Nonprofit Marketing Guide
AUGUST 18, 2020
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.
Ann Green
AUGUST 4, 2020
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. In fact, this is a good time to do some relationship building. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now.
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Selfish Giving
AUGUST 18, 2020
Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable. They include: 1. Direct Impact on Profits Studies show that businesses with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement ( Gallup ).
Nonprofit Tech for Good
AUGUST 13, 2020
Date: Tuesday, September 16, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Allison Fine
AUGUST 18, 2020
In this paper, we provide an overview of the current state of how AI is being integrated into online giving platforms and tools to enhance and expand philanthropic giving by all types of donors. We examine the current opportunities and challenges presented by AI in philanthropy. (click title to read more).
Fundraising Coach
AUGUST 14, 2020
For decades, we've known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers' job performance is measured by how many in-person meetings they have, in addition to how much money they raise.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
AUGUST 18, 2020
Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger. As a nonprofit professional, it can be difficult running a fundraising campaign, especially when there’s competition for funds among many organizations with similar missions.
Selfish Giving
AUGUST 12, 2020
Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.
Nonprofit Tech for Good
AUGUST 2, 2020
Date: Tuesday, September 29, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Jeff Vogel of DonorPerfect. Cost: Free. In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. Last year, 27 million adults participated in Giving Tuesday, and this year, so many more will be seeking ways to contribute to the good that has been getting us through this challenging year.
Mission Minded
AUGUST 21, 2020
Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 19, 2020
[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Check out these examples and download a free resource to create your own. Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help. No one will donate to a charity without trusting that their money will be put to good use.
Nonprofit Marketing Guide
AUGUST 26, 2020
No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Figure out where you are first, then look at the next level to find what you should be working on.
Ann Green
AUGUST 11, 2020
We’re already halfway through August. Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can’t raise money if you don’t ask. Yes, it will be harder, which is why you should start planning it now.
Selfish Giving
AUGUST 5, 2020
I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. We need to be telling our partners: now is not the time to be wishy-washy. As Lincoln said, "Put your feet in the right place, then stand firm." 2.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
AUGUST 24, 2020
This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.
Socailbrite
AUGUST 4, 2020
Whether your nonprofit’s mission is wildlife preservation or another worthy cause, take steps to keep supporters engaged and involved. (Photo by smarko/Pixabay). Post by Alma Causey. W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times.
Mission Minded
AUGUST 5, 2020
Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded.
Nonprofit Marketing Guide
AUGUST 17, 2020
Last week I talked about how our constant desire to better ourselves can become a bad thing when we tie our self-worth to that self-improvement. For more on how we can make sure we aren’t feeling too much like a failure, check out “The Power of Low-Stakes Productivity.” (This week’s Smarter Living newsletter feature). In that article, Leah Fessler encourages us to focus on our little wins every day as opposed to only feeling good when we complete a major task. …smal
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Ann Green
AUGUST 25, 2020
Times are tough now and there’s so much uncertainty. Everyone is feeling it. I’m sure your nonprofit organization has been dealing with many challenges over the last several months. Even though it’s hard, you need to keep going. If you haven’t been fundraising or have done very little of it, you’ll need to unless you have a good amount of reserve funding, which many organizations don’t.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 23, 2020
How to write a Strong Nonprofit Mission Statement [Template + Examples]. Do you want to learn how to Write a Strong Nonprofit Mission Statement? Check out our 10-step template and examples. Branding is key to nonprofits , but how do you ensure your communicate your brand messaging the right way? It’s easy to know what your Nonprofit’s goals are.
Nonprofit Tech for Good
AUGUST 21, 2020
By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. With the world caught in the throes of the global pandemic, many things are rapidly changing. Companies are reinventing themselves for a socially-distant world, but they’re not the only ones.
NonProfit Hub
AUGUST 6, 2020
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. . Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This group of “mature donors” accounts for 24% of all charitable giving.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
AUGUST 14, 2020
It’s often said that one should not judge a book solely by its cover. But hey, nobody said anything about emails! The fact is that people DO judge emails by their subject lines. According to a leading email management company, a ‘good’ open rate for marketing emails is between 15% to 25%. The click-through rates […].
Nonprofit Marketing Guide
AUGUST 3, 2020
Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.” She currently serves as the Executive Director of Donor Relations for University of Arkansas for Medical Sciences (UAMS), where she leads a multi-faceted team focused on providing individualized, inspiring and intentional
Pam Moore
AUGUST 26, 2020
SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone! A global crisis, pandemic or anything that puts our local and global communities into a state of fear, chaos is scary.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 23, 2020
5 Simple and Unique Fundraising Ideas We’re Sure You Haven’t Tried Yet. Do you want to raise funds for your organization? Starting a unique fundraiser doesn’t need to be difficult. Check out our simple and unique ideas. Whether you are a sports team looking to finance a trip, or an organization trying to gain access to additional funds, fundraising is important.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Nonprofit Tech for Good
AUGUST 30, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubt about it: A lot of time and effort goes into planning a golf event—any fundraising event for that matter. Golf is especially challenging in that it has a number of nuances that can complicate the planning process.
NonProfit Hub
AUGUST 14, 2020
For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ? large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. It’s here for the long haul, so we’ll walk you through how to get on board.
Mission Minded
AUGUST 26, 2020
Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one. The post 8 Questions to Ask Before You Change Your Name appeared first on Mission Minded.
Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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