NonProfit PRO
MARCH 9, 2022
So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).
Nonprofit Marketing Guide
MARCH 1, 2022
Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Libni’s Bio: I began practicing journalism in a university newspaper Diálogo while studying for a bachelor’s degree in that discipline at the Universidad del Sagrado Corazón, in San Juan, Puerto Rico.
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Allison Fine
MARCH 18, 2022
Automation can free us up to focus on the parts of our jobs we find most meaningful.
Ann Green
MARCH 2, 2022
Donor retention is a perennial problem for nonprofit organizations. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year. You should be keeping track of your retention rate. If you’re losing donors, it could be because you’re either not communicating enough or communicating poorly.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Selfish Giving
MARCH 30, 2022
“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.” - Sir Issac Newton ?? I think David Hessekiel is on to something.??
Nonprofit Tech for Good
MARCH 25, 2022
Events are many people’s favorite thing about charity fundraising. They offer a chance to dress up, get together with others, and have a good time — while also raising money for a good cause. While many of these fundraising event staples are great, such as fancy galas and golf tournaments, circumstances aren’t always ideal for in-person gatherings.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MARCH 17, 2022
Are you ready to get serious about measuring your nonprofit marketing success? It’s a challenge, but one definitely worth taking on. We have lots of advice to get you started! Choosing Your Objectives. One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider.
Get Fully Funded
MARCH 21, 2022
Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. You’re probably asking for an amount that’s a stretch for you and it’s going to bring up all kinds of personal issues for you, especially if you have a negative mindset around money or wealthy people.
Ann Green
MARCH 9, 2022
Are you still sending all your donors the same appeal and thank you letters? In these letters, you never thank a donor for their past support or acknowledge they’re a monthly donor. If that’s not bad enough, many of these letters use vague and impersonal language and even worse, jargon. Since the pandemic started, some nonprofits have done better and have created more nuanced, personal communication.
Selfish Giving
MARCH 23, 2022
Three things ?????? this week. ?? Case study success story. A big shout-out to the gang at the National Park Foundation ?? who did a great job creating a wonderful landing page to showcase the case studies I wrote for them. I love all the images and social media posts they included. Nice work, team! Can I help write case studies for your partnership program?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
MARCH 4, 2022
With COVID restrictions putting the brakes on many of the past two years’ large gatherings, nonprofits are anxious to resume in-person events – and supporters are looking forward to attending. How can you capture this enthusiasm and turn it into support for your organization? Fundraising events are great opportunities to meet new friends, strengthen existing relationships, and serve a vital role in the revenue cycle of a nonprofit. .
NonProfit PRO
MARCH 16, 2022
The COVID-19 pandemic changed a lot about the world and how we approach virtually everything. Here are two things I learned during that time about connecting with new audiences and existing stakeholders that will have a lasting impact on me.
Nonprofit Marketing Guide
MARCH 10, 2022
We’ve been telling nonprofit communicators for a long time to visually map out their workflows. A visual map of the steps and processes of your work can really help others understand what it is you do and what it is you need them to do. It can also communicate norms for numbers of drafts, review times, deadlines, and other potential bottlenecks that could be making you silently scream every day slowing you down at work.
Fundraising Coach
MARCH 25, 2022
This article is contributed by Murad Bushnaq, Founder and CEO of Morweb. . Your nonprofit’s website and social media profiles are two important tenets of your online presence. For instance, social media enables you to connect with your supporters through regular posting and sharing. You might share photos from your last volunteer appreciation event or post a video of your executive director explaining your mission.
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Ann Green
MARCH 16, 2022
We’ve been through so much over the last two years – the pandemic, an economic downturn, supply chain issues, inflation, a racial reckoning, political turmoil, and climate disasters. Now we can add the war in Ukraine. . Your nonprofit organization has gone through a lot and is continuing to navigate this ever-changing world. It’s important to not give up and keep persevering.
Selfish Giving
MARCH 16, 2022
I came across the above graph when I was reading Big Duck's newsletter. You should really sign up for it. I always find something useful and interesting. While Big Duck uses the graph to illustrate how your nonprofit should think about its audience when it comes to communications (a smahht strategy, BTW), I also think it's applicable when your nonprofit is thinking about corporate partnerships too.
Get Fully Funded
MARCH 14, 2022
Building a non-profit website might be the most intimidating aspect of launching an organization. It’s the digital face of your organization and where many people interact with you for the first time. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. That means that what your website looks like and how easy it is to use can impact someone’s decision to give.
NonProfit PRO
MARCH 31, 2022
Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization. .
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MARCH 24, 2022
Need some ideas for your newsletter articles, social media updates, blog posts and more? Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 4/1: April Fool’s Day.
Nonprofit Tech for Good
MARCH 11, 2022
The fundraising pendulum is swinging back to “in person,” but that doesn’t mean you should ease up your online efforts, particularly peer-to-peer fundraising. Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. According to The State of Modern Philanthropy 2021 , “The median amount raised by events in which attendees raise money on behalf of an organization through peer-to-peer fundraising pages, typically is 4.5 times greate
Ann Green
MARCH 23, 2022
Casablanca is one of my favorite movies. I’ve seen it many, many times and I always discover something new in that wonderful script. This year it turns 80 and with a few exceptions, it’s still very relevant now. Over the past several years, the story of refugees fleeing Europe mirrored what was going on in other parts of the world. Now we have a new set of refugees and the storyline of the Germans invading France parallels what’s going on in Ukraine.
Selfish Giving
MARCH 9, 2022
I always assume that people aren't listening to me - it protects my fragile ego.?? But I know of at least one person who is: Katie Price , Senior Director of Philanthropy at Second Helpings in Indiana. Last month - on Valentine's Day no less ?? - Katie wrote to me: "After reading your email for several years, we were finally able to put together our own corporate e-newsletter.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
MARCH 28, 2022
You can’t plan out your nonprofit’s impact this year without projecting your fundraising revenue. The two are tied together. In fact, you must plan your programs first so you know what your fundraising goal is. If you try to just raise as much as you can then figure out how to spend it, that’s backwards. And it’s really hard to tell donors how their donation will make a difference, because the truth is that you don’t know.
NonProfit PRO
MARCH 21, 2022
There is not a limit to how many times you should tell a donor they are making a difference. You could do it every week. But then the question is how do you make the story different and unique?
Nonprofit Marketing Guide
MARCH 22, 2022
The quick answer to whether you should track your bounce rate: Maybe? Not helpful, I know, so let’s get into bounce rates a little more. My quest to figure this out started with a question asked in our community during month’s Community Spotlight which is on measuring your communications. At that point I realized I spend most of my time on email metrics as opposed to website metrics and decided to do a little digging into the bounce rate and why it’s so divisive.
The Storytelling Nonprofit
MARCH 29, 2022
The start of a new quarter is a great time to step back and do some strategic planning for your non-profit. I personally love planning in 90 day increments because they are easier to manage and predict. You can check out a video tutorial I have on creating your non-profit’s 90-day communications plan here. Today we’re going to plan your non-profit’s stories for the next 90 days.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Ann Green
MARCH 30, 2022
It’s spring here in the Northern Hemisphere, although depending on where you live, it may or may not feel like it. . A lot of people use this time of the year to do some spring cleaning. I know, groan. I envy the people who have taken on a bunch of cleaning and decluttering projects since the pandemic started. I’m not one of them. I know I should do more.
Selfish Giving
MARCH 2, 2022
We've gotten some great questions for our Cause Docs clinic ???? TODAY , March 2nd at Noon EST. ????? "What's the best strategy to build & manage corporate partnerships for a newer nonprofit?" ??????? "What's the best way for a nonprofit to report on partnership impact?" ???? "What is the biggest challenge right now in partnership collaboration and how can it be addressed?
Candid
MARCH 11, 2022
Since February 24, more than two million people have fled Ukraine. The UN Refugee Agency (UNHCR) head Filippo Grandi described this humanitarian disaster as “the fastest-moving refugee crisis we have seen in Europe since the end of the Second World War”. The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) estimates that some 18 million people will ultimately become affected, including 6.7 million that will be internally displaced and 12 million who will need humanitaria
NonProfit PRO
MARCH 16, 2022
The Great Resignation has hit the C-suite — maybe yours. This phenomenon had been slowly percolating for years. Millennials, Gen X and Gen Z put “happy” at the top of their priority lists even before the pandemic. And, let’s be frank, we made fun of them.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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