Selfish Giving
JUNE 7, 2012
This is a guest post from my friend and nonprofit colleague David J. Neff. It’s back! The Lights. Camera. Help. Nonprofit Film Festival is seeking PSAs, short films and features that focus on good. If your favorite cause has a film that highlights the work being done to make the world a better place community, Lights. Camera. Help. wants to see it.
Nonprofit Marketing Guide
JUNE 6, 2012
Beth Ann Spiegel. “Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Beth Ann Spiegel shares some tips on how to get your colleagues on board. ~Kivi. Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County.
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Nonprofit Tech for Good
JUNE 25, 2012
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has made it abundantly clear that expecting our online supporters and donors to read even only 140-characters can sometimes be too much to a
The Agitator
JUNE 5, 2012
That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! Social Media Does Not Equal Fundraising! Says Gopin: “If you’re going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.”
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Blog
JUNE 13, 2012
The 2012 Millennial Impact Report - a survey of more than 6,500 people ages 20 to 35 - shows 75% of millennials donate (in small amounts), 70% have fundraised for their favorite causes and most give for reasons that span generations—they have a relationship with the cause. The survey, which was conducted by Achieve and Johnson, Grossnickle, and Associates, yielded these additional results and implications: 1.
Fundraiser Ideas
JUNE 19, 2012
As someone who loves to incorporate the Internet into my fundraising events, I have found many useful online resources for fundraising teams. One of these resources is a free fundraising website platform. There’s actually many of them available online if you know where to look. I’ve tried a few of them, and found some to be better than others. The following are seven of my favorite free fundraising websites. #1: GoFundMe.com.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too. I also shared it in my weekly e-newsletter this morning.
Nonprofit Tech for Good
JUNE 3, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.
Fundraising Coach
JUNE 19, 2012
For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn’t mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can still motivate a gift. Here are some steps I shared last week with my Fundraising Kick subscribers that will help you get on the phone and ask for money!
Nonprofit Marketing Blog
JUNE 15, 2012
A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011. Overall fan page growth of nonprofit Facebook pages was also massive – with nonprofits on average having 70% more Facebook fans by the end of 2011 than the beginning. What’s interesting is we’ve seen the same thing at Network for Good - animal organizations are stars at social fundraising.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraiser Ideas
JUNE 26, 2012
I’ve always found fundraising events to be a good time. I meet hundreds of people, and really get to use my fundraising skills to collect money for a good cause. One of the most important things I always remind myself of, though, is that it’s not all about having fun; there’s a lot of work involved. Your fundraising event could create a foundation for many successful fundraisers in the future.
Selfish Giving
JUNE 27, 2012
There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. It’s authored by Philip Kotler, David Hessekiel and Nancy Lee. I don’t know Philip and Nancy, but I know a lot about David. David has been a friend and mentor of mine for many years.
Nonprofit Marketing Guide
JUNE 26, 2012
What are your favorite ways to report back to your donors on the good work that has been accomplished thanks to their generosity? I’m doing a free webinar at CharityHowTo this afternoon at 3 pm ET on this topic. Here are 14 of my favorite suggestions — add yours in the comments. If you have a good example to share that illustrates any of these, I would love to hear about that too!
Nonprofit Tech for Good
JUNE 15, 2012
There’s a sixth upgrade I want to add to the recent blog post Five Recent Upgrades That Nonprofits Need to Know About – you can now request to change the name of your nonprofit’s Facebook Page by visiting: Edit Page > Update Info > Basic Information > Name > Request Change: Until recently, you could only change your Page name if your Page had 200 fans or less through a do-it-yourself method in the Admin Panel, but now their is an official process for Pages with 201 f
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Fundraising Coach
JUNE 5, 2012
Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People tell me they find the “ten tactical tips,” the actual examples of email, and the overall strategy helpful.
Nonprofit Marketing Blog
JUNE 22, 2012
Results. This, according to a study written up in the Chronicle of Philanthropy yesterday. The Cygnus Donor Survey found in a survey of 15,000 donors that just crying need won’t do it in 2012. Fundraisers need to “do something wonderful” that will carry a message to donors that the charity is fulfilling its mission, says the study’s author, Penelope Burk.
