Selfish Giving
OCTOBER 7, 2010
This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. The Ellie Fund right here in Massachusetts has created an online cause marketing program called Give5Get15.com. The concept is simple: donate $5 and you get coupons worth at least $15 to eight local businesses.
Nonprofit Marketing Guide
OCTOBER 29, 2010
A new study called “ Women Give 2010: New Research about Women and Giving &# says women are more generous charitable givers than men. Evidence clearly shows that married couples give more and are more likely to give than singles, in large part because married people tend to be more connected socially, which is linked to philanthropic giving. But it’s hard to separate out a wife’s giving from a husband’s.
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Fundraising Coach
OCTOBER 19, 2010
With this guest post, I’m pleased to introduce Katya Andresen. Katya is the COO of Network for Good and the author of Robin Hood Marketing. I love Katya’s ability to help nonprofits focus their marketing and I talk about her in most of my trainings! Folks, please vaccinate yourself – especially this time of year, as we approach fundraising season.
Get Fully Funded
OCTOBER 4, 2010
I’ve heard several stories lately about Executive Directors being competitive with one another and frankly, it irritates me. What’s the point? Why waste the energy feuding over service delivery? I remember many years ago working for someone like that. He was so quick to point out the flaws in our “competitors&# and talk trash about them.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Tech for Good
OCTOBER 24, 2010
The title of this blog post may be a bit of mouthful, but Facebook Tagging is very simple. That said, many nonprofits still don’t know how to do it. Without fail, every time I demonstrate Facebook Tagging in a social media training there is always a resounding “Wait… hold up! How did you do that? Can you please show it again?&# Here you go… showing it again : 1) Like the Facebook Page you want to post on/Tag: 2) In your Status Update type “@&# and the first few let
The Agitator
OCTOBER 13, 2010
Every fundraising consultant worth their salt talks these days about integrating the various available channels … most often with specific reference to the direct mail and online channels. Meantime, the big online fundraising firms continually bombard us with data on the growth of online donations. For example, earlier this month Convio reported it had passed the $1 billion mark in online gifts for the year, compared to $608 million by the same time last year (good on ya, Convio!).
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
OCTOBER 5, 2010
Voting for the 2010 Getting Attention Nonprofit Tagline Awards end tomorrow, so if you haven’t voted yet, it’s time! You’ll learn a ton just from the voting process, and Nancy Schwartz will send everyone who votes a special report. Vote here. The 70 tagline finalists have been culled from over 2,700 entries in 13 categories. These nonprofits have done a fantastic job in putting well-selected words together into short taglines that build their brands.
Fundraising Coach
OCTOBER 12, 2010
I can hear you already, “Ballroom dancing?! What does ballroom dancing have to do with fundraising?”. First, as a life coach , I help people define success in all areas of their life, not just their jobs. So naturally, while you’re reading tips on this blog, I’m hoping they will impact your other relationships. Doing something that doesn’t seem directly related to your profession expands your horizons and frame of reference.
Getting Attention
OCTOBER 28, 2010
I’m thrilled to welcome back guest blogger, Rebecca Leet, who helps nonprofits sharpen their goals and connect with the people who can achieve them. Here’s Rebecca… As soon as I finished Switch , Chip and Dan Heath’s latest book, I began recommending it to clients and colleagues because they give such a practical perspective on making change and provide a simple framework for doing so.
Nonprofit Tech for Good
OCTOBER 5, 2010
Live broadcasting via the Web has been around a couple years thanks to sites like UStream.tv , but the nonprofit sector has been slow to adopt this new technology… until recently. Stand Up To Cancer caught my attention a few weeks back, and now with the launch of Apple TV and Google TV we’re on the precipice of a new era in broadcast communications.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
OCTOBER 28, 2010
That got your attention, huh?! This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world. Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World , who attended the session. He points out that the exec, Canadian Elmer Sotto, was making a far less sensational point — Sotto was merely noting that Facebook was better at relationship building and dono
Selfish Giving
OCTOBER 27, 2010
I love zombie films. I can’t get enough of them, especially this time of year when the shadows from the leafless trees take on ominous shapes. Yikes! While you may not share my enthusiasm for the semi-dead, you might agree with this: most of us are surrounded by these mute, will-less, dumb, sometimes evil brutes everyday. Our zombies are the people and situations we face daily that must be avoided at all cost if we are to be successful cause marketers.
Nonprofit Marketing Guide
OCTOBER 22, 2010
Happy Friday to you all! After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Join me, won’t you. Want more national exposure, but don’t have hundreds to spend on newswire services?
Fundraising Coach
OCTOBER 26, 2010
Q: How do I get started blogging and using Twitter? Are there classes I can take? Great questions. Blogging and tweeting can be terrific ways to do the “engage&# and “love&# steps of the “Get R.E.A.L.&# fundraising process! Here are some tips to get you started. Blogging is simply a matter of writing what you’re passionate about.
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Getting Attention
OCTOBER 11, 2010
A few months ago I was invited by the folks at the Frogloop blog to guest author on a social media issue. For those of you who don’t know it, Frogloop is a high-value resource focused mostly on social media. As you would expect, I was asked to write on social media. But I found that a tough assignment. There’s so much written on social media, and so much useful content already published on Frogloop, that I didn’t feel I had much to add.
