Nonprofit Marketing Guide

SEPTEMBER 24, 2020

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists.

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Ann Green

SEPTEMBER 29, 2020

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can. One issue with online donations is the poor thank yous that come after your donor has given you a gift. I like to think of what happens after someone donates online as a thank you experience, which consists of a thank you landing page, thank you email, and

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Selfish Giving

SEPTEMBER 23, 2020

Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT. All the details were in last week's newsletter. You can sign up to participate here. You'll receive a reminder and a Zoom link.

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Nonprofit Tech for Good

SEPTEMBER 16, 2020

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

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Marketing Marketing Fundraising Fundraising 145

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

SEPTEMBER 23, 2020

Today's guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he's helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti. 10 Tips for Creating a Highly Effective Planned Giving Appeal. By Tony Martignetti.

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Mission Minded

SEPTEMBER 30, 2020

There is no one-size-fits-all solution to strategic planning. To inspire your community to action, you need an inspired strategic plan! The post 3 Ways Your Next School Strategic Plan Can Break the Mold appeared first on Mission Minded.

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Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. By Gerard Tonti. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Your supporters are much more likely to pay attention and feel appreciated when your nonprofit addresses them and their interests in your marketing initiatives.

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Selfish Giving

SEPTEMBER 16, 2020

The doctors is in!! I know what you're thinking, "Joe, you may know cause marketing, but there's no way I'm letting you treat my ailments." On your physical ailments, we are in complete agreement: I can't help you. But I can treat your complaints, issues and problems with corporate partnerships. Admittedly, I can't do this alone. I need a colleague - a real supahstah in the field ??.

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Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.

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Network for Good

SEPTEMBER 7, 2020

Over the last decade, consumer buying habits have shifted towards more subscription-based purchasing. From Netflix to Blue Apron and many other companies, consumers are becoming more comfortable signing on for a regular, automatic payment. They are actively subscribing because they expect to receive something in return. The good news? The same can be achieved at nonprofit organizations.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Mission Minded

SEPTEMBER 23, 2020

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded.

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Nonprofit Marketing Guide

SEPTEMBER 22, 2020

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things, grammar/punctuation choices, formatting guidelines, etc.

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Ann Green

SEPTEMBER 22, 2020

You may have started working on your year-end appeal. Just as important, if not more important, is planning how you’ll thank your donors. . Some of the themes of 2020 should be – this is more important than ever and planning ahead. Many organizations leave thanking their donors as a last-minute to-do item and it shows. You can’t do that this year, as well as in future years.

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Selfish Giving

SEPTEMBER 9, 2020

"These are the times that try men's souls." ?? Thomas Paine wrote these words during the American Revolution , but these days are equally trying - especially on the job front. Millions of people are out of work, and everyone I talk to is either looking for a job or working hard to keep and grow in the job they have. The question is what is the best way for a person to stand out in a job search OR to distinguish themselves in their current job so they can continue to grow in their career?

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Management

Nonprofit Tech for Good

SEPTEMBER 3, 2020

By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. As a nonprofit, you have undoubtedly heard the term “virtual events” over the past six months. As the global pandemic continues to limit the ability to hold in-person fundraising events , nonprofits are forced to create new and “virtual” giving opportunities.

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Network for Good

SEPTEMBER 3, 2020

For years, we have seen consumer buying habits shift towards more subscription-based purchases with companies such as Netflix, Blue Apron, and many others. Here at Network for Good, our big question has been, can subscription as a service (SAAS) tactics be used to increase recurring donors and revenue among small nonprofits? This year, we have been proud to partner with the Bill & Melinda Gates Foundation to develop a methodology; analyze existing programs; conduct surveys, interviews, and r

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Mission Minded

SEPTEMBER 17, 2020

Boarding schools are in a unique position to offer 2021 solutions to 2020 problems and your school’s brand strategy should reflect that loud and clear. The post Your Boarding School’s Value Proposition Just Got Richer. Here’s How to Seize the Day appeared first on Mission Minded.

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Nonprofit Marketing Guide

SEPTEMBER 29, 2020

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

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Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

SEPTEMBER 15, 2020

September is here. It’s my favorite month and the more moderate temperatures and lower humidity are a nice respite from all the uncertainty going on in the world. Fall is the busiest time of the year for nonprofit organizations, especially if you’re doing a year-end appeal. The current climate (pandemic, economic downturn, heightened awareness of systemic racism, having to cope with all of this, etc) will require you to create a new, more relevant appeal, although many of the components will be

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 20, 2020

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO? See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world. Over the years, digital marketing has enabled every size of business to establish authority in the market.

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Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Running an organization can be a big challenge. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. Trying to enter all this information manually can be exhausting, especially once membership numbers start to boom.

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iMarketSmart

SEPTEMBER 30, 2020

“Did you get the [information, brochure, or letter] I sent?” Has anyone really had great success starting an outreach call with this question? In my experience, that question fails to engage a supporter unless they are already deeply involved in a relationship and/or a transaction with you. Absent a serious relationship and/or a deal on the table, the question usually results in the following response from the donor: “No, I don’t think so.

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Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Getting Attention

SEPTEMBER 12, 2020

You may or may not already know this, but… Blogging is an amazingly great way to grow your business, both online or offline! Today I’m going to share with you 10 simple tips to help you kick ass with your blogging! If you want more traffic, leads, and sales with a blog pay close attention […].

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Nonprofit Marketing Guide

SEPTEMBER 11, 2020

Good afternoon, friends. Please join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of infographics on social media, why strategic planning sucks and how to make it better, video conferencing tips and more. It’s time for Mixed Links… We’re kicking things off with the infographics about social media: Let’s travel to The Social Media Universe in 2020 [Infographic].

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Pam Moore

SEPTEMBER 30, 2020

SocialZoomFactor · Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today. One thing is certain in today's innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Instead of always doing the same things over and over and expecting a different result, we need to have the guts to truly step out of our comfort zone.

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 2, 2020

Latest Social Media Tool Features That Helps To Elevate The Customer Relationship. Social Media Platforms have evolved over the last couple of years. Make good use of tools and improve your customer relationship. Social platforms have become the primary business happening platforms that help brands to maximize their social sales. All sorts of businesses largely depend on the social applications that help them drive their growth at ease.

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Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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Elevation

SEPTEMBER 15, 2020

Defining the steps for a future fundraising campaign and creating a detailed roadmap from beginning to end are significant stepping stones toward reaching and exceeding your goals.

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NonProfit Hub

SEPTEMBER 30, 2020

Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or money, it pays to be unobtrusive, but always vigilant in your approach. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of t

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Mission Minded

SEPTEMBER 2, 2020

Why web accessibility and ADA compliance matter, and how you can view them through the lens of your brand. The post Web Accessibility Through the Lens of Your Brand appeared first on Mission Minded.

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Nonprofit Marketing Guide

SEPTEMBER 23, 2020

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. This has been such a strange and different year. I’m wondering how much we should switch up our questions and how much we should leave as is. We typically alternate some questions every other year. So, we would typically ask this year about.

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Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance