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When I was a kid charity was for chumps. Despite the fact that my family, and most of our neighbors, got all types of government and public charity, we saw how carelessly and unevenly it was spread to the deserving and not so deserving. After church, where everyone put a buck or two in the basket, charity was sporadic and sometimes exploited. Every Labor Day weekend the neighborhood kids went door to door collecting money for the Jerry Lewis MDA Telethon.
Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs and they are more likely to get adopted than when we see out of focus, poorly posed photos of the very same animals.
The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@ frsuccess ). However, do to word count constraints the content below is not in its full entirety. In the book, this section (taken from Chapter 2 ) is twice the length seen below.
Every other Tuesday, I send out my free email newsletter. I’m amazed that next year will be it’s tenth year in publication! I bet that makes it one of the oldest email newsletters in the industry. (10 years ago we called them “Ezines&# so this is still called The Extreme Fundraising Ezine !). Looking over this past year, I’ve sent out articles like: how to get donations through mobile phones. why fundraising is like a Waldorf salad. speaking tips for the theatrically timi
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
I’m a BIG fan of Charity: Water. But then I saw this video, reporting on what they have accomplished to date and hope to achieve next. The 2011 September Campaign. Our 5-year-anniversary video from charity: water on Vimeo. The video itself is great. It tells an inspiring story about what average donors — raising money in every way from lemonade stands to birthday gifts to dance marathons — can help accomplish, and shows the concrete results in dramatic fashion.
You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won’t give. If by chance they do, it will be go-away money. You’ll be as disappointed to receive it as they are reluctant to give it. Emotion is important to all types of fundraising, including cause marketing.
You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won’t give. If by chance they do, it will be go-away money. You’ll be as disappointed to receive it as they are reluctant to give it. Emotion is important to all types of fundraising, including cause marketing.
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on t
Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. And though some individual users are upset over the changes, most of the them are good news for nonprofits. That said, technology is now constantly in flux. If the changes below leave you the least bit confused, then you may want to consider taking my upcoming Facebook and Facebook Apps webinars because you might not
A few months back, I offered 12 travel tips for the flying fundraiser. Christina Attard left a list of her own in the comments. Her suggestions were so good, I wanted to make sure you saw them! So here they are! (You can follow Christina on Twitter @GPtekkie.). by Christian Attard. I travel a lot and here are some tips I’ve picked up: Always bring at least one thing you can wear in front of a donor in your carry-on as well as an emergency pack of ultra-basic accessories.
The goal of any college fundraiser should be to maximize both fun and profitability for your group. Because there are many stakeholders associated with any college fundraising event, when choosing among the many possible college fundraising ideas, simplicity is often the key to success; your group can achieve outstanding results with even the easiest, most basic ideas.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Our last two posts have talked about growing use of social nets amongst older cohorts. And while it’s great that nonprofits might be riding this wave to build ‘fan’ bases of one kind or another, the real challenge is to harness these fans, and the technology they’re getting comfortable with, to reach even more people. That is, converting fans into ambassadors.
Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. The change should shakeup how organizations weigh the meaning/worth of a Facebook “like.” All of us have seen Facebook cause marketing programs before. If you “like” the nonprofit’s (or sometimes the businesses’) page the company makes a donation to the nonprofit.
On Tuesday, September 13, I’m teaching a webinar called “ Making the Ask: Getting People to Give, Volunteer, and More &# where you’ll learn ways to avoid sabotaging your nonprofit’s communications with wimpy, confusing asks. Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1.
Date: Thursday, October 27. Time: 1-1:30pm EDT. Cost: Free. How to Register: Sign up! Presented By: Heather Mansfield. This mini-webinar begins with an introduction the Mobile Web and then moves on to highlight the importance of utilizing mobile social networking tools to empower your nonprofit’s social media practitioners to report live, on-location from anywhere at any time.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I am thrilled to announce that Blackbaud’s Frank Barry will be joining the 501 Mission Place hosts for September’s webinar. The webinar is about recent research that shows Social Media Increases Fundraising. And to celebrate our 501 Mission Place relaunch, we’re opening this webinar up to everyone! On Monday, September 26 at 1 p.m.
On Wednesday, Facebook rolled out a subscribe feature that should be of interest to nonprofits because it may make it easier for organizations to interact with people on a personal level. Most organizations have a branded page that Facebook users can like. When they like your organization's page your updates appear in their news stream. But branded pages face a big hurdle: it is tough to connect at that personal level that helps define the Facebook experience.
In what it spun as good news, the Association of Fundraising Professionals, in the latest report of its Fundraising Effectiveness Project, has released findings indicating that nonprofits lost fewer donors in 2010 than in 2009. Yeah, I guess that’s good news. But here’s the bottomline, as AFP reports it: For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent.
The gang over at For Momentum had a great post yesterday on a new cause marketing program that Better Homes and Gardens is launching on their website this fall. Of course, I’m a self-professed Halloween junkie (along with David Neff ) so I love stuff like this. Every fall, pumpkins and pumpkin stencils are the most popular content on BHG.com.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog , but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds of potential visitors will find interesting and engaging?
Social Media for Social Good: A How-To Guide for Nonprofits is now fully released to the public in both print and digital format. You can now also “Look Inside!&# to preview the first 11 pages. For those new to e-books, it’s also worth noting that Amazon offers a suite of free Kindle Apps that allow you to download the book in digital format to most smartphones or tablets, or as a.PDF to a PC or Mac.
Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz. And it’s really easy! If you’re Western Kentucky University , you could have a contest of alumni hugging red towels.
Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%. Yikes! Applum ran their analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans. “We took each individual post and analyzed the engagement (comment & likes) along with how many fans the Page
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
OK wise guy … yes, it’s ‘writing wrongly’ But that doesn’t make for as intriguing a headline. Or so I thought. Last week, writing in Fundraising Success , Pamela Barden offered three wonderfully simple cautions regarding fundraising copy. I thought they deserved further airing now that we’re all back at our post-summer desks.
Real success in cause marketing happens when you become a trusted advisor , a person who is sought out for his advice and support. This happened for me when companies started calling me between cause marketing programs for all sorts of cause marketing, social media and giving advice. I was happy to help them. Being a trusted advisor solidified and grew my relationship with these companies and led to new cause marketing opportunities.
Kristina Leroux. I get this question so often, that I asked Kristina if she would re-post this tip she shared on her blog last week. She’s tailored this version to nonprofits for us. ~Kivi. Guest Post by Kristina Leroux. Before I get started, let’s establish a few definitions as I know Facebook terminology can be a little confusing. Your Facebook page is that thing on Facebook you set up for your nonprofit.
For all the buzz about new media in the nonprofit sector, it is somewhat surprising how few nonprofits have integrated their new media campaigns into one of the most important pages on their website – the “Thank You for Your Donation!” landing page. That is, the page your donors land on after making a donation. Donors pay a lot of attention to this page because it confirms their donation has been processed, so as we enter 2011 fundraising season, strategically adding some fresh conte
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. As expected the outcry was fast and strong. At the risk of being a bit controversial: Who cares if deductions are limited? I mean, really. Are nonprofits just another special interest, complaining about government debt but crying foul when attempts at fiscal management impact us?
Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising.
Pew Research is reporting strong usage of social networking sites by US online adults. Says Pew in its latest study : “Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.&#.
This is a guest post from my friend and fellow cause marketer Geri Stengel. Visit her website Ventureneer. LinkedIn is rising to the top of the social media heap when it comes to finding people, partners or causes. LinkedIn is basically a huge database with all sorts of information about people and organizations as well as who they know and what they care about.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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