Ann Green
MARCH 3, 2020
In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). When she expressed concern about this to an outside consultant, the consultant replied, “In my experience, donors are lucky to get a postcard.”. Really? What nonprofit organizations should be saying is, “We’re lucky to have our donors.
Nonprofit Marketing Guide
MARCH 24, 2020
Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus? No, you should keep talking about what you know best and what your supporters still care about too, even if it’s not necessarily top of mind right now.
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Selfish Giving
MARCH 26, 2020
We had a great webinar yesterday! We had over 300 registrants and 225 people showed up live! If you were one of those people in attendance, thank you! The team at Accelerist will be sending you a link to the FULL webinar soon. Brittany Hill had a lot of great suggestions and insights on what to do with your partnerships moving forward. My presentation, which followed hers, was all about how to strengthen fundraising for your partnerships AND your nonprofit.
Fundraising Coach
MARCH 11, 2020
The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
MARCH 17, 2020
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance.
Mission Minded
MARCH 11, 2020
Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MARCH 26, 2020
COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar.
Selfish Giving
MARCH 25, 2020
Today is the day! We have 200+ people registered. At 2pm ET, Brittany Hill at Accelerist and I are presenting. Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal Brittany will be giving you a roadmap to help your partnerships survive the next two years. And I'll be showing you how to build an asset that will help you raise money NOT JUST FROM companies, but from individuals and foundations as well.
Socailbrite
MARCH 8, 2020
Post by Lylene Corado. Donorbox. N onprofits today have a variety of options when it comes to online fundraising. More than 30,000 organizations from 25 countries now use Donorbox’s fundraising software. Donorbox is a powerful and efficient next-generation fundraising system that allows organizations to raise more donations, implement smooth donation management, promote fundraising campaigns in a variety of ways and establish lasting relationships with donors.
Nonprofit Tech for Good
MARCH 22, 2020
By Annisa Wanat , an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority is always governance, its members may also be the organization’s best spokespeople, fundraisers, volunteers, and technical experts.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
MARCH 16, 2020
It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded.
Ann Green
MARCH 10, 2020
As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. Find out how you can make every message count. By Gerard Tonti. Donors are the backbone of any nonprofit. Their generosity funds both the daily tasks and the overall mission of the organization. And yet, many donors feel under-appreciated and are uninformed about the great things these nonprofits are doing with their donations!
Nonprofit Marketing Guide
MARCH 12, 2020
Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple of things with this post.
Selfish Giving
MARCH 17, 2020
Make things better by making better things - Seth Godin Three BIG messages this week. 1. Brittany Hill at Accelerist and I are teaming up to present Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal. Not only will you get a roadmap to help your partnerships survive the next two years, but we'll also give you a plan so you you raise more money NOT JUST FROM companies, but from individuals and foundations as well. 2.
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Fundraising Coach
MARCH 24, 2020
With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was "We don't think this is the right time to ask for money.". My general response? How dare you make a giving decision for a donor! It's up to the donor to tell you whether she wants to give or not.
Nonprofit Tech for Good
MARCH 28, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Will venues be open? Will supporters be willing and able to attend? Will it be socially responsible to host an event?
Pam Moore
MARCH 30, 2020
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.
Ann Green
MARCH 25, 2020
Getting your messages out is never easy. But in the midst of the COVID-19 outbreak, just like everything else, it’s gotten a whole lot harder. Your nonprofit organization needs to continue communicating regularly with your donors. Information overload is an understatement right now. Besides, your donors are going through a lot. They may miss your initial message, if they’re even looking at their email and social media platforms at all.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MARCH 31, 2020
Every nonprofit communicator should have a list of what we call Core Topics or the topics you want to be known for and that you will talk about often in your content marketing strategy. Let’s say you have a list of 5-10 core topics. How do you decide when to talk about each one of them? When does Topic A get more attention than Topic B? You can’t talk about everything all the time, so you need to sort out what makes the most sense.
Selfish Giving
MARCH 11, 2020
A lighter newsletter this week as I'm busy teaching at the New Strategies Program in the Business for Impact program at Georgetown University. Yep, that's me in the duck costume.?? Curt Weeden , the founder of New Strategies and a corporate giving savant , called me a few weeks back and asked me if I would mind wearing a costume at New Strategies. I said sure!
Elevation
MARCH 10, 2020
We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy , start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these causes, while also gaining creative ideas you can apply to your own nonprofit marketing plan.
Nonprofit Tech for Good
MARCH 26, 2020
By Kayla Matthews , writer at ProductivityTheory.com and journalist dedicated to helping others better their productivity. The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Pam Moore
MARCH 25, 2020
You are the media. Yes you. You, your friends, your mom, your dad, your kids, your pastor, your teacher, your hair stylist, your car mechanic, and even your cat has the opportunity to be the media. We all know cats steal way too much time from the inter webs. Each of us has the opportunity to be the media. We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media atte
Mission Minded
MARCH 27, 2020
If there’s a silver lining, we’re going to find it. At Mission Minded, Amplify the Good isn’t just our tagline, The post Find the Silver Lining: Connectivity During Coronavirus appeared first on Mission Minded.
Nonprofit Marketing Guide
MARCH 23, 2020
Kivi originally shared what hygge is and this helpful list back in November of 2018. But first off, let’s define hygge: Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.
iMarketSmart
MARCH 31, 2020
1. Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs. A lot of nonprofits are letting panic cloud their long-term thinking.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Elevation
MARCH 3, 2020
Your organization should be using a CRM, or Customer Relationship Manager, to simplify some of the administrative demands. With a large number of people in your network, you can’t get by without a way to keep track of all of them. Especially as a nonprofit, keeping an accurate and updated record of your donors, volunteers, fundraisers, event attendees, etc. is crucial.
Nonprofit Tech for Good
MARCH 3, 2020
The 2020 Global Trends in Giving Survey is now live and available in seven languages! This year’s questions delve into how donors prefer to give to their favorite causes and will reveal the impact of social media, emerging trends (such as cryptocurrency, Amazon Alexa, gaming for good), and the role of crowdfunding, peer-to-peer fundraising, #GivingTuesday, and volunteerism in individual giving worldwide.
Pam Moore
MARCH 19, 2020
?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!
Mission Minded
MARCH 18, 2020
“If something is strategically important, develop and implement it using the tools at your disposal as quickly as possible. And. The post Do You Have Your Priorities Straight? appeared first on Mission Minded.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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