Ann Green
OCTOBER 10, 2014
'Annual reports get a bad rap, and sometimes deservedly so. They’re often these massive, boring booklets filled with mind-numbing text and statistics. It doesn’t have to be this way. Remember, your annual report is for your donors. As you put together your report, think of what your donors will want to read. It’s possible to create an annual report that will dazzle your donors and not put them to sleep.
Nonprofit Marketing Guide
OCTOBER 8, 2014
'At a recent workshop with more than 200 nonprofit board and staff members, we did an exercise where board members shared what they secretly wanted staff to know on yellow notes, and staff shared what they wanted board members to know on pink notes. Today and tomorrow, I’ll share the most popular messages with you, starting today with what board members wish they could say to staff.
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Nonprofit Tech for Good
OCTOBER 27, 2014
'According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study , two out of five U.S. consumers started their holiday shopping in October. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. All told, online shoppers expect to spend an average of $931.75.
EveryAction
OCTOBER 16, 2014
'A frequent assumption is that social media runs itself, but the “build it and they will come” model won’t yield the engagement or impact that you’re looking for. It’s important to approach social media with a multifaceted strategy for spreading your message and getting the attention of your audience.
Speaker: Amanda Adams, Fractional CFO, CPA
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Fundraising Coach
OCTOBER 7, 2014
'Lately, I''ve been getting a lot of questions about my "view" of the ALS Ice Bucket Challenge. When I saw it happening, I watched with professional curiosity. I love seeing a nonprofit hit a fundraising campaign out of the park! You''d think that as a guy lost his mom less than a year ago due to ALS, I''d have a more emotional connection. But I didn''t.
The Agitator
OCTOBER 21, 2014
'EDITORS’ NOTE: On September 4th The Agitator sounded the alarm , questioning whether fundraising efforts were rising to the level required for the impending Ebola disaster. Our conclusion, in the post Fundraisers and Ebola , was “NO!” We urged our sector shed it’s complacency. Many Agitator readers agreed. Seven weeks later, on Monday, October 20th, the New York Times , in a piece by Stephanie Strom titled “Donations for Ebola Relief Are Slow to Gain Speed” reported that, with the exception of
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
OCTOBER 6, 2014
'Genna Kasun. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Genna Kasun is a marketing and advancement writer whose work varies from writing and supervising social media and enrollment content to grant writing, case statement work and institutional proposal writing.
Nonprofit Tech for Good
OCTOBER 19, 2014
'With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking. but to stand out from the other 50 million pages regularly active and all vying for likes, comments, and shares, you must excel at Facebook in or
EveryAction
OCTOBER 31, 2014
'You have just a few hours before your end-of-the-day office costume contest and evening Halloween festivities, but have no idea what to be. Well, we have your back. For the ultimate procrastinator, we''ve got 6 nonprofit costume ideas that you can do with (almost) no planning at all.
Fundraising Coach
OCTOBER 15, 2014
'Being a nonprofit board member can be an exciting adventure. You''re part of something bigger than yourself, doing incredible work. But the joy tends to evaporate when you''re asked to talk about your nonprofit to your friends. My coaching clients often ask me questions like: "What do I say?" "Why would they care?" "What if I say the wrong thing?".
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
OCTOBER 14, 2014
'Over and over Tom and I receive emails and comments claiming there just isn’t enough time or staff resources required to make some of the basic changes we suggest, or engage in much innovation. Yet, anyone who’s spent time with most nonprofits knows that’s simply an excuse without much truth to it. Tom’s post yesterday , applauding the commitment of Ann Kensek and The Counseling Service of Addison County-Vermont , made that abundantly clear.
Ann Green
OCTOBER 3, 2014
'Have you ever received an appeal letter from an organization you’ve donated to for years and they make no mention of your previous donations? Or maybe you get a letter that thanks you for your past support and you’ve never donated to this organization. Grrrr. This is why is you need to know your audience and personalize your letters as much as possible.
Nonprofit Marketing Guide
OCTOBER 29, 2014
'Alexandra Ale Bezdikian. TechSoup’s annual Storymakers contest had some great entries this year. Watch the winners and see what you can learn from them. ~Kivi. Guest Post by Alexandra (Ale) Bezdikian of TechSoup. The world is changing. The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave.
