Sea Change Strategies
OCTOBER 21, 2008
His title, This Is Not the Time to Ask for Money, kind of says it all. We’ve embarked on a scary fundraising arms race — fuelled by “experts&# who have counseled that we get in early with our asks before everything goes south. And we are tripping over one another to ask ask ask. You can smell the panic in the development departments.
Care2
OCTOBER 13, 2008
Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.
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Sea Change Strategies
OCTOBER 20, 2008
Is this you? You are a corporate marketing hotshot or your organization is thinking about hiring a corporate hotshot for a senior marketing, fundraising, or external affairs position. I have seen the scenario many many times. Non-profit hires marketing wunderkind who is expected to transform marketing and fundraising for your group. I mean, if you can sell packaged goods to millions and you have hob-nobbed with the advertising greats, surely selling a do-gooder’s mission is like a walk in
Sea Change Strategies
OCTOBER 17, 2008
In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation. Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online media. campaigns.
Speaker: Amanda Adams, Fractional CFO, CPA
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Care2
OCTOBER 22, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
OCTOBER 20, 2008
Jenny Dirksen works for illustrious NYC restaurateur Danny Meyer, who owns Tabla , Gramercy Tavern , Union Square Café and several other of Manhattan's finest eateries. But Jenny is not a chef, waitress, hostess or bartender. Instead, Jenny is a “cause marketer†in charge of Meyer's charitable efforts to help homeless and disadvantaged people. Care2's Dana Weissman sat down with Jenny to discuss her position at Union Square Hospitality Group and her role in shaping the high-stakes game of c
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Care2
OCTOBER 24, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
OCTOBER 24, 2008
Consumers are much more likely to buy products from companies that support social causes -- and nonprofit organizations -- than from companies that don’t. This is the key finding of a new study conducted by Duke University and cause marketing agency Cone, Inc. The study analyzed the effects of advertisements for toothpaste and shampoo brands on 182 consumers – some of whom viewed generic ads, while the rest of the consumers viewed “cause marketing&# ads emphasizing the company&
Care2
OCTOBER 22, 2008
Network Solutions is hosting a star-studded, free video conference on new and affordable ways small business and nonprofits can benefit from the internet on Oct. 29. While we assume frogloop readers stay pretty up-to-date on online marketing, just a look at the brainpower that will be speaking at the conference might make registering worthwhile. Some of the notables include: Tim Ferriss , author of Four Hour Work Week.
Care2
OCTOBER 16, 2008
Continuing our coverage of the power of online video for nonprofits, we wanted to point you to a cool series of videos released by See3 Communications as a beginner's guide to online video. This is a 7-part series of short videos designed to introduce nonprofit professionals to new ways in thinking about online video. The agency says that potential future series may cover technical issues (choice of camera to buy, how to get good sound, etc); storytelling - techniques, finding the stories; or di
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
OCTOBER 13, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
OCTOBER 3, 2008
Just added to our ever-growing Care2 in the News section is a great piece by Inside CRM highlighting Care2's partnership with the National Oceanic and Atmospheric Agency (NOAA) as an effective way for government and social media to team up for a cause. From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 , an activist social network of over 8 million Americans, to promote awareness of the deterioration of coral reefs.
Care2
OCTOBER 3, 2008
We just wanted to make sure any animal shelter supporters or animal lovers reading frogloop knew about Care2's new America's Favorite Animal Shelter Contest. Care2 will be giving away some fantastic prizes to shelters that receive the most votes, such as: Overall winning shelter receives $10,000. 20 top recruiters get a $50 gift certificate. Each week, a random shelter in the competition will win $1,000.
Care2
OCTOBER 1, 2008
In case you missed it, the Google Blog recently announced that the company will be hosting a competition called Project 10 100 (pronounced "Project 10 to the 100th") as a call for the best ideas that can change the world by helping as many people as possible. Google has set aside $10 million to help fund the five best ideas as voted on by the people and an advisory board.
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