NonProfit PRO
MAY 18, 2022
Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.
Nonprofit Marketing Guide
MAY 31, 2022
Not sure what to talk about next month in your newsletter, blog, or on your social media channels? We’ve got all kinds of ideas from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. On the Calendar. 6/1: Official Start of Hurricane Season in the US. If you work anywhere near the Gulf or Atlantic Coasts, you know all about Hurricane season, which starts June 1st and goes through November.
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Ann Green
MAY 19, 2022
An online fundraising page is crucial for a crowdfunding campaign’s success. Follow these seven best practices to attract donors and deepen engagement. . By Missy Singh. One of the crucial elements of building any crowdfunding campaign for a nonprofit is setting up a crowdfunding page online. A well-designed crowdfunding page allows your campaign to stand out and reach an audience far beyond your immediate supporters.
Selfish Giving
MAY 25, 2022
Did you miss me? I certainly missed you! Thanks to everyone who replied to my last newsletter congratulating my daughter, Cate, on her graduation from George Washington University. And, wow, there are a lot of fellow GW graduates out there! What a trip! The real surprise in DC was the weather. The forecast did not look good heading into the weekend, but the weather turned out to be nice for both ceremonies.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Get Fully Funded
MAY 24, 2022
To fully fund your nonprofit, you need a diversified fundraising stream. In other words, you need to get your money from many different sources, not just one awesome foundation, one government grant, or one generous donor. Diversified fundraising revenue creates stability and keeps you from being dependent on one source of funding. If you get all your money from a single, wonderful donor, what happens when that donor turns their attention—and their dollars—elsewhere?
Nonprofit Tech for Good
MAY 5, 2022
Proving to your nonprofit’s stakeholders that your organization is “worthy” of their financial support is an ongoing responsibility for nonprofit management. . Those who commit to the organization’s mission – clients, donors, board members, and staff – all have opinions about the optimal spending levels to execute the mission. Fundraising expense is one place where this manifests.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MAY 17, 2022
In order to effectively use social media, you need to know how it’s used and who is using it. Let’s break down some important data about social media and specific channels like Facebook, TikTok, Instagram and more. Social Media. 4.62 billion people use social media worldwide. The average social media user engages with an average of 6.6 various social media platforms and has 8.4 social media accounts.
Ann Green
MAY 12, 2022
Your nonprofit organization may have cut back on some expenses over the past two years. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming and often say “we can’t afford this.” This is known as the scarcity mindset. Be careful before you nix something you think you can’t afford. It may be something you should be investing in.
Selfish Giving
MAY 4, 2022
"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place." ??This is what I tell people about cause marketing and point-of-sale.?? Why? Because point-of-sale (POS) is where all the money is, folks.
Bloomerang
MAY 30, 2022
Nonprofits with written fundraising plans consistently outperform organizations without them. However, many nonprofits lack these important guiding strategies. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
MAY 16, 2022
Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . Imagine what you could do if you had hundreds or thousands of dollars steadily coming in your door each month…. Here are just a few really good, real life examples: Draft Gratitude relies on their Monthly Giving Team to cover about half of their monthly expenses for the horses.
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
Nonprofit Marketing Guide
MAY 10, 2022
Last week Kivi and I presented a webinar on peaceful time management solutions – emphasis on “peaceful.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity.
Ann Green
MAY 26, 2022
Over the last two years, we’ve seen many examples of real problems affecting real people. We’ve also seen more authenticity. So why are some nonprofit organizations still using jargon in their donor communication? They may be using the same, boring templates they’ve used for years or they’re so used to some of these terms they don’t realize they fall flat with their donors.
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Nonprofit Tech for Good
MAY 22, 2022
Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo.
Bloomerang
MAY 26, 2022
Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. And, when you properly steward and build relationships with these new donors, they can turn into lifelong supporters of your mission. But you have to find and connect with these individuals first.
The Charity CFO
MAY 6, 2022
According to The Nonprofit Times, almost 80% of all nonprofit revenue comes from the US government in the form of federal grant funding or fees for services. Those numbers may be skewed by some outliers, like education, but, regardless, there is still a lot of federal money up for grabs. If you’re like most organizations, you would love to get some of that funding to put toward your mission.
