Selfish Giving
NOVEMBER 8, 2012
The great thing about having a guest like David Neff on CauseTalk Radio is that you’ll never run out of things to talk about! Dave is a futurist and the co-author of The Future of Nonprofits. For nine years he pioneered social media practices at the American Cancer Society. He’s the founder of Lights. Camera. Help. a popular Austin film festival that celebrates cause-related films.
Nonprofit Marketing Guide
NOVEMBER 27, 2012
Jessica Pullano. Illustrated videos are very popular right now with everyone from big corporations to small nonprofits. Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. ~Kivi. Guest Post by Jessica Pullano of the San Francisco Education Fund. Like many communications people, my ongoing quest is to find simple, compelling and new ways to answer the question, “What does your organization do?
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Nonprofit Tech for Good
NOVEMBER 12, 2012
Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. The most recent changes to Facebook’s Edgerank has decreased the percentage to 6-9% on the Nonprofit Organizations Facebook Page. Personally, I am not surprised or annoyed much by the changes.
Fundraising Coach
NOVEMBER 6, 2012
With Thanksgiving sixteen days away here in the USA, it’s a great time to do a quick 2-step gratitude check. Pull out your most recent fundraising letter. (You sent one in September, right?) Or your next one. (You have one queued up for late November/early December, right?). With a green Sharpie circle all the times you use words like “thanks” and “you.” And with a red Sharpie circle all the times you use words like “we,” “us,” and “our
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
NOVEMBER 8, 2012
Francesco Ambrogetti, fundraising advisor for UNAIDS in Geneva, recently made a strong case for an “emotional revolution” in fundraising in this article written for 101 Fundraising … Cry me a river: WHY and HOW emotions can save fundraising and the nonprofit world. Any fundraiser worth his or her salt knows the driving power of emotions.
Mission Minded
NOVEMBER 8, 2012
“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, linguist Something very interesting happened on the way to the polls this election cycle. Going into their national convention, Republican leadership declared that they were going to build their case against the “failed presidency” of [.].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
NOVEMBER 15, 2012
I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most of those websites are donor-centric or all about the organization itself.
Nonprofit Tech for Good
NOVEMBER 9, 2012
Each Friday through the end of 2012 I am going to donate $10 to one of my Favorite Nonprofits in the hopes of inspiring others to donate more often. If you are a nonprofit, please help me get the word out about #FundraisingFriday to your supporters. Hopefully you’ll be able to convert a few fans, followers, and friends into donors. If you donate $10 to your favorite nonprofit, please post the name and website of the nonprofit below.
Fundraising Coach
NOVEMBER 20, 2012
A couple weeks ago, I got to lead a storytelling training with presidents of community colleges from around the country and their board chairs. They were a refreshingly lively group! As these board presidents shared, many of them told stories of students who’d attended their institutions and done fabulous things. The stories were powerful because they were: about one person—people can connect with one person so they get into the story much easier. about overcoming odds—stories are more compellin
Nonprofit Marketing Blog
NOVEMBER 28, 2012
Since I work at Network for Good , I have access to all kinds of nifty data on giving. We process donations for tens of thousands of nonprofits via their websites and partners like Crowdrise and YourCause. So I was interested to see if the big push to encourage giving earlier this week - the first ever GivingTuesday “national day of giving” - yielded results.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
NOVEMBER 13, 2012
Your prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend. 1. The worst news possible … your cause/mission/strategy is simply losing relevance and importance to an otherwise well-targeted audience. 2. You’ve plumbed every depth and vein of your natural market. 3.
Selfish Giving
NOVEMBER 5, 2012
Enter online by November 9th! This is guest from Phil & Co., a group of outstanding professional that I’m happy to support. Phil & Co. excels in creating campaigns that humanize brands and tell cause related stories in ways that are meaningful and compelling to consumers. The agency specializes in being a bridge between consumers, corporations, and nonprofits.
Nonprofit Marketing Guide
NOVEMBER 8, 2012
I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey ( take it now, please! ) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.
Nonprofit Tech for Good
NOVEMBER 19, 2012
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies are conceived, launched, and maintained.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Getting Attention
NOVEMBER 1, 2012
I hope that this note finds you, and your family, safe and well post-Sandy. While the actual storm has passed, its effects are powerful here in NJ (we’re just outside NYC). I’m lucky. My family is safe and our home without power but untouched—but many others are not. We are dealing with devastation here in such massive proportion—its impact will be felt for a long time.
Nonprofit Marketing Blog
NOVEMBER 19, 2012
Here’s the bad news. As if we needed more bad news about our ability to retain donors… The Chronicle of Philanthropy shares that donors aren’t just annoyed by our lack of follow-up—they are really, really annoyed. (Read here.). More than 20 percent of donors say they were never even thanked! So the obvious remedy is to thank donors, tell them what their gift accomplished and report on your progress in your mission.