Nonprofit Tech for Good
OCTOBER 20, 2010
That’s right! I am writing a book about social media for nonprofits. It will be published by McGraw-Hill in New York City and is scheduled to hit bookstores, Amazon and e-readers in Fall 2011. The book will be a very comprehensive social media how-to guide that will be based on the lessons I have learned from spending over 10,000 hours utilizing social media for social good over the last five years.
The Agitator
OCTOBER 17, 2010
Awhile back, I referenced a study from Pew Internet Research indicating that 24% of adult online Americans have posted online comments or ‘reviews’ about products and services. I mentioned that I thought there was an ‘aggregator’ of such feedback for nonprofits, but couldn’t recall it at the time. Mal Warwick filled in the blank by pointing me to GreatNonprofits , a website where you can furnish a review of the nonprofit of your choice.
Selfish Giving
OCTOBER 6, 2010
I got a lot of comments–both online and off–about the Sweaters for Seniors cause marketing program that I posted on Friday. People loved it. It was just such a wonderful idea, especially in this month of &# pink&# when it seems the seediest cause marketing initiatives take root. Yesterday on Twitter it was hard lemonades to benefit breast cancer research.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
OCTOBER 27, 2010
I made a mistake when I started reading The Networked Nonprofit (Amazon link ) by Allison Fine and Beth Kanter. I thought it was going to be a book about social media, and it is, of course, but it’s much bigger than that. I recently interviewed Allison about the book, which I highly recommend not only to communications directors, but to executive directors and board members too.
Fundraising Coach
OCTOBER 5, 2010
This week, I’m introducing you to Pamela Grow. If your board wants you trying for grants, read this post. Then head over to Pamela’s blog to sign up for her free 5-part course on successful foundation funding. “It does not happen all at once. There is no instant pudding.”. W. Edwards Deming. When a colleague sent me a link to a web page with the following claims and asked me if it was legitimate, I had to smile.
Getting Attention
OCTOBER 14, 2010
We are delighted to have Colleen Farrell, Senior Director, Marketing and Communications at New York Cares , join us as a recurring guest blogger. New York Cares is New York City’s leading volunteer organization and runs volunteer programs for 1,000 nonprofits, city agencies and public schools, enabling more than 50,000 volunteers annually to contribute their time, expertise and energy to a wide array of organizations that address critical social needs citywide.
Nonprofit Tech for Good
OCTOBER 31, 2010
Whether it is better and more productive to Retweet old-school style or with just one-click using Twitter’s Retweet function is a question I have been asking myself for months now, and the truth is I just don’t know the answer yet. Both methods have their pros and cons, and without asking my followers, it’s hard to say with conviction which is the better Retweet method.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
OCTOBER 14, 2010
Agitator readers know I’m a big fan of online video as a fundraising tool (just Search the site for “online video&# ). The good news is that the sheer volume of online video viewing is staggering and growing. According to comScore , as of September, 175 million US internet users (84% of the total US online universe) watched an average of 14.4 hours of online video in the month … or 5.2 billion viewing sessions.
Selfish Giving
OCTOBER 4, 2010
It’s easy to look back now and call TwitChange a big success. But that’s not what it looked like at the beginning. In an interview with the Wall Street Journal , Shaun King , the Atlanta pastor behind the effort said 45 of the 50 friends he initially pitched the idea to thought it wouldn’t work. But King understood something they didn’t.
Nonprofit Marketing Guide
OCTOBER 15, 2010
Claire Meyerhoff and I are hosting the second installment of our virtual book club for The Nonprofit Marketing Guide today (Friday) from 1:00 – 1:30 pm ET (10:00 – 10:30 a.m. PT) on our Magic Keys Radio & Podcast. We broadcast live over the Internet, and afterwards the recording is immediately available as a podcast. You can call in your questions over the phone or send them to us on Twitter @magickeysradio during the live show.
Get Fully Funded
OCTOBER 20, 2010
As we approach the deep fundraising season, many folks are asking about online fundraising, so I wanted to share a few things. Remember that the internet is a tool you can use to raise money. Just like any other tool, it’s the your skill in using the tool that will determine success – not the tool itself. It’s definitely NOT a “build it and they will come&# model.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Getting Attention
OCTOBER 27, 2010
I’m on a personal campaign to decipher common nonprofit marketing jargon so you’re able to put these strategies and tools to work. And low-hanging fruit is at the top of my list because it is such a vital concept, but so often misunderstood. I frequently use the phrase myself, particularly when I emphasize the necessity of prioritizing low-hanging fruit in your nonprofit marketing plan.
Nonprofit Tech for Good
OCTOBER 8, 2010
On a beach in Central America! No phone, no computer, no Internet, no iPod. Back online refreshed and ready for a very busy fall on October 20! I have accepted an extremely exciting, but time-consuming project related to social media and nonprofits that will keep me very busy through the end of January. So busy in fact that I have postponed most of the webinars left in 2010 until mid-February 2011 ( View Webinar Schedule ).
The Agitator
OCTOBER 19, 2010
Here , courtesy of David Berkowitz writing in Social Media Insider , is an excellent set of questions for nonprofits to consider as you plot your social media strategy. How do you ensure you’re generating meaningful insights from your social activity? What is the most effective way for an organization to mange social media? Where does social media best fit in terms of branding, acquisition, or relationship management?
Selfish Giving
OCTOBER 1, 2010
It’s nice when you can end the week knowing you helped someone. Sharna Fulton helped me. I helped Sharna Fulton. Together we helped someone else. Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife. She kindly saved a husband’s life so he could be late with a gift another holiday.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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