Selfish Giving
MAY 16, 2013
'I can’t believe it’s already been a month since the Boston Marathon bombing. It was a harrowing day (and week with the ensuing man hunt), which I recounted in my newsletter and on the For Momentum blog. In the days following the bombing, Boston Strong became the battle cry for a whole nation. On the cause marketing front, it was a interesting and enlightening to watch things unfold.
Nonprofit Marketing Guide
MAY 6, 2013
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Fundraising Coach
MAY 7, 2013
'These are the words that matter to us as fundraisers. These are the words that matter to a donor A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase “tax deductible” kill donations? And I gave some suggestions on how the ad could’ve gotten me to make a donation.
The Agitator
MAY 16, 2013
'Roger recently presented at Fundraising Success’ Engage Conference. Now, he undoubtedly said many, many wise things, but he read the following fairy tale, which arguably contains the nub of his message. Enjoy! Snow White and the Seven Small Woods People. There was once an evil fundraising queen. So vain and out of touch was she that she could not bear to think that anyone could do better.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
MAY 18, 2013
'Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The functionality of the tools discussedhave changed slightly (see the Table of Contents for a compete list), dimensions have been tweaked, and Google+ Pages, Pinterest and Instagram have since become relevant when launching a successful social media campaign for your nonprofit, but the vast majority
Nonprofit Marketing Blog
MAY 31, 2013
'This week, Mary Meeker presented the 2013 Internet Trends report during the All Things Digital D11 conference. Meeker’s report is consistently a treasure trove of data, trends and opportunities within the digital world. This type of insight is incredibly useful for nonprofit fundraisers as we navigate how to effectively engage and inspire supporters in a rapidly changing online landscape.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MAY 22, 2013
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Fundraising Coach
MAY 1, 2013
'The Chronicle of Philanthropy just posted a note about an article in The Atlantic called “ UNICEF Tells Slacktivists: Give Money, Not Facebook Likes.” This really bothers me. How dare we as NGOs or nonprofits command people in how to support us. How dare we berate them for “only” helping their friends know we exist by sharing about us on social media.
The Agitator
MAY 27, 2013
'John Clese at Avectra prepared this guest post on “crowd-contributing”, which he sees as a blend of “crowdsourcing” and “crowdfunding” Here’s John’s take on “crowd-contributing” … Successful Crowd Contributing – Technology Makes the Difference. Everyone’s doing it these days – from large international organizations and local chapters of national organizations, right down to your children’s school PTA or soccer team.
Nonprofit Tech for Good
MAY 30, 2013
'Over the last two months I have opened more than 200 pieces of nonprofit print materials and 95% of them are in the same format and structure of those that I was writing and publishing in the late 1990′s. Like press releases , print fundraising appeals and newsletters seem to be taking little account for the rise of social and mobile media and it’s effect upon how donors and supporters consume information.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
MAY 9, 2013
'A new Donor Experience guide is out from Crown Philanthropic Solutions. While it is written for community foundations and others providing giving platforms, the useful tips apply to all fundraisers. Here are some of the recommendations. Online giving should be: 1. Social: Personal connections are essential, so donors must be able to easily share their cause with friends and family.
Selfish Giving
MAY 29, 2013
'Today on CauseTalk Radio , Megan and I talk to Phil Haid , Co-Founder and CEO of Toronto-based Public Inc. , about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.
Nonprofit Marketing Guide
MAY 2, 2013
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Fundraising Coach
MAY 13, 2013
'Today it’s my honor to introduce you to John Fulwider. I’m a guy who loves helping people find their strengths and talents. John is the first person I’ve met who teaches nonprofit boards how to use the Gallup StrengthsFinder to find their strengths. He’s a sought-after speaker, especially on nonprofit board and staff development and the author of two books: The Nonprofit Book of Awesome: 25 Tips for Achieving Greater Mission Impact and Personal Fulfillment, and the forth
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The Agitator
MAY 5, 2013
'Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. It happens every day. Poor donor service. Lousy communications. Little or no donor recognition … sometimes not even a simple thank you. Of course this pitiful lack of concern for the donor is reflected in the equally pitiful retention rates of most organizations.
