This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into almost all forms of digital communication, and beyond.
Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift. Even though your thank you landing page and thank you email are automatically generated, doesn’t mean they need to sound like they were written by a robot.
Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. HIT REPLY to this email and pick a FIRST and SECOND choice. 1.
By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I'm honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter - a fundraising research lab. No stranger to nonprofits and technology, he's widely cited in multiple media outlets.
This post is sponsored by Briteweb. Have you ever caught a glimpse of yourself in the mirror and thought it might be time for a change ? Maybe your haircut is getting a little tired, or you haven’t updated your wardrobe in a few years. Your “look” has worked for you, more or less, but you’re afraid you’ve fallen a bit out of fashion. Or, worse, you feel like what you look like on the outside no longer reflects who you really are on the inside. .
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in your own work, and in your position within your field or community, that you have no problem highlighting the good work of others.
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in your own work, and in your position within your field or community, that you have no problem highlighting the good work of others.
Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. Thanking your donors is something you need to take seriously.
Photo via Niyam Bhushan on Flickr. I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said , “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].
By Emily Rose Patz , Senior Copywriter at DonorPerfect and lead author of #GivingTuesday Ideas for 2018 , a new guide designed to equip and empower nonprofit professionals to achieve their #GivingTuesday goals. #GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way.
We often hear people claim they're going to "disrupt" an industry, even fundraising. "This will change everything," they promise. And the implied threat is that you'd better adapt or get left behind. They are usually selling a website or an app that is supposed to take away your fundraising woes. Usually by making you sell their service to your donors.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy. Social media has quickly become the most popular way to engage with your community. Your first step is to determine where to focus your energy.
It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your email list easy. Don’t try to hide the unsubscribe link.
Labor Day has come and gone. It may still feel like summer, but fall is coming up quickly. Fall is a busy time of the year, especially for nonprofits who do a year-end appeal. Hopefully, you’ve started planning your appeal. Now you need to think about writing it. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.
Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed up for the Google for Nonprofits Program.
Yogi Berra once said, “If you don’t know where you’re going, you’ll wind up somewhere else.” That sentiment couldn’t be more true when it comes to achieving fundraising success. The post One Simple Rule for Fundraising Success appeared first on Fundraising Report Card.
When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple formula.
Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The most successful brand refresh efforts have a few things in common: Strong leadership A plan for cultivating a brand-centric culture This year, we admired San Francisco Day School’s masterful rollout of their new brand strategy, which they launched with on-brand messages, a new visual identity and family-centric website. Our year-long partnership with them led […].
GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. Here's how they describe the day: For one day only, gamers can connect with their favorite directors, developers, designers and players at the top video game and collectibles companies to benefit charity during the GameStop Gives Twitter-a-thon,” said Eric Bright,
By Richard Chiriboga , a web project manager and front-end developer and founder of CorrienteLatina.com. To first understand how GitHub for Good works, let’s take a step back and understand what GitHub actually is. At its simplest form, Github is a place that houses code into groups called repositories and allows one or more people to update and keep version controlled copies of their files.
Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is their problem. Charities are saddled with extra pressure to meet formulas for how much they should spend to raise money. This policing of business practices stifles the actual mission. Critics often preach that charities need to act more like businesses, but then they refuse to let them.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media.
Zambra. Asheville, NC. Good afternoon (or good morning or evening depending on where you are)! I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you. We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share.
Everyone wants new donors, right? So how do you get them? Bottom line: gifts are the result of effective engagement. The fantasy of finding rich strangers we can lure into giving generously to our cause is seductive and tempting. In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking.
If you’re wondering whether or not rebranding your nonprofit is the right move, our 6-question guide will help you consider the question more deeply. Branding energizes your nonprofit, and provides you with clarity about your identity, purpose, and message to the world. Creating the right brand strategy can also be challenging, time-consuming, and a significant financial […].
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English , español , français , and português. Sponsored by the Public Interest Registry and produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving.
As a development professional, it’s safe to say you have a lot on your plate. Coordinating appeals, engaging constituents, helping with programs; the list of responsibilities you oversee is undoubtedly long. The post How Your Nonprofit Can Find the Time to Be More Data-Driven appeared first on Fundraising Report Card.
Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it.
We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
205 
Let's personalize your content