Ann Green
FEBRUARY 1, 2017
Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.
Pam Moore
FEBRUARY 21, 2017
Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!
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Nonprofit Marketing Guide
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.
Selfish Giving
FEBRUARY 7, 2017
Today on CauseTalk Radio , Megan and I talk to Patrick Adams , Managing Director, Secret Weapon Marketing , the creative minds behind the Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. Never Miss a Show - Signup for Email Updates.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Tech for Good
FEBRUARY 11, 2017
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.
The Agitator
FEBRUARY 16, 2017
Looking for something to debate over lunch today? Check out Nick Ellinger’s post over at the DonorVoice Blog , where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success. Challenging a common thesis that that Democrats lost the 2016 presidential election because they focused on data-driven marketing, rather than traditional storytelling and narrative.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
FEBRUARY 15, 2017
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us. According to recent data , from 2014 to 2015 the estimates for all crowdfunding doubled from over $16 billion to over $34 billion.
Nonprofit Marketing Guide
FEBRUARY 23, 2017
During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook.
Selfish Giving
FEBRUARY 5, 2017
You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors. Of course, why wouldn’t you tell them? Your not-for-profit organization really is making a transformative difference in people lives. People get excited about being involved in causes that make a difference—it empowers them too.
Nonprofit Tech for Good
FEBRUARY 7, 2017
Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 1. 92% of global NG
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
FEBRUARY 1, 2017
1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be major gift donors? 3. Who among those leads has a donor advised fund or family foundation? 4. Why do each of those leads care about my organization’s mission? 5. In the minds of each of those leads, how does my organization rank compared to other charities?
Ann Green
FEBRUARY 22, 2017
There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with articles that brag about how wonderful the organization is. Don’t worry. You can create an engaging newsletter your donors will want to read.
NonProfit Hub
FEBRUARY 14, 2017
The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
Nonprofit Marketing Guide
FEBRUARY 1, 2017
Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Selfish Giving
FEBRUARY 21, 2017
Today on CauseTalk Radio , Megan and I talk to Sloane Lucas , Manager, Corporate Citizenship, Cracker Barrel Old Country Store , about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect. One creative fundraiser launched last summer was Operation Rocker.
Nonprofit Tech for Good
FEBRUARY 23, 2017
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission of your nonprofit.
The Agitator
FEBRUARY 27, 2017
The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. It also contains the evidence that should cause us all to continue our professional soul searching and quest to do much better.
Fundraising Coach
FEBRUARY 28, 2017
As a nonprofit leader, when was the last time you recommended another nonprofit? Plenty of room on the island A while back, Seth Godin wrote about there being plenty of room on the island. He observed that authors regularly recommend other authors even though an MBA program would call them "competitors." It's a great reminder that most of life is not a zero sum game.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit Hub
FEBRUARY 15, 2017
It can sometimes be a challenge to attract enough volunteers to your organization or event. Maybe shaking up your recruiting methods will help. When traditional recruiting tactics start to return lackluster results, consider implementing these five creative and free approaches to attracting volunteers: Mine Your Social Network. Maybe the volunteers you’re looking for have been right under your nose the whole time.
Nonprofit Marketing Guide
FEBRUARY 16, 2017
Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness ).
Selfish Giving
FEBRUARY 28, 2017
Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer. Download the transcript. New Form. First Name *. Email Address *.
Care2
FEBRUARY 10, 2017
Twitter rolled out a new. feature. that lets users make donations directly through the platform. Much like. Facebook Fundraising. , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful. case studies. that companies using services like Apple Pay experience 2x faster checkout conversion rates.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
FEBRUARY 22, 2017
No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’ These folks knew that applications and terms like ‘donor love’ are largely b t.
iMarketSmart
FEBRUARY 13, 2017
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. So, I enlisted Melissa Brown to lead the charge in partnership with the Association of Philanthropic Counsel and me. Together we created some questions we believe will help you and the sector tremendously.
NonProfit Hub
FEBRUARY 21, 2017
The nature of philanthropy is a want to help. It’s what foundations were created to do. But all too often, foundations, corporate grantmakers, and donors end up unintentionally causing problems instead of helping to solve them. Even with the best intentions, foundations often take actions that oppose the outcomes that both they and their grantees hope to achieve.
Nonprofit Marketing Guide
FEBRUARY 20, 2017
Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Melanie Swiftney has been a communicator for most of her life.
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Selfish Giving
FEBRUARY 14, 2017
The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
Care2
FEBRUARY 22, 2017
With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for Good along with Your Public Interest Registry just released the 2017 Global NGO Online Technology Report , which details how NGOs across the globe are using different technology platforms.
The Agitator
FEBRUARY 5, 2017
Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations without exposing themselves to a legal, personal or political attacks of intimidation.
iMarketSmart
FEBRUARY 3, 2017
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s something you are supposed to do). 2. Reciprocity (in exchange for something of value – service). 3. Appreciation (recognition that the service was good). 4. Sympathy. 5. Empathy. Etc. But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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