Nonprofit Marketing Guide
OCTOBER 15, 2020
Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina. Guest Post by Tony Martignetti. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.
Ann Green
OCTOBER 7, 2020
User experience is one of the core components of a long-lasting and valuable nonprofit website. Learn more about its importance to help your organization. By Anne Stefanyk. Life is naturally full of both good and bad experiences. And, if something was especially bad, people don’t hesitate to hop on Yelp and write a scathing review. That’s why restaurants and other attractions take the time to set up an ambiance and cultivate an engaging experience.
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Selfish Giving
OCTOBER 7, 2020
We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO. She added so much to the club meeting and tackled all the tough topics around advancing your career. Good news! You can watch the replay on the Facebook group page.
Allison Fine
OCTOBER 26, 2020
Conventional wisdom about nonprofit fundraising considers these two statements equally true: 1) Acquiring new donors loses money, and 2) Future gifts from new donors make up for the money lost on acquisition. (click title to read more).
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
OCTOBER 22, 2020
By Robin L. Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success.
Mission Minded
OCTOBER 13, 2020
A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
OCTOBER 14, 2020
A few weeks ago I mentioned one of the themes for your fundraising and communications this year should be this is more important than ever. I don’t need to remind you we’re not living in normal times. I know you have a lot going on and it may be tempting to send all your donors the same appeal and thank you letter. Don’t do that. Your donors are not the same.
Selfish Giving
OCTOBER 28, 2020
Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former. Every October I get the same question. (Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much.
Network for Good
OCTOBER 28, 2020
How to Make a Big Impact on Social Media as a Small Nonprofit. In March of 2020, Facebook revealed that it has 2.6 billion monthly active users. YouTube has 2 million, and Instagram has 1.8 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for. If you post interesting and interactive content and engage regularly on the platform, you can attract donors and supporters who will help your organization spread the word
Nonprofit Tech for Good
OCTOBER 18, 2020
15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources. 2) 22% volunteer in lieu of donating money. 3) 17% donate food or goods in lieu of donating money. 4) 12% don’t trust organizations to spend their money well. 5) 7% prefer to
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
OCTOBER 29, 2020
Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.
Nonprofit Marketing Guide
OCTOBER 5, 2020
Tricia Maddrey Baker. Here is the latest submission for our Day in the Life of a Nonprofit Communicator. Tricia Maddrey Baker is still working at home. Let’s see how she is adapting. Tricia’s Bio: When our second child was born, I had no idea that dealing with his special needs would lead me to a career, although not as you might expect.
Ann Green
OCTOBER 28, 2020
Year-end fundraising season is starting to gear up. This is a year-end like no other. The pandemic, economic downturn, heightened awareness of systemic racism, climate disasters, and political turmoil have turned our world upside down. Yet, the need for your services is growing among all this. . If you’ve always relied on year-end for the bulk of your revenue, but are thinking about sitting this one out, please don’t do that.
Selfish Giving
OCTOBER 21, 2020
Three things this week. 1. What's in a name? A big thank you ??to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you! 2. Access to paywalled articles. Several readers pointed out last week that this article - which turned out to be the most clicked link in last week's newsletter - was behind a paywall.
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Network for Good
OCTOBER 22, 2020
How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year. With 1/3 of all charitable giving typically taking place in December alone, #GivingTuesday and year-end campaigns are more important than ever. If you were unable to join us for this webinar titled “How to Crush Your #GivingTuesday and Year-End Campaign,” or if you want to listen again, click here to watch the
Nonprofit Tech for Good
OCTOBER 1, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 21, 2020
Attracting P2P Fundraisers: 5 Tips to Boost Your Results. P2P fundraising is an effective way to raise money and strengthen relationships, but it must start with a solid team of volunteers! Learn more with our tips. Even as we begin wrapping up an incredibly challenging year for the nonprofit sector, there’s no time to rest. Even though disruptions due to the COVID-19 pandemic have made fundraising challenging, social fundraising and the power of peer-to-peer fundraisers give nonprofits new stra
Nonprofit Marketing Guide
OCTOBER 1, 2020
What? I felt like I had to include an actual recipe with that title. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: October 6: The Seven Styles of Nonprofit Writing MASTER CLASS with Kivi Leroux Miller. [THREE-HOUR WORKSHOP] Learn how to master the seven distinct types of copywriting during this BRAND NEW interactive and engaging training opportunity.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Mission Minded
OCTOBER 7, 2020
When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated. The post Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential appeared first on Mission Minded.
Selfish Giving
OCTOBER 14, 2020
I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week. Does it include your first name? Am I spelling your name correctly? Do you prefer I call you by something else? (e.g. Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? I want to make sure I'm getting the little things right!
Network for Good
OCTOBER 16, 2020
Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout. Fortunately, there’s a simple way to convert one-time donors to monthly supporters. Besides serving as a vital source of reliable revenue, monthly donors also give more than their one-time counterparts, even one-time donors who give large gifts — an average of
Nonprofit Tech for Good
OCTOBER 26, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Planning amid uncertainty presents substantial challenges—especially for event fundraisers who must book venues, sign contracts, and send invites, all the while being ready to adapt with just-in-case protocols. Such is the current reality for many fundraisers heading into 2021 with mixed predictions for whether in-person gatherings will be possible and in what capacity.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 10, 2020
3 challenges freelancers face, and 3 of the best freelancing tools. As a freelancer, there are great opportunities, but also challenges. In this article, we’ll discuss three top challenges and tools. Freelancing is becoming increasingly popular as more professionals opt to work from home. Freelancing comes with financial freedom and job flexibility, which makes it even more attractive for many.
Nonprofit Marketing Guide
OCTOBER 21, 2020
CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop over Zoom and created a new one-pager that I thought you might find helpful too.
Pam Moore
OCTOBER 25, 2020
SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today.
Bloomerang
OCTOBER 6, 2020
Giving Tuesday is just around the corner , and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the United States. In 2020 it falls on December 1. You can learn more at GivingTuesday.org.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Network for Good
OCTOBER 14, 2020
We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. But there’s still time to make your message stand out. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond.
Nonprofit Tech for Good
OCTOBER 9, 2020
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t insulate us from the need to be flexible and adapt to the changing world around us.
Fundraising Coach
OCTOBER 9, 2020
Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard.
Nonprofit Marketing Guide
OCTOBER 7, 2020
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. I firmly believe that the entire United States (which is where 75% of our clientele lives) will be engrossed in the Presidential and Congressional elections and very little else. We are planning our webinar series on managing your editorial calendar for the following week (November 10 and 12) and even that has me nervous.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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