Nonprofit Tech for Good
MAY 8, 2013
'Seemingly less than 1% of nonprofit have upgraded to YouTube’s new One Channel design , but even fewer appear to be utilizing YouTube’s new InVideo Programming option. If you haven’t spent any time recently exploring YouTube’s enhanced tool set, I’d highly recommend that you set aside an hour or two to upgrade to the new design, add InVideo Programming, and merge your YouTube Channel with your nonprofit’s Google+ Page.
Nonprofit Marketing Blog
MAY 7, 2013
'Cartoon by Tom Fishburne, the Marketoonist. Yesterday, I talked about brand reinvention. Today I want to talk about brand storytelling. The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand - and not your marketing department. That’s why this cartoon is so apt.
Selfish Giving
MAY 17, 2013
'Today on CauseTalk Radio, Megan and I talk to Natasha Deganello Giraudie , the CEO of Micro-Documentaries. Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations. Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MAY 16, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Fundraising Coach
MAY 24, 2013
'Peter Genuardi & I are fellow bloggers for npENGAGE. I finally met him at NTEN’s annual conference a couple months ago. He’s the Founder & CEO of Strenth in Members. He helps organizations build better relationships with their supporters by finding social influencers on their email file and driving them engagement and conversion offers through social and email media.
The Agitator
MAY 13, 2013
'Yesterday we talked about the power of the Post-it note. Today, something even more powerful … handwriting. [Online fundraisers can tune out now.]. Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die. Karen asks: “ Would you send a sympathy card with a typed message on the inside?
Nonprofit Tech for Good
MAY 18, 2013
'Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The functionality of the tools discussedhave changed slightly (see the Table of Contents for a compete list), dimensions have been tweaked, and Google+ Pages, Pinterest and Instagram have since become relevant when launching a successful social media campaign for your nonprofit, but the vast majority
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Blog
MAY 1, 2013
'UNICEF Sweden has launched a new campaign that tells people who Tweet about their cause or like their Facebook page fail to make a difference - and could put a life in jeopardy. It’s essentially a shaming campaign, as outlined in this Atlantic article. I don’t like to single out campaigns, but this one troubles me since it relies on emotion in a way that I don’t find constructive.
Selfish Giving
MAY 2, 2013
'Today on CauseTalk Radio, Megan and I talk to Jon Siegel , Executive Director, TisBest and Tricia Wilkerson , Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.
Nonprofit Marketing Guide
MAY 13, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Fundraising Coach
MAY 16, 2013
'A couple weeks ago, I gave a series of lectures at the Funding Your Ministry Symposium to over 100 coaches from around the world. These people represented 48 different missionary associations including large organizations like The Navigators, InterVarsity, Cru, YWAM, and Wycliffe. The people they coach are raising their own ministry support. They don’t have time to mess around, wasting time.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
MAY 2, 2013
'Here’s a perennial debate that occurs in nonprofits that are large enough to have separate programs (staffs, bureacracies, silos) for direct response versus major gift solicitation … When should the ‘peanuts’ crew — the staff that generate those $25, $50, $100 contributions — give way to the ‘plums’ people — the major gift officers who are charged with getting the 4-5-6-7-??
Nonprofit Tech for Good
MAY 5, 2013
'Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. If your nonprofit uses Gmail, Search, YouTube, Maps, etc., then you can’t avoid having a presence on Google+.
Nonprofit Marketing Blog
MAY 8, 2013
'Dan Zarrella is one of my favorite thinkers on social media, because he mines massive amounts of data and bases his recommendations on hard science. This is relatively rare yet needed in the field of social media marketing, and so he’s well worth following. He recently analyzed 2.7 million tweets and concluded the following that people retweet when they are asked nicely as part of the original tweet.
Getting Attention
MAY 10, 2013
'Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful yet stress-free as a nonprofit staffer. Lately, there’s been attention on the idea that nonprofit organizations should take more risks. There’s a stigma against risk in the sector because of a myriad of reasons, including discouragement from funders, the stereotype that nonprofits don’t have sophisticated operations, and the important services that are
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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