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On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Jeep & USO Team Up for “Whole Again” The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides programs, services and live entertainment to the troops and t
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Special thanks to ChepeNicoli on Flickr for permission to edit his terrific image. Since we celebrate Valentines Day in February, I thought I’d have this edition of the Nonprofit Blog Carnival focus on long-term donor relationships. I like to think of it as showing them “love.” A few weeks ago, I posted this question to nonprofit bloggers : How do you keep your donors wanting to come back?
@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
I recently hosted a guest post by Jay Love on the great donor exodus. He covered how to determine how many donors you are keeping - and losing. Today, he’s back with another guest post to discuss WHY they leave. Please share this post, because understanding why donors quit is the first step to getting them to stay. The author, Jay Love, is the former CEO of eTapestry.
After last week’s focus on sexy social media, it is with some trepidation that I turn this week to — dare I say it?! — mundane telephone fundraising. So yesterday. At first I wasn’t going to do this. We received an email from Rebecca Patterson at Pell & Bales, who offered a three-part series on telephone fundraising her agency had prepared for its blog.
This is a guest post by ThrdPlace interviewing Dawn Wilcox at Allison+Partners. ThrdPlace sat down with her to explore the emerging need for brands to make local impact in the communities they serve. I love the talk about local cause marketing! Dawn Wilcox is the Managing Director of Social Impact at Allison+Partners with nearly two decades of experience helping brands make our world a better place. .
This is a guest post by ThrdPlace interviewing Dawn Wilcox at Allison+Partners. ThrdPlace sat down with her to explore the emerging need for brands to make local impact in the communities they serve. I love the talk about local cause marketing! Dawn Wilcox is the Managing Director of Social Impact at Allison+Partners with nearly two decades of experience helping brands make our world a better place. .
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen Webster of Allen & Gerritsen and Georgy Cohen of Crosstown Digital did an amazing job of finding and retweeting the best.
Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. That said, over the last few days I donated $25 to each of this year’s 31 Favorite Nonprofits and was dismayed to see that most of the nonprofits are not successfully integrating social media an
Here’s a recent reader question. I have two board members that I like and want to keep as supporters, but clearly they don’t have the time or don’t make the time to be good board members. Elections will be here soon, should I just call them and tell them that it appears they don’t have time for the board and ask them not to run or do you have a better idea?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising. One aspect of the study that drew attention was the somewhat lukewarm assessment by nonprofit CEOs of their development directors — 33% were dissatisfied or lukewarm about the performance of their development directors … and 24% said their development directors have no experience or are novices at ”current and prospective donor research” Somewhat tongue in cheek, w
On today’s show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide. Joi shares how her small staff finds the time to tackle cause marketing, and how they’ve managed to recruit such high-profile partners as Dress Barn, J. C. Penney, Puffs Facial Tissues and others. Finally, Joi explains how you can spread the Valentine’s Day love for an great cause with the Puffs Kisses Facebook Campaign.
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From time-to-time, I get to introduce you to a rock star in my universe, a colleague I trust implicitly. Today I’m thrilled to introduce you to Clover Frederick , a fundraising and marketing expert from Lincoln, Nebraska. I love her idea of fundraising events being a “22-hour piñata”! You can follow her on twitter @cloverfrederick.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many admins has thus far been that community pages would just [poof!
Photo credit: Jen Talks Too Much Blog. In an often-cited study by psychologist Robert Cialdini, various placard messages were tested in hotels that were seeking to be more environmental conscious by encouraging guests to reuse their towels. The messages included: Message 1 “Reuse your towel to save the environment.”. Message 2 “A majority of guests in this hotel have reused their towels.
Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. I was particularly interested in the comments of readers with experience in public broadcasting, where the use of back-end premiums or ‘thank you’ gifts continues — after 30 or more years — to be hotly disputed.
Ever since reading Bill Shore’s book Revolution of the Heart back in 1996, I’ve been a big fan of Share Our Strength , the Washington D.C. based anti-hunger organization. That’s why it was such a great pleasure for Megan and I to speak to Chuck Scofield , Chief Development Officer of Share Our Strength , on today’s episode of CauseTalk Radio.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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I am honored to have FundraisingCoach.com host February’s Nonprofit Blog Carnival ! Last month the Carnival looked at Your Big Dream for 2013. This month, we’re asking: how do you keep donors engaged for a second gift? According to studies in the USA, the average nonprofit loses an astounding 70% of donors each year. That means every year, 7 out of 10 donors don’t give again.
YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. A sitewide roll out is expected in early March. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.
While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter. Some new research featured in eMarketer bolsters that view: Interestingly, these numbers put nonprofits ahead of their for-profit counterparts in the small business world: “Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small bu
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Three weeks ago we announced the Agitator’s sponsorship of “The Summit”— a different and serious effort to challenge sacred cows and hopefully trigger desperately needed change in our sector. Alas! Over the weekend, the organizers announced the cancellation of The Summit. The reason: furor (‘furore’ for our UK and Commonwealth readers) over the composition of the panel — 8 men, 1 woman — plus some inappropriate remarks from Giles Pegram, the co-chair of the event.
Part 1: This is Getting in Your Way, Stories Will Help. Part 2: Six Story Types to Tell. Part 3: How to Tell Your Founding Story. Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell —your focus story. This is so vital in connecting your work and impact with what matters to your prospects and supporters, so make sure to do it right.
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I recently received this question from a reader in South Africa: Just a quick question… Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting more people to open your email. The best way to get effective with email is to: test, test, test.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Launching online communications and fundraising campaigns around annual social good and cause campaign events is good strategy. Many nonprofits however, are not made aware of such campaigns until the day of (via social media) which is too late. You need at least a month to prepare your campaign materials and craft your messaging in order to build a sense of anticipation among your fans and followers.
In honor of Generosity Day , I want to answer a reader question about gratitude. Kevin asks how to better thank donors. Kevin, Here is my template for a good thank-you letter. Dear __ (use donor’s name, spelled correctly). First: Don’t start with the typical “thank you for your donation!”? Start with a vivid image or mini story of what the donor made possible, like the example in this post!
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty.
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. Take a look at the possibilities: The Oreo marketing team posted this photo ad on their Facebook page within a few minutes of the blackout.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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