Selfish Giving

FEBRUARY 5, 2013

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Jeep & USO Team Up for “Whole Again” The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides programs, services and live entertainment to the troops and t

Nonprofit Organizations 257

Nonprofit Organizations Nonprofit Organizations Nonprofits Marketing 257

Nonprofit Marketing Guide

FEBRUARY 20, 2013

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Communication 224

Communication Nonprofits 224

Fundraising Coach

FEBRUARY 27, 2013

Special thanks to ChepeNicoli on Flickr for permission to edit his terrific image. Since we celebrate Valentines Day in February, I thought I’d have this edition of the Nonprofit Blog Carnival focus on long-term donor relationships. I like to think of it as showing them “love.” A few weeks ago, I posted this question to nonprofit bloggers : How do you keep your donors wanting to come back?

Retention 111

Retention Universities Associations Fundraising 111

Nonprofit Marketing Blog

FEBRUARY 3, 2013

I recently hosted a guest post by Jay Love on the great donor exodus. He covered how to determine how many donors you are keeping - and losing. Today, he’s back with another guest post to discuss WHY they leave. Please share this post, because understanding why donors quit is the first step to getting them to stay. The author, Jay Love, is the former CEO of eTapestry.

Retention 104

Retention Food Communication Nonprofits 104

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

FEBRUARY 3, 2013

After last week’s focus on sexy social media, it is with some trepidation that I turn this week to — dare I say it?! — mundane telephone fundraising. So yesterday. At first I wasn’t going to do this. We received an email from Rebecca Patterson at Pell & Bales, who offered a three-part series on telephone fundraising her agency had prepared for its blog.

Fundraising 103

Fundraising Fundraising Nonprofits Retention 103

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back.

Psychology 100

Psychology Nonprofits Communication Nonprofit Organizations 100

Nonprofit Marketing Guide

FEBRUARY 19, 2013

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Communication 223

Communication Nonprofits 223

Fundraising Coach

FEBRUARY 4, 2013

Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen Webster of Allen & Gerritsen and Georgy Cohen of Crosstown Digital did an amazing job of finding and retweeting the best.

Activism 105

Activism Fundraising Fundraising Nonprofits 105

Nonprofit Marketing Blog

FEBRUARY 18, 2013

Here’s a recent reader question. I have two board members that I like and want to keep as supporters, but clearly they don’t have the time or don’t make the time to be good board members. Elections will be here soon, should I just call them and tell them that it appears they don’t have time for the board and ask them not to run or do you have a better idea?

Public and Nonprofit Management 95

Public and Nonprofit Management Recruitment Management Communication 95

The Agitator

FEBRUARY 18, 2013

Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising. One aspect of the study that drew attention was the somewhat lukewarm assessment by nonprofit CEOs of their development directors — 33% were dissatisfied or lukewarm about the performance of their development directors … and 24% said their development directors have no experience or are novices at ”current and prospective donor research” Somewhat tongue in cheek, w

Fundraising 103

Fundraising Fundraising Culture Leadership 103

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

FEBRUARY 16, 2013

Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. That said, over the last few days I donated $25 to each of this year’s 31 Favorite Nonprofits and was dismayed to see that most of the nonprofits are not successfully integrating social media an

Fundraising 100

Fundraising Fundraising Altruism and Helping Nonprofits 100

Selfish Giving

FEBRUARY 14, 2013

On today’s show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide. Joi shares how her small staff finds the time to tackle cause marketing, and how they’ve managed to recruit such high-profile partners as Dress Barn, J. C. Penney, Puffs Facial Tissues and others. Finally, Joi explains how you can spread the Valentine’s Day love for an great cause with the Puffs Kisses Facebook Campaign.

Marketing 182

Marketing Marketing Recruitment Management 182

Nonprofit Marketing Guide

FEBRUARY 11, 2013

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Management 221

Management Communication Nonprofits 221

Fundraising Coach

FEBRUARY 22, 2013

From time-to-time, I get to introduce you to a rock star in my universe, a colleague I trust implicitly. Today I’m thrilled to introduce you to Clover Frederick , a fundraising and marketing expert from Lincoln, Nebraska. I love her idea of fundraising events being a “22-hour piñata”! You can follow her on twitter @cloverfrederick.

Non-Profits 105

Non-Profits Energy Universities Food 105

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Management

Nonprofit Marketing Blog

FEBRUARY 6, 2013

Photo credit: Jen Talks Too Much Blog. In an often-cited study by psychologist Robert Cialdini, various placard messages were tested in hotels that were seeking to be more environmental conscious by encouraging guests to reuse their towels. The messages included: Message 1 “Reuse your towel to save the environment.”. Message 2 “A majority of guests in this hotel have reused their towels.

