Ann Green
FEBRUARY 1, 2017
Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.
Nonprofit Marketing Guide
FEBRUARY 6, 2017
Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon , when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi. Kathy Powell. Guest Post by Kathy Powell.
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Pam Moore
FEBRUARY 21, 2017
Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!
Selfish Giving
FEBRUARY 7, 2017
Today on CauseTalk Radio , Megan and I talk to Patrick Adams , Managing Director, Secret Weapon Marketing , the creative minds behind the Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. Never Miss a Show - Signup for Email Updates.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
FEBRUARY 11, 2017
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.
Fundraising Coach
FEBRUARY 15, 2017
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us. According to recent data , from 2014 to 2015 the estimates for all crowdfunding doubled from over $16 billion to over $34 billion.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.
iMarketSmart
FEBRUARY 1, 2017
1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be major gift donors? 3. Who among those leads has a donor advised fund or family foundation? 4. Why do each of those leads care about my organization’s mission? 5. In the minds of each of those leads, how does my organization rank compared to other charities?
Selfish Giving
FEBRUARY 5, 2017
You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors. Of course, why wouldn’t you tell them? Your not-for-profit organization really is making a transformative difference in people lives. People get excited about being involved in causes that make a difference—it empowers them too.
Nonprofit Tech for Good
FEBRUARY 7, 2017
Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 1. 92% of global NG
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
FEBRUARY 22, 2017
No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’ These folks knew that applications and terms like ‘donor love’ are largely b t.
Ann Green
FEBRUARY 22, 2017
There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with articles that brag about how wonderful the organization is. Don’t worry. You can create an engaging newsletter your donors will want to read.
Nonprofit Marketing Guide
FEBRUARY 23, 2017
During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook.
Fundraising Coach
FEBRUARY 28, 2017
As a nonprofit leader, when was the last time you recommended another nonprofit? Plenty of room on the island A while back, Seth Godin wrote about there being plenty of room on the island. He observed that authors regularly recommend other authors even though an MBA program would call them "competitors." It's a great reminder that most of life is not a zero sum game.
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Selfish Giving
FEBRUARY 21, 2017
Today on CauseTalk Radio , Megan and I talk to Sloane Lucas , Manager, Corporate Citizenship, Cracker Barrel Old Country Store , about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect. One creative fundraiser launched last summer was Operation Rocker.
Nonprofit Tech for Good
FEBRUARY 23, 2017
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission of your nonprofit.
The Agitator
FEBRUARY 5, 2017
Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations without exposing themselves to a legal, personal or political attacks of intimidation.
iMarketSmart
FEBRUARY 13, 2017
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. So, I enlisted Melissa Brown to lead the charge in partnership with the Association of Philanthropic Counsel and me. Together we created some questions we believe will help you and the sector tremendously.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
FEBRUARY 1, 2017
Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy.
Concord Leadership
FEBRUARY 23, 2017
Years ago, I was the only male on a fundraising team. In a staff meeting, we were talking about hiring a new position. The staff kept calling the prospective person “her.” So, being an advocate of gender equality, I playfully inserted, “Or him!” Their answer floored me: “Oh no, Marc. It will be a woman. […]. The post Gender equality in salaries starts with us appeared first on The Concord Leadership Group, LLC.
Selfish Giving
FEBRUARY 28, 2017
Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer. Download the transcript. New Form. First Name *. Email Address *.
Lets Talk Nonprofit
FEBRUARY 1, 2017
Even the best boards want to be better. That's why, from time to time, you should benchmark your nonprofit board. Sometimes, just knowing how you compare helps you see where there are opportunities for change…and improvement. A good place to start is by understanding what other boards are doing. Before you begin, you need to understand where you are.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
NonProfit Hub
FEBRUARY 15, 2017
It can sometimes be a challenge to attract enough volunteers to your organization or event. Maybe shaking up your recruiting methods will help. When traditional recruiting tactics start to return lackluster results, consider implementing these five creative and free approaches to attracting volunteers: Mine Your Social Network. Maybe the volunteers you’re looking for have been right under your nose the whole time.
iMarketSmart
FEBRUARY 3, 2017
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s something you are supposed to do). 2. Reciprocity (in exchange for something of value – service). 3. Appreciation (recognition that the service was good). 4. Sympathy. 5. Empathy. Etc. But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?
Nonprofit Marketing Guide
FEBRUARY 16, 2017
Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness ).
Mission Minded
FEBRUARY 27, 2017
Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. The post Do Your Organization’s Values and Brand Intersect?
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Selfish Giving
FEBRUARY 14, 2017
Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process.
Care2
FEBRUARY 10, 2017
Twitter rolled out a new. feature. that lets users make donations directly through the platform. Much like. Facebook Fundraising. , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful. case studies. that companies using services like Apple Pay experience 2x faster checkout conversion rates.
The Agitator
FEBRUARY 19, 2017
I finally got around to reading Sean Norris’ compilation of 40 Nonprofit Trends for 2017 , as published in NonProfitPRO. Part of me wants to ask, if there are actually 40 trends, is there any direction? Or are we talking chaos? But actually his list, reflecting the views of a few dozen nonprofit practitioners and commentators, makes for interesting reading, even if you just want to test your own pattern-spotting abilities and prognostications against ‘the experts’ The 40 trends
iMarketSmart
FEBRUARY 27, 2017
Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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