Selfish Giving
JUNE 7, 2012
This is a guest post from my friend and nonprofit colleague David J. Neff. It’s back! The Lights. Camera. Help. Nonprofit Film Festival is seeking PSAs, short films and features that focus on good. If your favorite cause has a film that highlights the work being done to make the world a better place community, Lights. Camera. Help. wants to see it.
Nonprofit Marketing Guide
JUNE 6, 2012
Beth Ann Spiegel. “Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Beth Ann Spiegel shares some tips on how to get your colleagues on board. ~Kivi. Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
JUNE 25, 2012
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has made it abundantly clear that expecting our online supporters and donors to read even only 140-characters can sometimes be too much to a
The Agitator
JUNE 5, 2012
That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! Social Media Does Not Equal Fundraising! Says Gopin: “If you’re going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.”
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Blog
JUNE 13, 2012
The 2012 Millennial Impact Report - a survey of more than 6,500 people ages 20 to 35 - shows 75% of millennials donate (in small amounts), 70% have fundraised for their favorite causes and most give for reasons that span generations—they have a relationship with the cause. The survey, which was conducted by Achieve and Johnson, Grossnickle, and Associates, yielded these additional results and implications: 1.
Fundraiser Ideas
JUNE 19, 2012
As someone who loves to incorporate the Internet into my fundraising events, I have found many useful online resources for fundraising teams. One of these resources is a free fundraising website platform. There’s actually many of them available online if you know where to look. I’ve tried a few of them, and found some to be better than others. The following are seven of my favorite free fundraising websites. #1: GoFundMe.com.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too. I also shared it in my weekly e-newsletter this morning.
Nonprofit Tech for Good
JUNE 11, 2012
If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. As soon as you learn and become comfortable with a tool set, it’s replaced with a new one. The best social media managers will adapt quickly, embrace a state of constant learning, and not allow themselves to become easily agitated by modern nonprofit technology.
Fundraising Coach
JUNE 19, 2012
For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn’t mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can still motivate a gift. Here are some steps I shared last week with my Fundraising Kick subscribers that will help you get on the phone and ask for money!
Nonprofit Marketing Blog
JUNE 15, 2012
A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011. Overall fan page growth of nonprofit Facebook pages was also massive – with nonprofits on average having 70% more Facebook fans by the end of 2011 than the beginning. What’s interesting is we’ve seen the same thing at Network for Good - animal organizations are stars at social fundraising.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraiser Ideas
JUNE 26, 2012
I’ve always found fundraising events to be a good time. I meet hundreds of people, and really get to use my fundraising skills to collect money for a good cause. One of the most important things I always remind myself of, though, is that it’s not all about having fun; there’s a lot of work involved. Your fundraising event could create a foundation for many successful fundraisers in the future.
Selfish Giving
JUNE 27, 2012
There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. It’s authored by Philip Kotler, David Hessekiel and Nancy Lee. I don’t know Philip and Nancy, but I know a lot about David. David has been a friend and mentor of mine for many years.
Nonprofit Marketing Guide
JUNE 26, 2012
What are your favorite ways to report back to your donors on the good work that has been accomplished thanks to their generosity? I’m doing a free webinar at CharityHowTo this afternoon at 3 pm ET on this topic. Here are 14 of my favorite suggestions — add yours in the comments. If you have a good example to share that illustrates any of these, I would love to hear about that too!
Nonprofit Tech for Good
JUNE 3, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
JUNE 5, 2012
Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People tell me they find the “ten tactical tips,” the actual examples of email, and the overall strategy helpful.
Nonprofit Marketing Blog
JUNE 22, 2012
Results. This, according to a study written up in the Chronicle of Philanthropy yesterday. The Cygnus Donor Survey found in a survey of 15,000 donors that just crying need won’t do it in 2012. Fundraisers need to “do something wonderful” that will carry a message to donors that the charity is fulfilling its mission, says the study’s author, Penelope Burk.
The Agitator
JUNE 28, 2012
Jeff Brooks at Future Fundraising Now just wrote a post, Don’t get too excited by survey on Millennial giving. He’s warning against hyperventilating over a recent report, Millenial Impact Report , based on the survey research that Jeff loves to hate (as opposed to hard data), that enthuses over giving by the age 20-35 set. He estimates that for most nonprofits, less than 5% of donors are under age 35.
Selfish Giving
JUNE 28, 2012
[Audio clip: view full post to listen]. Today on Cause Talk Radio , we chat with legal experts Kristalyn Loson and Jonathan Pompan , both lawyers in the advertising and nonprofit practice at Venable LLP. From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JUNE 18, 2012
Robin Dixon of the Firelight Foundation. I’ve written before about the concept of newsjacking – or getting your organization and its point of view included in the updated versions of news stories, often hours or days after they first break. You have to be fast on your feet to newsjack. What’s easier to do is to prepare your response to a big story that you know is coming up.
Nonprofit Tech for Good
JUNE 15, 2012
There’s a sixth upgrade I want to add to the recent blog post Five Recent Upgrades That Nonprofits Need to Know About – you can now request to change the name of your nonprofit’s Facebook Page by visiting: Edit Page > Update Info > Basic Information > Name > Request Change: Until recently, you could only change your Page name if your Page had 200 fans or less through a do-it-yourself method in the Admin Panel, but now their is an official process for Pages with 201 f
Fundraiser Ideas
JUNE 27, 2012
Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites. PayPal.com – PayPal is the leading payment-transferring website on the Internet. Donors can make donations to you instantly from the convenience of their home.
Nonprofit Marketing Blog
JUNE 1, 2012
I’m at the Cause Marketing Forum and one of the more interesting sessions was The Perfect Pitch. Three marketers and cause advocates were asked to pitch a cause ( Citizen Schools ) to a potential corporate partner on why they should care - and take a meeting about a cause marketing campaign. Here are the three factors that made for a winning pitch. 1.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JUNE 14, 2012
Generally on Fridays, Tom and I like to send you into the day with gentle thoughts – not to spoil your weekend. But, this Friday we urge you to do some weekend thinking and worrying. Worry about whether your organization is truly ‘donor-centric’ or whether, and how much, you’re abusing your donors. How do you know if you’re not meeting the donor-centric test?
Selfish Giving
JUNE 19, 2012
[Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
Nonprofit Marketing Guide
JUNE 13, 2012
I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden. Here’s how they describe the project: They’ve apparently had quite a diverse group of characters in the mix, leading to some less than politically correct tweets — which is how they ended up on the Colbert Report, nat
Nonprofit Tech for Good
JUNE 21, 2012
Date: Thursday, September 27, 2012. Time: 2-3:30pm :: Honolulu (Wednesday, September 26). 5-6:30pm :: San Francisco (Wednesday, September 26). 7-8:30am :: Bangkok, Hanoi. 8-9:30am :: Hong Kong, Singapore. 9-10:30am :: Seoul, Tokyo. 10-11:30am :: Melbourne, Sydney. 12-1:30pm :: Auckland, Wellington. In Africa, Europe, the Middle East? Click here. Cost: Free.
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Fundraiser Ideas
JUNE 13, 2012
When people think of fundraising, they often think of a large organization hosting a huge event. However, you don’t need lots of volunteers to successfully raise funds. Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Have each member make a couple of different treats and then host your sale at an event with lots of foot traffic, like a school open house. 50/50 Raffle – You only need one person
Nonprofit Marketing Blog
JUNE 12, 2012
Are you chasing an idea, donor or initiative with great determination? Fantastic – unless it’s time to abandon the hunt. This past weekend, I was reading a piece by Tony Schwartz that shared four questions to ask yourself when you’re wondering whether your persistence is wise. It was especially important for me to read his thoughts, because I definitely err toward fanatic determination.
The Agitator
JUNE 27, 2012
‘HENRY’ stands for Higher Earning, Not Rich Yet. These are folks earning $100-$250k, although this includes a lot of two-income households. I used to be one; however, now I’m neither higher earning nor rich … nor likely to be. Disqualified. But I digress. This article, The Return of the Newly Affluent , describes some of the characteristics of HENRYs, a group in the sweet spot for many charities and nonprofits.
Selfish Giving
JUNE 7, 2012
[Audio clip: view full post to listen]. In this episode of CauseTalk Radio , Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Expert insights. Personalized for you.
226 
Let's personalize your content