Nonprofit Marketing Blog
OCTOBER 8, 2014
'#GivingTuesday – what for many will be the launch of the December giving season – is now just 7 weeks away. Gulp. Your year-end campaigns are just about ready to go, but making the most of December is probably in the back of your mind all the time. Perhaps you’re asking yourself if there is anything else you can put into motion today that can move the needle at year end.
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EveryAction
OCTOBER 23, 2014
'Believe it or not, it''s already time to start planning for the wealth of marketing, education, and networking opportunities for nonprofits in 2015.
Fundraising Coach
OCTOBER 28, 2014
'I''m a huge fan of Andrea Kihlstedt. She''s a true expert in fundraising - one that makes you feel smarter just by being around her. She''s the author of multiple books and the creator of the "asking styles" way of helping people ask in coordination with their hard wiring, not against them. She''s also done the best teaching I''ve found on exactly what to say during the major gift solicitation.
The Agitator
OCTOBER 5, 2014
'When producers of TV talk and cable news shows score an extraordinary guest appearance, it’s called a ‘get ‘ Well, last Friday Tony Martignetti’s Nonprofit Radio scored fundraising media’s equivalent of a huge ‘get’ — an interview with Barbara Newhouse, the CEO of the ALS Association , better known to most as ‘The Ice Bucket Challenge’ people.
Ann Green
OCTOBER 17, 2014
'Most of you are about ready to launch your year-end appeal. We have many ways to reach out to our donors – by mail, email, social media, phone calls. But your fundraising campaign will be more effective if you use a combination of these. Some donors may respond to your direct mail piece, but donate online. Others will see your email message, but prefer to send a check.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
OCTOBER 2, 2014
'You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day.
Nonprofit Tech for Good
OCTOBER 26, 2014
'Date: Wednesday, December 3. Time: 1-2:30pm EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices.
EveryAction
OCTOBER 21, 2014
'I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy.
Fundraising Coach
OCTOBER 18, 2014
'I''m shocked at how people looking for solid fundraising tactics, simply blow off storytelling. It''s as though there is some cosmic organizational chart in the sky that has storytelling is on one side (the "marketing" side) and fundraising is on the other. Divorcing storytelling from fundraising will reduce your fundraising success! Even communicating research needs stories.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
iMarketSmart
OCTOBER 16, 2014
'You are not a fund raiser. You are , instead, an engagement facilitator. And, the purpose of your engagements with donors is to discover why they give; what would inspire and motivate them to give; and, how you can help them to give. Let’s face it, people give for a variety of reasons. But they rarely think deeply about them. And why should they?
The Agitator
OCTOBER 19, 2014
'The Chronicle of Philanthropy just announced that giving is up 10.8% at America’s top 400 charities. Rah, Rah, Rah! However, elsewhere in the universe, if you’re a small nonprofit in your local community or region trying to raise funds for, say, homeless shelters or a health services charity or an arts group, might this be your worst nightmare … ?
Nonprofit Marketing Guide
OCTOBER 14, 2014
'Marta Lindsey. We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies.
Getting Attention
OCTOBER 22, 2014
'She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. And I’m glad I did. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking. Here were all these kids crowded round the dripping doorway to march in for another day of challenge, learning and growth.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Marketing Blog
OCTOBER 14, 2014
'The countdown is on. In exactly 7 weeks, or 49 days, #GivingTuesday will be here! For many organizations, #GivingTuesday will launch the giving season, fueling energy and excitement that will carry through to year-end. We’ve written a series of posts to help you make the most of #GivingTuesday. Today, we’re focused on one of the most important year-end strategies for any organization: creating a compelling online presence and outreach campaign to inspire support. 11 to-do’s for #GivingTuesday a
Fundraising Coach
OCTOBER 7, 2014
'A few weeks ago, The Nonprofit Academy joined the Fundraising Coach. With over 50 webinars, templates, and tools in the NPA Online Vault, it''s already a great resource for affordable, efficient, and effective nonprofit trainings. But members typically get one new online training and one coaching call with me each month too. October is special for Nonprofit Academy members!
iMarketSmart
OCTOBER 20, 2014
'You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call. Then you make the call and what happens? Usually nothing.
The Agitator
OCTOBER 7, 2014
'This is an alert for those rare and very adept boards, CEOs and fundraisers who seriously plan beyond the next 36 months. You’re in BIG TROUBLE. Why? Student loans. The smoke alarm hasn’t yet gone off. And it probably won’t for some time. But for those fundraisers who genuinely care about the long-term future, as opposed to those hopping to their next job, there’s a BIG problem coming.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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