Fundraising Coach
FEBRUARY 25, 2014
'An executive coaching client recently asked me about my favorite 2 or 3 leadership books. Here are the first five that came to mind. Not surprisingly, each one is within easy reach of my desk. And I find myself thinking about their concepts or quoting them practically every week. Influence, Robert Cialdini. In most of my coaching sessions and media interviews, I find myself quoting Cialdini''s work.
Nonprofit Tech for Good
FEBRUARY 25, 2014
'With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobil
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The Agitator
FEBRUARY 11, 2014
'A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Not bad for a commercial! Tom Thanks for the pointer Ken.
Mission Minded
FEBRUARY 3, 2014
'If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are others who “need it more.” So how do you frame your arts organization as critical when other needs are competing for donor […].
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Blog
FEBRUARY 28, 2014
'Next week, we have a treat for nonprofit fundraisers and communicators alike. Taylor Corrado , Nonprofit Marketing Manager of HubSpot will join us for a free webinar to talk about the ins and outs of great content for nonprofits. As far as I’m concerned, HubSpot is one of the very best examples of a company who gets it right when it comes to publishing useful resources and delighting their audience.
Getting Attention
FEBRUARY 6, 2014
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As storytellers for a Community Foundation, we find ourselves in the enviable position of having too many stories to tell: agency stories of great grant-funded programs, emotional client stories of lives transformed by these programs, and donor stories about those special folks who make all of
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
FEBRUARY 6, 2014
'Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos.
The Agitator
FEBRUARY 4, 2014
'The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.
iMarketSmart
FEBRUARY 5, 2014
'Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for anoth
Nonprofit Marketing Blog
FEBRUARY 3, 2014
'Don’t miss it: today, Kivi Leroux Miller , author of Content Marketing for Nonprofits , is our guest expert for a free webinar where she’ll show you how quality content can improve your nonprofit outreach. There’s still time to join ( register here ), but if you can’t attend the live session sign up anyway —we’ll send you the recording so you don’t miss a thing.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Getting Attention
FEBRUARY 20, 2014
'Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process. The pattern I see in so many nonprofits is a hyper-focus on what content to create and post, but neglect of the critical internal factors that enable success, such as col
Fundraising Coach
FEBRUARY 11, 2014
'More and more of people coming to me for coaching seem to think that fundraising can be done 100% online. They want help setting up a website and getting on social media. It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them. It''s a digital version of the Field of Dreams Fundraising Myth.
Nonprofit Tech for Good
FEBRUARY 17, 2014
'With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped.
The Agitator
FEBRUARY 23, 2014
'If Roger’s recent post, Fundraising Land Grab , didn’t motivate you to take a fresh look at your monthly giving or sustainer program (or worse, lack of such a program), I’m not sure what would. As he wrote: “If you care about retention … if you care about sustainability … significant net income and, eventually, massive bequest income, it’s time to invest some of yourself in mastering the art and finance of monthly giving in hopes you can convince your CEO or CFO into get
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
FEBRUARY 27, 2014
'Let’s face it. Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the […].
Nonprofit Marketing Blog
FEBRUARY 21, 2014
'In honor of Social Media Week , I asked a few of our favorite nonprofit experts to weigh in on their personal picks for nonprofits who are hitting it out of the park on social media. Here’s what they had to say: Mark Rovner , Principal, Founder & CEO, Sea Change Strategies. National Audubon Society. Where I follow them: Facebook and Twitter.
Care2
FEBRUARY 19, 2014
'Are you impressed every time a blog post by your organization gets a lot of retweets? How about all those social shares on Huffington Post and Mashable? How many times has your boss come to you and asked “why can’t we get those social share numbers?” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet.
Getting Attention
FEBRUARY 19, 2014
'I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay. Ugh, it’s like Groundhog Day come to life. I think you see what I mean. After getting our daughter going on her homework project, I finally got to my desk and scanned my emails.
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NonProfit Hub
FEBRUARY 3, 2014
'Consider this—7 out of every 10 donors only donate once. Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication. Those are downright terrifying numbers. But there’s some reassuring news— Those are numbers that you have the power to change. And with the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors come back for round two.
The Agitator
FEBRUARY 10, 2014
'Just because I posted yesterday on latest Facebook user facts, don’t let that suggest to you that I’m getting all giddy over social media. No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers.
Mission Minded
FEBRUARY 11, 2014
'Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […].
Nonprofit Marketing Blog
FEBRUARY 24, 2014
'[Editor’s note: Today’s post comes to us from David Hartstein , partner at Wired Impact , a web design company that builds websites for nonprofits. David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. Data can be daunting. Not only can the idea of delving into numbers be intimidating, but there are also a ton of terms you need to wrap your head around before anything makes much sense.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Care2
FEBRUARY 7, 2014
'This just in! The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012. Even more impressive than overall giving is the 13.5% increase in online giving. Online giving accounted for 6.4% of all charitable giving in 2013.
Getting Attention
FEBRUARY 10, 2014
'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. (Washington DC). Communications Associate , Berkshire Taconic Community Foundation (Sheffield, MA). Communications & Program Manager , High Meadows Institute (Boston, MA).
NonProfit Hub
FEBRUARY 12, 2014
'Fundraising events are a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. If you calculated your ROI on your latest fundraising event, how would you fare? On second thought, don’t answer that. Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible.
The Agitator
FEBRUARY 25, 2014
'Too many organizations today continue to be guided by the burn and churn mindset reminiscent of the bad old days, when donors were viewed as readily expendable. Easily and cheaply replaced by inexpensive new donors drawn from a seemingly inexhaustible acquisition pool. Given the rising costs of acquisition and falling retention rates, it surprises me how many organizations still haven’t received the memo.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
iMarketSmart
FEBRUARY 26, 2014
'I think buying and donating are the same. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters). Empowerment to feel that I’m changing someone’s life.
Nonprofit Marketing Blog
FEBRUARY 20, 2014
'If you’re a fundraiser who is struggling to get your executive director or board to understand why you should launch an online fundraising program or invest more in online giving tools, try these talking points to help plead your case. Online giving boosts individual giving. You might have experienced push back on launching online fundraising because your leaders want to focus more on grants and major gifts from foundations.
Care2
FEBRUARY 7, 2014
'This just in! The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Even more impressive than overall giving is the 13.5% increase in online giving.
Getting Attention
FEBRUARY 27, 2014
'I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10. Register today with this discount code (SPEAKER75) and you’ll get $75 off. You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
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