The Agitator
JUNE 28, 2012
Jeff Brooks at Future Fundraising Now just wrote a post, Don’t get too excited by survey on Millennial giving. He’s warning against hyperventilating over a recent report, Millenial Impact Report , based on the survey research that Jeff loves to hate (as opposed to hard data), that enthuses over giving by the age 20-35 set. He estimates that for most nonprofits, less than 5% of donors are under age 35.
Selfish Giving
JUNE 28, 2012
[Audio clip: view full post to listen]. Today on Cause Talk Radio , we chat with legal experts Kristalyn Loson and Jonathan Pompan , both lawyers in the advertising and nonprofit practice at Venable LLP. From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JUNE 18, 2012
Robin Dixon of the Firelight Foundation. I’ve written before about the concept of newsjacking – or getting your organization and its point of view included in the updated versions of news stories, often hours or days after they first break. You have to be fast on your feet to newsjack. What’s easier to do is to prepare your response to a big story that you know is coming up.
Nonprofit Tech for Good
JUNE 21, 2012
Date: Thursday, September 27, 2012. Time: 2-3:30pm :: Honolulu (Wednesday, September 26). 5-6:30pm :: San Francisco (Wednesday, September 26). 7-8:30am :: Bangkok, Hanoi. 8-9:30am :: Hong Kong, Singapore. 9-10:30am :: Seoul, Tokyo. 10-11:30am :: Melbourne, Sydney. 12-1:30pm :: Auckland, Wellington. In Africa, Europe, the Middle East? Click here. Cost: Free.
Fundraiser Ideas
JUNE 27, 2012
Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites. PayPal.com – PayPal is the leading payment-transferring website on the Internet. Donors can make donations to you instantly from the convenience of their home.
Nonprofit Marketing Blog
JUNE 1, 2012
I’m at the Cause Marketing Forum and one of the more interesting sessions was The Perfect Pitch. Three marketers and cause advocates were asked to pitch a cause ( Citizen Schools ) to a potential corporate partner on why they should care - and take a meeting about a cause marketing campaign. Here are the three factors that made for a winning pitch. 1.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
JUNE 14, 2012
Generally on Fridays, Tom and I like to send you into the day with gentle thoughts – not to spoil your weekend. But, this Friday we urge you to do some weekend thinking and worrying. Worry about whether your organization is truly ‘donor-centric’ or whether, and how much, you’re abusing your donors. How do you know if you’re not meeting the donor-centric test?
Selfish Giving
JUNE 19, 2012
[Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
Nonprofit Marketing Guide
JUNE 13, 2012
I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden. Here’s how they describe the project: They’ve apparently had quite a diverse group of characters in the mix, leading to some less than politically correct tweets — which is how they ended up on the Colbert Report, nat
Nonprofit Tech for Good
JUNE 12, 2012
Date: Wednesday, July 25, 2012. Time: 8-9:30am :: New York, Toronto. 1pm-2:30 :: Dublin, London. 2-3:30pm :: Amsterdam, Cairo. 3-4:30pm :: Doha, Jerusalem, Nairobi. 4-5:30pm :: Abu Dhabi, Dubai. 5:30-7pm :: Mumbai, New Delhi. Cost: Free. How to Register: Register Now! Presented By: Heather Mansfield. The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers, and even though most nonprofits now regularly use social media in their online fun
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraiser Ideas
JUNE 13, 2012
When people think of fundraising, they often think of a large organization hosting a huge event. However, you don’t need lots of volunteers to successfully raise funds. Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Have each member make a couple of different treats and then host your sale at an event with lots of foot traffic, like a school open house. 50/50 Raffle – You only need one person
Nonprofit Marketing Blog
JUNE 12, 2012
Are you chasing an idea, donor or initiative with great determination? Fantastic – unless it’s time to abandon the hunt. This past weekend, I was reading a piece by Tony Schwartz that shared four questions to ask yourself when you’re wondering whether your persistence is wise. It was especially important for me to read his thoughts, because I definitely err toward fanatic determination.
The Agitator
JUNE 27, 2012
‘HENRY’ stands for Higher Earning, Not Rich Yet. These are folks earning $100-$250k, although this includes a lot of two-income households. I used to be one; however, now I’m neither higher earning nor rich … nor likely to be. Disqualified. But I digress. This article, The Return of the Newly Affluent , describes some of the characteristics of HENRYs, a group in the sweet spot for many charities and nonprofits.
Selfish Giving
JUNE 7, 2012
[Audio clip: view full post to listen]. In this episode of CauseTalk Radio , Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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