Nonprofit Marketing Guide

SEPTEMBER 11, 2018

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into almost all forms of digital communication, and beyond.

Marketing 202

Marketing Marketing Cultural Diversity Nonprofits 202

Ann Green

SEPTEMBER 25, 2018

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift. Even though your thank you landing page and thank you email are automatically generated, doesn’t mean they need to sound like they were written by a robot.

Law 174

Law Foundations Values Communication 174

Selfish Giving

SEPTEMBER 26, 2018

Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. HIT REPLY to this email and pick a FIRST and SECOND choice. 1.

Disaster Relief 157

Disaster Relief Food Philanthropy Management 157

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 163

Marketing Marketing Technology Values 163

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).

Fundraising 100

Fundraising Fundraising Values Nonprofits 100

Fundraising Coach

SEPTEMBER 6, 2018

Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I'm honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter - a fundraising research lab. No stranger to nonprofits and technology, he's widely cited in multiple media outlets.

Nonprofits 87

Nonprofits Retention Values Communication 87

Ann Green

SEPTEMBER 17, 2018

Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. Thanking your donors is something you need to take seriously.

Retention 172

Retention Homelessness Children Communication 172

Selfish Giving

SEPTEMBER 4, 2018

Photo via Niyam Bhushan on Flickr. I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said , “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].

Non-Profits 113

Non-Profits Governance Foundations Marketing 113

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Production 141

Production Technology Marketing Marketing 141

Nonprofit Tech for Good

SEPTEMBER 27, 2018

By Emily Rose Patz , Senior Copywriter at DonorPerfect and lead author of #GivingTuesday Ideas for 2018 , a new guide designed to equip and empower nonprofit professionals to achieve their #GivingTuesday goals. #GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way.

Homelessness 93

Homelessness Associations Fundraising Fundraising 93

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

EveryAction

SEPTEMBER 12, 2018

Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S., we recognize the contributions made by and the important presence of Hispanic and Latino Americans to the United States, and celebrate their heritage and culture.

Non-Profits 86

Non-Profits Public and Social Policy Public and Nonprofit Management Health 86

Nonprofit Marketing Guide

SEPTEMBER 6, 2018

It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your email list easy. Don’t try to hide the unsubscribe link.

Management 185

Management Communication Nonprofits 185

Ann Green

SEPTEMBER 6, 2018

Labor Day has come and gone. It may still feel like summer, but fall is coming up quickly. Fall is a busy time of the year, especially for nonprofits who do a year-end appeal. Hopefully, you’ve started planning your appeal. Now you need to think about writing it. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.

Retention 136

Retention Fundraising Fundraising Communication 136

Selfish Giving

SEPTEMBER 19, 2018

Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook.

Retail 100

Retail Children Collaborations Food 100

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Management

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 103

Marketing Marketing Technology Values 103

Nonprofit Tech for Good

SEPTEMBER 1, 2018

Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed up for the Google for Nonprofits Program.

Technology 86

Technology Nonprofits Fundraising Fundraising 86

EveryAction

SEPTEMBER 21, 2018

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. When you’re managing an understaffed development team, you’re always rearranging your to-do list.

Energy 83

Energy Management Collaborations Leadership 83

Nonprofit Marketing Guide

SEPTEMBER 17, 2018

Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the

Communication 164

Communication Public and Nonprofit Management Nonprofits Energy 164

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Coach

SEPTEMBER 26, 2018

We often hear people claim they're going to "disrupt" an industry, even fundraising. "This will change everything," they promise. And the implied threat is that you'd better adapt or get left behind. They are usually selling a website or an app that is supposed to take away your fundraising woes. Usually by making you sell their service to your donors.

Fundraising 79

Fundraising Fundraising Nonprofits 79

Selfish Giving

SEPTEMBER 12, 2018

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. Here's how they describe the day: For one day only, gamers can connect with their favorite directors, developers, designers and players at the top video game and collectibles companies to benefit charity during the GameStop Gives Twitter-a-thon,” said Eric Bright,

Foundations 100

Foundations Food Philanthropy Nonprofits 100

Fundraising Report Card

SEPTEMBER 25, 2018

Yogi Berra once said, “If you don’t know where you’re going, you’ll wind up somewhere else.” That sentiment couldn’t be more true when it comes to achieving fundraising success. The post One Simple Rule for Fundraising Success appeared first on Fundraising Report Card.

Fundraising 71

Fundraising Fundraising Culture 71

Nonprofit Tech for Good

SEPTEMBER 6, 2018

By Richard Chiriboga , a web project manager and front-end developer and founder of CorrienteLatina.com. To first understand how GitHub for Good works, let’s take a step back and understand what GitHub actually is. At its simplest form, Github is a place that houses code into groups called repositories and allows one or more people to update and keep version controlled copies of their files.

Nonprofit Accountability 81

Nonprofit Accountability Technology Nonprofits Management 81

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

EveryAction

SEPTEMBER 26, 2018

Getting development teams and their nonprofit boards to work in alignment can be challenging. Tensions often arise when both sides start to feel that they aren’t getting the support they need. Fundraisers often lament that board members are shirking their commitment to helping fundraise. Board members feel like they’re being asked to make uncomfortable “asks” of their social networks, without the support they need to do it well.

Fundraising 77

Fundraising Fundraising Management Marketing 77

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

Zambra. Asheville, NC. Good afternoon (or good morning or evening depending on where you are)! I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you. We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share.

Communication 164

Communication Psychology Nonprofits Marketing 164

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Production 60

Production Technology Marketing Marketing 60

NonProfit Hub

SEPTEMBER 24, 2018

This post is sponsored by Briteweb. Have you ever caught a glimpse of yourself in the mirror and thought it might be time for a change ? Maybe your haircut is getting a little tired, or you haven’t updated your wardrobe in a few years. Your “look” has worked for you, more or less, but you’re afraid you’ve fallen a bit out of fashion. Or, worse, you feel like what you look like on the outside no longer reflects who you really are on the inside. .

Children 69

Children Leadership Foundations Communication 69

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Bloomerang

SEPTEMBER 4, 2018

Everyone wants new donors, right? So how do you get them? Bottom line: gifts are the result of effective engagement. The fantasy of finding rich strangers we can lure into giving generously to our cause is seductive and tempting. In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking.

Retention 52

Retention Values Education Education 52

Nonprofit Tech for Good

SEPTEMBER 15, 2018

The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English , español , français , and português. Sponsored by the Public Interest Registry and produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving.

Technology 75

Technology Nonprofits Fundraising Fundraising 75

EveryAction

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1. Higher Conversion Rates = Raising More Money. EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled.

Technology 73

Technology Nonprofits Recruitment Management 73

Nonprofit Marketing Guide

SEPTEMBER 18, 2018

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses.

Associations 161

Associations Production Technology Communication 161

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance