Nonprofit Tech for Good

FEBRUARY 25, 2014

'With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobil

Ethics 111

Ethics Nonprofits Foundations Communication 111

Fundraising Coach

FEBRUARY 25, 2014

'An executive coaching client recently asked me about my favorite 2 or 3 leadership books. Here are the first five that came to mind. Not surprisingly, each one is within easy reach of my desk. And I find myself thinking about their concepts or quoting them practically every week. Influence, Robert Cialdini. In most of my coaching sessions and media interviews, I find myself quoting Cialdini''s work.

Leadership 110

Leadership Ethics Nonprofits Management 110

The Agitator

FEBRUARY 11, 2014

'A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Not bad for a commercial! Tom Thanks for the pointer Ken.

Philanthropy 106

Philanthropy Communication Fundraising Fundraising 106

Mission Minded

FEBRUARY 3, 2014

'If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are others who “need it more.” So how do you frame your arts organization as critical when other needs are competing for donor […].

Values 90

Values Communication Marketing Marketing 90

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Blog

FEBRUARY 28, 2014

'Next week, we have a treat for nonprofit fundraisers and communicators alike. Taylor Corrado , Nonprofit Marketing Manager of HubSpot will join us for a free webinar to talk about the ins and outs of great content for nonprofits. As far as I’m concerned, HubSpot is one of the very best examples of a company who gets it right when it comes to publishing useful resources and delighting their audience.

Management 89

Management Communication Fundraising Fundraising 89

Getting Attention

FEBRUARY 6, 2014

'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As storytellers for a Community Foundation, we find ourselves in the enviable position of having too many stories to tell: agency stories of great grant-funded programs, emotional client stories of lives transformed by these programs, and donor stories about those special folks who make all of

Foundations 89

Foundations Nonprofits Marketing Marketing 89

Fundraising Coach

FEBRUARY 26, 2014

'Since both Valentine''s Day and Presidents'' Day are observed in February here in the USA, we''re taking a look at the "care and feeding of nonprofit CEOs." We know in CompassPoint''s recent national survey of nonprofit fundraising , that CEO''s are particularly feeling the pressures of tightening budgets and diminishing fundraising results. If our nonprofits are going to thrive, we need these men and women to have the support and staffing to carry out their missions with full funding.

Non-Profits 107

Non-Profits Fundraising Fundraising Nonprofits 107

The Agitator

FEBRUARY 4, 2014

'The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.

Philanthropy 99

Philanthropy Marketing Marketing Fundraising 99

iMarketSmart

FEBRUARY 5, 2014

'Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for anoth

Fundraising 88

Fundraising Fundraising Nonprofits 88

Nonprofit Marketing Blog

FEBRUARY 3, 2014

'Don’t miss it: today, Kivi Leroux Miller , author of Content Marketing for Nonprofits , is our guest expert for a free webinar where she’ll show you how quality content can improve your nonprofit outreach. There’s still time to join ( register here ), but if you can’t attend the live session sign up anyway —we’ll send you the recording so you don’t miss a thing.

Nonprofits 88

Nonprofits Education Education Production 88

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Getting Attention

FEBRUARY 20, 2014

'Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process. The pattern I see in so many nonprofits is a hyper-focus on what content to create and post, but neglect of the critical internal factors that enable success, such as col

Marketing 84

Marketing Marketing Collaborations Leadership 84

Nonprofit Tech for Good

FEBRUARY 17, 2014

'With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped.

Nonprofits 88

Nonprofits Communication Fundraising Fundraising 88

Fundraising Coach

FEBRUARY 11, 2014

'More and more of people coming to me for coaching seem to think that fundraising can be done 100% online. They want help setting up a website and getting on social media. It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them. It''s a digital version of the Field of Dreams Fundraising Myth.

Fundraising 106

Fundraising Fundraising Finance Communication 106

The Agitator

FEBRUARY 23, 2014

'If Roger’s recent post, Fundraising Land Grab , didn’t motivate you to take a fresh look at your monthly giving or sustainer program (or worse, lack of such a program), I’m not sure what would. As he wrote: “If you care about retention … if you care about sustainability … significant net income and, eventually, massive bequest income, it’s time to invest some of yourself in mastering the art and finance of monthly giving in hopes you can convince your CEO or CFO into get

Retention 98

Retention Finance Marketing Marketing 98

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Management

Mission Minded

FEBRUARY 27, 2014

'Let’s face it. Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the […].

