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As a nonprofit professional, you probably recognize the need for a solid technology foundation and strategy. But maybe you aren’t quite sure how to take the next steps for your organization.
Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Here are those five trends. 1. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video. In many cases, that video is someone speaking directly to the camera.
By Ally Smith. Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. .
Last week I shared an article on Twitter and added that if enough of you showed interest in the research - by clicking on the link! - I would explain how it changed my thinking on using Twitter for partnership prospecting. The article had nearly 60 "clicks" and was the fourth most popular link in my newsletter last week. So here's my explanation! Let me begin by saying that Twitter is a vastly underused tool for prospecting.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Human Potential Unleashed! Maximizing human performance through mindset empowerment solutions for individuals, teams, and organizations. Hollywood, FL, March 26, 2022 –(PR.com)– The Pacific Institute (“TPI”), a global training and consultancy firm with over five decades of expertise delivering solutions that help companies drive maximum performance for individuals, teams, and organizations, announced today the expansion of its executive leadership team with the naming of Mark Pancier
We all know the power of focus, the magical results when we can remain single-minded in our effort. Sometimes you’ll hear someone brag about how great they are at multitasking. For most of us, that is a fallacy. Research shows that’s not how we’re wired.
We all know the power of focus, the magical results when we can remain single-minded in our effort. Sometimes you’ll hear someone brag about how great they are at multitasking. For most of us, that is a fallacy. Research shows that’s not how we’re wired.
Ahead of Thursday’s BRAND NEW webinar on Social Media Trends for Nonprofit Communicators in 2022 , I did some research on “best practices” for how often your nonprofit should communicate on social media. This is how often experts say you should post on the major social media platforms: Facebook. Post between 1 and 2 times a day. Brands average 5.5 posts per week.
A newsletter can be a great way to engage with your donors. Unfortunately, that doesn’t often happen because most donor newsletters can put you right to sleep. They’re too long and filled with boring articles that brag about how wonderful the organization is. The good news is you can create an engaging newsletter your donors will want to read. Here’s what you need to do.
Elon Musk's buyout of Twitter will be bad news for the platform and the world. This is too bad because you all know how much I like, use, and recommend Twitter. Like you, I would also like to see a better world. With the election in 2016 with the pandemic in 2020 I said the same thing: "It won't be so bad." No more pollyanna for me. I'm preparing for the worse, and you should too.
This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Stop us if you’ve heard this one before: A new technology walks into an organization and says, “I’m here to solve all your problems!” Yup, you have. We get it, the last generation of digital tech, particularly email and social media, created a cacophony of messages and amplified the always-on, toxic work culture. You have every right to be furious at whoever created the “reply all” button.
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.
It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . Our Problem with Not Having Enough Time. But, of course, we all get the same number of hours in a day. It’s not that you need more time; it’s that you need fewer things to do in the time you have. But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or h
Do you feel as if information overload is getting worse every year? There’s so much going on right now. Getting your messages out is never easy, but like everything else, it’s gotten a whole lot harder over the past two years. Your nonprofit organization needs to continue communicating regularly with your donors and you need to do it well. With everything that’s going on, it’s possible they’ll miss your messages.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money.
During November 2021 alone 4.5 million people quit their jobs —the highest number on record. The pandemic work experience encouraged many employees to draw a line in the sand between what’s important (family, flexibility, and free time) and what’s not (toxic work cultures that lead to exhaustion, mistakes and ultimately burnout.) Black, Indigenous and people of color (BIPOC) have particularly felt the strain of office life with 97 percent wanting a hybrid or full-time remote working model (compa
The overwhelm can seem close to immobilizing. Leaders always need to make decisions. But this year, the amount of decision-making required to lead feels crushing. So much so that many nonprofit leaders are delaying big decisions.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nomad Lounge. Disney’s Animal Kingdom. Welcome to another post featuring the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week have a couple benchmarks studies, some feel-good fundraisers, using GIFs in email, insights into Instagram’s new algorithm, and more. It’s time for Mixed Links… M+R just released its popular annual Benchmarks Study.
If you’re trying to raise money but all you’re hearing is crickets, you may need to work on your message for fundraising. When it comes to convincing people to give, your message is everything. It’s how you explain to a potential donor who your organization helps, what problem you are working to solve, and how your organization is changing lives. And you have to explain it all in a way that inspires people to give you money.
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's a wicked smahht strategy. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.
Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. .
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
When my sister first started working with a nonprofit museum, she had a lot to learn about the fundraising process for the organization. At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Why was this such an egregious mistake?
One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.
I first talked about The Great Resignation back in September of 2021, but it’s apparently still going strong. Federal data released March 29th shows that 4.4 million people quit in February 2022 compared to 3.4 million in February of 2021. And according to a survey by Willis Towers Watson , 53% of US employees are open to leaving their current jobs with 44% actively looking for new places to work.
As Candid’s online librarian, I often receive questions about starting a nonprofit, what it entails, and whether it’s the best way to pursue a person’s particular passions. Starting a nonprofit organization can be an inspiring way to give back to your community and help those in need. However, it is important to understand this process before moving forward.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Fundraising for startup nonprofits, especially during the first year, can feel like standing at the base of a mountain with no climbing gear. Where do you even start? How do you get your first foothold? “What was I thinking, starting a nonprofit?”. Yet, alongside the fear and uncertainty is a rush of excitement. “I’m doing it! Let’s get this thing launched and make a difference in the world!”.
A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.
Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization. .
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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