Nonprofit Tech for Good
MARCH 3, 2014
'Date: Thursday, March 20. Time: 1pm-2:30 EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices.
Fundraising Coach
MARCH 11, 2014
'One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution. Before we get started, a word of warning: the goal of research isn''t to snoop. We''re only going to look at publicly available information, but it can still feel intrusive.
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The Agitator
MARCH 10, 2014
'Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. As you’ll see from the infographic below (click here to enlarge) , based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving grew by 4.9% in 2013 while online giving jumped 13.5%.
Nonprofit Marketing Blog
MARCH 4, 2014
'According to the Association of Fundraising Professionals’ Fundraising Effectiveness Survey Report , 105% of donors gained by nonprofits were offset by lapsed donors. Let that sink in for a minute: for every 100 new donors that came through the door, 105 walked out. Not exactly the growth most nonprofits are looking for. One of the best ways to improve your donor churn rate is to improve your donor communications.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Getting Attention
MARCH 13, 2014
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. Barely a year ago, one of my co-workers, Lisa Houck, and I were happy to spend a day together at a Nancy Schwartz training called “How to Tell Five-Star Stories.
Mission Minded
MARCH 19, 2014
'Has your board ever made the helpful suggestion that you should be getting large gifts for your nonprofit from the millionaires of Silicon Valley? We recently discussed the subject of how to effectively court the internet elite with some Bay Area nonprofit executives keen to zero in on this topic. The centerpiece of the discussion […].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
MARCH 5, 2014
'A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters. As a Google+ user--whether personal profile or organization page--when you share with the people in your circles, it''s a broadcast.
The Agitator
MARCH 31, 2014
'In a move aimed at demonstrating The Agitator’s commitment to relationship building and better serving our readers, our Executive Management Board today announced the launch of a worldwide dating and match-making service designed exclusively for fundraisers. The Board announcement read in part: “Too many fundraisers have no love life. Too often we’ve seen that look of lonely desperation on their faces in the corridors of fundraising conferences.
Nonprofit Marketing Blog
MARCH 7, 2014
'The Millennial generation—those 80 million folks born roughly between 1979-99—may not be your organization’s largest contributors today, but these “digital natives” are poised to receive the largest transfer of wealth from their Baby Boomer and Greatest Generation parents and grandparents. Nearly $41 trillion is expected to flow from one generation to the next in the decades to come.
iMarketSmart
MARCH 8, 2014
'My mission is simple: I want to exponentially increase the revenues that nonprofits secure while dramatically reducing the cost of obtaining those revenues. Increase revenues. Drive down costs. How? With “engagement fundraising”— a phrase I coined about a year ago. What the heck is engagement fundraising? First, engagement is the act of engaging or the state of being engaged.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Getting Attention
MARCH 6, 2014
'Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it. Connecting with your audience is harder than ever. And that means more of your org’s messages than ever before are ignored or deleted. So how do we cut through the noise? And how do we motivate donors to donate and supporters to take action?
Nonprofit Tech for Good
MARCH 25, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving.
Fundraising Coach
MARCH 25, 2014
'Sometimes, we get so used to using something, we don''t realize we''re using it the wrong way. Here are three tools that nonprofits use all the time. And many use the wrong way. Common uses and a better way. Donor Database. Common use: Recording gifts and keeping addresses. If this is all you''re using your donor database for, you''re using it wrong.
The Agitator
MARCH 20, 2014
'The 2014 DoGooder Video Awards have just been announced. For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos. Each of the winning videos can be viewed here. Here are the winners: Best of Nonprofit Video Award: “Right By You” by Partners for Mental Health.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
MARCH 5, 2014
'We strongly believe that great branding takes time—both time to clarify and develop a clear brand positioning, as well as the time to build recognition for your brand. Yet, we also understand the realities of working in a nonprofit environment. You’re pressed for time, for staff resources, and for money. With so many competing priorities, […].
