Ann Green
AUGUST 18, 2015
We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy. Of course, you want to share your accomplishments, and it’s possible do it without bragging.
Nonprofit Marketing Guide
AUGUST 11, 2015
Drew Bernard. Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina. Guest Post by Drew Bernard, Founder and CEO of ActionSprout. Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend.
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Nonprofit Tech for Good
AUGUST 26, 2015
For years nonprofits have hoped for the capability to accept donations through their Facebook Page and although Facebook recently added a “Donate Now” option to their call-to-action buttons, only a handful of partner nonprofits have been selected to accept Facebook digital payments through a “Donate” button (see Oxfam America).
Fundraising Coach
AUGUST 21, 2015
I'm thrilled to introduce you to Diane H. Leonard, GPC. Diane is an accomplished grant professional who's been providing provided grant counsel to nonprofit organizations of all sizes for over a decade. Since starting her firm - DH Leonard Consulting & Grant Writing Services, LLC - in 2006, she has secured more than $32 million dollars in competitive grant funds for clients from the government (federal, state, and local) and private foundations.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
AUGUST 9, 2015
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. That was pretty much the conclusion of dozens of Agitator readers who phoned, emailed and texted following their attendance at last week’s presentation at the DMANF New York Nonprofit Conference .
Nonprofit Marketing Blog
AUGUST 26, 2015
Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
AUGUST 27, 2015
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists.
Nonprofit Tech for Good
AUGUST 2, 2015
The average person worldwide has five social media accounts and spends an average of 1 hour and 40 minutes browsing these networks every day. In 2005 Facebook was only open to college students and professors, Twitter didn’t exist, and the iPhone was still in concept mode. The Internet was primarily a desktop PC or laptop experience and reading news and sending and receiving email accounted for the majority of time spent online.
Fundraising Coach
AUGUST 3, 2015
It's August. If you're like many nonprofit leaders, this is the month of the last minute scramble to get out of the office and grab some vacation. As you're looking to go, consider taking a book with you. And since you're a nonprofit leader, I'd suggest you make that book one on fundraising. Here are a few lists to consider. A list of 20 top books selected by TopNonprofits.com.
The Agitator
AUGUST 17, 2015
Without question the greatest barrier to great fundraising is a lousy board. Of course issues like staff quality, the necessary funds for investment, proper organizational structure, etc. etc. are important. But none is more important than a board. Because at the end of the day it is the board that ultimately determines the quality and culture of the organization.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
AUGUST 4, 2015
Sometimes nonprofit fundraisers and marketers need to take a deep breath and then.rock out. Ok maybe not "rock out," but listening to music can help spark creativity , help you relax , or pump you up. I reached out to some of my nonprofit friends on Twitter and asked them what they listen to at work to get them "in the zone." You can see who contributed song ideas in this Storify.
Ann Green
AUGUST 4, 2015
Are you thanking your donors all year round? One special way to show appreciation is to hold an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers and social media followers?
Nonprofit Marketing Guide
AUGUST 21, 2015
Happy Friday! Let’s celebrate the end of another week with some Mixed Links… Just a reminder, we are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. If you need some help spicing up your graphics, here are 5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics.
Nonprofit Tech for Good
AUGUST 30, 2015
To gain a better understanding of how nonprofits, charities, and NGOs worldwide use online technology, Nonprofit Tech for Good is conducting the first-ever Global NGO Online Technology Survey. The data will be used to compile a report about regional differences in how NGOs raise money online, use website and email communications, and embrace social media.
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Fundraising Coach
AUGUST 13, 2015
Today's guest post is by Dennis Fischman. Dennis is the creator of the Communicate! blog, dedicated to helping nonprofits win loyal friends and getting the support they need. In this post, he shows you how to use what you already have to communicate in multiple channels through the magic of repurposing. Dennis will be presenting the next Nonprofit Academy session called: Delight Your Donors With Better Communication (and Spend Less Time Doing It).
The Agitator
AUGUST 13, 2015
For too long too many nonprofits –especially those focused heavily on direct response –have behaved as though they’re still operating in a by-gone time when donors placed blind trust in nonprofits and their brands. This failure to recognize—not through lip service and jargon but by the way we practice our craft — the vast changes in donor and consumer mentality has led to overreaching, manipulation and donor abuse.
