from a recent newsletter. ?????? For those of you who don't know. ??Open Rate = Percentage of email subscribers that opened an email. The average open rate for nonprofit email is around 20%. ??Click Rate = The percentage of subscribers that clicked on at least one link in an email.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 1, 2022
Email Marketing Tools every Nonprofit Needs. What do you do with the 99% of your website visitors that leave your website? With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. After covering content curation tools and fundraising ideas , I thought it was time to provide some tools and tips covering the basics of email marketing for nonprofits , ensuring that your content is shared with a dedicated audience of enthusiastic supporter
NonProfit PRO
FEBRUARY 4, 2022
Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.
Ann Green
FEBRUARY 16, 2022
What do you think of when you hear the word annual report? If you’re a donor you might think “Oh, it’s that long, boring thing I don’t have time to read.” If you’re a nonprofit professional, you might think “It’s such a pain to put together.”. What do you do? Organizations need to share accomplishments and show gratitude to their donors, but is the annual report the way to do that?
Nonprofit Marketing Guide
FEBRUARY 15, 2022
I come across a lot of unusual “holidays” when creating the Monthly Nonprofit Writing Prompts e-newsletter. While some of them are silly, they can still make good writing prompts like Optimist Day (February 3rd) or Pretend to Be a Time Traveler Day (December 8th). And then there are things like Wave All Your Fingers At Your Neighbors Day (February 7th) or International Cherry Pit Spitting Day (July 1st) which I can’t really do anything with.
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Get Fully Funded
FEBRUARY 7, 2022
When you work in fundraising, the last thing you may think you can do is take time off from work. Fundraising has a round-the-clock urgency, the feeling that you always need to be planning the next campaign, sending a report to a funder, or whipping up social media graphics. It’s true, there is a lot to do. And one thing you absolutely, positively MUST DO if you want to stay at the top of your game is take time off.
Bloomerang
FEBRUARY 9, 2022
Have you ever worried about offending a donor? If so, you’re not alone. Most fundraisers I know have done their share of mental gymnastics worrying about this possibility. Maybe you’re afraid you’ll offend them by sending too many emails. Perhaps you’re worried about the response to a photo or language you used in your appeals. The important thing is to be prepared to respond to your donors’ feelings.
Nonprofit Tech for Good
FEBRUARY 18, 2022
If you have yet to experience virtual reality (VR), your first adventure into the metaverse using an Oculus Quest will provoke many self exclamations of awe and amazement. From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet.
NonProfit PRO
FEBRUARY 1, 2022
Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
FEBRUARY 9, 2022
One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.
Nonprofit Marketing Guide
FEBRUARY 22, 2022
Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter for your newsletter articles, social media updates, blog posts and more. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 3/2: Dr. Suess’s Birthday. Have a favorite Suess story that’s really a bigger life lesson related to your cause?
Get Fully Funded
FEBRUARY 22, 2022
As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. But you have to spend some money on running your nonprofit. And fundraising. You may find yourself spending money on the tech tools.
Candid
FEBRUARY 14, 2022
The Great Resignation was a long time in the making. The warning signs included the ongoing toxic combination of low pay and overwhelming workloads endemic in nonprofit work that leads to exhaustion, mistakes, and ultimately burnout. The pandemic exacerbated these rumblings not only because these stressors increased but because people experienced a different kind of work life, with more flexibility to work from home and less hovering by management.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Tech for Good
FEBRUARY 17, 2022
If you are a NPO development pro, there are a few things we know about you for sure: The world needs more benevolence creators like you, and you are driven to serve others, ease suffering, and bring hope to the world. That is a GREAT start. However, to achieve your goal, what else do you need? an identified need in the community you serve. people who want to help. a revenue goal and a budget. the tools to help you do your job.
NonProfit PRO
FEBRUARY 11, 2022
Set a goal, make a plan to achieve it, then work the plan. In Your 2022 Fundraising Planner, Pamela Grow - named one of America’s Top 25 Fundraising Experts - outlines how to organize your annual plan by funding source, strategy, cost, and anticipated income.
Bloomerang
FEBRUARY 8, 2022
Are you struggling to find new donors? If so, peer-to-peer fundraising is a perfect fundraising strategy for you to try out this year. With peer-to-peer fundraising, donors raise money on your behalf by leveraging their personal networks. This strategy encourages your supporters to engage with each other and their friends and creates further awareness for your nonprofit by spreading your mission to new audiences.
Nonprofit Marketing Guide
FEBRUARY 10, 2022
One of the best decisions I’ve made for my own productivity is implementing “no meetings” days. I have since extended that to “no meetings” weeks, which had made an even bigger difference for me. Why Nonprofit Communicators Need No Meeting Days. Undivided and uninterrupted time is so incredibly essential to strategic communications work.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Get Fully Funded
FEBRUARY 28, 2022
When you think of fundraising ambassadors, you might think of celebrities who use their fame to mobilize support for their favorite nonprofits. Orlando Bloom is an ambassador for UNICEF. Angelina Jolie, Elton John, and Scarlett Johansson use their star power to bring attention to their favorite causes. But fundraising ambassadors do not have to be celebrities.
Candid
FEBRUARY 7, 2022
Originally published by the Center for Effective Philanthropy (CEP). . Not so long ago, the word “race” was something that many people shied away from—a four-letter word not to be spoken in polite company. Similarly, “racial equity” and “racial justice” were terms mostly used by advocates and experts. Today, these terms come up in daily conversations, corporate websites, and foundations’ decision-making and strategies.
Nonprofit Tech for Good
FEBRUARY 1, 2022
The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media.
NonProfit PRO
FEBRUARY 9, 2022
Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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