March, 2014

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Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

'One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution. Before we get started, a word of warning: the goal of research isn''t to snoop. We''re only going to look at publicly available information, but it can still feel intrusive.

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Mobile for Good: A Free How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

'Date: Thursday, March 20. Time: 1pm-2:30 EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices.

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Biggest Jump In Giving Since Great Recession

The Agitator

'Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. As you’ll see from the infographic below (click here to enlarge) , based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving grew by 4.9% in 2013 while online giving jumped 13.5%.

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Top 6 donor communication mistakes to avoid

Nonprofit Marketing Blog

'According to the Association of Fundraising Professionals’ Fundraising Effectiveness Survey Report , 105% of donors gained by nonprofits were offset by lapsed donors. Let that sink in for a minute: for every 100 new donors that came through the door, 105 walked out. Not exactly the growth most nonprofits are looking for. One of the best ways to improve your donor churn rate is to improve your donor communications.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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5-Star Storytelling Success Story

Getting Attention

'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. Barely a year ago, one of my co-workers, Lisa Houck, and I were happy to spend a day together at a Nancy Schwartz training called “How to Tell Five-Star Stories.

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Turn Tech Leaders Into Top Donors: How to Court the Internet Elite

Mission Minded

'Has your board ever made the helpful suggestion that you should be getting large gifts for your nonprofit from the millionaires of Silicon Valley? We recently discussed the subject of how to effectively court the internet elite with some Bay Area nonprofit executives keen to zero in on this topic. The centerpiece of the discussion […].

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7 Unique Fundraising Tools for Nonprofits

Nonprofit Tech for Good

'In Mobile for Good: A How-To Fundraising Guide for Nonprofits , a 40-hour work for a new media manager is outlined with five hours allotted weekly to experimenting with new online and mobile fundraising tools. The seven listed below are just the tip of the iceberg – and most of them are still in beta. Having just celebrated the 25th Anniversary of the World Wide Web , the nonprofit sector now has a wide array of amazing new fundraising tools at our fingertips that we couldn’t have imagine

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Agitator Announces Dating Service For Fundraisers

The Agitator

'In a move aimed at demonstrating The Agitator’s commitment to relationship building and better serving our readers, our Executive Management Board today announced the launch of a worldwide dating and match-making service designed exclusively for fundraisers. The Board announcement read in part: “Too many fundraisers have no love life. Too often we’ve seen that look of lonely desperation on their faces in the corridors of fundraising conferences.

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Introducing “ENGAGEMENT FUNDRAISING”— the future of marketing for nonprofits.

iMarketSmart

'My mission is simple: I want to exponentially increase the revenues that nonprofits secure while dramatically reducing the cost of obtaining those revenues. Increase revenues. Drive down costs. How? With “engagement fundraising”— a phrase I coined about a year ago. What the heck is engagement fundraising? First, engagement is the act of engaging or the state of being engaged.

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Connect as Powerfully as Lupita Nyongo’o: Messages Matter @ Oscars & Nonprofits

Getting Attention

'Take 3 minutes to listen to this incredible speech. Relevance rules at the Oscars too. That was reinforced big time in this fantastically-moving acceptance speech by Lupita Nyongo’o (Best Supporting Actress for 12 Years a Slave ) AND in the massive media coverage of her speech from the moment it started. Journalists, bloggers and others were clearly as moved as I was by this motivating and memorable 3-minute speech.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The 6 Most Important Steps for Nonprofit Branding

Mission Minded

'We strongly believe that great branding takes time—both time to clarify and develop a clear brand positioning, as well as the time to build recognition for your brand. Yet, we also understand the realities of working in a nonprofit environment. You’re pressed for time, for staff resources, and for money. With so many competing priorities, […].

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Are you using that all wrong?

Fundraising Coach

'Sometimes, we get so used to using something, we don''t realize we''re using it the wrong way. Here are three tools that nonprofits use all the time. And many use the wrong way. Common uses and a better way. Donor Database. Common use: Recording gifts and keeping addresses. If this is all you''re using your donor database for, you''re using it wrong.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving.

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Nonprofit Video Awards Announced

The Agitator

'The 2014 DoGooder Video Awards have just been announced. For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos. Each of the winning videos can be viewed here. Here are the winners: Best of Nonprofit Video Award: “Right By You” by Partners for Mental Health.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Just Released: The Digital Giving Index

Nonprofit Marketing Blog

'To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online. Since 2010, Network for Good has published the Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving.

