Selfish Giving
OCTOBER 20, 2009
As a fan of pinup programs , especially for small nonprofits, I’m frequently asked how important the “ask&# is at the register. The ask happens when you’re checking out and and cashier says, “Would you like to donate a dollar to help ?&#. To understand why the ask is so important to the success of a pinup program, you needn’t look any further than the stores you visit everyday. “Do you need batteries for that?
Nonprofit Marketing Guide
OCTOBER 14, 2009
Here are several announcements and links that I think you’ll find helpful. Fundraising. For this month’s Nonprofit Blog Carnival , Nancy Schwartz shares the path to year-end communications and fundraising success. Network for Good has published a free guide called “ 25 Steps to Fall and Holiday Fundraising Success. &#. America’s Giving Challenge is back on.
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Nonprofit Tech for Good
OCTOBER 22, 2009
Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. My brain was completely fried and those around me were getting pretty fed up with the fact that I was never present, only connected… online, all the time.
Fundraising Coach
OCTOBER 6, 2009
This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. While I love these tools, I was quick to express that: They don’t replace all the good fundraising practices we’ve learned over the decades. “Social&# media is just that, social.
Speaker: Amanda Adams, Fractional CFO, CPA
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The Agitator
OCTOBER 22, 2009
Last Wednesday, I was pretty hard on nonprofits for not getting the basics right with respect to online fundraising, instead using scarce energy and resources to plow into the hottest new thing, like Twitter. That post generated some interesting comments, which I hope you’ll go back and read. When I wrote that post, I had just spent a week or so browsing about and reviewing a handful of nonprofit websites that I thought might have lessons to teach.
Get Fully Funded
OCTOBER 28, 2009
Thanks to my buddy Gail Perry for today’s post. ( www.gailperry.com ). . Did you know that most donors check out your web site before they make a gift? – whether they are giving on line or through the mail. A Kellogg Foundation study found that potentially up to 50% of your donors are going to want to check you out before they give, whether they give online or not.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
OCTOBER 22, 2009
Or How NOT to Photograph Your Volunteer of the Month. A Guest Post by Claire Meyerhoff. Photos are the most wonderful (and cheapo) item in our Nonprofit Marketing Bag-O-Tricks. You probably already have a digital camera, so bring it to work and start taking some happy snaps of the fine folks doing great work for your good cause. Then. Send them to your board members.
Nonprofit Tech for Good
OCTOBER 26, 2009
2010 is going to be the year that the large national and international nonprofits launch iPhone Apps. Many of those Apps are already in development (@ Kiva4iPhone ), but at this early in the game hiring someone to develop an iPhone App for your nonprofit is expensive. Very expensive. Large companies and some nonprofits are spending as much as $50,000 to build and launch an a iPhone App.
Fundraising Coach
OCTOBER 20, 2009
Have you started your year-end fundraising letter yet? Fiscal people can do funny things to the way we measure time. In our organization, our year-end was September 26 this year. Many schools and colleges work on a July-June calendar. Others end their year in February for a March start. But for our donors, year-end will always be December 31. And statistically, people tend to be the most generous leading up to year end.
The Agitator
OCTOBER 25, 2009
Now that most of my fellow copywriters are focusing on year-end and holiday efforts, I want to share an unconventional but extraordinary appeal I received from an unusual source. Margaret Battistelli is the energetic and skilled Editor-in-Chief of Fundraising Success magazine and, probably like you, I hear from her a lot via emails announcing webinars, awards, special events and a variety of other activities of interest to our trade.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
OCTOBER 21, 2009
After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. 37% of nonprofits did not even bother to send a thank you email.
Selfish Giving
OCTOBER 5, 2009
Sent to the Boston Globe this morning. Dear Editors, The Sick of Pink article in yesterday’s Globe Magazine was unfair to socially responsible companies in general and to New Balance , an outstanding corporate citizen, in particular. The whole story reminded me of another. A winemaker who despite having some of the best casks of wine in his town would nonetheless sample each one until he found a poor vintage for himself.
Nonprofit Marketing Guide
OCTOBER 13, 2009
This Thursday I’m teaching a webinar called “ On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Better Shape.&# You can join us to get plenty of tips on how to makeover your own newsletter. Here are the details on participating — after you register, you’ll get directions on how to volunteer your newsletter for a makeover during the webinar.
Nonprofit Tech for Good
OCTOBER 29, 2009
If used correctly, #hashtags can be very useful to nonprofits on Twitter. Hashtags allow your organization to participate and inspire conversations (and in the process get new followers) and organize the Twitterverse around campaigns ( #climatechange ) and events ( #openwebawards ). The problem is that there so many hashtags floating around on Twitter, that’s it tough to keep track of which hashtags work best and reach the most individuals.
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Fundraising Coach
OCTOBER 27, 2009
I’ve been amazed at how afraid people can be of asking for money. Some even seem seem afraid of the very word “fundraising.&#. So I’ve found myself saying “Fundraising is not the ‘f’ word!&#. So, with the help of CafePress.com , I’ve created some t-shirts and tote bags, with that slogan on it. Even some Flip video cameras!