Nonprofit Marketing Blog
AUGUST 13, 2015
On a recent family vacation, I loved seeing these stickers on trash cans along the boardwalk and on the beach. As part of Virginia Beach’s “Keep It Beachy Clean” campaign , messages like “Thanks for not littering! You just kept a pelican from making bad choices.” or “Thanks for not littering! You just made a whale want to come back next year.” added a bit of humor to a reminder of why the message mattered.
EveryAction
AUGUST 31, 2015
A while back, we shared a collection of awesome nonprofits that are doing Twitter right and the response was overwhelming. That's why, just in time to revamp your timeline for the fall, we thought you could use 50 more social-savvy organizations to follow, fav, and RT. Here's a brand new list of some of the best nonprofit Twitter accounts in the Twitterverse!
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
AUGUST 20, 2015
A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” Your answers went from cleaning to riding in the car to making something with your hands. Me? I steal. And it’s great! Let me teach you how. It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects.
Nonprofit Tech for Good
AUGUST 23, 2015
Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on desktop and mobile devices, and they have little patience with poorly designed blog and web content.
Fundraising Coach
AUGUST 28, 2015
I love National Bow Tie Day! I knew I'd worn bowties since kindergarten but a while back, my mother found a picture of me wearing a bow tie when I was 3 years old! It seems that my father went through a brief bow tie phase back in the 1970's. I must've caught it from him - but never recovered! To celebrate, I'm sharing pictures of people who've "tried on" a bow tie with my bow tie business card.
The Agitator
AUGUST 16, 2015
I might have been on vacation these few past days — The Agitator gives one day off for each year of service — but part of the deal is that I was still required, between gin & tonics, to do my daily scan of other fundraising blogs. One post that caught my attention was Jeff Brooks commenting about ‘donor fatigue’ As usual, calling a spade a spade, Jeff nailed it , arguing there’s no such thing as ‘donor fatigue': “What we sometimes identify as “
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Blog
AUGUST 13, 2015
Are you ready for #GivingTuesday 2015? This annual day of generosity continues to grow, and we expect this year’s event to be even bigger. According to a recent webinar poll, 30% of nonprofits are planning to participate in #GivingTuesday for the first time and 39% are planning to do more for #GivingTuesday than they did last year. Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear
iMarketSmart
AUGUST 7, 2015
I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. You think to yourself – “This sucks!” But what you really should be thinking is, “This is a terrific opportunity to make things right and build a deeper relationship with a supporter who cared enough to call.” Let’s face it, if the supporter wanted the relationship to be over, they never would have
Nonprofit Marketing Guide
AUGUST 18, 2015
Here’s a question that came in last week. Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Our numbers are increasing: clients served, sales at our thrift stores, donations, etc., since I was hired as the organization’s first Communications Coordinator a year ago. But how do I determine how much of the increased activity is due to the work I’m doing in marketing, communications and advertising?
Getting Attention
AUGUST 18, 2015
You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. But how to reshape your communications to meet your people where they are?
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Coach
AUGUST 20, 2015
When we're close to a system or procedure, we just assume everyone else knows what we know. We do this all the time with donors and board members. It's like we've set up a system of roads but only put half the road signs up. I explain more in this short video. (I tried to do a Periscope broadcast, but it failed. So I created this video instead!). The post Are you giving donors the right clues?
The Agitator
AUGUST 23, 2015
What advice would you give to Chinese fundraisers intent converting the world’s largest middle class into donors? That was Ken Burnett’s assignment at the First China Fundraising Conference in Beijing last month. The Conference, sponsored by the newly formed China Association of Fundraising Professionals (CAFP) and supported by four major foundations, aimed at putting increased attention on individual giving from a middle class that is projected to reach 630 million folks in the next 7 years.
Nonprofit Marketing Blog
AUGUST 11, 2015
Tomorrow, donor relations expert Lynne Wester will join us for a free Nonprofit911 webinar: Donor Retention Isn’t Speed Dating. You don't want to miss it! Register now ! Lynne is not only an expert on donor retention; she has spent her career in donor relations and is known as the Donor Relations Guru. Earlier this year I published a Q&A with Lynne about her new book, The Four Pillars of Donor Relations.
iMarketSmart
AUGUST 17, 2015
Here’s a sort of “Greatest Hits” list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. Read these 8 blog posts and you should have all you need to decide where you want to go, and how you want to get there. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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