Foundations 81

Foundations Fundraising Fundraising Nonprofits 81

Nonprofit Marketing Blog

FEBRUARY 21, 2014

'In honor of Social Media Week , I asked a few of our favorite nonprofit experts to weigh in on their personal picks for nonprofits who are hitting it out of the park on social media. Here’s what they had to say: Mark Rovner , Principal, Founder & CEO, Sea Change Strategies. National Audubon Society. Where I follow them: Facebook and Twitter.

Public and Nonprofit Management 88

Public and Nonprofit Management Nonprofits Activism Communication 88

Getting Attention

FEBRUARY 19, 2014

'I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay. Ugh, it’s like Groundhog Day come to life. I think you see what I mean. After getting our daughter going on her homework project, I finally got to my desk and scanned my emails.

Nonprofits 73

Nonprofits Marketing Marketing Communication 73

Care2

FEBRUARY 19, 2014

'Are you impressed every time a blog post by your organization gets a lot of retweets? How about all those social shares on Huffington Post and Mashable? How many times has your boss come to you and asked “why can’t we get those social share numbers?” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet.

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78

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

FEBRUARY 26, 2014

'I think buying and donating are the same. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters). Empowerment to feel that I’m changing someone’s life.

Fundraising 63

Fundraising Fundraising 63

The Agitator

FEBRUARY 10, 2014

'Just because I posted yesterday on latest Facebook user facts, don’t let that suggest to you that I’m getting all giddy over social media. No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers.

Marketing 96

Marketing Marketing Fundraising Fundraising 96

Mission Minded

FEBRUARY 11, 2014

'Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […].

Marketing 72

Marketing Marketing 72

Nonprofit Marketing Blog

FEBRUARY 24, 2014

'[Editor’s note: Today’s post comes to us from David Hartstein , partner at Wired Impact , a web design company that builds websites for nonprofits. David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. Data can be daunting. Not only can the idea of delving into numbers be intimidating, but there are also a ton of terms you need to wrap your head around before anything makes much sense.

Fundraising 86

Fundraising Fundraising Nonprofits 86

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Getting Attention

FEBRUARY 10, 2014

'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. (Washington DC). Communications Associate , Berkshire Taconic Community Foundation (Sheffield, MA). Communications & Program Manager , High Meadows Institute (Boston, MA).

Marketing 72

Marketing Marketing Poverty Associations 72

Care2

FEBRUARY 7, 2014

'This just in! The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012. Even more impressive than overall giving is the 13.5% increase in online giving. Online giving accounted for 6.4% of all charitable giving in 2013.

Marketing 77

Marketing Marketing Fundraising Fundraising 77

iMarketSmart

FEBRUARY 10, 2014

'From a marketing perspective, there is no difference. . Whether you are trying to get people to buy or give, both require solid marketing strategies and tactics. Both are financial transactions involving an exchange of money in return for something of value. Both are not “required”. And both include some level of fairness. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Homelessness 63

Homelessness Retention Values Marketing 63

The Agitator

FEBRUARY 25, 2014

'Too many organizations today continue to be guided by the burn and churn mindset reminiscent of the bad old days, when donors were viewed as readily expendable. Easily and cheaply replaced by inexpensive new donors drawn from a seemingly inexhaustible acquisition pool. Given the rising costs of acquisition and falling retention rates, it surprises me how many organizations still haven’t received the memo.

Retention 94

Retention Fundraising Fundraising 94

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

NonProfit Hub

FEBRUARY 3, 2014

'Consider this—7 out of every 10 donors only donate once. Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication. Those are downright terrifying numbers. But there’s some reassuring news— Those are numbers that you have the power to change. And with the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors come back for round two.

Management 67

Management Retention Nonprofits Finance 67

Nonprofit Marketing Blog

FEBRUARY 20, 2014

'If you’re a fundraiser who is struggling to get your executive director or board to understand why you should launch an online fundraising program or invest more in online giving tools, try these talking points to help plead your case. Online giving boosts individual giving. You might have experienced push back on launching online fundraising because your leaders want to focus more on grants and major gifts from foundations.

Disaster Relief 84

Disaster Relief Fundraising Fundraising Recruitment 84

Getting Attention

FEBRUARY 27, 2014

'I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10. Register today with this discount code (SPEAKER75) and you’ll get $75 off. You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great.

Fundraising 68

Fundraising Fundraising Nonprofits 68

Care2

FEBRUARY 7, 2014

'This just in! The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Even more impressive than overall giving is the 13.5% increase in online giving.

Nonprofits 73

Nonprofits Marketing Marketing Fundraising 73

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance