Nonprofit Marketing Guide

JUNE 2, 2015

Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina. Guest Post by Drew Bernard, Founder and CEO of ActionSprout. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 billion monthly users’ News Feeds, including your supporters.

Nonprofits 269

Nonprofits Associations Values Marketing 269

Ann Green

JUNE 29, 2015

Are your appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful? If you think your donors understand you when you use jargon like this, think again. It’s easy enough to use these terms around the office. I think people use jargon because it’s an insider language, and it makes them feel like they’re “in the know” in their professional world.

Healthcare 230

Healthcare Food Communication Fundraising 230

Fundraising Coach

JUNE 4, 2015

"Why can’t you tell us where you spent the money and what your expenses were? You obviously have that information. Why can’t the public see it?". - NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Finance Management 111

Nonprofit Tech for Good

JUNE 14, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary.

Nonprofits 109

Nonprofits Children Culture Health 109

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

JUNE 30, 2015

What’s sexiest in your nonprofit these days? Who’s got the hot fundraising job? Email fundraising? Social media? Video? Mobile? Direct mail? Direct mail?! That’s so 20th century. But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing , the (not disinterested) US Postal Service is. Advertising mail accounts for 31% of USPS revenue.

Advertising 98

Advertising Universities Marketing Marketing 98

iMarketSmart

JUNE 5, 2015

So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote. Confucius once said, “Life is very simple. But we insist on making it complicated.” I love that quote. In a way, it helps explain why people overcomplicate fundraising. They just can’t help themselves! The simple truth is that it’s easy to succeed in major and planned gift marketing today.

Values 89

Values Marketing Marketing Fundraising 89

Ann Green

JUNE 8, 2015

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. But beware. Direct mail is still a viable way to communicate with your donors. Listen to your donors. Some donors prefer to hear from you by mail. How do you know? You ask them. The more you know about your donors, the more effective your communication will be.

Communication 221

Communication Activism Fundraising Fundraising 221

Fundraising Coach

JUNE 16, 2015

The new GivingUSA report is out. The estimates of last year's giving, the most recent on record, appear to be the best in the 60 years of tracking. As a sector, we are still impressed by low-growth. But 5% growth is better than no growth! According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 billion. Individual Giving increased 5.7% in current dollars to $258.51 billion.

Foundations 108

Foundations Fundraising Fundraising Nonprofits 108

Nonprofit Tech for Good

JUNE 20, 2015

Date: Thursday, November 19. Time: 1-2:30pm EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices.

Fundraising 94

Fundraising Fundraising Nonprofits Communication 94

The Agitator

JUNE 29, 2015

A sure sign that not much of anything worthwhile is being done in the area of donor relationships is the growing presence of lots of buzzwords surrounding this subject. In reality, my guess is that more folks have married Kardashians than there are organizations that have become seriously engaged in building true relationships with donors. The buzzwords and talk signal that ‘donor engagement’, ‘donor experience’, ‘donor loyalty’ are supposed to matter.

Retention 92

Retention 92

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Blog

JUNE 5, 2015

What are your fundraising pet peeves? Joe from the Fundraising Authority has three big ones. My pet peeve has more to do with word usage than fundraising: I have a co-worker who insists on calling monthly gifts “reoccurring” donations. I correct him from across the office, “It’s recurring!” One day he’ll say it right! Boost the reach of your Twitter posts by using hashtags.

Nonprofits 88

Nonprofits Fundraising Fundraising Communication 88

Nonprofit Marketing Guide

JUNE 30, 2015

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader. Quick read, skimmable. One column, clean design. 3 “musts” for better content marketing: Listen and understand your audience.

Marketing 245

Marketing Marketing Nonprofits Communication 245

Ann Green

JUNE 1, 2015

Have you thanked your donors recently? If you haven’t shown gratitude since your year-end appeal, you need to do something soon. And you need to be thanking your donors more often – at least once a month. It’s not too late to start creating an attitude of gratitude. Summer is coming (yea!) and this is a great time to connect with your donors and plan the thank you component of your year-end appeal.

Communication 220

Communication Fundraising Fundraising 220

Fundraising Coach

JUNE 12, 2015

Today I wore a t-shirt.to make a point! As a nonprofit leader, it's so easy to be "on" all the time. Especially if you live in a small town. I used to spend more time than I'd like to admit wondering if I should get back into "professional" clothes before I went to the store. But when you're "always on," you're boring. No one like 1-dimensional people.

Nonprofits 105

Nonprofits Nonprofit Leadership Leadership 105

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Management

EveryAction

JUNE 3, 2015

As it becomes a bigger part of the marketing lexicon , "going viral" has become everyone’s holy grail, but does that approach to nonprofit campaigns make sense for your organization?

Marketing 78

Marketing Marketing Nonprofits 78

The Agitator

JUNE 14, 2015

Let’s kick off the week with an innovative and energizing example of the power of ‘thank you’ to enhance both acquisition and retention. A virtual symphony combining the creative use of mobile and a first-rate understanding of the importance of donor experience. This magnificent example is reported in the UK’s Independent. If you donate blood in Sweden you’ll not only receive a text message thanking you when your blood is first taken, you’ll also receive a second thank you when your

Retention 91

Retention 91

Nonprofit Marketing Blog

JUNE 16, 2015

(Editor’s note: Today’s post comes from our friends at the National Council of Nonprofits. Jennifer Chandler , Vice President and Director of Network Support & Knowledge Sharing, offers insight on new legislation that will allow nonprofits to own their true costs.). How the Fundraising Game Has Changed Forever – and Four Steps Your Nonprofit Should Take to Benefit.

Nonprofit governance and management 87

Nonprofit governance and management Nonprofit Administration and Development Governance Fundraising 87

Nonprofit Marketing Guide

JUNE 10, 2015

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina. Guest Post by Billy Attar of Pipl. We marketers are always on the lookout for new tools to make our work easier.

Marketing 243

Marketing Marketing Nonprofits Activism 243

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

JUNE 22, 2015

At the end of last year, I recommended Five Ways to Improve Your Fundraising and Communications in 2015. Now that we’re almost halfway through the year, let’s revisit this list and see how you’re doing. I’ll also share ways you can continue on this path throughout the summer and into the fall. Tell stories. Are you telling your stories?

Communication 205

Communication Foundations Fundraising Fundraising 205

Fundraising Coach

JUNE 29, 2015

In his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. I love his concept of “ fundraiser fatigue ”! He says that we get tired of saying the same thing over and over so we just stop. And then blame the lack of donations on "donor fatigue.".

Universities 105

Universities Fundraising Fundraising Nonprofits 105

EveryAction

JUNE 5, 2015

Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

The Agitator

JUNE 23, 2015

Our recent post Stop it. Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level.

Production 88

Production Fundraising Fundraising 88

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

iMarketSmart

JUNE 19, 2015

In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” Problem is… the answers they allowed were not all that great. And the results really don’t tell us much. That’s why I think we might be asking donors the wrong questions. What can you possibly conclude from the chart above?

Values 78

Values Marketing Marketing Fundraising 78

Nonprofit Marketing Guide

JUNE 18, 2015

Photo credit: https://flic.kr/p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association.

Fundraising 242

Fundraising Fundraising Associations Communication 242

Ann Green

JUNE 15, 2015

In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail. Printing and mailing also takes more time, which is challenging, especially if you have a small staff. What can you do?

Recruitment 199

Recruitment Fundraising Fundraising Nonprofit Organizations 199

Nonprofit Marketing Blog

JUNE 10, 2015

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I got a second appeal email a few months later, I thought maybe my membership had lapsed.

Associations 78

Associations Communication Management Nonprofits 78

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

EveryAction

JUNE 17, 2015

Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign.

Nonprofits 78

Nonprofits 78

The Agitator

JUNE 10, 2015

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. Why? For the simple fact that mobile is becoming the dominant vehicle for digital interaction — from simple communication to entertainment to e-commerce … pulling mobile fundraising along in the wake. Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer̵

Fundraising 88

Fundraising Fundraising Retention Marketing 88

Mission Minded

JUNE 5, 2015

Conferences, expos, exhibitions, summits, forums, and galas. They exist for every single industry you can think of. And isn’t that a great thing? There’s something wonderful about a group of people coming together from across the city, region, state, country, or globe to discuss or support a common issue. It’s inspiring to see professionals wanting […].

Communication 76

Communication Nonprofits Fundraising Fundraising 76

Nonprofit Marketing Guide

JUNE 23, 2015

We’ll be kicking off the fourth edition of the #NPCommPix photo-a-day challenge for nonprofit communications pros on July 1, and I hope you’ll join in the fun. Dawn Crawford at BC/DC Ideas and I host the challenge, but we are very excited to welcome our first guest co-host, the Young Nonprofit Professionals Network this time! All you have to do is take a look at the daily prompt, and post a photo to Instagram or Twitter related to that prompt with the hashtag #npcommpix.

Communication 217

Communication Nonprofits 217

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance