Nonprofit Marketing Guide
MARCH 22, 2021
TL;DR: Getting called in and called out comes with the territory of being a thought leader. You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . Over the last few weeks, our friend and colleague Tom Ahern made a series of bad decisions that rightly resulted in the cancellation of a AFP webinar he was scheduled to present later this week.
Ann Green
MARCH 11, 2021
By Anne Stefanyk. Your nonprofit website is a valuable tool for modern fundraising. Not only is it the first place prospects look to learn more about your organization, it’s also where current supporters go for updates on your mission and to explore upcoming opportunities. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones.
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Selfish Giving
MARCH 31, 2021
Two things this week. First, the Cause Docs will be back TOMORROW at 2pm EDT. The doc joining us will be Mike Hollywood ?? , Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a lead magnet that attracts and converts prospects into partners. ??. Register. Second, next week, Thursday, April 8th at 1pm EDT , Selfish Giving, TikTok and Rocket Social Impact are hosting: TikTok Best Practices for Nonprofits with Partnershi
Nonprofit Tech for Good
MARCH 31, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. If you work at a charitable organization and have not yet taken the survey, then please do!
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Insights by GlobalOwls
MARCH 4, 2021
How Can Nonprofits Benefit from Blogging. A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Learn how nonprofits can benefit from blogging. Bringing attention to your nonprofit may feel like a daunting task. Whether you have a limited marketing budget or small staff you probably feel overwhelmed by the amount of time and energy required to keep the organization afloat.
Get Fully Funded
MARCH 2, 2021
Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them. Facebook has its merits, but it might show your organic content — the content you don’t pay for — to only 3 to 5 percent of your followers. .
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
MARCH 4, 2021
I just finished tallying our 2020 donations for our taxes. Always a fun task. Going through all the donation letters and emails triggered a few insights I’d like to share. Sending a yearly donation summary is very helpful. Most of the gifts I make are monthly donations, and organizations that sent a summary of all those gifts made it so much easier for me.
Selfish Giving
MARCH 24, 2021
We had a great Cause Docs clinic last week with Russ Holmes of Sprouts Solutions on building global partnerships. Check out the replay here. Believe it or not, the Cause Docs will be back AGAIN on Thursday, April 1st at 2pm EDT. The doc joining us next week will be Mike Hollywood ?? , Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a digital magnet that attracts and converts visitors into partners. ??
Nonprofit Tech for Good
MARCH 29, 2021
By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website.
Nonprofit Marketing Insights by GlobalOwls
MARCH 3, 2021
Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise. Win the hearts of your audience with breathtaking stock images. Great images say more than one thousand words. We’ve compiled a list of free breathtaking stock photos for nonprofit organizations, NGO’s and Social Enterprises which you can use right away for your website, mailing list, social media or other online and offline activities.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Blue Avocado
MARCH 18, 2021
Strategic planning time! Do I hear groans or cheers? In my experience sitting on nonprofit boards and employed as a nonprofit staff member, I typically hear some grumbling when the topic of strategic planning comes up. Volunteers (or very minimally paid directors) are usually not so excited about adding several more hours to their meeting […].
Nonprofit Marketing Guide
MARCH 24, 2021
We’re halfway through our look into the 6 Rs of Relevant Messaging. Today, we look at how to be responsive. But first, a quick review in case you need to catch up: Rewarding. The benefits of following through on the call to action in the message are clear. Realistic. Following through on the message is doable, because any obvious barriers are addressed.
Ann Green
MARCH 25, 2021
Spring is officially here and depending on where you live, it may or may not feel like it. Here in Boston, we’re starting to see the beginning of warmer weather. I’ve been hearing a lot about spring cleaning lately. I know, groan. Some people took on a bunch of cleaning and decluttering projects during the pandemic. I wasn’t one of them. It was too much to deal with, although I did shred two years of financial documents recently.
Selfish Giving
MARCH 17, 2021
The Cause Docs are back tomorrow, Thursday, March 18th at 2pm EDT with Russ Holmes , Founder of Sprouts Solutions. Russ will be answering your questions on how you can identify, cultivate and partner with global companies. Russ will be sharing his prescriptions on: Identifying global companies that align with your non-profit's mission How to approach a global company How to build a win-win partnership and what elements to include Russ originates from the UK but is a true citizen of the world.
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Nonprofit Tech for Good
MARCH 12, 2021
By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. We can all agree, 2020 was a doozy of a year, bringing indelible changes to the landscape of fundraising. Yet, nonprofit organizations are resilient and have always risen to the occasion of helping those in need during difficult times.
Nonprofit Marketing Insights by GlobalOwls
MARCH 2, 2021
Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Many organizations are not using the web enough to promote their nonprofits. The web has created lots of opportunities in various industries in the last decades.
Get Fully Funded
MARCH 30, 2021
The key to a successful volunteer program is follow through. Maybe you’ve been there: Someone contacts your organization eager to volunteer. They enthusiastically sign up for several upcoming events and offer their professional assistance in creating a marketing plan. You’re thrilled! You can’t believe this amazing volunteer just dropped out of the sky… …Until you never hear from that volunteer again.
Nonprofit Marketing Guide
MARCH 10, 2021
We are continuing our look into how to apply the 6 Rs of Relevant Messaging today with a focus on being realistic. Let’s review: Rewarding. The benefits of following through on the call to action in the message are clear. Realistic. Following through on the message is doable, because any obvious barriers are addressed. Real Time. The message feels timely and works within the context of current events and other influences.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Elevation
MARCH 9, 2021
Whether you are part of a well-established nonprofit organization or one that’s just getting started, there are things that are important to maximize your digital potential that can be easily overlooked.
Selfish Giving
MARCH 10, 2021
The Cause Docs are back! The doc joining us this month is Russ Holmes , Founder of Sprouts Solutions. Russ has over two decades of experience building win-win corporate partnerships with some of the largest brands in the world for a global non-profit. He's now branching out as a consultant to assist other non-profits to do the same by focusing on transformative growth.
Nonprofit Tech for Good
MARCH 18, 2021
Date: Tuesday, April 27, 2021. Time: 1pm EDT / 10am PDT. Presented by: Chuck Spidell , WordPress Security Expert at ILLUSIO. Cost: Free. If you’re part of a small nonprofit comms team, your WordPress website updates probably aren’t high on the priority list – but they should be. It’s hard to stay on top of the site maintenance but in the back of your mind, you know it needs to be done.
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
How to Learn SEO in 2021 [Newbie-Friendly Guide]. A special guest post by Visme’s Marketing Manager, Sergey Aliokhin to get you started on learning SEO. Needless to say that SEO changes rapidly. You can see how the virtual world starts to overflow with many different articles, guides, and tutorials on search engine optimization. Sometimes it seems like a kind of SEO insanity.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
MARCH 16, 2021
Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. It seems like it should be simple. You’re just mailing a letter asking for a donation, right? But there are dozens of ways it can go wrong. And SO many questions that need answering before you start. Should you use a mailhouse? Recruit volunteers to stuff and stamp hundreds of envelopes?
Nonprofit Marketing Guide
MARCH 11, 2021
I don’t know if you feel it or not, but I certainly do: There’s a shift happening right now in the role of communications and marketing at nonprofits. I think it’s because the end of the pandemic is finally in sight, even if it is still a few months off in many places of the country. But we are close enough that many nonprofit leaders are starting to ask questions about what the next phase or generation or (I know, I know. ) “new normal” will look like.
Blue Avocado
MARCH 18, 2021
Dear Rita, Our nonprofit has several employees who provide a variety of direct services personally to our clients, in our offices as well as other locations. We have taken great measures since the pandemic struck to protect both our clients and our employees and to keep them as safe as we possibly could. Now that […]. The post Ask Rita: We Can Require Employees to Receive the Covid-19 Vaccine—But Should We?
Selfish Giving
MARCH 3, 2021
Did you know that I literally have hundreds of posts on my Selfish Giving web site??? It really shouldn't surprise ME since I've been posting on my site since 2004/5. Honestly, I'm so focused on creating this week's post that I often forget all the wicked awesome stuff I've published before! Let's correct that this week with a few gems that you should definitely revisit this month!
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
MARCH 2, 2021
Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity an
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda. This is no less true when it comes to nonprofits.
Fundraising Coach
MARCH 15, 2021
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics : Research. Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage. Before you ask a donor, you should ask them some interesting questions.
Nonprofit Marketing Guide
MARCH 12, 2021
Bow & Arrow, Auburn, AL. TGIF! Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. It’s time for Mixed Links… Here are 5 Types of Video to Add to Your Social Media Marketing.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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