Nonprofit Marketing Guide
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay.
Ann Green
MAY 28, 2019
If you have a July 1 fiscal year start date, you’re most likely working on your budget for next year (at least you should be). Those of you who use the calendar year as your fiscal year will be working on yours later in the year. Whatever the case may be, putting together a budget can be a pain, especially if you’re a small nonprofit with limited resources.
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Selfish Giving
MAY 29, 2019
I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter. While I'm here, I'm moderating two panels at the conference, and you can learn from them whether you're in Chicago or not! 1. Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law. If you are not at the conference you can still get your legal questions answered and a copy of the 10 Commandments by filling out our legal partnership survey. 2.
Pam Moore
MAY 15, 2019
Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.
Nonprofit Tech for Good
MAY 23, 2019
Endurance events have always been a mainstay in the nonprofit fundraising world. They bring together communities, create unmatched energy, and tend to be big money makers and great at spreading awareness. So, whether you’re hosting a walk, run, or even a multi-day cycling event, there are things to take into consideration in order to get the most out of your event.
Fundraising Coach
MAY 21, 2019
During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
MAY 7, 2019
Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary. Unfortunately, when you do this, there’s a good chance your donors will lose interest. It’s hard enough to get them to look at your messages in the first place.
Selfish Giving
MAY 22, 2019
Just about every week I get a legal question about cause marketing. I'm not a lawyer - nor do I play one on TV - so I don't answer these questions. Instead, I call Karen Wu at Perlman & Perlman ! Karen is a lawyer who specializes in cause marketing and corporate partnership law. She's also an outstanding person who goes out of her way to be helpful to the corporate partnership community.
Pam Moore
MAY 12, 2019
Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.
Nonprofit Tech for Good
MAY 30, 2019
By Paul Lamb , Principal at Man On A Mission Consulting , has over 25 years of experience in business, nonprofit management, technology, and public policy. We’ve all heard about blockchain, or at least its most famous application – bitcoin. But what exactly is blockchain it and how is it relevant for nonprofits? Blockchain Simplified. At its core blockchain is a database technology.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
MAY 10, 2019
QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt. But now with caller ID and cellphones, people tend to know you've called.
Nonprofit Marketing Guide
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector.
Ann Green
MAY 14, 2019
Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle. It won’t be easy, but here are a few ways to make your messages stand out. What’s your intention?
Selfish Giving
MAY 8, 2019
I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short. First, I launched my latest survey last week on what you want to see more (or less) of from Selfish Giving in 2019. Early results are reporting that readers want monthly expert webinars. But is this true for you? What do you want in addition to my Wednesday newsletter?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Pam Moore
MAY 27, 2019
Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.
Nonprofit Tech for Good
MAY 8, 2019
By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. How often do you revisit your nonprofit website with an eye to better engagement?
Fundraising Coach
MAY 31, 2019
Leading and funding a nonprofit is surprisingly hard. You got into the work to do good. But others don't see it as quickly as you do. On top of that, nonprofit work can be isolating. As they rise, leaders find fewer and fewer people to confide. And fundraisers? Fundraisers tend to be the only people at their organization to think the way they do. And there never seems to be enough time to do all you have to do.
Nonprofit Marketing Guide
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit Hub
MAY 21, 2019
In today’s world, every company is expected to do some good with their profits. Thus, corporate philanthropy is on the rise. As younger generations become more socially aware, they expect their favorite brands to follow suit. In a 2016 poll , Millennials are more likely than Gen X’ers and Baby Boomers to say it matters if American businesses give back to society.
Mission Minded
MAY 17, 2019
You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded.
iMarketSmart
MAY 2, 2019
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.
Nonprofit Tech for Good
MAY 6, 2019
On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
MAY 8, 2019
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective way to make a fundraising ask ?
Nonprofit Marketing Guide
MAY 7, 2019
When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.
NonProfit Hub
MAY 9, 2019
Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a lot of promotions on Facebook, Instagram and Twitter don’t even register with users, others find a lot of success.
Mission Minded
MAY 22, 2019
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded.
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iMarketSmart
MAY 21, 2019
Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process. So, today, I’ll lay them out for you. But before we dive into that, it’s important to remember that most supporters will not be ready to make a gift right away.
Pam Moore
MAY 6, 2019
It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise? Influencer Marketing – Breaking Through the Noise.
Nonprofit Tech for Good
MAY 2, 2019
On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.
Nonprofit Marketing Guide
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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