Ann Green
SEPTEMBER 19, 2016
By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising.
Nonprofit Marketing Guide
SEPTEMBER 21, 2016
We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.
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Selfish Giving
SEPTEMBER 13, 2016
Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.
Pam Moore
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Tech for Good
SEPTEMBER 18, 2016
For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff.
Fundraising Coach
SEPTEMBER 16, 2016
A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." The by "this quarter" he meant by the end of June. Well June came and went.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
SEPTEMBER 15, 2016
But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.
Selfish Giving
SEPTEMBER 20, 2016
Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders Russ is the perfect person to speak to on this content initiative!
Pam Moore
SEPTEMBER 18, 2016
Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.
The Agitator
SEPTEMBER 13, 2016
A key driver of donor commitment and loyalty is the donor’s perception of just how effective your organization is in achieving its mission. No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget or meet your quarterly numbers. Although many think otherwise, donor expectations aren’t usually driven by policy or programmatic details.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
SEPTEMBER 28, 2016
I've been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud's #NoFilter Podcast. (You can listen to that podcast at: [link] ) And more recently, I interviewed crowdfunding expert Dana Ostomel.
Nonprofit Tech for Good
SEPTEMBER 21, 2016
Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page took 100 months to reach 100,000 likes, thus it has an average growth rate of 1,000 new likes a month.
Nonprofit Marketing Guide
SEPTEMBER 29, 2016
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?
Selfish Giving
SEPTEMBER 27, 2016
Today on CauseTalk Radio , Megan and I talk to Ryan Kuhn , Senior Director of Marketing for Goodwill Industries International , about a national collection drive they launched with the help of Uber. Megan, Ryan and I discuss: Ryan Kuhn, Goodwill. Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award. Goodwill's national program with Uber began with a local relationship in New York.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Pam Moore
SEPTEMBER 12, 2016
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.
The Agitator
SEPTEMBER 22, 2016
The secret ingredient? Weekends! Yep. According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales.
NonProfit Hub
SEPTEMBER 21, 2016
The best nonprofits are adaptable. Being able to roll with the punches and problem-solve on the fly takes organizations from short-term to the long-haul. At the core of all that change, though, an organization needs something to keep it grounded: a solid culture. You can learn all you want about your competition, supporters and so on—but what happens if you don’t know who you are as an organization?
Getting Attention
SEPTEMBER 14, 2016
So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own). I know because I live it too. Methods for addressing those pressures are you- and organization-specific, but some game-changing strategies work across the board.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
SEPTEMBER 28, 2016
Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” Today, we are going to cover redundant phrases. Here are the major infractions impeding your efforts to “cut the glut” followed by a list of other phrases you need to re-think.
Selfish Giving
SEPTEMBER 6, 2016
Today on CauseTalk Radio , Megan and I talk to Leslie Engle Young , Director of Impact at Pencils of Promise (PoP) , about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for children in the developing world. Leslie Engle Young, Pencils of Promise. On the show, Megan, Leslie and I discuss: How Leslie got involved with PoP - and she owes it all to Bob Dylan!
Pam Moore
SEPTEMBER 30, 2016
We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
The Agitator
SEPTEMBER 26, 2016
The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. That’s because the likelihood of boosting retention occurs only when fundraisers, communications folks, donor service managers, program officers, CEOs and board members — virtually everyone in the organization — understand why donors stay or leave and what steps the organization c
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
SEPTEMBER 15, 2016
The clock is consistently and constantly ticking – 86,400 times a day, to be exact. Despite the seemingly monumental amount of seconds, there never seems to be enough time in a day. Time is a precious resource for fundraisers. So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. There’s nothing worse than wasting precious time on a prospect that will never be fruitful.
Getting Attention
SEPTEMBER 29, 2016
Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.
Nonprofit Marketing Guide
SEPTEMBER 22, 2016
I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as NOT engaged when they actually are.
Care2
SEPTEMBER 15, 2016
Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page. TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up.
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Pam Moore
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.
The Agitator
SEPTEMBER 18, 2016
As a kid I vividly remember Grandma Craver shaking her head, and sometimes her fist, at the radio as it blared forth the ravings of an on-air evangelist whom she particularly despised. She would turn away from the radio and sternly warn me, “Roger, just you remember. Everyone who talks about heaven ain’t going there.” And so this morning memories of Grandma Craver came flooding back when I received notice of a new white paper on fundraising ethics just released by Rogare , the fundraising thin
NonProfit Hub
SEPTEMBER 30, 2016
When it comes to earned media, it’s quality over quantity. That’s the takeaway message from M+R’s new MediaMarks study. According to them, the best strategy is to “develop tunnel vision” and narrow your focus to better the results you’re getting from media coverage. When you review your media hits, you should be able to say what each individual impression has done for your cause.
iMarketSmart
SEPTEMBER 14, 2016
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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