The Agitator
OCTOBER 7, 2009
That’s the advice from Kristin Ivie, writing in the invaluable blog, Social Citizens. Says Kristin: "I googled ‘how to start a nonprofit’ and got 44 million returns. You people have to stop." By "you people" she is referring in the first instance to her generation of Millennials, but her cautionary advice is relevant to anyone thinking of taking the founders leap!
Care2
OCTOBER 23, 2009
First there were rumblings that direct mail was dying. Then TechCrunch said Web2.0 was dying. Yea right! What medium is the next victim? Email, according to a recent article by the Wall Street Journal (WSJ). Email is not king anymore because Web 2.0 platforms like Twitter and Facebook are the new king in town, said the WSJ. Could email really be fading away?
Selfish Giving
OCTOBER 28, 2009
Halloween Town was great last weekend! Here’s a quick summary of the event “by the numbers.&# To compare them to last year’s results, click here. We’ll have the results on money in November when the rest of the pinup money comes in. @ashleyzolenski is also working on a social media wrap-up that I think you’ll find informative.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
OCTOBER 5, 2009
Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols , over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.). Bill gave a fascinating presentation about the start-up of Politico, emphasizing many of the qualities that have turned it into one of the most popular and influential sources of national political news in just a couple of
Nonprofit Tech for Good
OCTOBER 5, 2009
As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. The Web and how people use it is transforming quickly.
Get Fully Funded
OCTOBER 27, 2009
I love tips! They’re short, quick, and to-the-point. Here are some of my favorite fundraising tips. 1. Let donors choose when they hear from you. I call this “Donor Choice.&# You have to have the infrastructure in place to make sure you can do this, but it’s worth it. On a survey or a reply card, let donors tell you that they only want to get an appeal during the holidays or just twice a year or whatever choices you want to give them.
The Agitator
OCTOBER 5, 2009
Here’s a good NY Times article re the challenge of — and tools for — gettng other netizens to pass along your online content. For nonprofit fundraisers and cause advocates, there’s probably no breakthrough news here … we’ve all heard of viral marketing. Still, the piece is effective in presenting the challenge and its huge importance. "Sharing is sexy" says one blog urging its readers to spread its message.
Speaker: Tim Sarrantonio, Director of Corporate Brand
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Care2
OCTOBER 27, 2009
Did you know that there is an art to writing a good Request for Proposal (RFP)? A well written and informative RFP will generate thoughtful proposal responses to your specs and criteria and ultimately help guide you in choosing the right vendor for your nonprofit’s next project. A poorly written RFP on the other hand, which doesn’t provide basic information like Project Scope, Objectives, Target Audiences, Timelines, and Budget or asks the wrong questions can turn the RFP process int
Nonprofit Marketing Blog
OCTOBER 16, 2009
As a nonprofit marketing person, I often talk to nonprofit groups about their “audience,&# but it’s a bad word. An audience brings to mind a group of people quietly listening while you deliver a message. And in this day and age, there is no such thing as a passive group of people content to simply listen. Everyone from your funders to your donors to your volunteers to your constituents expects participation.
Fundraising Coach
OCTOBER 16, 2009
In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers. Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt: Social media is real. Social media is “social”—be prepared to dialogue. Social media is about people—completely fill out your profile and prepare to be personable.
Nonprofit Tech for Good
OCTOBER 1, 2009
Animoto is a service that allows you to create videos about your nonprofit using a selection of your organization’s best photos. Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your Blog, in your e-mail newsletters, and on social networking sites. An Animoto video created by the American Cancer Society is good example of how photos, music, and simple text can tell a story and convey a message of gratitude to
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Get Fully Funded
OCTOBER 9, 2009
I’m getting my thoughts together for a Grantwriting class I’m helping with tomorrow and I thought I’d share a few resources I’ve collected. Enjoy! Step By Step Fundraising’s list of grant resources [link]. Guidestar www.guidestar.org. Pamela Grow’s Grantwriting Blog www.pamelasgrantwritingblog.com. Don Griesmann’s Grant Opportunities A frequently updated list of grants [link].
The Agitator
OCTOBER 27, 2009
Cone, an agency known for its expertise in cause marketing, has released some findings from its 2009 study of how consumers interact with brands online. The Cone study looks in part at the role of social media in generating awareness and support for causes. Cone notes that 80% of respondents say that social media provide additional ways for them to support their causes.
Care2
OCTOBER 7, 2009
The New York Times says that a spot on Twitter’s “suggested users&# list guarantees 500,000 additional followers. CNET calls this the “New Socialism: a redistribution of attention, not of material wealth.&# Up until a few days there were less then a handful of nonprofits on Twitter’s “suggested users&# list. But things changed for the nonprofit world on Friday.
Nonprofit Marketing Blog
OCTOBER 26, 2009
The Chronicle of Philanthropy today said the nation’s biggest charities are forecasting a 9 percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s. In an interview with the radio program Marketplace, publisher Stacy Palmer said it’s affecting how nonprofits ask for money: One of the things most nonprofits are very aware of is that some people don’t have jobs and they can’t appeal to them, so they
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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