Selfish Giving
DECEMBER 22, 2008
There aren’t too many posts I write that don’t include some mention of iParty. Along with Ocean State Job Lots –another company I’ll be posting on soon–they’re the backbone of our cause marketing program here at the hospital. . Without them we wouldn’t have started our program, and during the tough times, they keep it going with their support, friendship and the occasional whoopie cushion.
Nonprofit Marketing Guide
DECEMBER 16, 2008
Going from a Print Newsletter to an Email Newsletter - Webinar This Thursday - Get the Details. It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch with your editorial calendar, because much of what you considere
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Nonprofit Marketing Blog
DECEMBER 11, 2008
1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need. 2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world. 3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.
Getting Attention
DECEMBER 23, 2008
Howdy all, I'm off to spend the holidays with my family -- relaxing, sleeping, eating too much and catching up. Can't wait. Hope you have the chance to do the same. Enjoy it. I'll see you in 2009! All the best, Nancy. Tags: Nonprofit Communications.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Sea Change Strategies
DECEMBER 11, 2008
Exceptional compendium on fundraising during a recession! Tags: General Interest.
Care2
DECEMBER 28, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 31, 2008
I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page. Bunches o’ Studies and Stats on Nonprofit Marketing. Notes from “Building Your Online Presence on a Tight Budget&#.
Nonprofit Marketing Blog
DECEMBER 19, 2008
Here is my new Fundraising Success column. Thanks to Emma for the tips. I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end.
Getting Attention
DECEMBER 22, 2008
Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPres s and more, but just can't seem to determine the best tool for me, our organization and our marketing goals. We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc., but I want to be able to do more with photos and graphics than I am able to do in Publisher.
Sea Change Strategies
DECEMBER 8, 2008
We’ve seen both the willy-nilly panic and the deer in the headlights panic. This Bridgespan article is a good starting place for those still flailing around for direction. Tags: General Interest.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Care2
DECEMBER 8, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Selfish Giving
DECEMBER 4, 2008
I love when Product (RED) launches a big partnership like it did recently with Starbucks. It really thrusts cause marketing into the spotlight and gets nonprofits and for-profits talking about how they can work together to market each other and support their communities. The Starbucks/(RED) pact has also brought up lots of good comments and questions about what cause marketing is, how it works and how it differs from other types of giving.
Nonprofit Marketing Guide
DECEMBER 23, 2008
If you’ve been pondering an All-Access Pass to Nonprofit Marketing Guide.com , you only have 8 days left to get 16 weeks instead of the usual 12. Sign up for the pass now and you can attend live or watch recordings of all of these upcoming webinars in 2009 (a al carte registration for the first four webinars in January is now open too): Email Newsletter Essentials for Nonprofits - From Start to Finish.
Nonprofit Marketing Blog
DECEMBER 5, 2008
Thanks for being a loyal reader this year! By way of thanks, I wanted to give you a link to the eBook I just helped put together with my colleagues here at Network for Good. It’s a downturn survival guide for online fundraising. Here’s what it’s about: During these uncertain economic times, having an online fundraising strategy is the perfect medicine for a bad economy.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Getting Attention
DECEMBER 18, 2008
"Make a gift today and I'll double it." That's the "gotta open this one" subject line of the email I received. recently from Michael Stein , nonprofit tech consultant and Idealware board president. Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end.
Nonprofit Marketing Guide
DECEMBER 16, 2008
If you are reading this on the blog itself, you’ll see that Nonprofit Communications has a look new. It’s not too far off from the old one, but this new template gives me some additional functionality I was missing before. I’m still playing around with it, so I apologize if the design tumbles around on you a bit. Get All of Our Webinars & E-Courses for $97.
Nonprofit Marketing Guide
DECEMBER 12, 2008
The latest edition of the Carnival of Nonprofit Consultants is now available at The Feed by The Hatcher Group. You’ll find posts related to how nonprofits are using all the major social networks (Facebook, MySpace, Twitter) and more. The next edition of the Carnival will be hosted by Joanne’s Nonprofits Blog at About.com and will cover “New Year’s Resolutions for Nonprofits.&# Have some you’d like share?
Nonprofit Marketing Guide
DECEMBER 12, 2008
Photo by Snapr on Flickr. I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Full descriptions and registration links are coming soon. I’m negotiating with several speakers, so we’ll be adding even more to the schedule in the coming weeks. During several weeks, we’ll host two webinars, making your All-Access Pass even more valuable.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
DECEMBER 8, 2008
Photo by terren in Virginia on Flickr. Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter&# ). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar) , I published some advice on writing the best possible subject lines for your nonprofit’s email newsletters.
Nonprofit Marketing Guide
DECEMBER 5, 2008
Last night’s episode of The Office , where Jim, Pam, and the other Dunder-Mifflin staff battled it out over how to spend the end-of-year budget surplus brought me back to my days working at both the U.S. Environmental Protection Agency and at a small nonprofit that relied primarily on foundation funding. It really was true: if you didn’t spend everything in your budget and still have a wish list a mile long at the end of the year, they didn’t give you as much money the next yea
Selfish Giving
DECEMBER 2, 2008
…I just need to check out one more site… Tags: Cause Marketing Links.
Nonprofit Marketing Blog
DECEMBER 31, 2008
As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. 1. Audience appeal: directly appealing to the personal concerns of your audience. 2. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
DECEMBER 31, 2008
Happy New Year and thanks for reading the blog this year. Life is short, and if you’re taking precious time from your schedule to check the blog from time to time, I hope it’s been helpful to you. Let me know if there’s anything you’d like to see or know that’s not getting coverage here. I am always happy to hear from REAL readers.
Getting Attention
DECEMBER 17, 2008
You know an idea is big when it bubbles up from various sources at the same time. That's what's been happening today with this one. Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in. But even if you don't see a strong immediate match with your goals, it makes sense to experiment with a tool or two so you'll be up to speed when the time is right.
Getting Attention
DECEMBER 15, 2008
Join me, Big Duck's Sarah Durham and brand brain Larry Checco Wed., 12/17 to learn how to make sure your org's brand shines through the deluge of messages and media out there. We'll guide you to do so in this info-packed hour-long webinar sponsored by FundRaising Success , Wednesday, December 17th, 2pm eastern/11 pacific. You'll learn: 1) How to establish a strong, memorable brand for your organization; 2) How to create a powerful tag line that will bolster your organization’s brand; and 3) How
Nonprofit Marketing Blog
DECEMBER 13, 2008
Thanks to my friends at Spitfire , if you need help planning your next big campaign, you’re in luck. Spitfire Strategies and the Communications Leadership Institute (the people who brought you the Smart Chart™ and Discovering the Activation Point™) have just unveiled their newest tool: The Just Enough Planning Guide™. It’s a free online resource that for the first time gives nonprofits and foundations a process for planning successful campaigns.
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Getting Attention
DECEMBER 11, 2008
There's never enough time when you're getting your nonprofit's communications out the door. But when two different spellings of the same word (both correct) are used in a membership drive campaign, or the way your nonprofit is described varies from email to email or letter to letter within a fundraising campaign and your logo appears in different colors and different sizes in different places, your audiences will be confused.
Getting Attention
DECEMBER 10, 2008
My husband and I saw Milk last weekend, the astonishing biopic about gay rights activist, Harvey Milk. The film works on multiple levels, illustrating Milk's personal journey from a closeted gay man to the first openly-gay elected public official, as it traces the evolution of a focused, organized gay rights movement. Incredible (but human, like the rest of us) man and an incredible story.
Nonprofit Marketing Blog
DECEMBER 10, 2008
We recently were lucky enough to have Kim Klein share with Network for Good her wisdom on fundraising. The woman is an entertaining encyclopedia of fundraising smarts. She is really, really good at what she does. If you missed her talk, you can listen to it or read the transcript HERE. Here are four immediate steps she says you can take this December: 1.
Getting Attention
DECEMBER 9, 2008
The Give List , launched just last week by Allison Fine and Marnie Web , already lists 71 ways to support communities and causes without opening their wallets. It's rough out there right now for all of us, but that means that other folks and organizations need our help more than ever. So incredible minds Fine and Webb put their heads together to shout out for ways gift givers can strengthen lives and communities.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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