Nonprofit Marketing Blog
MARCH 17, 2014
'To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online. Since 2010, Network for Good has published the Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving.
Getting Attention
MARCH 27, 2014
'Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. She’s a 24/7 newshound and loves to match the right story with the right journalist. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. And many are taken aback when my response to that question is often a polite version of, “I can name drop until I am blue in the face, but that doesn’t mean that I can
Nonprofit Tech for Good
MARCH 9, 2014
'Excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as #HealthTalk or #PovertyChat , nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Fundraising Coach
MARCH 22, 2014
'One of the joys of my work is getting to speak at conferences and inspire boards. Since, I''m often asked "When are you coming to my area?", I thought I''d share my upcoming speaking gigs. March 9-11: Closing Plenary at the New England Association for Healthcare Philanthropy''s Annual Conference, Portsmouth, NH. This just happened, but here I was privileged to do the closing keynote for the conference.
The Agitator
MARCH 23, 2014
'There’s no way fundraisers can achieve a brighter future by repeating the same tactics, recycling the same thinking again and again. Tactics and thinking that clearly no longer work the way they did a generation ago. You know the signs: falling acquisition rates, lousy retention, diminishing donor value and commitment. Different times require different thoughts, different theories and different practices.
iMarketSmart
MARCH 19, 2014
'There’s brilliance across the pond! Recently on my LinkedIn Group (Smart Planned Giving Marketers) , Sharon Wangman outlined a plan for stewarding Legacy Society members. Sharon said, “If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in.
Nonprofit Marketing Blog
MARCH 12, 2014
'It’s event season! If you’re in the midst of hosting an event this spring, or are thinking of planning one for later this year, we’ve just released an updated edition of our fundraising events guide. From goal setting to following up with your attendees, we have you covered with 7 key steps to hosting a fabulous (and financially successful) event.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
MARCH 17, 2014
'Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities. Associate for Online Content & Media & Public Relations Specialist , Unitarian Universalist Service Committee (Cambridge, MA). Associate Web Producer , Blackbaud (Austin, TX). Communications Coordinator , DC Amalgamated Transit Union Local 689 (Forestville, MD).
Nonprofit Tech for Good
MARCH 17, 2014
'Thanks to a partnership with the Public Interest Registry , Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference ( #14NTC ) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands.
NonProfit Hub
MARCH 17, 2014
'People like to talk. Give them something to talk about. One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion.
The Agitator
MARCH 5, 2014
'This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% for the calendar year, and 4.3% for the next 12 months through January,2015. The Atlas tracks giving across all charitable sectors including higher education and religion. It then uses a series of econometric and propriety models to arrive at its forecast.
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Care2
MARCH 11, 2014
'Every year I look forward to one very special conference - the NTC conference organized by the awesome NTEN team. This years 14NTC conference is packed with incredible parties ( including an 80s dance party that I''m co-hosting with Salsa), and the Care2 Impact Prize that recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising or both.
Fundraising Coach
MARCH 12, 2014
'I''m thrilled to be speaking at FundRaising Success Magazine''s ENGAGE Conference on April 10 in Philadelphia. They''ve let me extend an exclusive offer of $75 off the registration to readers of my blog. Just use this code in the registration: MARCP75. Note: This MARCP75 code is only for people who work at nonprofits. One thing I love about ENGAGE is the high percentage of nonprofit staff that come.
Getting Attention
MARCH 31, 2014
'Please post your open nonprofit marketing positions here. Communications Assistant – Data Visualization , Climate Policy Initiative (San Francisco, CA). Communications Coordinator , Kids Help Phone (Toronto, Canada). Communications Director , The New Organizing Institute (Washington DC). Communications Manager – Affiliate Partnerships, National Wildlife Federation.
Nonprofit Tech for Good
MARCH 2, 2014
'Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good provides step-by-step how-tos and best practices for: Writing and implementing a fundraising and content strategy.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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