Selfish Giving
NOVEMBER 18, 2010
This is exciting and a bit surprising that the American Red Cross is the very first charity to launch a badge on Foursquare. I had the same question as Philanthropy.com : is this really the first Foursquare badge for a cause? If you know of any others let me know. Getting the badge is a little tricky. But I like that because it makes Foursquare users work for it!
Nonprofit Marketing Guide
NOVEMBER 16, 2010
You don’t want to let the end-of-year giving season pass you by. Several of the vendors who process online donations for nonprofits (e.g. Blackbaud, Convio, Network for Good) report that 45% – 50% of the online donations they process by total dollar amount take place between October and December. Network for Good says that a third of the total dollar value and a quarter of the total number of donations occur in December alone.
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Nonprofit Tech for Good
NOVEMBER 29, 2010
Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org. Blog: BigCatRescue.org?/Blog. Facebook: facebook.com/BigCatRescue. Twitter: twitter.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. Posterous: BigCatRescue.posterous.com. 1.
The Agitator
NOVEMBER 21, 2010
Here from USA Today is the latest article I’ve noticed about marketing to Boomers … you know, the folks who will be paying the bills of most nonprofits for the next three or four decades. It offers commercial marketers several tips on how to tap into the typical Boomer’s psyche. I’ve made some adjustments … Make them feel good — should be a no-brainer for nonprofits.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
NOVEMBER 16, 2010
This week I’m honored to introduce Ken Meifert. Ken is the Senior Director of Development at the National Baseball Hall of Fame and Museum in Cooperstown, NY. He’s overseen the growth of their membership program from 7,000 to more than 30,000 members. So I’ve asked him for his thoughts on raising annual support from dues paying members.
Care2
NOVEMBER 9, 2010
“I am woman, hear me roar In numbers too big to ignore And I know too much to go back an' pretend 'cause I've heard it all before And I've been down there on the floor No one's ever gonna keep me down again&#. Remember this little ditty by Helen Reddy? I know; I’m dating myself. I started humming it after reading Women Give 2010 , a new study by the Women’s Philanthropy Institute.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
NOVEMBER 3, 2010
During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them again?&#. I told her that her best hope was several awesome subject lines in a row.
Nonprofit Tech for Good
NOVEMBER 30, 2010
Jumo.com , the new social network for causes and nonprofits created by Facebook co-founder Chris Hughes went live this morning. They have launched with a small number of nonprofits, but you can easily add your organization in just a couple of clicks (if you are a 501(c)(3) as defined by the IRS). It is worth noting that anyone can “Add an Organization&# to Jumo, so this is one of those increasing common situations where nonprofits don’t really have a choice of whether they want to pa
The Agitator
NOVEMBER 18, 2010
DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online.
Fundraising Coach
NOVEMBER 9, 2010
Earlier this fall, I was at the National Catholic Development Conference in Chicago. Wandering through the exhibit hall, I came across this flyer. If you’re like me, you don’t really know what that box is in the upper righthand corner. It’s called a “QR Code.&#. Apparently, years ago Toyota created them as a way of labeling parts.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Get Fully Funded
NOVEMBER 14, 2010
I have a lot of opinions about nonprofits and how nonprofit staff should be treated (I know, big surprise!). One of the things I feel strongly about is taking care of people. After all, it’s the people who make or break a nonprofit organization. I get so frustrated with nonprofit leaders who are short-sighted and don’t see the benefit in paying for training and professional development for their staff, particularly the fundraising staff.
Selfish Giving
NOVEMBER 22, 2010
If you follow my personal blog you know that my wife is a budding baker and has fattened me with cookies, cakes, muffins and scones. So when her birthday arrived the middle of this month I made a trip to Williams-Sonoma at Boston’s Copley Place to pick her up a marble pastry board. My timing was perfect because the store had just kicked off Thanks and Giving to raise money for St.
Nonprofit Marketing Guide
NOVEMBER 2, 2010
I’m a content creator. In any given week, I’m creating content for my own blog , e-newsletter , webinars and e-clinics , and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide.
Nonprofit Tech for Good
NOVEMBER 14, 2010
Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
NOVEMBER 10, 2010
Guess what happens 110 billion times a month in the US? No, not that – not even close. One-hundred and ten billion text messages are sent per month. “Wow, great”, you say, “ if only I were a teenager or a company marketing to teenagers that would be a relevant statistic.”. Not so fast. Consider this, 9 out of 10 Americans use a cellphone. There are 2 billion cellphones in service in the world. 72% of cellphone owners send and receive text messages.
Fundraising Coach
NOVEMBER 2, 2010
This week, I’m honored to introduce John Haydon. John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively! Check out his blog at www.JohnHaydon.com. To help you get the most out of your Facebook Page, there are several applications you should check out. Most of them you’ve heard of, but there may be a few new ones you didn’t know about.
Care2
NOVEMBER 26, 2010
As nonprofit campaigners, it's our job to engage our constituency, move them up the ladder of engagement, and of course raise more money. New tools and mobile apps should always be on our radar. But have nonprofit camaigners in the US been drinking too much Kool-aid these past couple of years and putting too much faith in mobile apps? Consider what the most popular mobile apps are today.
Selfish Giving
NOVEMBER 8, 2010
Cause marketing won’t cure cancer. Or end hunger. Or stop domestic violence. Or usher in world peace. Or save puppies from the pound. I know this because cause marketing is blessed and cursed by having what Malcolm Gladwell calls “weak ties.&#. [I immediately connected with Gladwell's concept of weak ties when I read The Tipping Point years ago.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
NOVEMBER 18, 2010
I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing. Kivi: What the heck is an “Open Community?”.
Nonprofit Tech for Good
NOVEMBER 21, 2010
Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Name: Allison Nassour. Title: Social Media Manager. Website: pancan.org. Blog: pancan.org/blog. Facebook: facebook.com/JointheFight. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. YouTube: youtube.com/StopPancreaticCancer. LinkedIn: linkedin.com/groups?gid=104492. 1.
The Agitator
NOVEMBER 4, 2010
With virtually everyone using mobile devices these days, what is the potential for fundraising through this channel? First the latest stats from comScore (September 2010, all US): 234 million mobile device users over age 13. 59 million using smart phones. 67% of users text. 35% of users access their web browser. 23% of users access social nets. Huge penetration for this channel.
Fundraising Coach
NOVEMBER 3, 2010
If you’re on my email list , you know I’ve been hinting at a cool new project I’ve been working on. It’s finally here! 501 Mission Place launches today! Here’s the story as it is on the site: 501 Mission Place – Who & Why We Are. Like so many of the organizations that we lead, 501 Mission Place started as a conversation between friends.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
NOVEMBER 10, 2010
I was talking with a sweet woman this morning about my upcoming Mastermind program and we discussed the importance of having a grou[ of peers to think and reflect with. You know what I’m talking about – people you can whine with and bounce ideas off of. Way too many nonprofit Executive Directors and Development Directors work on an island.
Selfish Giving
NOVEMBER 1, 2010
With the month of pink finally over, a lot of causes have probably pinkwashed brainwashed themselves that they can’t do cause marketing without an official proclamation from Nancy Goodman Brinker. But here are five reasons why you’re wrong–and why you should get started today. The branding and fundraising rewards of cause marketing are not limited to cancer causes.
Nonprofit Marketing Guide
NOVEMBER 1, 2010
If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. (Sorry to be so blunt about it, but it’s true.). Here’s why: If you really understood the people on your email list, knew what they wanted from you, and delivered that regularly, you would never think of that as blasting them, as if you were spraying bird shot across the sky and praying that you hit some little bird way up there who would then fa
Nonprofit Tech for Good
NOVEMBER 16, 2010
Just a quick note to nonprofits! It looks as though Foursquare has dropped “user&# in its vanity URLs for profiles. I can’t find confirmation of this change site-wide on AboutFoursquare.com or on Foursquare’s Twitter account , but it is clear that the old URLs are broken. If you link to your Foursquare profile on your website or blog, now would be a good time to double-check your link and make the necessary edits.
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The Agitator
NOVEMBER 28, 2010
Fundraiser Ken Burnett wrote this great article for Advancing Philanthropy. Pursuing the theme of “turning talk into action,&# he recommends Seven different yet practical things you should be doing, now. Here’s an abbreviated list, but it’s always worth reading Ken in his entirety. Master your data. Make it a pleasure to be your donor.
Care2
NOVEMBER 1, 2010
We, as social change organizations, exist to enable the power of our supporters. That is how change happens. Through getting thousands of people to take mass action. Through getting one person to pressure a decision maker. It is the power of our supporters, collective or individual, that we are trying to enable. That's why social change organizations exist--to leverage supporter power over time.
Getting Attention
NOVEMBER 16, 2010
“What?,&# you may be saying? Our job isn’t to generate revenue. We use the generous gifts and grants we receive to deliver programs, services and products to our community. That’s what I hear from most nonprofit organizations intent on doing things the way they’ve always done them — relying on money from funders (private and government) and individual donors to sustain them.
Selfish Giving
NOVEMBER 17, 2010
What started with 40,000 pounds of chicken has grown into a million dollar cause marketing program. Since 2004 when Ocean State Job Lot began selling their signature red gift box in their 100 stores to support cancer care services at the hospital, Job Lot has hosted multiple pinup programs that will surpass $1 million shortly after they start their winter program this weekend.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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