Nonprofit Marketing Guide

AUGUST 21, 2014

'It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge ? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their friends?

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Universities Philanthropy Culture Associations 276

Ann Green

AUGUST 26, 2014

'Photo by Robert Couse-Baker. When was the last time you took a good, hard look at your website? As summer winds down, and we start getting ready for year-end fundraising, you want to make sure your website is up-to-date, easy to read and navigate,welcoming, and audience-centered. How does your website fare? Use the checklist below to find out. Home page.

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Fundraising Fundraising Communication Marketing 207

Nonprofit Tech for Good

AUGUST 24, 2014

'In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. “Donate Now” buttons were laun

Fundraising 111

Fundraising Fundraising Nonprofits Advertising 111

The Agitator

AUGUST 10, 2014

'Editors Note: This is the first of a three-part series on how some politicians and their special interest supporters are attempting to intimidate, discredit and destroy nonprofits that oppose them through the misuse of fundraising regulations. Saturday the 9 th marked the 40 th anniversary of President Nixons resignation for abuse of power and process.

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Nonprofit Management Management Fundraising Fundraising 109

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

AUGUST 25, 2014

'Every week, I send a fundraising coaching email to nonprofit CEOs and Executive Directors. These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. I rarely share these Fundraising Kicks with anyone but them. But this week there will be hundreds, possibly thousands, of board conversations about their nonprofit can copy the uber-successful ALS ice bucket challenge.

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Associations Fundraising Fundraising Foundations 109

Nonprofit Marketing Blog

AUGUST 15, 2014

'Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge. The “Ice Bucket Challenge” has taken the world by storm, prompting people across the nation to take note of, promote, and donate in support of research and assistance for those diagnosed with amyotrophic lateral sclerosis (also known as Lou Gehrig’s disease).

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Associations Marketing Marketing Fundraising 88

Ann Green

AUGUST 19, 2014

' . Nonprofit organizations need to find ways to thank donors all year round. One special way to show appreciation is to hold an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite your email subscribers and your social media followers, too?

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Food Communication Nonprofit Organizations Nonprofit Organizations 183

iMarketSmart

AUGUST 25, 2014

'If you have 18 minutes to spare, I implore you to spend it watching this speech. In just 18 minutes Simon Sinek will help you understand that it’s not what your organization does but, rather, why you do it that is important for success. He’ll show you how Steve Jobs used this approach. And, if you take the message to heart, you’ll be inspired to refocus your mission on what’s really important.

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Fundraising Fundraising 83

The Agitator

AUGUST 18, 2014

'As of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million from existing donors, plus 307,598 new donors for The ALS Association. The campaign designed to build awareness and support research for Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s Disease, goes like this: People make a video of themselves or a friend dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do

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Retention Associations Fundraising Fundraising 108

Fundraising Coach

AUGUST 26, 2014

'In teaching nonprofit social media , I call LinkedIn the "little engine that could.". Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my non-scientific experience, it is the preferred social media platform of many executives. They tell me where the other platforms seem a free-for-all of personal information, they like LinkedIn''s focus on work.

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Leadership Fundraising Fundraising Management 108

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Blog

AUGUST 5, 2014

'Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful plan. At Network for Good, we’ve always been big fans of Spitfire Strategies’ original Just Enough Planning Guide as a primer for doing just that, and have featured the Spitfire team in our Nonprofit 911 webinar series.

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Public and Nonprofit Management Activism Management Nonprofits 85

Nonprofit Marketing Guide

AUGUST 19, 2014

'This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink.

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Leadership Communication Marketing Marketing 218

Ann Green

AUGUST 11, 2014

'Remember show and tell back when you were in elementary school? You would bring in something special, such as a shell from a recent vacation, and share it with the class. Nonprofit organizations have their own version of show and tell when they share accomplishments and stories. You need these for your year-end appeal and annual report, so why not spend some time collecting them now.

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Agriculture Food Culture Communication 174

Getting Attention

AUGUST 13, 2014

'Guest blogger, Dennis Fischman left a senior management position at a nonprofit organization to found Communicate! Consulting. We love talking with friends. We hate going to meetings. Why? Too often at meetings and conferences, were listening to people we dont know, talking about an agenda that doesnt matter to us. With friends, we can share not only thoughts and plans, but hopes and dreamsthe things that make us get out of bed in the morningthe things that make us human.

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Production Communication Management Nonprofit Organizations 82

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Management

The Agitator

AUGUST 11, 2014

'Editors Note: This is the second of a three-part series on how some politicians and their special interest supporters are attempting to intimidate, discredit and destroy nonprofits that oppose them through the misuse of fundraising regulations. Here’s part one: BEWARE: Oklahoma’s Mini-Nixon. A sinister move is now underway by Oklahomas attorney general and his special interest allies to use the states fundraising regulations in an effort to intimidate or silence the Human

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Nonprofit Management Management Fundraising Fundraising 107

Fundraising Coach

AUGUST 6, 2014

'As a nonprofit board member, it can be challenging to know how to best help your nonprofit. After all, they are the experts. They know their sector far better than you ever will. So how can you help them? 1 simple thing you can do today to help your nonprofit get new donors. Here is one simple thing you can do today. Right now. Go to https://www.facebook.com/events/upcoming.