NonProfit PRO
MAY 4, 2022
The most successful organizations are able to collectively identify and engage around measurable goals. Many of them utilize objectives and key results (OKRs) to achieve these top priorities.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MAY 19, 2022
You are using an editorial calendar to manage your nonprofit’s communications. Awesome! Now let’s make that tool even more strategic. Here’s one way to do that: Embed the existing communications capacity of your team into the editorial calendar and work from that as your baseline. What Most Nonprofits Do with Their Editorial Calendars.
Candid
MAY 9, 2022
ABFE held their annual conference “Harambee: Let’s All Pull Together” recently with a mix of in-person and hybrid sessions. Several Candid team members attended, including director of research Grace Sato who presented at the session “Historic Partnerships, Historic Change: Using Philanthropy to Transform HBCUs and their Impact on the Black Community”; and senior director of research Cathleen Clerkin and senior research analyst Mantin Diomande who both spoke at “Black-led Nonprofit Organizations:
Blue Avocado
MAY 9, 2022
We have been talking about the Overhead Myth and the Nonprofit Starvation Cycle for many years, but there has been only modest progress on donor demands that result in underinvestment in nonprofit infrastructure, and malnourished organizations. But if the Overhead Myth keeps us all hungry, the Nonprofit Starvation Cycle is not all the donors’ fault. […].
Nonprofit Tech for Good
MAY 28, 2022
Many nonprofits use an accounting approach called fund accounting. This method?focuses?on the use?of resources more than profitability,?with transparency and accountability at its core.? It?provides the framework for organizations to tell their stories and remain accountable to their stakeholders.???. Fund accounting also requires specific industry expertise, knowledge and experience to bridge the gap between tracking the use of funds and generating GAAP financial statements that focus on the ch
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Charity CFO
MAY 18, 2022
Financial oversight is one of the primary roles of your nonprofit board of directors. . Every nonprofit is required to have a board of directors. According to the National Council of Nonprofits , the board has a responsibility to “steer the organization towards a sustainable future by adopting sound, ethical, and legal governance and financial management policies.”.
NonProfit PRO
MAY 27, 2022
The Pew Research Center recently found that 70% of American adults view inflation as a major problem in the United States. Will the news of continuing increased inflation affect charitable giving?
Nonprofit Marketing Guide
MAY 27, 2022
I hope everyone is doing OK out there. It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. It’s time for Mixed Links… Here are 9 tips for designing TikTok marketing campaigns (and examples to show them in action).
Candid
MAY 10, 2022
It’s the question on all our minds as we look to a world in which we coexist with COVID-19: what does a return to the office look like? Entirely remote or entirely in-person arrangements don’t appeal to a majority of the workforce, but the murky area in between has proved to be incredibly challenging to navigate. COVID-19 forced organizations to reconsider how work gets done, and Candid was no exception.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Blue Avocado
MAY 3, 2022
Changes to How Nonprofit Organizations Report In-kind Contributions of Nonfinancial Assets It is common for nonprofits to receive donations and contributions of nonfinancial assets, more commonly known as in-kind contributions. Typical examples of in-kind contributions a nonprofit may receive include but are not limited to: Pro bono legal & professional services Below-market rent payments Donated […].
Nonprofit Tech for Good
MAY 13, 2022
How much time do you spend thinking about where your donors are coming from ? Or how they’re landing on your donation page? If you answered something along the lines of ‘not much’, ‘do I need to?’, then you might want to keep reading. It is super important to understand where your donors are coming from and how you could be acquiring more! With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well,
The Charity CFO
MAY 20, 2022
As a nonprofit Executive Director, the amount of time you invest with your board of directors can vary wildly depending on your organizational culture and the time of year. But make no mistake: Nonprofit board development is critical to your success. And it’s becoming increasingly important to your funders too. . Foundations want to know that your board is doing its job and doing it well.
NonProfit PRO
MAY 3, 2022
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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