The Agitator
NOVEMBER 11, 2012
Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. The main question they face: How to get enough quality/responsive names to build a donor base? Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.
Selfish Giving
NOVEMBER 2, 2012
This is a guest post from Ashley Halligan, an analyst at Software Advice. You can reach Ashley at ashley@softwareadvice.com. The idea of cause marketing has been around since the ’70s — that is, developing a partnership between nonprofits and for-profits with a sense of lateral interest and synergy, demonstrating ROI for both parties. How does a nonprofit begin a cause marketing endeavor?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
NOVEMBER 26, 2012
This may have been the “Year of the Thank You Video” – lots of really great stuff arrived in my inbox in the last week. So much so that even the well-written Thanksgiving messages without videos seemed a little boring and dated to me. The ones with video felt so much more alive and real. For two years now, I have been using the “Our Scientists Say Thanks” video from the Nature Conservancy as the model for others to steal from aspire to.
Nonprofit Tech for Good
NOVEMBER 12, 2012
Date: Wednesday, January 9, 2013. Time: 1-1:45pm EST. Cost: Free. How to Register: Sign up ! Presented By: Heather Mansfield. View: All Webinars for Nonprofits. The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2013, the majority of your supporters and donors will be viewing your website and social media content on mobile devices, such as smartphones and tablets.
Getting Attention
NOVEMBER 12, 2012
These are the questions you ask me most frequently: What’s the right way to market a nonprofit like mine? And how do I know if I’m doing the right things? Not knowing the answers leads to self-doubt, paralysis or—even worse—just doing what you’ve always done, regardless of the impact it may (or may not) have. There’s a better way. Wouldn’t it feel so much better to know you’re making good choices, so you can move beyond doing what sounds right, to doing the things—the right things—backed b
Nonprofit Marketing Blog
NOVEMBER 27, 2012
If you have never read the classic book Influence by Robert Cialdini, you really should. But you’re also in luck, because the Influence at Work team just released this summary of the six principles of persuasion that the book covers. Spend 11 minutes watching this video - it’s well worth your time. Trouble viewing the video? Go here. No time to watch?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
NOVEMBER 18, 2012
Roger has written two post lately ( here and here ) noting the role that donor/consumer data and predictive modeling will play, and must play, in new donor acquisition … including for small nonprofits and charities. If you haven’t read those two posts yet, please do. They’re rather important to your fundraising future. If you need more incentive to step up your database-building and analytics efforts, read this Time Swampland account — Inside the Secret World of the Data
Selfish Giving
NOVEMBER 29, 2012
On today’s show, Megan and I talk to Jason Hincks , Chief Operations Officer of Movember , about the mustache-growing phenomenon that is sweeping the world. We discuss the origins of Movember, and the challenges of building a movement around an issue that isn’t on most donors’ radar: men’s health. Sadly, men’s health finishes a distant fourth – after women, kids and pets – in the hearts and wallets of donors.
Nonprofit Marketing Guide
NOVEMBER 16, 2012
I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. In looking through them all, one stands out: This email I received the day after the storm passed through Washington, DC from the Washington Humane Society.
Nonprofit Tech for Good
NOVEMBER 5, 2012
November 27, 2012 is the first ever #GivingTuesday. Launched to inspire charitable giving and conscious consumerism throughout the giving season, the 11 nonprofit gift programs listed below are ideal holiday gifts for family members, friends and work colleagues who are committed to social good and would rather you donate and invest in a nonprofit than spend money on another candle, sweater, or bath gift set.
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Getting Attention
NOVEMBER 26, 2012
It’s a simple equation, at least theoretically. Your goal is to change how people perceive, think, and give or act around your issue or cause. Connection is the lubricant for those changes. You have to connect to convince and convert. But… The way many organizations discuss their causes, approach and impact is a huge barrier to connecting.
Nonprofit Marketing Blog
NOVEMBER 26, 2012
If you want to feel happy - and wonderful about yourself - science has the answer. Do something for someone else. Researchers Lalin Anik, Lara Aknin, Michael Norton and Elizabeth Dunn have shown that people who commit random acts of kindness are significantly happier than those who don’t, and spending money on others makes you happier than spending money on yourself.
The Agitator
NOVEMBER 25, 2012
The memory came flooding back last week as I read Tom’s post on telemarketing …. … I had just made what I felt was a mighty effective case for a major gift from the CEO of a major American company and was absolutely startled when he said “No, I won’t give!”. Shocked, I asked him, “Why?” His response: “I won’t give because of minced pie.” Dumbfounded, I just looked at him, then found my tongue.
Selfish Giving
NOVEMBER 27, 2012
Next month marks my fifth anniversary on Twitter. I feel like I owe a lot to the humble tweet. It’s helped me find more readers for my blog. I’ve learned a lot about social media and cause marketing. I’ve even made some great friends on Twitter – some of whom I’ve actually met. Every tweet calls for words that are clear, direct, active and short.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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