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Nonprofits Foundations Fundraising Fundraising 97

Mission Minded

AUGUST 5, 2014

'At Mission Minded we counsel our clients to think of branding as everybody’s job. It’s not only the responsibility of the executive director, or the marketing committee of the board, or the marketing director, (if they’re lucky enough to have one). Once you’ve set the strategy for your brand, everyone who works and volunteers for […].

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Marketing Marketing 79

Nonprofit Marketing Guide

AUGUST 26, 2014

'Laurel Dykema. Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi. Guest Post by Laurel Dykema of Mission India. Confession: I had a lot of bad habits when I started in nonprofit writing.

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Nonprofits Communication Marketing Marketing 201

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Tech for Good

AUGUST 17, 2014

'Thanks to a partnership with Salsa Labs , Heather Mansfield of Nonprofit Tech for Good was able to report live from the FUSE Conference on August 6-7 in Annandale, VA. Over 250 nonprofits were in attendance represented by staff mostly from the Millennial Generation who actively contributed to the conference hashtag: #FUSEcon2014. Heather also presented two general sessions during which she invited attendees to share via Instagram the most useful piece of advice they gained from attending the

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Healthcare Nonprofits Activism Marketing 79

Getting Attention

AUGUST 20, 2014

'Andy Robinson provides training and consulting for nonprofits in fundraising, board development, marketing, earned income, planning, leadership development, and facilitation. Along with training people to raise money, Andrea Kihlstedt writes, speaks and coaches about campaign campaign fundraising. Do you dream of a board composed of wealthy people with wealthy friends, people who are fearless about asking those friends for big gifts?

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Leadership Marketing Marketing Communication 77

The Agitator

AUGUST 12, 2014

'Editors Note: This is the last of a three-part series on how some politicians and their special interest supporters, through the use of fundraising regulations, are attempting to intimidate and discredit nonprofits that oppose them. Part One — Beware: Oklahomas Mini-Nixon Part Two — Anatomy of a Smear Campaign A key player in the drive by the Oklahoma Attorney General Scott Pruitt, the Oklahoma Farm Bureau and the factory farm/agribusiness conglomerates to silence the Humane

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Nonprofit Management Management Fundraising Fundraising 105

Fundraising Coach

AUGUST 4, 2014

'The Nonprofit Academy Members’ August Webinar. Don’t Wing It! – Major Gift Mistakes Even Smart Fundraisers Make. August 14, 1pm ET (noon CT / 11am MT / 10am PT). In this webinar, Kathie Kramer Ryan will share the critical mistakes often made by even the most seasoned development professionals when working with major donors – and how you can avoid these costly errors!

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Fundraising Fundraising Nonprofits 87

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Mission Minded

AUGUST 19, 2014

'Here’s why brand should matter to you: your organization’s brand offers your target audiences a shortcut for: (1) understanding who you are and what value they might derive from engaging with you, and then (2) acting accordingly. Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what […].

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Values 78

Nonprofit Marketing Guide

AUGUST 6, 2014

'Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi. Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association. On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity.

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Public and Nonprofit Management Associations Marketing Marketing 199

Care2

AUGUST 25, 2014

'Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions , a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer.

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Advertising Nonprofits Education Education 78

Getting Attention

AUGUST 26, 2014

'Please post your open nonprofit marketing positions here. Communications and Digital Engagement , Rita Allen Foundation (Princeton, NJ). Communications and Marketing Manager , Catalina Island Conservancy (Long Beach, CA). Communications Coordinator , Ford Foundation (New York, NY). Communications Director , Alliance for Regenerative Medicine (Remote).

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Marketing Marketing Environmental Children 74

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

AUGUST 31, 2014

'Last month the ALS Association won fundraising’s equivalent of the Mega Million Power Ball Lottery — picking up 3 million donors and $100+ million in August alone from the “Ice Bucket Challenge”. Then on Friday they blew it. Up until then our tireless Agitator editors were happily and busily white boarding the steps that fortunate organization might take to ensure the best retention possible from this massive burst of flash philanthropy.

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Retention Philanthropy Associations Nonprofit Management 105

Fundraising Coach

AUGUST 12, 2014

'As a fundraising coach, one of the most common questions I get is about how to get new donors for a nonprofit. The question was well summed up in this question from an Ask Without Fear! email newsletter subscriber: "How do I acquire new donors? I find that people keep saying donor acquisition is given way more attention than retention. I find retention articles are a dime a dozen but it is difficult to find quality articles on acquisition.".

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Nonprofit Marketing Blog

AUGUST 8, 2014

'When I asked nonprofit experts in a range of fields, from fundraising to programs, to share their summer reading lists, I had no idea what to expect. I was thrilled to hear so many passionate stories about books that have made (or are likely to make) a huge difference in these folks lives. Im sure that youre reading all the timeblogs, Facebook, e-newslettersbut my colleagues told me that, for them, reading a book is something different.

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Fundraising Fundraising Public and Nonprofit Management Psychology 68

Nonprofit Marketing Guide

AUGUST 13, 2014

'Sarah Lougheed-Gill is the director of admissions & communications at Walden School , aprogressive independent school for grades pre-kindergarten – sixthin Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her schoolmade to their email newsletter as well asthe feedback she got from the parents at her school.

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Nonprofits Communication 197

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance