Nonprofit Marketing Guide
JANUARY 21, 2020
I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause. Let’s hear more from Julianne herself.
Ann Green
JANUARY 16, 2020
by Steven Shattuck. Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. Building donor relationships is one of the most important things your nonprofit can do in order to maintain a consistent revenue stream and fund your mission. This is because effective donor relationships lead to higher retention rates. .
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Selfish Giving
JANUARY 29, 2020
While I was goofing off in Paris earlier this month with my twin brother - drinking red wine ??and searching for the perfect Chantilly whip cream - the team at Accelerist was already back at work. A few days earlier, their CEO, Brittany Hill , had posed a challenge to the team: "What do corporate partnership professionals need to know to be successful in 2020?
Nonprofit Tech for Good
JANUARY 5, 2020
This is the first post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Your website is the foundation upon which your digital communications and fundraising campaigns are built.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
JANUARY 31, 2020
Do you have a system for expressing gratitude? For telling your nonprofit's donors how grateful you are for their support? In my weekly coaching email , Fundraising Kick , we've been looking at systems we use in fundraising. Using a system allows you to make a decision one time, rather than needing to make decisions with each and every donation that comes to your organization.
Pam Moore
JANUARY 28, 2020
The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters. Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
JANUARY 28, 2020
A few weeks ago I wrote about ways to help you become more successful in 2020. One of those was to emphasize monthly giving. I’d like to elaborate on that some more in this post. Monthly giving is a win-win for your nonprofit. You can raise more money and boost your retention rate. Also, once donors opt into monthly giving, it’s an easier way for them to support your organization.
Selfish Giving
JANUARY 22, 2020
I'm super excited to be joining the Southeast Produce Council and its 2,500 members at Southern Exposure , their annual conference next month in Tampa, Florida. What a great time to escape the cold of Boston's winter! ?????? I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children.
Nonprofit Tech for Good
JANUARY 13, 2020
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You did it: your donation appeal was a success.
Mission Minded
JANUARY 22, 2020
Contrary to common misconception, your logo is not your brand. It’s a powerful symbol for your brand. Think of your. The post Does Your Logo and Visual Identity Send the Right Signals? appeared first on Mission Minded.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Pam Moore
JANUARY 24, 2020
Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.
Nonprofit Marketing Guide
JANUARY 23, 2020
Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. A crisis communications plan ensures that you are ready if your organization is ever thrown into a situation when the news is bad — and a slow or ill-informed response can make the situation even worse.
Ann Green
JANUARY 7, 2020
Happy New Year, everyone! Wow, it’s 2020, and I couldn’t resist the 20/20 pun. Not only are we entering a new year, we’re also entering a new decade. Many people use the New Year to make changes and improvements in their lives. You can do the same for your nonprofit organization. . As with personal resolutions, you want to set realistic goals that you can stick with over time.
Selfish Giving
JANUARY 15, 2020
Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me. You did!?? Open Rate is the percentage of people who opened my newsletter. Most newsletters are lucky to get 15 to 20%! My highest open rate last year was almost 60%. Click Rate is the percentage of subscribers who clicked on an article to read.
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Nonprofit Tech for Good
JANUARY 23, 2020
By Paige Kutliek , SEO Manager at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features , such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas.
Fundraising Coach
JANUARY 14, 2020
There’s no denying that year-end giving is a powerful force. After all, some reports suggest as much as one-third of all annual giving occurs in December alone! However, once the final numbers are calculated and the year-end campaigns end, what happens then? You’ve just completed a massive campaign, hopefully with massive success as well. The energy of year-end giving is palpable, but does it all end when December does?
Pam Moore
JANUARY 19, 2020
What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!
Nonprofit Marketing Guide
JANUARY 9, 2020
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi. Cathy White. Guest Post by Cathy White. I joined my organization, Springboard Collaborative , as the first communications professional they had ever hired.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
iMarketSmart
JANUARY 2, 2020
Leadership is NOT about ‘managing’ people, bossing them around, or being a tyrant and it ISN’T about showing people how great YOU are either. Instead, it’s about helping coachable people that have passion and character become great. It’s about supporting them as they pursue worthy goals that align with a company’s mission by making sure they feel secure as they grow and achieve.
NonProfit Hub
JANUARY 14, 2020
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people. . The good news is there are some actions you can take to reduce the rate of email unsubscribes.
Nonprofit Tech for Good
JANUARY 31, 2020
By Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also build on long-time successful fundraising strategies, such as e-advocacy, online contests, an
Fundraising Coach
JANUARY 3, 2020
Changing the way you think about money is a vital key to becoming successful at fundraising. In this guest post, Andrea Waltz points out an important area for us to address. Andrea is the author of "Go for No! Yes is the destination, No is how you get there" - an important book in helping us reframe rejection. You can find more in her " Go For No! for Fundraising Success" training in the Nonprofit Academy or by going to her site www.goforno.com.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Pam Moore
JANUARY 14, 2020
Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your are delivering perceptions to others every time you: Speak.
Nonprofit Marketing Guide
JANUARY 22, 2020
Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and
iMarketSmart
JANUARY 20, 2020
“Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” I guess I was being a bit overwhelming. “Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”. I was peppering my colleague, Jeff Giannotto with articles on donor-advised funds in preparation for his webinar on DAFs.
Elevation
JANUARY 21, 2020
KRC-PBPC came to Elevation with two websites (and two immense research databases) ready to simplify and modernize their outdated brands. As a major resource hub for Pennsylvania policymakers, activists, and the press, they needed a site that felt reputable and that made their research easy to navigate. KRC-PBPC now has one comprehensive website with fresh and modern branding.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
JANUARY 17, 2020
By Sharon Cody , Partnership Manager at Harbor Compliance , a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Register for a free webinar on April 7: Charitable Online Solicitation: Is Your Nonprofit Compliant?
NonProfit Hub
JANUARY 24, 2020
Similar to how nonprofit organizations implement donor retention strategies , associations work to keep members renewing each year. . They’re not only “members” in the sense that they get discounts or a subscription ? it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole. No association is the same, so there isn’t one universal strategy that will maximize your association membership.
Pam Moore
JANUARY 4, 2020
Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.
Nonprofit Marketing Guide
JANUARY 17, 2020
Penrose. Oakland, CA. Happy Friday, y’all! Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have Jedi Masters, social media trends, video ideas and more. It’s time for Mixed Links…. For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic].
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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