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One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products. Here are the reasons why. Americans want MORE cause marketing. 83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.
This month at Nonprofit Marketing Guide, we presented a series of webinars aimed at helping you get more creative with your nonprofit communications, including using metaphors and humor. I heard from many people who want to guest blog for me, so you’ll see more creative ideas here in the coming months. For now, here is a roundup of some recent blog posts to get you thinking more creatively.
Frank recently came out with a report on nonprofits and social media. He definitely “gets&# social media and nonprofits! So I asked him to do a guest blog post for FundraisingCoach.com. Here it is! By Frank Barry , manager of professional services at Blackbaud and blogger at NetWits Think Tank. Frank helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus on making a true impact and achieving their mission.
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. With essentially flat revenue and donor growth from the first half of 2009 through the first half of 2010, there are still some rays of sunshine in an otherwise pretty dreary fundraising sky. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of
No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media? In an attempt to help nonprofits answer that question, Idealware , in partnership with NOI , recently released " The Nonprofit Social Media Decision Guide.". According to Idealware’s survey of over 750 nonprofit staffers: Almost 80% "think" that they reach new supporters using Facebook, Twitter, video sharing sites like YouTube, and blogging.
Endorse for a Cause (EFAC) is the new online cause marketing site on the block. The goal of the site is a simple one: “Every time you and your friends shop and share, you can earn money for your favorite cause.&#. This is how it works. The really interesting part about EFAC is its connection with social networks. When online shoppers share brands and products with their friends over Twitter and Facebook retailers donate a percentage of sales to their favorite causes.
Endorse for a Cause (EFAC) is the new online cause marketing site on the block. The goal of the site is a simple one: “Every time you and your friends shop and share, you can earn money for your favorite cause.&#. This is how it works. The really interesting part about EFAC is its connection with social networks. When online shoppers share brands and products with their friends over Twitter and Facebook retailers donate a percentage of sales to their favorite causes.
I released a new free e-book this week called 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid. It’s the first in the new “Ideas for Nonprofit Writers&# series that I’m creating for you. This e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.
As a fundraising professional, you should be getting fundraising and leadership training annually. But I’ve heard that the average development professional stays in their position for 18 months. Since the downturn of 2008 that might be a little longer. In any case, your board and your volunteers will be with your organization longer than you. Much longer.
The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises.
Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. In fact, these types of campaigns even inspire a new group of supporters. According to the study, high-touch engagement, such as volunteerism is up 11%, advocacy is up 8% and philanthropy is up 9% since Cone’s last study in 2008.
The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program. If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.
Yesterday I presented part of NTEN’s “ We are Media &# workshop at the annual conference of the North Carolina Center for Nonprofits , along with Holly Ross , Jordan Viator , and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.
What would you do if your nonprofit’s only web presence and online fundraising were in Facebook? I recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. While it still happens frequently with Twitter, this is rare in my experience of Facebook. But it serves as a good warning. Don’t limit your fundraising to Facebook.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Every now and then we like to remind readers that email, not social media, is still the “top dog&# when it comes to nonprofit communications, especially fundraising. Here are some useful email tips from commercial online marketer Max Kalehoff. Define Goal & Strategy. Electrify Your Subject Line. Avoid Spammy Language (hopefully not a lot of nonprofits are using the word ‘Viagra’).
Placido Domingo just resigned as the director of the Washington National Opera (WNO). That’s trouble for this cultural organization in flux and making it right has to go way beyond updating its logo. Understandably, the WNO has relied heavily on Domingo — a universal opera favorite with memorable voice, bearing and personality — to build its brand.
Recently I spoke to a group of federal workers who are on loan to the Combined Federal Campaign , which was created by President Kennedy in 1961 and just last year raised close to $300 million. The main role of these loan execs is to visit federal offices to motivate employees to signup for CFC payroll deduction. I’ve been teaching this group public speaking skills for at least a decade.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into a virtual book club meeting on the third Fridays for the rest of this year, starting this Friday.
When we start our nonprofit, we seem obsessed with is buying stationary and business cards. I think we feel these somehow show that we’re a legitimate organization. Good quality stationary is nice and can be a benefit. You definitely should look professional, but don’t waste your time and money by getting distracted by this at first. You’re usually most cash strapped when you’re starting out.
Using SwebApps.com , I quickly threw together and launched an iPhone App for Nonprofit Tech 2.0 in the fall of 2009. Once it was available in iTunes , I quickly moved on to other tasks and quite honesty, paid no attention to it for almost a year. Then when searching for “nonprofit&# Apps in iTunes last month, I was surprised to see that the Nonprofit Tech 2.0 App had been downloaded almost 1,000 times and came up rather high in iTunes “nonprofit&# search results.
Thanks to Joanne Fritz at About.com for alerting us to the latest report on cause marketing from Cone. Cause marketing is Cone’s specialty … they know their stuff. The 2010 Cone Cause Evolution Study notes that moms and Millenials (age 18-24) are the biggest believers in cause marketing. What I found interesting is that respondents would prefer that companies stake out their own long term commitments to particular causes or issues, rather than going through “you decide&# by vot
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Happiness is a better indicator of philanthropy than wealth is. And we shouldn't be surprised. The Charity Aid Foundation , based in the UK, reported this finding in their first-ever study, called the World Giving Index. Released two days ago, they looked at 153 countries; the largest ever study of global charitable behavior, relying on data largely from Gallup's Worldview World Poll.
???? Sometimes it comes in dark navy twill with red stitching, red pocketing and a “Detroit 874″ logo. While I’m always in pursuit of gold, the dollars cause marketing can raise, cause marketing can also be in-kind. Work apparel maker Dickies new program for the Salvation Army of Metro Detroit is a great example of product cause marketing.
Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with the organizations that attend our Total Focus Nonprofit Marketing Plan Workshops on this exact dilemma.
I asked Sandy Rees from GetFullyFunded.com to do this guest blog post. She wrote a great book on fundraising letters. If you haven’t thought of your year end appeal, read this post of her ideas & then create your strategy! And be sure to let us know in the comments what you’re doing to prepare for this! Just like the weather, fundraising has seasons.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
A Cause Marketing Coup. If you’re a Target shopper and/or a Ben & Jerry’s (B&J) fan you probably know about Volunteer Match ‘s (VM) cause marketing coup. Back in June, B&J launched its Berry Voluntary and Brownie Chew Gooder flavors at Target (a long-time VM supporter), aiming to encourage local volunteering via VM’s Scoop it Forward program.
Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like&# a brand in social nets like Facebook. #1 for consumer brands, not surprisingly, is an interest in getting information about “deals.&#. But the #2 driver is simply self-expression … people simply want to express their support of a company or brand (or nonprofit) to other people.
Are you stuck in a fundraising rut and looking to try some creative fundraising tactics to engage your supporters? Check out Network for Good’s “How to Raise A lot More Money Now&# which lists 50 fundraising strategies by some of the best fundraising experts including Jocelyn Harmon of Care2 , Mark Rovner of Sea Change Strategies and Sarah Durham of Big Duck.
How do you say “Thank You&# ? John from Peapod , who sometimes delivers my groceries sent me this handwritten thank-you, a short note summarizing his Pan-Mass Challenge ride and a picture he snapped at the finish line. All this for a $25 donation that I made on a whim when he and I shared our mutual longing for summer on a cold night in February.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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