Using Google Analytics to Track a Nonprofit Website (Part 1)
Care2
OCTOBER 13, 2008
Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.
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