Environmental 89

Environmental Marketing Marketing 89

The Agitator

FEBRUARY 19, 2013

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. I was particularly interested in the comments of readers with experience in public broadcasting, where the use of back-end premiums or ‘thank you’ gifts continues — after 30 or more years — to be hotly disputed.

Altruism and Helping 102

Altruism and Helping Universities Psychology Values 102

Nonprofit Tech for Good

FEBRUARY 3, 2013

Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many admins has thus far been that community pages would just [poof!

Education 98

Education Education Nonprofits 98

Selfish Giving

FEBRUARY 28, 2013

The folks at USA Networks aren’t afraid to take a stand, especially when an army of nonprofits have their back. Right makes might. In today’s episode of CauseTalk Radio , Megan and I dive into the Network’s Character Unite initiative with Toby Graff , Senior Vice President of Public Affairs. Toby explains the ins and outs of the initiative from cause placement to RV tours and back again, all in the name of civil rights.

Activism 180

Activism Nonprofits Marketing Marketing 180

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

FEBRUARY 18, 2013

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Marketing 219

Marketing Marketing Communication Nonprofits 219

Fundraising Coach

FEBRUARY 1, 2013

I am honored to have FundraisingCoach.com host February’s Nonprofit Blog Carnival ! Last month the Carnival looked at Your Big Dream for 2013. This month, we’re asking: how do you keep donors engaged for a second gift? According to studies in the USA, the average nonprofit loses an astounding 70% of donors each year. That means every year, 7 out of 10 donors don’t give again.

Retention 100

Retention Nonprofits Fundraising Fundraising 100

Nonprofit Marketing Blog

FEBRUARY 20, 2013

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter. Some new research featured in eMarketer bolsters that view: Interestingly, these numbers put nonprofits ahead of their for-profit counterparts in the small business world: “Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small bu

Nonprofits 87

Nonprofits Activism Marketing Marketing 87

The Agitator

FEBRUARY 10, 2013

Three weeks ago we announced the Agitator’s sponsorship of “The Summit”— a different and serious effort to challenge sacred cows and hopefully trigger desperately needed change in our sector. Alas! Over the weekend, the organizers announced the cancellation of The Summit. The reason: furor (‘furore’ for our UK and Commonwealth readers) over the composition of the panel — 8 men, 1 woman — plus some inappropriate remarks from Giles Pegram, the co-chair of the event.

Fundraising 102

Fundraising Fundraising Nonprofit Management Management 102

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Tech for Good

FEBRUARY 17, 2013

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. A sitewide roll out is expected in early March. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.

Food 93

Food Nonprofits Activism 93

Selfish Giving

FEBRUARY 21, 2013

Ever since reading Bill Shore’s book Revolution of the Heart back in 1996, I’ve been a big fan of Share Our Strength , the Washington D.C. based anti-hunger organization. That’s why it was such a great pleasure for Megan and I to speak to Chuck Scofield , Chief Development Officer of Share Our Strength , on today’s episode of CauseTalk Radio.

Marketing 180

Marketing Marketing Food Nonprofits 180

Nonprofit Marketing Guide

FEBRUARY 5, 2013

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Marketing 200

Marketing Marketing Nonprofits Communication 200

Fundraising Coach

FEBRUARY 7, 2013

I recently received this question from a reader in South Africa: Just a quick question… Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting more people to open your email. The best way to get effective with email is to: test, test, test.

Fundraising 95

Fundraising Fundraising Marketing Marketing 95

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Marketing Blog

FEBRUARY 13, 2013

In honor of Generosity Day , I want to answer a reader question about gratitude. Kevin asks how to better thank donors. Kevin, Here is my template for a good thank-you letter. Dear __ (use donor’s name, spelled correctly). First: Don’t start with the typical “thank you for your donation!”? Start with a vivid image or mini story of what the donor made possible, like the example in this post!

Communication 86

Communication 86

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Nonprofit Tech for Good

FEBRUARY 5, 2013

Launching online communications and fundraising campaigns around annual social good and cause campaign events is good strategy. Many nonprofits however, are not made aware of such campaigns until the day of (via social media) which is too late. You need at least a month to prepare your campaign materials and craft your messaging in order to build a sense of anticipation among your fans and followers.

Children 91

Children Universities Health Management 91

Getting Attention

FEBRUARY 20, 2013

Part 1: This is Getting in Your Way, Stories Will Help. Part 2: Six Story Types to Tell. Part 3: How to Tell Your Founding Story. Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell —your focus story. This is so vital in connecting your work and impact with what matters to your prospects and supporters, so make sure to do it right.

Participation and motivation 82

Participation and motivation Nonprofits Foundations Marketing 82

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance