Nonprofit Marketing Guide
NOVEMBER 13, 2019
You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic.
Selfish Giving
NOVEMBER 27, 2019
I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. There was a report earlier this month that the online retailer was making unsolicited calls to customers while they were browsing the Wayfair website.
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Ann Green
NOVEMBER 12, 2019
Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Your donors are special people and they deserve to be showered with gratitude. This doesn’t happen nearly as often as it should. But you need to spend just as much time thanking your donors as you do on fundraising. Here are a few ways to thank your donors and let them know they’re special.
Nonprofit Tech for Good
NOVEMBER 8, 2019
This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Pam Moore
NOVEMBER 30, 2019
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the newly hired executive. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Co
Mission Minded
NOVEMBER 27, 2019
If you’re already a listener of The Trustee Table, a podcast from NAIS (National Association of Independent Schools), you know that. The post Trustee Table: Listen in for an Inspired Approach to Strategic Planning appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
NOVEMBER 12, 2019
Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality. On Twitter , I asked Meredith Niles , Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout.
Ann Green
NOVEMBER 19, 2019
I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 3. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Maybe you’re wondering if it’s best to just skip it.
Nonprofit Tech for Good
NOVEMBER 15, 2019
By Dr. Allison Quintanilla Plattsmier , CFRE, CNP, CNC, Executive Director of the Jordan Thomas Foundation and Owner of AQP Consulting. The constant grind to find new funds is the challenge of every nonprofit. Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue.
Fundraising Coach
NOVEMBER 19, 2019
I recently tweeted "your discomfort with asking is getting in the way of a donor's joy in giving. So get out of the way!" ( Click here to tweet that. ). Since then, I've been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely. We may have an unhealthy view of our personal "worth" tied to money.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
NOVEMBER 6, 2019
It’s the new reality; your nonprofit, foundation, or independent school needs a blog, or a social media presence — or. The post Seven Secrets to Creating Compelling Digital Content appeared first on Mission Minded.
Nonprofit Marketing Guide
NOVEMBER 5, 2019
We get lot of question about the best ways to use photos especially of clients. Today, Holly Bodner joins us to share some tips on using your own photos. ~Kristina. Holly Bodner. Guest Post by Holly Bodner. We’ve probably all heard by now that when it comes to nonprofit marketing, original photographs are preferable to stock images. One powerful photo can help your audience make an authentic, emotional connection with your cause.
Selfish Giving
NOVEMBER 20, 2019
The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships. Yep, it's a waste for small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships.
Pam Moore
NOVEMBER 19, 2019
Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It will be free they said. The truth is social media is not free. It requires our greatest asset which is TIME! Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of t
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Fundraising Report Card
NOVEMBER 21, 2019
Guest post by Candace Cody from CauseVox. If you’ve ever run a GivingTuesday campaign before, then you know that there’s a whole lot more involved than merely setting up an online fundraising website for one day. In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff".
NonProfit Hub
NOVEMBER 25, 2019
The elders in my family set high standards for what “hard work” felt and looked like. They subscribed to the adage that people of color (especially women of color) had to work “twice as hard” in business to prove themselves. I deeply respect my family’s wisdom. I credit them for my fierce work ethic, which fit right in with the “do more with less” mindset of nonprofit work, but as I rose through the ranks of nonprofit leadership, I wasn’t quite prepared for the toll it took on my mental, physica
Mission Minded
NOVEMBER 19, 2019
Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. The post Look Behind the Brand: San Francisco Village appeared first on Mission Minded.
Nonprofit Marketing Guide
NOVEMBER 14, 2019
During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog later in the month.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Fundraising Coach
NOVEMBER 1, 2019
The final two months of the year are a vital time for nonprofits to reach their fundraising goals. . Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving occurring in the month, according to Nonprofit's Source.
Pam Moore
NOVEMBER 3, 2019
Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Your content needs to stop them in their thumb scrolling tracks. Being the loudest in the digital room no longer works like it used to.
Concord Leadership
NOVEMBER 27, 2019
Hiring new staff members, whether Millennials, Baby Boomers, or anyone in between, is no walk in the park. From attracting the right candidates to the often weeks-long onboarding process, bringing on new team members is truly an investment. This is especially true for nonprofits and small/growing businesses. Recent studies show that while nonprofits are winning […].
iMarketSmart
NOVEMBER 26, 2019
“You can succeed best and quickest by helping others to succeed.”. I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?” I thought to myself. I was sitting in our CEO’s office. He had prompted me with, “You remember what the first sentence in our employee handbook is, don’t you?”. It was roughly 8AM on a Monday morning.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Fixer
NOVEMBER 24, 2019
When an executive director first comes on board, it is critical that they begin building rapport with the board. The board/ED relationship is crucial for the success of everyone involved. Here are some key items or questions to cover as the ED meets with each board member in their first 30 days. How do you prefer to hear from me in between board meetings?
Nonprofit Marketing Guide
NOVEMBER 22, 2019
Happy Friday, everyone! Let’s dive right in to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have 2020 trends, NTC scholarship opportunities, hurt feelings, social media news, what to include in job posts and more. It’s time for Mixed Links…. Take a moment to take our Annual Nonprofit Communications Trends Survey.
Bloomerang
NOVEMBER 11, 2019
Effective communication with donors and prospects is critical to your organization’s success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have been shown to have a nearly 120% lift in response rate compared to campaigns that used only direct mail.
Mission Minded
NOVEMBER 13, 2019
The end of the year is approaching and, for foundations and others, that means it’s time to consider how you. The post 6 Ways to Utilize Your Foundation’s Year-End Communications Budget appeared first on Mission Minded.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Concord Leadership
NOVEMBER 5, 2019
Do you ever wrestle with Imposter Syndrome? That feeling that you don’t have what it takes? That sense that you have no business being in the position you’re in? There’s good news. Imposter Syndrome is Normal for High Achievers While counterintuitive, feeling like you’re an imposter is incredibly common among high achieving leaders.
NonProfit Hub
NOVEMBER 15, 2019
As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your donor base. But I know it’s easier said than done. Here are some tips that might help you branch out from your current base and create some new buzz about your organization.
Nonprofit Fixer
NOVEMBER 13, 2019
Continuing our series on “worst practices,” below is a non-exhaustive list of mistakes to avoid in nonprofit management. · Working harder to be liked than you do to get results. Management is not a popularity game. Lead with integrity and skill and you’ll be respected. · Focusing on the wrong things. Be strategic, make tough decisions, and commit to planning.
Nonprofit Marketing Guide
NOVEMBER 4, 2019
As someone who is not a fan of mornings, most posts about making the most of them leave me rolling my eyes. I don’t care how many articles I read about how the most successful people get up early – I WILL NEVER BE A MORNING PERSON. (By the way, here are some fairly successful people who also don’t wake at the crack of dawn in case you need to feel better about yourself.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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