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Empathy Map Your Way to Relevant Messages

Getting Attention

'Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it. Connecting with your audience is harder than ever. And that means more of your org’s messages than ever before are ignored or deleted. So how do we cut through the noise? And how do we motivate donors to donate and supporters to take action?

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A Brilliant Stewardship Plan for Your Legacy Society Donors From Across the Pond

iMarketSmart

'There’s brilliance across the pond! Recently on my LinkedIn Group (Smart Planned Giving Marketers) , Sharon Wangman outlined a plan for stewarding Legacy Society members. Sharon said, “If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in.

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Leadership Training

Fundraising Coach

'One of the joys of my work is getting to speak at conferences and inspire boards. Since, I''m often asked "When are you coming to my area?", I thought I''d share my upcoming speaking gigs. March 9-11: Closing Plenary at the New England Association for Healthcare Philanthropy''s Annual Conference, Portsmouth, NH. This just happened, but here I was privileged to do the closing keynote for the conference.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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HOW TO: Host a Tweet Chat for Your Nonprofit

Nonprofit Tech for Good

'Excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as #HealthTalk or #PovertyChat , nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs

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The Fundraisers’ Lemniscate

The Agitator

'There’s no way fundraisers can achieve a brighter future by repeating the same tactics, recycling the same thinking again and again. Tactics and thinking that clearly no longer work the way they did a generation ago. You know the signs: falling acquisition rates, lousy retention, diminishing donor value and commitment. Different times require different thoughts, different theories and different practices.

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Planning a fundraising event? Read this.

Nonprofit Marketing Blog

'It’s event season! If you’re in the midst of hosting an event this spring, or are thinking of planning one for later this year, we’ve just released an updated edition of our fundraising events guide. From goal setting to following up with your attendees, we have you covered with 7 key steps to hosting a fabulous (and financially successful) event.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

'Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. She’s a 24/7 newshound and loves to match the right story with the right journalist. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. And many are taken aback when my response to that question is often a polite version of, “I can name drop until I am blue in the face, but that doesn’t mean that I can

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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5 Online Donation Tools to Delight Your Donors

NonProfit Hub

'Online fundraising garners millions in charitable giving for the nonprofit industry every year, but there are so many options it can be difficult to find the right online donation tools for your organization. Here are some of our favorite online donation tools, with an emphasis on widgets and donate buttons. They are all both easy for donors to use and affordable for nonprofit fundraising at all levels. 1.

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Yet another unassuming donor gives multi-million dollar gift

Fundraising Coach

'Today The Chronicle of Philanthropy reported about Lotta Fields. According to the New York Times , Ms. Fields was an avid reader and a regular donor to the New York Public Library. Her regular gifts were only described as "modest." But when she died, she left the library $6 million. $6 million! The NYT''s quotes the library president of being "astounded" when he heard of the bequest.

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11 Nonprofit Professionals Share Social Media and Technology Advice for Nonprofits via Instagram Video

Nonprofit Tech for Good

'Thanks to a partnership with the Public Interest Registry , Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference ( #14NTC ) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands.

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Forecast Of 2014 Giving

The Agitator

'This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% for the calendar year, and 4.3% for the next 12 months through January,2015. The Atlas tracks giving across all charitable sectors including higher education and religion. It then uses a series of econometric and propriety models to arrive at its forecast.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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Reaching Across Generations

Ken Goldstein

'How are you involving millenials in your organization''s work? This is a question we''ve all been hearing a lot lately. But I''m not sure that I like some of the answers. I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up. It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors.

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The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

'I’m thrilled to host April’s Nonprofit Blog Carnival, and hope you’ll blog on this topic so vital to the power of our field and momentum of our causes— the methods and tools you use to stay focused, productive and happy on the job (or the barrier that keeps you from getting there). Be specific with concrete examples so we all get what you mean.

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Five Ways to Build Your Nonprofit Brand’s Buzzability

NonProfit Hub

'People like to talk. Give them something to talk about. One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion.

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Exclusive Code: Almost 20% to FundRaising Success' ENGAGE Conference

Fundraising Coach

'I''m thrilled to be speaking at FundRaising Success Magazine''s ENGAGE Conference on April 10 in Philadelphia. They''ve let me extend an exclusive offer of $75 off the registration to readers of my blog. Just use this code in the registration: MARCP75. Note: This MARCP75 code is only for people who work at nonprofits. One thing I love about ENGAGE is the high percentage of nonprofit staff that come.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a