NonProfit PRO
APRIL 5, 2022
As a nonprofit professional, you probably recognize the need for a solid technology foundation and strategy. But maybe you aren’t quite sure how to take the next steps for your organization.
Nonprofit Marketing Guide
APRIL 21, 2022
Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Here are those five trends. 1. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video. In many cases, that video is someone speaking directly to the camera.
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Ann Green
APRIL 14, 2022
By Ally Smith. Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. .
Selfish Giving
APRIL 6, 2022
Last week I shared an article on Twitter and added that if enough of you showed interest in the research - by clicking on the link! - I would explain how it changed my thinking on using Twitter for partnership prospecting. The article had nearly 60 "clicks" and was the fourth most popular link in my newsletter last week. So here's my explanation! Let me begin by saying that Twitter is a vastly underused tool for prospecting.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Allison Fine
APRIL 14, 2022
Stop us if you’ve heard this one before: A new technology walks into an organization and says, “I’m here to solve all your problems!” Yup, you have. We get it, the last generation of digital tech, particularly email and social media, created a cacophony of messages and amplified the always-on, toxic work culture. You have every right to be furious at whoever created the “reply all” button.
Nonprofit Tech for Good
APRIL 10, 2022
This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
APRIL 19, 2022
Ahead of Thursday’s BRAND NEW webinar on Social Media Trends for Nonprofit Communicators in 2022 , I did some research on “best practices” for how often your nonprofit should communicate on social media. This is how often experts say you should post on the major social media platforms: Facebook. Post between 1 and 2 times a day. Brands average 5.5 posts per week.
Ann Green
APRIL 21, 2022
A newsletter can be a great way to engage with your donors. Unfortunately, that doesn’t often happen because most donor newsletters can put you right to sleep. They’re too long and filled with boring articles that brag about how wonderful the organization is. The good news is you can create an engaging newsletter your donors will want to read. Here’s what you need to do.
Selfish Giving
APRIL 27, 2022
Elon Musk's buyout of Twitter will be bad news for the platform and the world. This is too bad because you all know how much I like, use, and recommend Twitter. Like you, I would also like to see a better world. With the election in 2016 with the pandemic in 2020 I said the same thing: "It won't be so bad." No more pollyanna for me. I'm preparing for the worse, and you should too.
Allison Fine
APRIL 7, 2022
During November 2021 alone 4.5 million people quit their jobs —the highest number on record. The pandemic work experience encouraged many employees to draw a line in the sand between what’s important (family, flexibility, and free time) and what’s not (toxic work cultures that lead to exhaustion, mistakes and ultimately burnout.) Black, Indigenous and people of color (BIPOC) have particularly felt the strain of office life with 97 percent wanting a hybrid or full-time remote working model (compa
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
APRIL 18, 2022
Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. .
NonProfit PRO
APRIL 12, 2022
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.
Nonprofit Marketing Guide
APRIL 14, 2022
It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . Our Problem with Not Having Enough Time. But, of course, we all get the same number of hours in a day. It’s not that you need more time; it’s that you need fewer things to do in the time you have. But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or h
Ann Green
APRIL 28, 2022
Do you feel as if information overload is getting worse every year? There’s so much going on right now. Getting your messages out is never easy, but like everything else, it’s gotten a whole lot harder over the past two years. Your nonprofit organization needs to continue communicating regularly with your donors and you need to do it well. With everything that’s going on, it’s possible they’ll miss your messages.
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Selfish Giving
APRIL 20, 2022
I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.
Foundation Group
APRIL 25, 2022
The post Are You Misappropriating Your Nonprofit’s Funds? A Look At Restricted Donations appeared first on Foundation Group®.
Nonprofit Tech for Good
APRIL 3, 2022
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money.
NonProfit PRO
APRIL 6, 2022
The overwhelm can seem close to immobilizing. Leaders always need to make decisions. But this year, the amount of decision-making required to lead feels crushing. So much so that many nonprofit leaders are delaying big decisions.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
APRIL 5, 2022
I first talked about The Great Resignation back in September of 2021, but it’s apparently still going strong. Federal data released March 29th shows that 4.4 million people quit in February 2022 compared to 3.4 million in February of 2021. And according to a survey by Willis Towers Watson , 53% of US employees are open to leaving their current jobs with 44% actively looking for new places to work.
Get Fully Funded
APRIL 25, 2022
If you’re trying to raise money but all you’re hearing is crickets, you may need to work on your message for fundraising. When it comes to convincing people to give, your message is everything. It’s how you explain to a potential donor who your organization helps, what problem you are working to solve, and how your organization is changing lives. And you have to explain it all in a way that inspires people to give you money.
Selfish Giving
APRIL 13, 2022
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's a wicked smahht strategy. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.
Blue Avocado
APRIL 21, 2022
Leann Malone, the Executive Director of Lancaster County First Steps, talks to Blue Avocado about strong business acumen, retaining qualified staff, and keeping the eye on the bottom line. BA: What advice do you have for a young person considering working in the nonprofit sector? LM: If you’re serious about it, working in nonprofits is […]. The post Leann Malone: Working in Nonprofits is a Calling appeared first on Blue Avocado.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Tech for Good
APRIL 21, 2022
A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.
NonProfit PRO
APRIL 4, 2022
One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.
Nonprofit Marketing Guide
APRIL 22, 2022
Disney’s Boardwalk. Happy Friday everyone! We’re going to end the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have TikTok news, other social media research, toxic board members, and 4-day workweeks. It’s time for Mixed Links… TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?
Get Fully Funded
APRIL 11, 2022
Fundraising for startup nonprofits, especially during the first year, can feel like standing at the base of a mountain with no climbing gear. Where do you even start? How do you get your first foothold? “What was I thinking, starting a nonprofit?”. Yet, alongside the fear and uncertainty is a rush of excitement. “I’m doing it! Let’s get this thing launched and make a difference in the world!”.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Candid
APRIL 28, 2022
As Candid’s online librarian, I often receive questions about starting a nonprofit, what it entails, and whether it’s the best way to pursue a person’s particular passions. Starting a nonprofit organization can be an inspiring way to give back to your community and help those in need. However, it is important to understand this process before moving forward.
Bloomerang
APRIL 7, 2022
Similar to the list I shared for nonprofits focusing on education , arts and culture tends to be a very popular issue area for American foundations. The large difference is that most funders tend to direct a majority of their arts funding to local and regional organizations. So, while there are a few global and national options below, most are targeted to their communities.
The Charity CFO
APRIL 29, 2022
Many nonprofit organizations both large and small need to undergo a financial statement audit every year. Preparing for a nonprofit audit can be overwhelming and anxiety-filled, especially if it’s your first audit or you don’t have a strong and experienced financial team. But an audit doesn’t have to scare you or your management team. The most important thing you can do is be prepared.
NonProfit PRO
APRIL 29, 2022
Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization. .
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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